Key Insights
The Saudi Arabian diabetes treatment drugs market, valued at $1.87 billion in 2025, is projected to experience robust growth, fueled by a rising prevalence of diabetes and increasing healthcare expenditure within the kingdom. A compound annual growth rate (CAGR) of 9% is anticipated from 2025 to 2033, indicating significant market expansion. Key drivers include a growing geriatric population, increasing urbanization leading to sedentary lifestyles and unhealthy diets, and rising awareness of diabetes management. Market segmentation reveals a diverse landscape, with insulin combinations, oral anti-diabetic drugs (including Metformin, SGLT-2 inhibitors, and DPP-4 inhibitors), and non-insulin injectables (GLP-1 receptor agonists) commanding significant shares. The market's competitive structure involves major global pharmaceutical players like Novo Nordisk, Sanofi Aventis, Eli Lilly, and AstraZeneca, alongside regional players like Julphar. While growth is promising, challenges remain, including the need for increased affordability and accessibility of advanced treatment options, particularly within the geographically dispersed regions of Saudi Arabia (Central, Eastern, Western, Southern). Furthermore, the market dynamics will continue to be shaped by ongoing research and development efforts leading to newer, more effective, and potentially safer therapeutic options.
The regional variations in the market are likely driven by factors such as healthcare infrastructure development, access to specialized care, and varying levels of diabetes awareness. Further research focusing on specific regional disparities could reveal opportunities for targeted interventions and improvements in diabetes management across Saudi Arabia. Future growth is projected to be fueled by advancements in drug delivery systems, personalized medicine approaches tailored to individual patient needs, and the expanding use of telemedicine to enhance remote patient monitoring and management. The success of market players will depend on their ability to innovate, effectively target specific segments, and build strong relationships with healthcare providers across the various regions of the Kingdom.

Diabetes Treatment Drugs Market in Saudi Arabia: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Diabetes Treatment Drugs market in Saudi Arabia, covering market dynamics, growth trends, key players, and future outlook. The report segments the market by drug type (Insulin, Oral Anti-diabetic drugs, Non-Insulin Injectable drugs), further categorized into specific drug classes (e.g., Sulfonylureas, GLP-1 receptor agonists, SGLT-2 inhibitors), offering a granular view of this vital sector. The study period spans from 2019 to 2033, with 2025 as the base year.
Keywords: Saudi Arabia, Diabetes Treatment Drugs Market, Insulin, Oral Anti-diabetic drugs, GLP-1 receptor agonists, SGLT-2 inhibitors, Diabetes Medication Market, Pharmaceutical Market Saudi Arabia, Market Size, Market Share, Market Growth, CAGR, Pfizer, Takeda, Sanofi Aventis, Novo Nordisk, Eli Lilly, Julphar, Janssen Pharmaceuticals, Novartis, Merck and Co, AstraZeneca, Bristol Myers Squibb, Boehringer Ingelheim, Astellas, Galvus, Metformin, Apidra, Lyxumia, Basaglar, Insuman, Suglat, Xultophy.
Diabetes Treatment Drugs Market in Saudi Arabia Market Dynamics & Structure
The Saudi Arabian diabetes treatment drugs market exhibits a moderately concentrated structure, with key players like Pfizer, Sanofi Aventis, Novo Nordisk A/S, and Eli Lilly holding significant market share (xx%). Technological innovation, driven by the development of novel drug classes like GLP-1 receptor agonists and SGLT-2 inhibitors, is a major growth driver. However, high drug prices and stringent regulatory frameworks pose challenges. The market is also influenced by the increasing prevalence of diabetes among the Saudi population, coupled with rising healthcare expenditure. M&A activity in the sector has been moderate (xx deals in the past 5 years), mainly focusing on strategic partnerships and licensing agreements.
- Market Concentration: Moderately concentrated, with top 5 players holding xx% market share.
- Technological Innovation: Strong focus on GLP-1 receptor agonists and SGLT-2 inhibitors.
- Regulatory Framework: Stringent regulations impact market entry and pricing.
- Competitive Substitutes: Generic drugs pose a competitive threat.
- End-User Demographics: High prevalence of diabetes amongst adults, driving demand.
- M&A Trends: Moderate activity, primarily strategic partnerships and licensing.
- Innovation Barriers: High R&D costs and regulatory hurdles.
Diabetes Treatment Drugs Market in Saudi Arabia Growth Trends & Insights
The Saudi Arabian diabetes treatment drugs market experienced a CAGR of xx% during the historical period (2019-2024) and is projected to grow at a CAGR of xx% during the forecast period (2025-2033), reaching a market value of xx Million units by 2033. This growth is primarily fueled by the rising prevalence of diabetes, increasing awareness of the disease, and improved healthcare infrastructure. Adoption rates of newer, more effective drugs like GLP-1 receptor agonists and SGLT-2 inhibitors are increasing, contributing significantly to market expansion. Furthermore, government initiatives aimed at improving healthcare access and affordability are expected to positively impact market growth. The market is also witnessing a gradual shift towards biosimilars as a cost-effective alternative to branded insulin products. Consumer behavior is shifting towards preference for convenient, once-daily regimens.

Dominant Regions, Countries, or Segments in Diabetes Treatment Drugs Market in Saudi Arabia
The largest segments are Oral Anti-diabetic drugs (xx Million units in 2025) followed by Insulins (xx Million units in 2025) and Non-Insulin Injectable drugs (xx Million units in 2025). Within these categories, Metformin dominates the oral anti-diabetic segment, while Basal or Long-Acting Insulins and GLP-1 receptor agonists are the leading types within their respective categories. The major urban centers of Saudi Arabia such as Riyadh, Jeddah, and Dammam show the highest consumption. This dominance is driven by several factors:
High Prevalence of Diabetes: Saudi Arabia has one of the highest rates of diabetes in the world.
Increased Healthcare Spending: Growing government investment in healthcare.
Improved Access to Healthcare: Expansion of healthcare facilities and insurance coverage.
High Adoption of Newer Therapies: Growing preference for GLP-1 receptor agonists and SGLT-2 inhibitors.
Government Initiatives: Programs aimed at diabetes prevention and management.
Oral Anti-diabetic drugs: Metformin's affordability and efficacy makes it the leading drug.
Insulins: Basal or Long-Acting Insulins are preferred for their convenience.
Non-Insulin Injectable drugs: GLP-1 receptor agonists witness high growth due to efficacy and weight loss benefits.
Diabetes Treatment Drugs Market in Saudi Arabia Product Landscape
The market is characterized by a diverse range of products, including various insulins (Basal, Bolus, Biosimilars), oral anti-diabetic drugs (Metformin, Sulfonylureas, DPP-4 inhibitors, SGLT-2 inhibitors), and non-insulin injectables (GLP-1 receptor agonists). Innovation focuses on improving efficacy, reducing side effects, and enhancing patient convenience, leading to the introduction of fixed-dose combination therapies and once-daily formulations. Unique selling propositions include improved glucose control, weight management benefits (with GLP-1 agonists), and reduced hypoglycemic events. Technological advancements are focused on advanced drug delivery systems and personalized medicine approaches.
Key Drivers, Barriers & Challenges in Diabetes Treatment Drugs Market in Saudi Arabia
Key Drivers:
- Rising Prevalence of Diabetes: The high incidence of diabetes fuels market growth.
- Increased Healthcare Spending: Government investment in healthcare infrastructure and services.
- Growing Awareness: Public awareness campaigns promoting early detection and treatment.
- Technological Advancements: Development of innovative and effective diabetes drugs.
Challenges and Restraints:
- High Drug Prices: The cost of diabetes drugs can be prohibitive for many patients.
- Regulatory Hurdles: Stringent regulatory processes can delay market entry of new drugs.
- Competition: Intense competition amongst pharmaceutical companies.
- Supply Chain Issues: Potential disruptions to supply chains can impact drug availability.
Emerging Opportunities in Diabetes Treatment Drugs Market in Saudi Arabia
- Untapped Rural Markets: Expansion of healthcare access to rural areas presents significant opportunities.
- Personalized Medicine: Tailoring treatment plans to individual patient needs.
- Digital Health Technologies: Utilizing telemedicine and remote monitoring.
- Biosimilar Adoption: Growing demand for cost-effective biosimilar insulin products.
Growth Accelerators in the Diabetes Treatment Drugs Market in Saudi Arabia Industry
Long-term growth is fueled by continued innovation in drug development, strategic partnerships between pharmaceutical companies and healthcare providers, and government initiatives to improve healthcare access and affordability. The expansion of telemedicine and digital health solutions will also enhance market growth by improving patient access to diabetes care and remote monitoring. Furthermore, the increasing focus on diabetes prevention and management programs will play a crucial role in stimulating market growth.
Key Players Shaping the Diabetes Treatment Drugs Market in Saudi Arabia Market
- Pfizer
- Takeda
- Other
- Julphar
- Janssen Pharmaceuticals
- Eli Lilly
- Novartis
- Merck and Co
- AstraZeneca
- Sanofi Aventis
- Bristol Myers Squibb
- Novo Nordisk A/S
- Boehringer Ingelheim
- Sanofi Aventis
- Astellas
Notable Milestones in Diabetes Treatment Drugs Market in Saudi Arabia Sector
- August 2023: Daewoong Pharmaceutical applies for approval of Envlo, a new diabetes drug, in Saudi Arabia, signaling expansion into the Middle East market.
- October 2022: The UAE's Ministry of Industry and Advanced Technology announces MoUs totaling USD 70.8 million for pharmaceutical and medical device partnerships, including plans for a Glargine production facility in the Middle East. This indirectly indicates a positive impact on the Saudi market through regional collaboration and increased manufacturing capacity.
In-Depth Diabetes Treatment Drugs Market in Saudi Arabia Market Outlook
The Saudi Arabian diabetes treatment drugs market is poised for robust growth in the coming years, driven by several factors including the rising prevalence of diabetes, continued innovation in drug development, and the government's commitment to improving healthcare infrastructure. Strategic partnerships, expansion of access to healthcare, and the increasing adoption of cost-effective biosimilars will further accelerate market expansion. Opportunities exist in exploring untapped rural markets, personalized medicine approaches, and integrating digital health technologies. The market's long-term prospects remain highly positive, presenting significant opportunities for both established players and new entrants.
Diabetes Treatment Drugs Market in Saudi Arabia Segmentation
-
1. Product
- 1.1. Insulins
- 1.2. oral anti-diabetic drugs
- 1.3. non-insulin injectable drugs
-
2. End-user
- 2.1. Hospitals
- 2.2. clinics
- 2.3. pharmacies
-
3. Region
- 3.1. Middle East and Africa
Diabetes Treatment Drugs Market in Saudi Arabia Segmentation By Geography
- 1. Saudi Arabia

Diabetes Treatment Drugs Market in Saudi Arabia REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; The Rise in Global Prevalence of Cases of Obesity due to Modern Sedentary Lifestyles; Rise in Awareness and Disposable Income in Developed Economies
- 3.3. Market Restrains
- 3.3.1 ; Highly Cost of Branded Products in Emerging Countries; Severe Adverse Associated with Medication Including Seizures
- 3.3.2 Suicidal Attempts and Even Death; Adoption of Traditional Yoga and Herbal Products
- 3.4. Market Trends
- 3.4.1. The oral anti-diabetic drugs segment holds the highest market share in the Saudi Arabia Diabetes Drugs Market in the current year
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Diabetes Treatment Drugs Market in Saudi Arabia Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product
- 5.1.1. Insulins
- 5.1.2. oral anti-diabetic drugs
- 5.1.3. non-insulin injectable drugs
- 5.2. Market Analysis, Insights and Forecast - by End-user
- 5.2.1. Hospitals
- 5.2.2. clinics
- 5.2.3. pharmacies
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Middle East and Africa
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Saudi Arabia
- 5.1. Market Analysis, Insights and Forecast - by Product
- 6. Central Diabetes Treatment Drugs Market in Saudi Arabia Analysis, Insights and Forecast, 2019-2031
- 7. Eastern Diabetes Treatment Drugs Market in Saudi Arabia Analysis, Insights and Forecast, 2019-2031
- 8. Western Diabetes Treatment Drugs Market in Saudi Arabia Analysis, Insights and Forecast, 2019-2031
- 9. Southern Diabetes Treatment Drugs Market in Saudi Arabia Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Pfizer
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Takeda
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Other
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Julphar
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Janssen Pharmaceuticals
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Eli Lilly
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Novartis
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Merck and Co
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 AstraZeneca
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Sanofi Aventis
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Bristol Myers Squibb
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Novo Nordisk A/S
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Boehringer Ingelheim
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 Sanofi Aventis
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Astellas
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.1 Pfizer
List of Figures
- Figure 1: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Diabetes Treatment Drugs Market in Saudi Arabia Share (%) by Company 2024
List of Tables
- Table 1: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Product 2019 & 2032
- Table 4: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Product 2019 & 2032
- Table 5: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by End-user 2019 & 2032
- Table 6: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by End-user 2019 & 2032
- Table 7: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Region 2019 & 2032
- Table 9: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Region 2019 & 2032
- Table 10: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Region 2019 & 2032
- Table 11: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Country 2019 & 2032
- Table 13: Central Diabetes Treatment Drugs Market in Saudi Arabia Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Central Diabetes Treatment Drugs Market in Saudi Arabia Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Eastern Diabetes Treatment Drugs Market in Saudi Arabia Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Eastern Diabetes Treatment Drugs Market in Saudi Arabia Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Western Diabetes Treatment Drugs Market in Saudi Arabia Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Western Diabetes Treatment Drugs Market in Saudi Arabia Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Southern Diabetes Treatment Drugs Market in Saudi Arabia Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Southern Diabetes Treatment Drugs Market in Saudi Arabia Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Product 2019 & 2032
- Table 22: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Product 2019 & 2032
- Table 23: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by End-user 2019 & 2032
- Table 24: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by End-user 2019 & 2032
- Table 25: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Region 2019 & 2032
- Table 26: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Region 2019 & 2032
- Table 27: Diabetes Treatment Drugs Market in Saudi Arabia Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Diabetes Treatment Drugs Market in Saudi Arabia Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Diabetes Treatment Drugs Market in Saudi Arabia?
The projected CAGR is approximately 9.00%.
2. Which companies are prominent players in the Diabetes Treatment Drugs Market in Saudi Arabia?
Key companies in the market include Pfizer, Takeda, Other, Julphar, Janssen Pharmaceuticals, Eli Lilly, Novartis, Merck and Co, AstraZeneca, Sanofi Aventis, Bristol Myers Squibb, Novo Nordisk A/S, Boehringer Ingelheim, Sanofi Aventis, Astellas.
3. What are the main segments of the Diabetes Treatment Drugs Market in Saudi Arabia?
The market segments include Product, End-user, Region.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.87 Million as of 2022.
5. What are some drivers contributing to market growth?
; The Rise in Global Prevalence of Cases of Obesity due to Modern Sedentary Lifestyles; Rise in Awareness and Disposable Income in Developed Economies.
6. What are the notable trends driving market growth?
The oral anti-diabetic drugs segment holds the highest market share in the Saudi Arabia Diabetes Drugs Market in the current year.
7. Are there any restraints impacting market growth?
; Highly Cost of Branded Products in Emerging Countries; Severe Adverse Associated with Medication Including Seizures. Suicidal Attempts and Even Death; Adoption of Traditional Yoga and Herbal Products.
8. Can you provide examples of recent developments in the market?
August 2023: Daewoong applies for approval of Envlo in Saudi Arabia. S.Korean pharmaceutical company plans to expand its entry into the Middle East market for homegrown new diabetes drug
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Diabetes Treatment Drugs Market in Saudi Arabia," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Diabetes Treatment Drugs Market in Saudi Arabia report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Diabetes Treatment Drugs Market in Saudi Arabia?
To stay informed about further developments, trends, and reports in the Diabetes Treatment Drugs Market in Saudi Arabia, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence