Key Insights

The Turkey poultry market, valued at $12.67 billion in 2025, is projected to experience robust growth, driven by rising domestic consumption, increasing disposable incomes, and a growing preference for poultry as a cost-effective and healthy protein source. The market's Compound Annual Growth Rate (CAGR) of 5.96% from 2025 to 2033 indicates a significant expansion opportunity. Key drivers include the increasing urbanization and changing dietary habits within Turkey, leading to higher demand for processed poultry products. Furthermore, advancements in poultry farming techniques, including improved feed efficiency and disease management, contribute to increased production and affordability. While potential restraints such as feed price fluctuations and the impact of avian influenza outbreaks exist, the overall market outlook remains positive, fueled by government support for the agricultural sector and growing export opportunities. The market is segmented based on various poultry types (chicken, turkey, duck, etc.), processing methods (fresh, frozen, processed), and distribution channels (retail, food service). Major players, including Yasar Holding AS (Pinar), Siniora Food Industries, and BRF SA, are vying for market share through product diversification, brand building, and strategic partnerships.

The forecast period from 2025 to 2033 will likely witness increasing competition and consolidation within the sector as companies invest in capacity expansion and explore innovative product offerings. This could involve greater integration across the value chain, from feed production to processing and distribution. The development of value-added products like ready-to-eat meals and processed poultry snacks is expected to drive further market growth. Export opportunities, particularly to neighboring European and Middle Eastern markets, will also contribute significantly to the expansion of the Turkey poultry market. Maintaining food safety standards and mitigating the risks of disease outbreaks remain crucial challenges for market players. Sustainable farming practices are also gaining increasing importance as consumers show greater awareness of environmental and ethical concerns related to poultry production.

Turkey Poultry Market: A Comprehensive Report (2019-2033)

This comprehensive report provides a detailed analysis of the Turkey poultry market, encompassing market dynamics, growth trends, regional segmentation, product landscape, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. This report is an essential resource for industry professionals, investors, and anyone seeking a deep understanding of this dynamic market. The report delves into parent and child markets (e.g., broiler, layer, turkey segments) for a complete view. Market values are presented in million units.

Turkey Poultry Market Dynamics & Structure

This section analyzes the structure and dynamics of the Turkish poultry market, focusing on market concentration, technological advancements, regulatory landscapes, competitive substitutes, and mergers & acquisitions (M&A) activity. The market is characterized by a mix of large integrated players and smaller, regional producers.

• Market Concentration: The top five players hold approximately xx% of the market share in 2025, indicating a moderately concentrated market.
• Technological Innovation: Automation in feed production and processing, improved poultry breeds, and advanced disease control technologies are key innovation drivers. Barriers include high initial investment costs and a lack of skilled labor.
• Regulatory Framework: Turkey's poultry industry is subject to regulations related to food safety, animal welfare, and environmental protection. These regulations influence production practices and costs.
• Competitive Substitutes: Other protein sources, such as beef, lamb, and fish, compete with poultry. Plant-based alternatives are also gaining traction, impacting market share.
• End-User Demographics: Turkey's growing population and changing dietary habits (increasing protein consumption) are significant market drivers.
• M&A Trends: Recent M&A activity, such as the Matlı Group's acquisition of Keskinoglu in April 2023, indicates consolidation within the industry. The total value of M&A deals in the poultry sector between 2019 and 2024 was approximately xx million.

Turkey Poultry Market Growth Trends & Insights

This section details the market's growth trajectory, examining market size evolution, adoption rates of new technologies, technological disruptions, and shifts in consumer behavior. The Turkish poultry market experienced a CAGR of xx% during the historical period (2019-2024) and is projected to grow at a CAGR of xx% during the forecast period (2025-2033). Market penetration of processed poultry products is steadily increasing, driven by rising disposable incomes and changing lifestyles. Technological advancements are impacting production efficiency and product quality. Consumer preferences are shifting towards healthier and more convenient poultry products.

Dominant Regions, Countries, or Segments in Turkey Poultry Market

This section identifies the key regions and segments driving market growth. The Marmara region, encompassing major urban centers, demonstrates the highest consumption and market share, owing to higher population density and strong economic activity. Other regions are experiencing growth driven by increasing infrastructure development and government support for the agricultural sector.

• Key Growth Drivers:
  • Increasing per capita income and disposable income.
  • Government support policies for agricultural development.
  • Improved cold chain infrastructure for product distribution.
  • Rising demand for processed poultry products in urban areas.
• Market Share and Growth Potential: The Marmara region holds the largest market share, projected to maintain its dominance due to its established infrastructure and high consumer demand. However, other regions, particularly the Aegean and Mediterranean regions, show promising growth potential.

Turkey Poultry Market Product Landscape

The Turkish poultry market offers a range of fresh and processed poultry products, including whole birds, cuts, and value-added products such as sausages and ready-to-eat meals. Innovation focuses on improving product quality, extending shelf life, and offering convenient, healthy options to meet evolving consumer needs. Technological advancements in processing and packaging enhance product quality and minimize waste.

Key Drivers, Barriers & Challenges in Turkey Poultry Market

Key Drivers: Rising demand for protein, government support for the agricultural sector, and technological advancements contribute to market growth. Increasing urbanization and changes in consumer lifestyles also drive demand for convenient poultry products.

Key Challenges & Restraints: Fluctuations in feed prices, avian influenza outbreaks, and intense competition affect profitability. Supply chain disruptions and regulatory changes pose additional challenges. The combined impact of these challenges resulted in an estimated xx% reduction in profitability for some smaller players in 2024.

Emerging Opportunities in Turkey Poultry Market

Growing demand for value-added products, the increasing popularity of organic and free-range poultry, and the potential for export expansion present significant market opportunities. The development of innovative processing techniques and sustainable farming practices can further enhance the market's growth potential.

Growth Accelerators in the Turkey Poultry Market Industry

Technological advancements, strategic partnerships among players in the value chain, and exploration of new export markets are key catalysts for long-term growth. Investments in sustainable and efficient farming practices will also play a crucial role in the future of the Turkey poultry market.

Key Players Shaping the Turkey Poultry Market Market

• Yasar Holding AS (Pinar)
• Siniora Food Industries
• Proyem Inc (Keskinoglu)
• BRF SA
• Senpilic Gida Sanayi
• Erpilic
• Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret AŞ
• Abalioglu Yem Soya Ve Tekstil Sanayi AS
• Charoen Pokphand Foods PCL
• Bupilic Entegre AS
• Kula Yag ve Emek Yem San Tic Inc
• Akdeniz Toros
• List Not Exhaustive

Notable Milestones in Turkey Poultry Market Sector

• July 2023: Şenpiliç's strategic integration of Yemsel Tavukçuluk AŞ expands its Samsun region operations.
• April 2023: Matlı Companies Group's acquisition of Keskinoglu strengthens its market position.
• October 2022: Abalioglu Lezita Gida invests TRY 1.35 billion in a new facility to boost white meat production capacity.

In-Depth Turkey Poultry Market Market Outlook

The Turkish poultry market is poised for continued growth, driven by strong domestic demand and potential export opportunities. Strategic investments in technology, infrastructure, and sustainable practices will be crucial for companies seeking to capitalize on the market's future potential. The market is expected to reach xx million units by 2033, representing significant opportunities for both existing players and new entrants.

Turkey Poultry Market Segmentation

• 1. Product Type
  • 1.1. Table Eggs
  • 1.2. Broiler Meat
  • 1.3. Processed Meat
    • 1.3.1. Nuggets
    • 1.3.2. Sausages
    • 1.3.3. Burgers
    • 1.3.4. Marinated Poultry Products
    • 1.3.5. Other Processed Meat Products
• 2. Distribution Channel
  • 2.1. Hotels
  • 2.2. Restaurants
  • 2.3. Catering
  • 2.4. Modern Trade (Supermarkets/Hypermarkets)
  • 2.5. Other Distribution Channels

Turkey Poultry Market Segmentation By Geography

• 1. Turkey