Key Insights

The Saudi Arabian poultry market, valued at approximately $X million in 2025 (assuming a logical estimation based on the provided CAGR and market size), is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 10.40% from 2025 to 2033. This expansion is fueled by several key drivers. A burgeoning population, rising disposable incomes, and a shift towards convenient, protein-rich diets are significantly increasing demand for poultry products. Furthermore, the government's initiatives to support the agricultural sector, including investments in infrastructure and technology, are fostering domestic production and reducing reliance on imports. The market is segmented by distribution channel (off-trade dominating, followed by on-trade), form (canned, fresh/chilled holding the largest share, with frozen and processed segments also contributing), and region (with regional variations in consumption patterns across Central, Eastern, Western, and Southern Saudi Arabia). Key players like Almunajem Foods, Americana Group, and Almarai Food Company are driving innovation and competition, offering diverse product ranges to cater to evolving consumer preferences. However, challenges remain, such as maintaining consistent supply to meet growing demand and managing potential price fluctuations influenced by feed costs and global market dynamics.

The forecast period (2025-2033) anticipates continued market expansion, driven by sustained economic growth and evolving consumer behavior. The fresh/chilled segment is expected to remain dominant due to consumer preference for quality and freshness. The off-trade channel will likely maintain its leadership position, supported by increased supermarket penetration and online grocery delivery services. The market will witness increased competition, with players focusing on product diversification, branding, and supply chain optimization to enhance market share. Growth opportunities lie in developing value-added poultry products, catering to health-conscious consumers with organic and sustainably sourced options, and expanding into new retail channels to reach a wider customer base. Addressing challenges related to feed costs and maintaining efficient production will be critical for sustainable growth in the Saudi Arabian poultry market.

Saudi Arabia Poultry Market: A Comprehensive Report (2019-2033)

This comprehensive report provides a detailed analysis of the Saudi Arabia poultry market, offering invaluable insights for industry professionals, investors, and strategic planners. Covering the period from 2019 to 2033, with a focus on 2025, this study meticulously examines market dynamics, growth trends, key players, and emerging opportunities within this vital sector. The report delves into parent and child markets, providing granular data on market size (in million units), segmentation, and future projections.

Saudi Arabia Poultry Market Dynamics & Structure

The Saudi Arabian poultry market is characterized by a moderate level of concentration, with key players like Almunajem Foods, Golden Chicken Farm Factory Company CJSC, and Americana Group holding significant market share (estimated at xx% combined in 2025). Technological innovation, driven by increased efficiency and food safety standards, is a key driver. The regulatory framework, focusing on food security and hygiene, shapes market practices. Competitive pressures from imports and substitute protein sources (e.g., red meat, plant-based alternatives) exist. The market witnesses ongoing M&A activity, with xx deals recorded between 2019-2024, reflecting consolidation and expansion strategies. End-user demographics show a growing preference for processed and convenient poultry products.

• Market Concentration: Moderately concentrated, with top 5 players holding xx% market share (2025).
• Technological Innovation: Focus on automation, improved breeding techniques, and disease prevention.
• Regulatory Framework: Stringent food safety and hygiene regulations.
• Competitive Substitutes: Red meat, plant-based alternatives exert competitive pressure.
• M&A Activity: xx deals between 2019-2024, indicative of market consolidation.
• End-User Demographics: Rising demand for processed and convenient poultry products.

Saudi Arabia Poultry Market Growth Trends & Insights

The Saudi Arabia poultry market exhibited a CAGR of xx% during the historical period (2019-2024), reaching xx million units in 2024. This growth is attributed to factors such as rising population, increasing disposable incomes, and changing dietary habits. The forecast period (2025-2033) projects continued expansion, driven by government initiatives to enhance food security and investments in modern poultry farming technologies. Market penetration of processed poultry products is expected to increase significantly, further fueling market growth. Technological disruptions, such as automation and precision farming, will enhance efficiency and output. Consumer behavior shifts toward healthier and convenient options will shape product development. The market is expected to reach xx million units by 2033, showcasing a CAGR of xx%.

Dominant Regions, Countries, or Segments in Saudi Arabia Poultry Market

The Off-Trade distribution channel dominates the Saudi Arabia poultry market, accounting for xx% of total sales in 2025, driven by widespread availability in supermarkets and hypermarkets. The Fresh/Chilled segment holds the largest market share among poultry forms (xx% in 2025), owing to consumer preference for freshness and quality. Key drivers include robust infrastructure, government support for agricultural development, and favorable demographics.

• Off-Trade Channel: Dominates due to extensive supermarket and hypermarket networks.
• Fresh/Chilled Segment: Largest market share owing to consumer preference for quality and freshness.
• Economic Policies: Government initiatives supporting food security and agricultural investment.
• Infrastructure: Well-developed distribution networks facilitate market reach.

Saudi Arabia Poultry Market Product Landscape

The Saudi Arabia poultry market showcases a diverse range of products, including fresh/chilled, frozen, processed, and canned poultry. Innovation focuses on enhancing convenience, improving shelf life, and catering to diverse consumer preferences. Value-added products like marinated and ready-to-cook options are gaining traction. Technological advancements in processing and packaging are improving product quality and safety.

Key Drivers, Barriers & Challenges in Saudi Arabia Poultry Market

Key Drivers: Rising population, increasing disposable incomes, changing dietary preferences toward protein-rich diets, government support for food security, and technological advancements in poultry farming.

Challenges: Fluctuations in feed prices, competition from imported poultry, stringent regulatory compliance, and potential disease outbreaks impacting production and supply chain disruptions that can result in xx% reduction in production during peak seasons.

Emerging Opportunities in Saudi Arabia Poultry Market

Growing demand for value-added and organic poultry products presents significant opportunities. The market is also ripe for innovation in sustainable poultry farming practices and exploring alternative protein sources to meet growing demand and overcome supply chain issues. Expansion into untapped markets in rural areas and e-commerce channels offer additional potential.

Growth Accelerators in the Saudi Arabia Poultry Market Industry

Strategic partnerships, like the one between Al-Watania Poultry and Americana Group, enhance local production and supply chain efficiency. Technological breakthroughs in automation and precision farming are boosting productivity and cost-effectiveness. Market expansion strategies focusing on value-added products and exploring new distribution channels further fuel growth.

Key Players Shaping the Saudi Arabia Poultry Market Market

• Almunajem Foods
• Golden Chicken Farm Factory Company CJSC
• Sunbulah Group
• Americana Group
• BRF S.A
• Al-Watania Poultry
• The Savola Group
• Tanmiah Food Company
• Almarai Food Company

Notable Milestones in Saudi Arabia Poultry Market Sector

• November 2021: Al-Watania Poultry and Americana Group partnership to boost local poultry production.
• May 2021: Cobb and Al-Watania Poultry plan to double production through investment in hatcheries and distribution.
• April 2021: BRF Global achieves ISO 37001 Anti-bribery Management System certification.

In-Depth Saudi Arabia Poultry Market Outlook

The Saudi Arabia poultry market is poised for sustained growth, driven by favorable demographics, rising incomes, and government support. Strategic investments in technology and infrastructure, coupled with strategic partnerships, will further strengthen the sector. Opportunities lie in value-added products, sustainable practices, and exploring emerging distribution channels. The market is expected to witness significant expansion, presenting attractive prospects for both established and new players.

Saudi Arabia Poultry Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Saudi Arabia Poultry Market Segmentation By Geography

• 1. Saudi Arabia