Key Insights
The North American poultry meat industry, encompassing the United States, Canada, and Mexico, exhibits robust growth potential, driven by increasing consumer demand for protein-rich foods and a preference for convenient, ready-to-eat options. The market's Compound Annual Growth Rate (CAGR) of 6.42% from 2019-2024 suggests a significant expansion, projected to continue throughout the forecast period (2025-2033). Key growth drivers include rising disposable incomes, changing dietary habits, and the increasing popularity of poultry in various culinary applications. The market is segmented by form (canned, fresh/chilled, frozen, processed), country (United States, Canada, Mexico, Rest of North America), and distribution channel (off-trade, on-trade). While the dominance of large players like Tyson Foods, Pilgrim's Pride, and Sanderson Farms ensures market stability, the industry faces challenges including fluctuating feed prices, stringent regulations regarding food safety and animal welfare, and the potential impact of avian influenza outbreaks. The growth in the processed poultry segment is particularly noteworthy, reflecting consumers' preference for value-added products. Competition is expected to intensify with the emergence of smaller, regional players focusing on niche markets and sustainable practices. The United States is the largest market, followed by Mexico and Canada, but the Rest of North America region shows promising growth opportunities.
The on-trade segment (restaurants, hotels, etc.) is likely to recover strongly post-pandemic, boosting demand, while the off-trade segment (retail stores) will continue its strong performance driven by the increasing popularity of convenient ready-to-eat poultry products. Future growth hinges on addressing sustainability concerns, innovating with new product formats and flavors, and effectively managing supply chain risks. A strategic focus on healthier poultry options and transparent sourcing will attract health-conscious consumers and contribute to long-term market expansion. Market expansion will also be affected by government policies on food safety and animal welfare, particularly regarding antibiotic usage in poultry farming.

North America Poultry Meat Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides a detailed analysis of the North American poultry meat industry, encompassing market dynamics, growth trends, regional performance, and key player strategies. The study period covers 2019-2033, with a focus on the base year 2025 and a forecast period of 2025-2033. This report is essential for industry professionals, investors, and stakeholders seeking a deep understanding of this dynamic market. It leverages extensive data and expert analysis to provide actionable insights and predictions.
North America Poultry Meat Industry Market Dynamics & Structure
The North American poultry meat market, valued at xx million units in 2024, is characterized by a moderately concentrated structure with key players such as Tyson Foods Inc, JBS SA, and Cargill Inc holding significant market share. Technological innovation, particularly in automation and processing techniques, is a key driver. Stringent regulatory frameworks concerning food safety and animal welfare influence industry practices. Competitive pressures arise from alternative protein sources and the fluctuating prices of feed ingredients. M&A activity is moderate, driven by consolidation and expansion strategies. End-user demographics show a continued demand for convenient and value-added poultry products.
- Market Concentration: Highly concentrated, with top 5 players holding approximately xx% market share.
- Technological Innovation: Focus on automation, improved processing efficiency, and sustainable practices.
- Regulatory Framework: Stringent food safety and animal welfare regulations influence operational costs.
- Competitive Substitutes: Plant-based meat alternatives pose a growing competitive threat.
- M&A Activity: Moderate activity, with deals focused on vertical integration and geographic expansion. xx M&A deals recorded between 2019-2024.
- End-User Demographics: Increasing demand for convenience foods and healthy options drives product innovation.
North America Poultry Meat Industry Growth Trends & Insights
The North American poultry meat market experienced a CAGR of xx% during the historical period (2019-2024). This growth is fueled by increasing consumer demand, driven by factors such as population growth, rising disposable incomes, and shifting dietary preferences. Technological advancements in processing and packaging have enhanced product quality and shelf life, further stimulating market expansion. The adoption rate of value-added products like pre-marinated and ready-to-cook options is steadily increasing. Consumer behavior shifts towards health-conscious choices are prompting the development of leaner and healthier poultry products. Market penetration of frozen and processed poultry products continues to grow, while the demand for fresh/chilled poultry remains substantial. The forecast period (2025-2033) projects a CAGR of xx%, driven by sustained consumer demand and continued innovation.

Dominant Regions, Countries, or Segments in North America Poultry Meat Industry
The United States holds the largest market share within North America, driven by its substantial population and high per capita consumption of poultry meat. The Fresh/Chilled segment dominates the market due to consumer preference for fresh products. The Off-Trade distribution channel (retail stores, supermarkets) holds the largest share, reflecting the dominance of retail sales. Mexico exhibits strong growth potential due to expanding population and rising disposable incomes. Canada’s market is relatively stable, exhibiting consistent growth.
- United States: Largest market share driven by high per capita consumption and established infrastructure.
- Fresh/Chilled Segment: Dominates the market owing to consumer preference for freshness.
- Off-Trade Channel: Major distribution channel, showcasing high retail sales penetration.
- Mexico: High growth potential due to population growth and increased disposable incomes.
- Canada: Relatively stable and consistent market growth.
North America Poultry Meat Industry Product Landscape
The North American poultry meat market offers a diverse range of products, including fresh/chilled, frozen, canned, and processed options. Innovation focuses on enhancing convenience (e.g., ready-to-cook meals), improving health attributes (e.g., leaner cuts), and extending shelf life through advanced packaging technologies. Unique selling propositions often center on taste, convenience, and health benefits. Technological advancements encompass automated processing, improved hygiene protocols, and efficient cold chain management.
Key Drivers, Barriers & Challenges in North America Poultry Meat Industry
Key Drivers:
- Rising consumer demand driven by population growth and changing dietary habits.
- Technological advancements in processing and packaging.
- Growing demand for value-added and convenience products.
Challenges:
- Fluctuating feed prices impact production costs. This resulted in a xx% increase in production costs in 2022.
- Supply chain disruptions can lead to production delays and increased costs.
- Stringent regulations and compliance requirements increase operational costs. Compliance costs increased by xx million units in 2024.
- Competition from plant-based meat alternatives.
Emerging Opportunities in North America Poultry Meat Industry
- Growing demand for organic and sustainably produced poultry.
- Increasing popularity of value-added products like marinated poultry and ready-to-cook meals.
- Expansion into emerging markets within North America.
- Development of innovative poultry products catering to specific dietary needs.
Growth Accelerators in the North America Poultry Meat Industry
Long-term growth will be driven by continued technological advancements in processing and packaging, strategic partnerships to expand market reach, and the development of innovative products tailored to evolving consumer preferences. Increased investment in sustainable practices and traceability systems will enhance consumer trust and brand loyalty. The exploration of new markets and product applications will also support sustained growth.
Key Players Shaping the North America Poultry Meat Industry Market
- WH Group Limited
- George's Inc
- House of Raeford
- Tyson Foods Inc
- Perdue Farms Inc
- Sysco Corporation
- The Kraft Heinz Company
- Foster Farms Inc
- Continental Grain Company
- Hormel Foods Corporation
- Cargill Inc
- Koch Foods Inc
- JBS SA
Notable Milestones in North America Poultry Meat Industry Sector
- March 2023: Kraft Heinz Company and BEES expanded their partnership to unlock 1 million potential new points of sale across LATAM, boosting their presence in Mexico, Colombia, and Peru.
- March 2023: Tyson Foods launched chicken sandwiches and sliders, expanding its presence in the frozen snacks section.
- February 2023: Morning Star and Pringles collaborated on plant-based CHIK'N Fries, introducing a novel product to the market.
In-Depth North America Poultry Meat Industry Market Outlook
The future of the North American poultry meat industry is bright, fueled by continuous innovation, strategic partnerships, and increasing consumer demand. Opportunities exist in expanding into new markets, developing sustainable production practices, and creating innovative products to cater to evolving consumer preferences. The market is poised for consistent growth, driven by a strong foundation of established players and emerging innovative companies.
North America Poultry Meat Industry Segmentation
-
1. Form
- 1.1. Canned
- 1.2. Fresh / Chilled
- 1.3. Frozen
-
1.4. Processed
-
1.4.1. By Processed Types
- 1.4.1.1. Deli Meats
- 1.4.1.2. Marinated/ Tenders
- 1.4.1.3. Meatballs
- 1.4.1.4. Nuggets
- 1.4.1.5. Sausages
- 1.4.1.6. Other Processed Poultry
-
1.4.1. By Processed Types
-
2. Distribution Channel
-
2.1. Off-Trade
- 2.1.1. Convenience Stores
- 2.1.2. Online Channel
- 2.1.3. Supermarkets and Hypermarkets
- 2.1.4. Others
- 2.2. On-Trade
-
2.1. Off-Trade
North America Poultry Meat Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico

North America Poultry Meat Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.42% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Demand for Low-Fat and Low-Calorie Food; Increasing Product Innovation
- 3.3. Market Restrains
- 3.3.1. ; Threat of New Entrants; Bargaining Power of Buyers/Consumers; Bargaining Power of Suppliers; Threat of Substitute Products; Degree Of Competition
- 3.4. Market Trends
- 3.4.1. Poultry consumption in the region grew amid the rising prices
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Poultry Meat Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Form
- 5.1.1. Canned
- 5.1.2. Fresh / Chilled
- 5.1.3. Frozen
- 5.1.4. Processed
- 5.1.4.1. By Processed Types
- 5.1.4.1.1. Deli Meats
- 5.1.4.1.2. Marinated/ Tenders
- 5.1.4.1.3. Meatballs
- 5.1.4.1.4. Nuggets
- 5.1.4.1.5. Sausages
- 5.1.4.1.6. Other Processed Poultry
- 5.1.4.1. By Processed Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Off-Trade
- 5.2.1.1. Convenience Stores
- 5.2.1.2. Online Channel
- 5.2.1.3. Supermarkets and Hypermarkets
- 5.2.1.4. Others
- 5.2.2. On-Trade
- 5.2.1. Off-Trade
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Form
- 6. United States North America Poultry Meat Industry Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Poultry Meat Industry Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Poultry Meat Industry Analysis, Insights and Forecast, 2019-2031
- 9. Rest of North America North America Poultry Meat Industry Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 WH Group Limite
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 George's Inc
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 House Of Raeford
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Tyson Foods Inc
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Perdue Farms Inc
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Sysco Corporation
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 The Kraft Heinz Company
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Foster Farms Inc
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Continental Grain Company
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Hormel Foods Corporation
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Cargill Inc
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Koch Foods Inc
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 JBS SA
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.1 WH Group Limite
List of Figures
- Figure 1: North America Poultry Meat Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Poultry Meat Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Poultry Meat Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Poultry Meat Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 3: North America Poultry Meat Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: North America Poultry Meat Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: North America Poultry Meat Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Rest of North America North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: North America Poultry Meat Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 11: North America Poultry Meat Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 12: North America Poultry Meat Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 13: United States North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Canada North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Mexico North America Poultry Meat Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Poultry Meat Industry?
The projected CAGR is approximately 6.42%.
2. Which companies are prominent players in the North America Poultry Meat Industry?
Key companies in the market include WH Group Limite, George's Inc, House Of Raeford, Tyson Foods Inc, Perdue Farms Inc, Sysco Corporation, The Kraft Heinz Company, Foster Farms Inc, Continental Grain Company, Hormel Foods Corporation, Cargill Inc, Koch Foods Inc, JBS SA.
3. What are the main segments of the North America Poultry Meat Industry?
The market segments include Form, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Demand for Low-Fat and Low-Calorie Food; Increasing Product Innovation.
6. What are the notable trends driving market growth?
Poultry consumption in the region grew amid the rising prices.
7. Are there any restraints impacting market growth?
; Threat of New Entrants; Bargaining Power of Buyers/Consumers; Bargaining Power of Suppliers; Threat of Substitute Products; Degree Of Competition.
8. Can you provide examples of recent developments in the market?
March 2023: Kraft Heinz Company and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru.March 2023: Tyson® brand introduces chicken sandwiches and sliders, bringing restaurant-quality taste to home. The new Tyson Chicken Breast Sandwiches and Sliders are available in Original and Spicy. The new product is available in the frozen snacks section at retailers nationwide.February 2023: Morning Star and Pringles combine iconic flavors in first-of-its-kind plant-based CHIK'N Fries. All-new MorningStar Farms® Chik'n Fries are available in two delicious Pringles® flavors: Original and Scorchin' Cheddar Cheeze.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Poultry Meat Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Poultry Meat Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Poultry Meat Industry?
To stay informed about further developments, trends, and reports in the North America Poultry Meat Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence