Key Insights

The global non-basmati rice market, valued at approximately $XX million in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 4.12% from 2025 to 2033. This growth is fueled by several key factors. Rising global populations, particularly in developing nations, are driving increased demand for affordable and staple food sources like rice. Furthermore, shifting consumer preferences towards healthier dietary options are boosting the demand for brown rice varieties, a significant segment within the non-basmati rice market. The convenience offered by pre-packaged and ready-to-eat rice products sold through supermarkets, hypermarkets, and increasingly through online retail channels is also contributing to market expansion. However, the market faces certain challenges. Fluctuations in rice prices due to factors such as weather patterns and geopolitical instability can impact market growth. Competition from basmati rice and other grains, as well as concerns about the environmental impact of rice cultivation, represent potential restraints. The market is segmented by kernel size (long, medium, short grain), distribution channel (supermarkets/hypermarkets, convenience stores, online retail, others), and type (brown, white). Long-grain varieties are expected to dominate the market due to their versatility and wide usage across diverse cuisines, while the online retail segment is expected to exhibit faster growth compared to traditional channels due to increased e-commerce penetration. Key players in the market include established food companies and regional producers, actively competing through product diversification, branding, and expansion into new markets.

The Asia-Pacific region is anticipated to maintain its dominant position in the non-basmati rice market throughout the forecast period, owing to its large population base and significant rice consumption. North America and Europe are expected to show moderate growth, driven by increasing awareness of the health benefits of rice and the growing adoption of Asian culinary influences. South America and the Middle East & Africa, while representing smaller market shares, are poised for gradual expansion, propelled by rising disposable incomes and changing dietary habits. The long-term outlook for the non-basmati rice market remains positive, with continued growth driven by evolving consumer preferences, demographic shifts, and innovations within the rice processing and distribution sectors. However, addressing challenges related to price volatility and sustainability will be crucial for sustained market expansion.

Non-Basmati Rice Market Report: A Comprehensive Analysis (2019-2033)

This comprehensive report provides an in-depth analysis of the Non-Basmati Rice market, encompassing market dynamics, growth trends, regional performance, product landscape, and key players. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. This report is invaluable for industry professionals, investors, and anyone seeking a detailed understanding of this dynamic market segment within the broader rice market.

Non-Basmati Rice Market Dynamics & Structure

This section analyzes the Non-Basmati rice market's competitive landscape, technological advancements, regulatory environment, and market forces. We examine market concentration, assessing the influence of major players and exploring the potential for future consolidation. The analysis also incorporates the impact of mergers and acquisitions (M&A) activities, with quantitative data on deal volumes from the historical period (2019-2024) and predictions for the forecast period (2025-2033).

• Market Concentration: The market shows a moderately concentrated structure, with xx% market share held by the top 5 players in 2024. We project this to slightly increase to xx% by 2033 due to ongoing consolidation.
• Technological Innovation: Advancements in rice processing, including automation and precision agriculture, are driving efficiency gains. However, high initial investment costs represent a significant barrier to entry for smaller players.
• Regulatory Frameworks: Government regulations related to food safety and labeling significantly impact the market. Variations in regulations across different regions create complexities for global players.
• Competitive Product Substitutes: Other grains like quinoa, barley, and oats pose some competition but generally occupy niche market segments.
• End-User Demographics: Consumer preferences for healthy and convenient food options are driving demand for specific Non-Basmati rice varieties.
• M&A Trends: The acquisition of InHarvest by Ebro Foods in 2022 illustrates the strategic importance of premium specialty rice segments. We anticipate a moderate increase in M&A activity driven by a desire for market consolidation and diversification. The total deal value for the period 2019-2024 was approximately xx million, and we predict xx million for 2025-2033.

Non-Basmati Rice Market Growth Trends & Insights

This section details the evolution of the Non-Basmati rice market size, examining historical trends, current market size (estimated at xx million units in 2025), and future projections. We analyze adoption rates across different segments and delve into consumer behavior shifts, technological disruptions, and their combined impact on market growth. A detailed breakdown of the Compound Annual Growth Rate (CAGR) will be provided for the historical and forecast periods. Market penetration rates across key regions will also be analyzed.

Dominant Regions, Countries, or Segments in Non-Basmati Rice Market

This section identifies the leading regions, countries, and segments within the Non-Basmati rice market based on kernel size (long grain, medium grain, short grain), distribution channel (supermarkets/hypermarkets, convenience stores, online retail, others), and type (brown rice, white rice). The analysis includes a detailed assessment of market share and growth potential for each segment.

• By Kernel Size: Long grain rice currently holds the largest market share, primarily driven by its versatility and broad appeal.
• By Distribution Channel: Supermarkets/Hypermarkets account for the majority of sales; however, the online retail segment is witnessing the fastest growth.
• By Type: White rice dominates the market due to its consumer preference and lower production costs; however, brown rice is experiencing a significant surge in demand, propelled by health-conscious consumers.
• Regional Dominance: [Specific regions with leading market share will be detailed here, along with contributing factors such as economic growth, agricultural output, and consumer preferences.]

Non-Basmati Rice Market Product Landscape

This section describes the diverse range of Non-Basmati rice products available in the market, including their applications, performance metrics, and unique selling propositions (USPs). The analysis includes innovations in product varieties, packaging, and processing techniques, along with an assessment of technological advancements such as enhanced nutritional content or extended shelf life.

Key Drivers, Barriers & Challenges in Non-Basmati Rice Market

This section outlines the key factors propelling market growth and the challenges hindering its expansion.

Key Drivers:

• Increasing consumer demand for healthy and convenient food options
• Growing global population and rising disposable incomes
• Advancements in rice processing and cultivation techniques
• Expansion of retail channels, including online platforms

Key Challenges:

• Fluctuations in raw material prices and agricultural yields
• Climate change and its impact on rice production
• Stringent food safety regulations and labeling requirements
• Intense competition from other grain-based products and substitutes

Emerging Opportunities in Non-Basmati Rice Market

This section explores emerging opportunities for growth, including untapped markets, new product innovations, and changing consumer preferences. This includes specialized rice varieties catering to specific dietary needs or culinary trends.

Growth Accelerators in the Non-Basmati Rice Market Industry

This section identifies long-term growth catalysts, including technological advancements and strategic market expansion strategies by key players. This section discusses the potential for increased efficiency, improved sustainability, and expansion into emerging markets.

Key Players Shaping the Non-Basmati Rice Market Market

• CJ CheiljedangCorp
• Amira Nature Foods Ltd
• Augason Farms
• Sri Sai Nath Industries Private Limited
• GRM
• JFC International Inc
• Ebro Foods S.A.
• Shriram Food Industry Pvt Ltd
• Mars Incorporated (Uncle Ben's)
• Lundberg

Notable Milestones in Non-Basmati Rice Market Sector

• 2020, Month xx: The state of Tripura in India launched bamboo rice.
• 2022, Month xx: IBIS rice partnered with UK retailers to launch organic jasmine rice.
• 2022, Month xx: Riviana Foods Inc. (Ebro Foods subsidiary) acquired InHarvest, Inc. for approximately $48.75 million.

In-Depth Non-Basmati Rice Market Market Outlook

This section summarizes the key growth drivers and strategic opportunities for the future, offering a comprehensive perspective on the market's potential for continued expansion and innovation. The assessment will project long-term growth prospects and outline potential market scenarios.

Non-Basmati Rice Market Segmentation

• 1. Type
  • 1.1. Brown Rice
  • 1.2. White Rice
• 2. Kernel Size
  • 2.1. Long Grain Rice
  • 2.2. Medium Grain Rice
  • 2.3. Short Grain Rice
• 3. Distribution Channel
  • 3.1. Supermarkets/Hypermarkets
  • 3.2. Convenience Stores
  • 3.3. Online Retail Stores
  • 3.4. Other Distribution Channels

Non-Basmati Rice Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
  • 1.4. Rest of North America
• 2. Europe
  • 2.1. United Kingdom
  • 2.2. Germany
  • 2.3. Spain
  • 2.4. France
  • 2.5. Italy
  • 2.6. Russia
  • 2.7. Rest of Europe
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. Rest of Asia Pacific
• 4. South America
  • 4.1. Brazil
  • 4.2. Argentina
  • 4.3. Rest of South America
• 5. Middle East
• 6. Saudi Arabia
  • 6.1. South Africa
  • 6.2. Rest of Middle East