Key Insights
The North American cardiac holter monitor market, valued at $11.96 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 5.43% from 2025 to 2033. This expansion is fueled by several key factors. The aging population in North America is experiencing a rising prevalence of cardiovascular diseases, increasing the demand for accurate and reliable cardiac monitoring solutions. Technological advancements, such as the integration of smart wearable technology and improved data analysis capabilities within ECG monitors, event recorders, and implantable devices, are enhancing diagnostic accuracy and patient convenience. Furthermore, a shift towards outpatient and home-based cardiac monitoring is reducing healthcare costs and improving patient outcomes, thereby boosting market growth. Hospitals and clinics remain the largest end-users, but the home care setting segment is experiencing significant expansion, driven by the increasing availability of user-friendly and remotely monitored devices. Competition among major players like Medtronic, Abbott Laboratories, and Boston Scientific is driving innovation and affordability, making cardiac monitoring more accessible to a wider patient population.
The market segmentation reveals a diverse landscape. While traditional devices like ECG monitors and implantable loop recorders maintain significant market share, the increasing popularity of smart wearables is gradually transforming the market. These wearables offer continuous monitoring capabilities, enhanced patient compliance, and improved data transmission, leading to earlier disease detection and better treatment outcomes. However, challenges remain, including high initial costs associated with advanced devices, regulatory hurdles for new technologies, and the need for skilled professionals to interpret the complex data generated by these sophisticated monitors. Despite these restraints, the market's growth trajectory remains optimistic, driven by ongoing technological innovation, increasing healthcare expenditure, and a growing awareness of the importance of early cardiovascular disease detection and management. The United States, as the largest market within North America, will continue to dominate the region's cardiac holter monitor market, followed by Canada and Mexico.

North America Cardiac Holter Monitor Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the North America cardiac holter monitor market, encompassing market dynamics, growth trends, regional segmentation, product landscape, key players, and future outlook. The report covers the period from 2019 to 2033, with a focus on the base year 2025 and a forecast period of 2025-2033. This analysis is crucial for stakeholders in the parent market of Cardiac Diagnostic Devices and the child market of Cardiac Rhythm Management Devices, offering invaluable insights to guide strategic decision-making. The market size is projected to reach xx Million units by 2033.
North America Cardiac Holter Monitor Market Dynamics & Structure
The North American cardiac holter monitor market is characterized by a moderately concentrated landscape with key players such as iRhythm Technologies Inc, Biotronik, Schiller AG, Baxter International Inc (Hill-Rom Holdings Inc), Koninklijke Philips N V (Biotelemetry), Abbott Laboratories, Microport Scientific Corporation, Medtronic PLC, General Electric Company (GE Healthcare), Canon Medical Systems Corporation, Livanova PLC, and Boston Scientific Corporation holding significant market share. However, the market also witnesses the emergence of smaller, innovative companies.
Market Structure & Dynamics:
- Market Concentration: Moderately concentrated, with top players accounting for approximately xx% of the market in 2025.
- Technological Innovation: Continuous advancements in sensor technology, data analytics, and AI-driven diagnostic capabilities are driving market growth. Miniaturization and improved wearability are key trends.
- Regulatory Framework: Stringent FDA regulations influence product development and market entry, impacting innovation and cost.
- Competitive Substitutes: Advancements in other cardiac monitoring technologies, such as implantable devices and remote patient monitoring systems, pose competitive challenges.
- End-User Demographics: The aging population and rising prevalence of cardiovascular diseases are major growth drivers.
- M&A Trends: The market has witnessed xx M&A deals in the past five years, indicating consolidation and expansion strategies among players. xx% of these deals involved technological integration.
North America Cardiac Holter Monitor Market Growth Trends & Insights
The North America cardiac holter monitor market exhibited a CAGR of xx% during the historical period (2019-2024) and is projected to grow at a CAGR of xx% during the forecast period (2025-2033). This growth is fueled by factors such as an aging population, rising prevalence of cardiovascular diseases, increasing healthcare expenditure, and technological advancements leading to improved diagnostic accuracy and patient convenience. The adoption rate of advanced holter monitors with remote monitoring capabilities is expected to significantly increase. Consumer behavior shifts towards proactive health management and remote healthcare services further contribute to this growth. Market penetration is expected to reach xx% by 2033. Technological disruptions, particularly the integration of AI and machine learning for enhanced diagnostic capabilities and data analysis, are transforming the market landscape, leading to improved patient outcomes and reduced healthcare costs.

Dominant Regions, Countries, or Segments in North America Cardiac Holter Monitor Market
The United States dominates the North America cardiac holter monitor market, accounting for approximately xx% of the total market share in 2025. Canada and Mexico are also significant markets, though exhibiting slower growth rates compared to the US.
By Device Type:
- ECG Monitors: This segment holds the largest market share, driven by its wide applicability and relatively lower cost.
- Implantable Cardiac Loop Recorders: This segment is experiencing rapid growth due to its ability to provide continuous monitoring and early detection of arrhythmias.
- Smart Wearables: This segment is witnessing significant growth, driven by increasing consumer preference for convenient and user-friendly monitoring devices.
By End User:
- Hospitals and Clinics: This segment remains the largest end-user, owing to the high volume of cardiac patients and advanced diagnostic capabilities available in these settings.
- Home Care Settings: This segment is showing significant growth, driven by the rising adoption of remote patient monitoring and telehealth solutions.
Key Drivers:
- Increased awareness of cardiovascular diseases
- Technological advancements
- Government initiatives promoting early disease detection
Dominance Factors:
- High prevalence of cardiovascular diseases in the US
- Well-established healthcare infrastructure
- High healthcare expenditure
North America Cardiac Holter Monitor Market Product Landscape
The North America cardiac holter monitor market offers a diverse range of products, including traditional ECG monitors, event recorders, implantable loop recorders, and increasingly sophisticated smart wearable devices. These devices are designed to monitor various cardiac parameters, with advancements focusing on improved accuracy, longer battery life, smaller form factors, and seamless integration with remote monitoring platforms. Key features that are driving adoption include enhanced data analysis capabilities, automated arrhythmia detection, and user-friendly interfaces. Continuous advancements in wireless technology, cloud computing, and AI are enhancing remote monitoring capabilities and facilitating efficient data management.
Key Drivers, Barriers & Challenges in North America Cardiac Holter Monitor Market
Key Drivers:
- Increasing prevalence of cardiovascular diseases.
- Growing geriatric population.
- Technological advancements enabling improved accuracy and patient comfort.
- Expanding telehealth and remote patient monitoring adoption.
Key Challenges & Restraints:
- High cost of advanced devices, limiting accessibility for some patients.
- Stringent regulatory requirements for product approval and market entry.
- Intense competition among established and emerging players.
- Potential data security and privacy concerns associated with remote monitoring.
Emerging Opportunities in North America Cardiac Holter Monitor Market
- Expansion into untapped markets: Reaching underserved populations through targeted outreach and affordable device options.
- Innovative applications: Developing devices with integrated functionalities such as blood pressure monitoring and activity tracking.
- Evolving consumer preferences: Catering to consumer demand for comfortable, user-friendly, and aesthetically pleasing devices.
- Data analytics and AI integration: Leveraging advanced technologies for enhanced diagnostic accuracy and personalized care.
Growth Accelerators in the North America Cardiac Holter Monitor Market Industry
Technological breakthroughs in areas such as miniaturization, improved sensor technology, and advanced data analytics are driving long-term market growth. Strategic partnerships between device manufacturers, healthcare providers, and technology companies are facilitating the development and adoption of innovative solutions. The expansion of remote monitoring capabilities and telehealth platforms is also significantly accelerating market growth.
Key Players Shaping the North America Cardiac Holter Monitor Market Market
- iRhythm Technologies Inc
- Biotronik
- Schiller AG
- Baxter International Inc (Hill-Rom Holdings Inc)
- Koninklijke Philips N V (Biotelemetry)
- Abbott Laboratories
- Microport Scientific Corporation
- Medtronic PLC
- General Electric Company (GE Healthcare)
- Canon Medical Systems Corporation
- Livanova PLC
- Boston Scientific Corporation
Notable Milestones in North America Cardiac Holter Monitor Market Sector
- December 2022: Biotricity, Inc. submitted a 510(k) application to the FDA for its Biotres Cardiac Monitoring Device.
- June 2022: The FDA approved Medicalgorithmics' ECG wearable unit, Qpatch.
In-Depth North America Cardiac Holter Monitor Market Market Outlook
The North America cardiac holter monitor market is poised for continued growth, driven by technological innovations, expanding healthcare infrastructure, and the rising prevalence of cardiovascular diseases. Strategic opportunities lie in developing advanced devices with enhanced diagnostic capabilities, expanding into underserved markets, and leveraging data analytics for improved patient care. The market's future potential is significant, particularly in the areas of remote monitoring and personalized medicine.
North America Cardiac Holter Monitor Market Segmentation
-
1. Device Type
- 1.1. ECG Monitor
- 1.2. Event Recorder
- 1.3. Implantable Cardiac Loop Recorder
- 1.4. Pacemaker
- 1.5. Defibrillator
- 1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 1.7. Smart Wearable
- 1.8. Other Device Types
-
2. End User
- 2.1. Hospitals and Clinics
- 2.2. Home Care Settings
- 2.3. Ambulatory Surgical Centers
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Cardiac Holter Monitor Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Cardiac Holter Monitor Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.43% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 Rising Burden of Cardiovascular Diseases; Advancements in Technology; Demand for Home-based
- 3.2.2 Point of Care
- 3.2.3 and Remote Monitoring Cardiac Systems
- 3.3. Market Restrains
- 3.3.1. Risk of Infection Due to Implantable Monitoring Devices; Unfavourable Reimbursement Policies
- 3.4. Market Trends
- 3.4.1. The Pacemaker Segment is Poised to Hold a Significant Share in the North American Cardiac Monitoring Market Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Device Type
- 5.1.1. ECG Monitor
- 5.1.2. Event Recorder
- 5.1.3. Implantable Cardiac Loop Recorder
- 5.1.4. Pacemaker
- 5.1.5. Defibrillator
- 5.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 5.1.7. Smart Wearable
- 5.1.8. Other Device Types
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Hospitals and Clinics
- 5.2.2. Home Care Settings
- 5.2.3. Ambulatory Surgical Centers
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Device Type
- 6. United States North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Device Type
- 6.1.1. ECG Monitor
- 6.1.2. Event Recorder
- 6.1.3. Implantable Cardiac Loop Recorder
- 6.1.4. Pacemaker
- 6.1.5. Defibrillator
- 6.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 6.1.7. Smart Wearable
- 6.1.8. Other Device Types
- 6.2. Market Analysis, Insights and Forecast - by End User
- 6.2.1. Hospitals and Clinics
- 6.2.2. Home Care Settings
- 6.2.3. Ambulatory Surgical Centers
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Device Type
- 7. Canada North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Device Type
- 7.1.1. ECG Monitor
- 7.1.2. Event Recorder
- 7.1.3. Implantable Cardiac Loop Recorder
- 7.1.4. Pacemaker
- 7.1.5. Defibrillator
- 7.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 7.1.7. Smart Wearable
- 7.1.8. Other Device Types
- 7.2. Market Analysis, Insights and Forecast - by End User
- 7.2.1. Hospitals and Clinics
- 7.2.2. Home Care Settings
- 7.2.3. Ambulatory Surgical Centers
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Device Type
- 8. Mexico North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Device Type
- 8.1.1. ECG Monitor
- 8.1.2. Event Recorder
- 8.1.3. Implantable Cardiac Loop Recorder
- 8.1.4. Pacemaker
- 8.1.5. Defibrillator
- 8.1.6. Cardiac Resynchronization Therapy (CRT) Devices
- 8.1.7. Smart Wearable
- 8.1.8. Other Device Types
- 8.2. Market Analysis, Insights and Forecast - by End User
- 8.2.1. Hospitals and Clinics
- 8.2.2. Home Care Settings
- 8.2.3. Ambulatory Surgical Centers
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Device Type
- 9. United States North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Cardiac Holter Monitor Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 iRhythm Technologies Inc
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Biotronik
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Schiller AG
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Baxter International Inc (Hill-Rom Holdings Inc )
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Koninklijke Philips N V (Biotelemetry)
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Abbott Laboratories
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Microport Scientific Corporation*List Not Exhaustive
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Medtronic PLC
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 General Electric Company (GE Healthcare)
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Canon Medical Systems Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Livanova PLC
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Boston Scientific Corporation
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 iRhythm Technologies Inc
List of Figures
- Figure 1: North America Cardiac Holter Monitor Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Cardiac Holter Monitor Market Share (%) by Company 2024
List of Tables
- Table 1: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 3: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 4: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Cardiac Holter Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 12: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 13: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 16: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 17: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Device Type 2019 & 2032
- Table 20: North America Cardiac Holter Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 21: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Cardiac Holter Monitor Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Cardiac Holter Monitor Market?
The projected CAGR is approximately 5.43%.
2. Which companies are prominent players in the North America Cardiac Holter Monitor Market?
Key companies in the market include iRhythm Technologies Inc, Biotronik, Schiller AG, Baxter International Inc (Hill-Rom Holdings Inc ), Koninklijke Philips N V (Biotelemetry), Abbott Laboratories, Microport Scientific Corporation*List Not Exhaustive, Medtronic PLC, General Electric Company (GE Healthcare), Canon Medical Systems Corporation, Livanova PLC, Boston Scientific Corporation.
3. What are the main segments of the North America Cardiac Holter Monitor Market?
The market segments include Device Type, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 11.96 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Burden of Cardiovascular Diseases; Advancements in Technology; Demand for Home-based. Point of Care. and Remote Monitoring Cardiac Systems.
6. What are the notable trends driving market growth?
The Pacemaker Segment is Poised to Hold a Significant Share in the North American Cardiac Monitoring Market Over the Forecast Period.
7. Are there any restraints impacting market growth?
Risk of Infection Due to Implantable Monitoring Devices; Unfavourable Reimbursement Policies.
8. Can you provide examples of recent developments in the market?
In December 2022, Biotricity, Inc. made a 510(k) submission to the United States FDA for a new form factor of its Biotres Cardiac Monitoring Device, which is a three-lead device for ECG and arrhythmia monitoring that is intended for lower-risk patients.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Cardiac Holter Monitor Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Cardiac Holter Monitor Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Cardiac Holter Monitor Market?
To stay informed about further developments, trends, and reports in the North America Cardiac Holter Monitor Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence