Key Insights

The Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity. With a 2025 market size of $497.10 million and a projected Compound Annual Growth Rate (CAGR) of 4.89% from 2025 to 2033, the industry is poised for significant expansion. This growth is fueled by increasing urbanization, rising disposable incomes driving consumer spending, and the adoption of innovative DOOH technologies offering targeted advertising capabilities. Key drivers include the increasing popularity of experiential marketing, strategic partnerships between OOH companies and technology providers to enhance data analytics and campaign effectiveness, and a growing preference among advertisers for measurable, impactful advertising channels. Furthermore, the integration of DOOH with mobile technology, allowing for geotargeting and real-time campaign optimization, is a prominent trend. However, challenges remain, such as competition from other digital advertising channels and the need for robust infrastructure development to support the expansion of DOOH networks across the country. The market is segmented by advertising format (billboards, transit ads, digital screens, etc.), location (urban vs. rural), and advertiser type (FMCG, retail, entertainment, etc.). Leading players in the market, including Vistar Media, Hivestack, and several Thai companies, are constantly innovating to maintain their competitive edge. The forecast period, 2025-2033, anticipates a steady increase in market value driven by continuous technological advancements and increasing advertiser adoption of OOH and DOOH strategies in their marketing campaigns.

The projected growth trajectory of the Thai OOH/DOOH market hinges on effective addressable advertising solutions. This means continued development of data-driven technologies that facilitate precise targeting and measurement of campaign effectiveness. Additionally, regulatory frameworks supporting the ethical and responsible use of DOOH technologies will be crucial for sustained growth. The increasing use of programmatic advertising within the DOOH space is streamlining the buying process for advertisers and improving campaign efficiency. The ongoing integration with other marketing channels, fostering a more holistic and omnichannel approach, will further propel market growth. Despite potential restraints, the inherent strengths of OOH and DOOH advertising — high visibility, impactful messaging, and reach to a broad audience – position the Thailand market for continued and robust expansion throughout the forecast period.

Thailand OOH and DOOH Industry: A Comprehensive Market Report (2019-2033)

This comprehensive report provides an in-depth analysis of the dynamic Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising industry, covering market size, growth trends, key players, and future opportunities. The report utilizes data from the historical period (2019-2024), base year (2025), and forecast period (2025-2033), offering valuable insights for industry professionals, investors, and advertisers. Market values are presented in Million units.

Thailand OOH and DOOH Industry Market Dynamics & Structure

This section analyzes the competitive landscape, technological advancements, regulatory environment, and market trends within the Thailand OOH and DOOH industry. The market is characterized by a mix of established players and emerging companies, leading to a moderately concentrated market structure. Technological innovation, particularly in programmatic DOOH, is a key driver, while regulatory frameworks concerning advertising standards and permits influence market dynamics.

Market Concentration: The market exhibits a moderately concentrated structure with a few major players holding significant market share, while numerous smaller companies compete for niche segments. VGI PCL and Plan B Media are estimated to hold xx% and xx% market share, respectively, in 2025.

Technological Innovation: Programmatic DOOH is rapidly gaining traction, enabling targeted advertising and improved ROI. Innovation in screen technology (e.g., higher resolution, interactive displays) and data analytics further enhances market attractiveness.

Regulatory Framework: Advertising regulations, permits, and location restrictions are significant factors. Any changes in these regulations can impact market growth and investments.

Competitive Product Substitutes: Online advertising and social media marketing pose competitive threats, but OOH retains its strength in reaching broader audiences and creating impactful brand experiences.

End-User Demographics: The target audience spans across various demographics, with advertising targeting adjusted based on location and campaign objectives.

M&A Trends: The industry has witnessed several mergers and acquisitions (M&A) in recent years, with an estimated xx M&A deals in the 2019-2024 period, driven by the desire for scale and technological integration.

Thailand OOH and DOOH Industry Growth Trends & Insights

The Thailand OOH and DOOH market has shown robust growth between 2019 and 2024, driven by factors such as rising disposable incomes, increasing urbanization, and the adoption of advanced technologies like programmatic DOOH. The market size expanded from xx million units in 2019 to xx million units in 2024, showcasing a CAGR of xx%. Market penetration for DOOH advertising specifically is at approximately xx% in 2025, expected to increase to xx% by 2033. The adoption of programmatic buying and the integration of data analytics are key disruptive technologies accelerating market growth. Shifting consumer preferences towards experiential marketing are also playing a positive role.

Dominant Regions, Countries, or Segments in Thailand OOH and DOOH Industry

Bangkok and other major metropolitan areas dominate the Thailand OOH and DOOH market, driven by higher population density, increased foot traffic, and advanced infrastructure. These regions attract significant investments and offer premium advertising space.

• High Population Density: Concentrated populations in major cities create large captive audiences, making these areas highly attractive for advertisers.
• Tourist Hotspots: Popular tourist destinations offer opportunities for targeted campaigns reaching both local and international audiences.
• Advanced Infrastructure: Well-developed transport networks and modern building infrastructure support the deployment of DOOH screens.
• Economic Growth: Strong economic growth in major urban centers fuels increased advertising spending.

The airport advertising segment is estimated to contribute xx% to total market revenue in 2025, experiencing a rapid growth rate due to high passenger traffic and visibility. The street furniture advertising segment is also a key contributor.

Thailand OOH and DOOH Industry Product Landscape

The product landscape is evolving rapidly, with a focus on innovative formats such as interactive displays, augmented reality (AR) experiences, and dynamic content delivery. Programmatic DOOH platforms offer advanced targeting and optimization capabilities, while data-driven analytics provide valuable insights for campaign performance measurement. The key selling proposition revolves around the ability to target specific demographics based on location and time, with increasingly sophisticated measurement tools.

Key Drivers, Barriers & Challenges in Thailand OOH and DOOH Industry

Key Drivers:

• Increasing urbanization and population growth.
• Rising disposable incomes and advertising expenditure.
• Technological advancements in DOOH, enabling data-driven targeting.
• Growth of experiential marketing strategies.

Key Challenges:

• Competition from digital advertising channels.
• Regulatory hurdles and permit acquisition complexities.
• Infrastructure limitations in some areas.
• Potential supply chain disruptions impacting hardware and maintenance.

Emerging Opportunities in Thailand OOH and DOOH Industry

• Expansion into smaller cities and regional markets.
• Integrating DOOH with mobile and social media for enhanced engagement.
• Development of creative and interactive ad formats.
• Leveraging location data for hyper-targeted advertising campaigns.

Growth Accelerators in the Thailand OOH and DOOH Industry Industry

The long-term growth of the Thailand OOH and DOOH market hinges on technological innovation, strategic partnerships, and expansion into untapped markets. Increased adoption of programmatic DOOH, integration with other media platforms, and the development of more interactive and engaging ad formats will be key drivers.

Key Players Shaping the Thailand OOH and DOOH Industry Market

• Vistar Media
• Hivestack
• Plan B Media Public Company Limited
• VGI PCL
• Rocktech Global Public Company Limited
• AsiaPac Net Media Limited
• AJ Marketing
• Up Media
• Sovereign Comm
• Ledscreenads

Notable Milestones in Thailand OOH and DOOH Industry Sector

• April 2024: Plan B Media partnered with Vistar Media to introduce advanced programmatic solutions to the DOOH market in Thailand and Singapore.
• January 2024: Location Media Xchange (LMX) integrated over 700 UpMedia screens, expanding the reach of the Moving Hearts initiative.

In-Depth Thailand OOH and DOOH Industry Market Outlook

The future of the Thailand OOH and DOOH industry looks bright, driven by continuing technological advancements, increasing advertiser adoption of programmatic buying, and further market expansion into untapped areas. Strategic partnerships and innovative ad formats will contribute significantly to overall market growth and attract new investments into this vibrant and evolving sector. The market is poised for significant expansion, presenting opportunities for both established players and new entrants.

Thailand OOH and DOOH Industry Segmentation

• 1. Type
  • 1.1. Static (Traditional) OOH
  • 1.2. Digital OOH (LED Screens)
    • 1.2.1. Programmatic OOH
    • 1.2.2. Other Types
• 2. Appli
  • 2.1. Billboard
  • 2.2. Transportation (Transit)
    • 2.2.1. Airports
    • 2.2.2. Other Applications (Buses, etc.)
  • 2.3. Street Furniture
  • 2.4. Other Place-Based Media
• 3. End-u
  • 3.1. Automotive
  • 3.2. Retail and Consumer Goods
  • 3.3. Healthcare
  • 3.4. BFSI
  • 3.5. Other End-user Industries

Thailand OOH and DOOH Industry Segmentation By Geography

• 1. Thailand