Key Insights

The Morocco poultry market, valued at $4.88 billion in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 4.03% from 2025 to 2033. This growth is fueled by several key factors. Rising per capita income and urbanization are driving increased demand for protein-rich poultry products. A growing young population further contributes to this demand. Furthermore, the increasing preference for convenient and affordable poultry options, coupled with government initiatives promoting agricultural development and food security, are positively influencing market expansion. The market is witnessing a shift towards processed poultry products and value-added offerings, catering to evolving consumer preferences. While challenges such as feed costs and disease outbreaks exist, the overall market outlook remains positive, driven by consistent domestic demand and potential export opportunities.

Major players like Koutoubia Holding, ALF Sahel, and King Generation SA dominate the market, indicating a level of consolidation. However, the presence of numerous smaller players, including regional producers, signifies opportunities for growth and diversification within the sector. Future growth will likely be influenced by advancements in poultry farming techniques, improvements in feed efficiency, and the adoption of sustainable practices to enhance production and profitability. Market segmentation, likely categorized by poultry type (broiler, layer), processing level (fresh, processed), and distribution channels (retail, wholesale), presents further opportunities for specialized players to capture market share. Further research into specific regional data is required to pinpoint more precisely the regional disparities in growth patterns.

Morocco Poultry Market: A Comprehensive Market Report (2019-2033)

This in-depth report provides a comprehensive analysis of the Morocco poultry market, encompassing market dynamics, growth trends, key players, and future outlook. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. This report is essential for industry professionals, investors, and anyone seeking a detailed understanding of this dynamic sector. The report delves into both the parent market (livestock and meat) and the child market (poultry meat and eggs), offering granular insights into market segments and their growth trajectories. The total market size in 2025 is estimated at xx Million units.

Morocco Poultry Market Dynamics & Structure

This section analyzes the structure and dynamics of the Moroccan poultry market, encompassing market concentration, technological advancements, regulatory frameworks, competitive substitutes, end-user demographics, and M&A activities. The market is characterized by a mix of large, established players and smaller, regional producers. Market concentration is moderate, with a few dominant players holding significant market share (estimated at xx% collectively in 2025).

• Market Concentration: Moderate, with xx% market share held by top players.
• Technological Innovation: Adoption of automated feeding systems, improved breeding techniques, and enhanced biosecurity measures are driving efficiency and productivity. Barriers include limited access to advanced technology and high initial investment costs.
• Regulatory Framework: Government regulations focus on food safety, animal welfare, and environmental sustainability. The recent USD 198 million investment (May 2023) under the new program contract with FISA highlights a strong government push towards production increases.
• Competitive Substitutes: Red meat and other protein sources pose competition to poultry products.
• End-User Demographics: Growing population and rising urbanization are fueling demand for poultry products. Increased awareness of health benefits is driving consumption growth.
• M&A Trends: Recent M&A activity has been limited, though there's potential for consolidation in the coming years. For example, Zalar Holdings' expansion in 2020 signifies a strategic move in market consolidation.

Morocco Poultry Market Growth Trends & Insights

The Moroccan poultry market has demonstrated consistent growth over the past few years, driven by factors such as population growth, rising disposable incomes, and increasing urbanization. The market size is projected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), reaching xx Million units by 2033. Increased consumer preference for affordable and readily available protein sources also drives this growth. Technological disruptions, particularly in feed efficiency and disease prevention, are further enhancing market growth. Consumer behavior is shifting towards healthier and more sustainable poultry options, influencing production strategies. Market penetration is expected to increase significantly over the coming years, reaching xx% by 2033.

Dominant Regions, Countries, or Segments in Morocco Poultry Market

The major cities and coastal regions of Morocco drive the highest poultry market growth due to high population density and greater demand. Strong infrastructure and proximity to markets give these regions a competitive advantage. The egg segment demonstrates a slightly faster growth rate compared to poultry meat, reaching xx Million units in 2025.

• Key Drivers:
  • High population density in urban centers.
  • Developed infrastructure for efficient distribution.
  • Proximity to major markets and consumption centers.
  • Government support for the poultry sector.
• Dominance Factors: High consumption rates, established distribution networks, and access to resources contribute to this regional dominance. Market share for these regions is estimated to exceed xx% in 2025. Growth potential remains high as urbanization and population growth continue.

Morocco Poultry Market Product Landscape

The Moroccan poultry market offers a diverse range of products, including fresh chilled, frozen, and processed poultry meat, as well as shell eggs. Product innovation focuses on improving quality, extending shelf life, and enhancing convenience. Value-added products like ready-to-cook meals and marinated poultry are gaining popularity. Technological advancements in breeding, feeding, and processing are enhancing product quality and yield. Unique selling propositions focus on taste, health benefits, and ease of preparation.

Key Drivers, Barriers & Challenges in Morocco Poultry Market

Key Drivers:

• Rising disposable incomes and increased consumer spending.
• Growing population and urbanization.
• Government support and investment in the poultry sector (USD 495 million in June 2023 and USD 198 million in May 2023).
• Increased demand for affordable protein sources.

Key Challenges & Restraints:

• Fluctuations in feed prices and availability due to global market dynamics and import reliance.
• Disease outbreaks can significantly disrupt production and supply.
• Competition from imported poultry products.
• The impact of climate change on feed production and livestock health.

Emerging Opportunities in Morocco Poultry Market

• Growing demand for value-added poultry products.
• Expansion into untapped rural markets.
• Increasing focus on organic and sustainable poultry farming.
• Growing adoption of e-commerce channels for poultry sales.

Growth Accelerators in the Morocco Poultry Market Industry

Technological advancements in breeding and disease control, coupled with strategic partnerships and government support, will accelerate long-term growth. Increased investment in processing and logistics infrastructure will improve efficiency and reduce wastage. The expansion of distribution networks into under-served rural markets will unlock significant untapped potential.

Key Players Shaping the Morocco Poultry Market Market

• Koutoubia Holding
• ALF Sahel
• King Generation SA
• Dar EL Fellous
• Matinales
• Maroc Dawajine
• Rabat Poultry - Dawajine Johara
• Zalar Holdings
• La Fonda
• Zaime Eggs (Oeufs ZAIME)
• List Not Exhaustive

Notable Milestones in Morocco Poultry Market Sector

• June 2023: USD 495 million allocated by the Moroccan government to protect livestock capital, including feed subsidies. This significantly impacts feed costs and supports the industry's stability.
• May 2023: A new program contract (USD 198 million investment) signed between the government and FISA, aiming to increase poultry meat and egg production by 92,000 tonnes and 7.6 billion units, respectively, by 2030. This represents a major boost to the sector.
• February 2020: Zalar Holdings expands its presence in Morocco, solidifying its position as a significant player in grain supply, supporting poultry feed availability.

In-Depth Morocco Poultry Market Market Outlook

The Moroccan poultry market is poised for sustained growth driven by positive macroeconomic factors, government support, and industry innovation. Strategic investments in technology, sustainable practices, and market expansion will unlock significant future potential. The market's resilience and growth prospects make it an attractive investment destination for both domestic and international players. The total market value is expected to surpass xx Million units by 2033.

Morocco Poultry Market Segmentation

• 1. Product Type
  • 1.1. Table Eggs
  • 1.2. Broiler Meat
  • 1.3. Processed Meat
    • 1.3.1. Nuggets and Popcorns
    • 1.3.2. Sausages
    • 1.3.3. Burgers
    • 1.3.4. Marinated Poultry Products
    • 1.3.5. Other Processed Meat Products
• 2. Distribution Channel
  • 2.1. Hotels
  • 2.2. Restaurants
  • 2.3. Catering
  • 2.4. Modern Trade (Supermarkets/Hypermarkets)
  • 2.5. Other Distribution Channels

Morocco Poultry Market Segmentation By Geography

• 1. Morocco