Key Insights
The European digital signage market is experiencing robust growth, fueled by a CAGR of 10.70% between 2019 and 2024. This expansion is driven by several factors. The increasing adoption of digital signage across diverse sectors like retail (for enhanced customer engagement and targeted advertising), transportation (for real-time information dissemination and advertising), and hospitality (for improved guest experiences and brand promotion) is a major contributor. Furthermore, technological advancements, such as the development of higher-resolution displays, interactive screens, and sophisticated content management systems, are making digital signage solutions more attractive and versatile. The market is segmented by type (hardware, software, and services) and end-user vertical (retail, transportation, hospitality, corporate, education, and government). While hardware currently dominates the market, the software and services segments are witnessing significant growth, driven by the increasing demand for integrated and managed solutions. Geographic variations exist, with Germany, France, and the United Kingdom representing major markets within Europe, reflecting their robust economies and advanced technological infrastructure. Competition among system integrators and display manufacturers is intense, with companies like Visionbox, Creative Technology Group, and LG Display vying for market share. The ongoing trend towards network connectivity and data analytics within digital signage solutions further enhances the market's appeal.
The forecast period (2025-2033) is expected to witness continued growth, although the rate may moderate slightly compared to the historical period. Factors like economic fluctuations and technological saturation could influence the growth trajectory. However, the ongoing shift towards digitalization across industries, coupled with the increasing availability of cost-effective digital signage solutions, is likely to sustain positive market momentum. The expansion into emerging technologies like AI-powered dynamic content delivery and interactive kiosks presents substantial growth opportunities. Nevertheless, factors such as high initial investment costs and the need for regular maintenance could act as restraints in certain sectors. Future market performance will depend on sustained innovation, effective marketing strategies by providers, and the continued adoption of digital signage across a broader range of applications and geographical locations within Europe.
Europe Digital Signage Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the Europe digital signage industry, encompassing market dynamics, growth trends, dominant segments, product landscape, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. The report leverages extensive data analysis to offer actionable insights for industry professionals, investors, and strategic decision-makers. The market is segmented by type (Hardware, Software, Services), end-user vertical (Retail, Transportation, Hospitality, Corporate, Education, Government, Others), and country (United Kingdom, Germany, France, Italy, Belgium, Rest of Europe). The total market size is projected to reach XX million units by 2033.
Europe Digital Signage Industry Market Dynamics & Structure
The European digital signage market is characterized by moderate concentration, with several key players vying for market share. Technological innovation, particularly in areas like AI-powered content management and interactive displays, is a major growth driver. Regulatory frameworks concerning data privacy and advertising standards influence market practices. The emergence of alternative communication channels presents competitive pressure, while shifting end-user demographics (e.g., growing adoption of digital media by younger generations) presents new opportunities. Mergers and acquisitions (M&A) activity, although not exceptionally high, is creating larger, more integrated players.
- Market Concentration: Moderately concentrated, with top 10 players holding approximately XX% market share (2025 estimate).
- Technological Innovation: AI-powered content, interactive displays, and 4K/8K resolution screens are key innovation drivers.
- Regulatory Frameworks: GDPR and advertising regulations influence data usage and content display.
- Competitive Substitutes: Traditional print media, online advertising, and other digital communication methods present competitive challenges.
- End-User Demographics: Younger generations' preference for digital media fuels market growth in specific verticals.
- M&A Trends: A moderate number of M&A deals annually, leading to consolidation and expanded service offerings. Estimated deal volume between 2019-2024: xx
Europe Digital Signage Industry Growth Trends & Insights
The European digital signage market experienced significant growth between 2019 and 2024, driven by increasing adoption across various sectors. The retail sector remains a dominant end-user, followed by transportation and hospitality. Technological advancements, such as the integration of IoT and AI, have enhanced the capabilities of digital signage solutions, leading to increased demand. Consumer behavior shifts towards digital engagement have also contributed to growth. We project a compound annual growth rate (CAGR) of XX% during the forecast period (2025-2033), with market penetration expected to reach XX% by 2033 in key segments.
Dominant Regions, Countries, or Segments in Europe Digital Signage Industry
The United Kingdom currently holds the largest market share in Europe, driven by a robust retail sector and high adoption rates in transportation hubs. Germany, France, and Italy also represent significant markets, with growth influenced by factors like strong economies and investment in infrastructure. The Retail segment remains the dominant end-user vertical due to the effectiveness of digital signage in enhancing customer experience and driving sales. Hardware remains the largest segment by type, though the Software and Services segments are growing rapidly as demand for integrated solutions increases.
- Key Drivers for UK Dominance: Strong retail sector, advanced infrastructure, high digital literacy.
- Drivers for German Market Growth: Strong industrial base, adoption in corporate and transportation sectors.
- Drivers for French Market Growth: High concentration of tourism and hospitality, investment in smart cities.
- Retail Segment Dominance: Effectiveness in enhancing customer engagement and driving sales.
- Hardware Segment Leadership: High initial investment, providing a broader revenue base for providers.
Europe Digital Signage Industry Product Landscape
The digital signage product landscape is characterized by continuous innovation in display technologies (e.g., LED, LCD, OLED), software solutions (cloud-based CMS, interactive software), and services (installation, maintenance, content creation). Unique selling propositions include increased interactivity, enhanced analytics, and improved content management capabilities. Technological advancements such as AI-powered content personalization and integration with IoT devices are enhancing the overall user experience and return on investment for end-users.
Key Drivers, Barriers & Challenges in Europe Digital Signage Industry
Key Drivers: Increasing adoption in retail and transportation, technological advancements such as AI and IoT integration, rising demand for interactive and engaging content, government initiatives promoting digitalization.
Key Challenges: High initial investment costs, competition from other digital advertising platforms, data privacy concerns, and dependence on reliable internet infrastructure. Estimates show that approximately XX% of potential adopters hesitate due to high initial costs.
Emerging Opportunities in Europe Digital Signage Industry
Untapped opportunities exist in expanding into smaller European markets, leveraging emerging technologies (e.g., AR/VR), targeting niche verticals (e.g., healthcare, finance), and developing personalized and interactive signage solutions for improved customer engagement. Moreover, the growing emphasis on data analytics and insights presents substantial potential.
Growth Accelerators in the Europe Digital Signage Industry Industry
Technological breakthroughs in display technology, strategic partnerships between hardware and software providers, and market expansion into new verticals and countries will accelerate long-term growth. The development of more affordable and user-friendly solutions is also expected to fuel adoption.
Key Players Shaping the Europe Digital Signage Industry Market
- 10 Visionbox Co Ltd
- 8 Creative Technology Group
- List of System Integrators
- 5 AG Neovo
- 8 ST Digital
- 1 Allsee Technologies Ltd
- 2 SpinetiX SA
- 3 Tata Elxsi Ltd
- 4 Toshiba Tec Europe
- 3 Innolux Corp
- 6 Livewire Digital
- 9 Winstar Display Co Ltd
- 11 Leyard Europe Co Ltd
- 7 signageOS Inc
- 2 LG Display Co Ltd
- Infrastructure Providers
- 7 OSRAM OLED GmbH
- 9 Signagelive
- 6 Adversign Media GmbH
- 10 Daktronics Dr *List Not Exhaustive
- 5 Raystar Optronics Inc
- 1 Samsung Display Solutions (Samsung Electronics Co Ltd)
- 4 FocusNeo AB
Notable Milestones in Europe Digital Signage Industry Sector
- December 2022: SpinetiX SA and Media Solutions announce a new distribution partnership in Switzerland, expanding SpinetiX's reach and service offerings.
- March 2022: Broadsign and Clear Channel Europe partner to provide unified regional advertising opportunities across the UK's DOOH network, increasing reach for advertisers.
In-Depth Europe Digital Signage Industry Market Outlook
The future of the European digital signage market appears bright, fueled by continued technological innovation, expanding adoption across diverse sectors, and the increasing demand for engaging and interactive customer experiences. Strategic partnerships and expansions into untapped markets will play a pivotal role in driving growth and unlocking significant market potential in the coming years. The integration of advanced technologies such as AI and IoT will further enhance the capabilities of digital signage, creating new opportunities for growth and innovation.
Europe Digital Signage Industry Segmentation
-
1. Type
-
1.1. Hardware
- 1.1.1. LCD/LED Display
- 1.1.2. OLED Display
- 1.1.3. Media Players
- 1.1.4. Projectors/Projection Screens
- 1.1.5. Other Hardware
- 1.2. Software
- 1.3. Services
-
1.1. Hardware
-
2. End-user Vertical
- 2.1. Retail
- 2.2. Transportation
- 2.3. Hospitality
- 2.4. Corporate
- 2.5. Education
- 2.6. Government
- 2.7. Other End-user Verticals
Europe Digital Signage Industry Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark
Europe Digital Signage Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 10.70% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Evolution of Turnkey Solutions; Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising; Steady Increase in DOOH Spending in Europe to Continue to Supplement Market Growth
- 3.3. Market Restrains
- 3.3.1. Concerns Over Invasion of Customer Privacy
- 3.4. Market Trends
- 3.4.1. Retail Industry is Expected to Hold Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Hardware
- 5.1.1.1. LCD/LED Display
- 5.1.1.2. OLED Display
- 5.1.1.3. Media Players
- 5.1.1.4. Projectors/Projection Screens
- 5.1.1.5. Other Hardware
- 5.1.2. Software
- 5.1.3. Services
- 5.1.1. Hardware
- 5.2. Market Analysis, Insights and Forecast - by End-user Vertical
- 5.2.1. Retail
- 5.2.2. Transportation
- 5.2.3. Hospitality
- 5.2.4. Corporate
- 5.2.5. Education
- 5.2.6. Government
- 5.2.7. Other End-user Verticals
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Germany Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 10 Visionbox Co Ltd
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 8 Creative Technology Group
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 List of System Integrators
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 5 AG Neovo
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 8 ST Digital
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 1 Allsee Technologies Ltd
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 2 SpinetiX SA
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 3 Tata Elxsi Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 4 Toshiba Tec Europe
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 3 Innolux Corp
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 6 Livewire Digital
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 9 Winstar Display Co Ltd
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.13 11 Leyard Europe Co Ltd
- 13.2.13.1. Overview
- 13.2.13.2. Products
- 13.2.13.3. SWOT Analysis
- 13.2.13.4. Recent Developments
- 13.2.13.5. Financials (Based on Availability)
- 13.2.14 7 signageOS Inc
- 13.2.14.1. Overview
- 13.2.14.2. Products
- 13.2.14.3. SWOT Analysis
- 13.2.14.4. Recent Developments
- 13.2.14.5. Financials (Based on Availability)
- 13.2.15 2 LG Display Co Ltd
- 13.2.15.1. Overview
- 13.2.15.2. Products
- 13.2.15.3. SWOT Analysis
- 13.2.15.4. Recent Developments
- 13.2.15.5. Financials (Based on Availability)
- 13.2.16 Infrastructure Providers
- 13.2.16.1. Overview
- 13.2.16.2. Products
- 13.2.16.3. SWOT Analysis
- 13.2.16.4. Recent Developments
- 13.2.16.5. Financials (Based on Availability)
- 13.2.17 7 OSRAM OLED GmbH
- 13.2.17.1. Overview
- 13.2.17.2. Products
- 13.2.17.3. SWOT Analysis
- 13.2.17.4. Recent Developments
- 13.2.17.5. Financials (Based on Availability)
- 13.2.18 9 Signagelive
- 13.2.18.1. Overview
- 13.2.18.2. Products
- 13.2.18.3. SWOT Analysis
- 13.2.18.4. Recent Developments
- 13.2.18.5. Financials (Based on Availability)
- 13.2.19 6 Adversign Media GmbH
- 13.2.19.1. Overview
- 13.2.19.2. Products
- 13.2.19.3. SWOT Analysis
- 13.2.19.4. Recent Developments
- 13.2.19.5. Financials (Based on Availability)
- 13.2.20 10 Daktronics Dr *List Not Exhaustive
- 13.2.20.1. Overview
- 13.2.20.2. Products
- 13.2.20.3. SWOT Analysis
- 13.2.20.4. Recent Developments
- 13.2.20.5. Financials (Based on Availability)
- 13.2.21 5 Raystar Optronics Inc
- 13.2.21.1. Overview
- 13.2.21.2. Products
- 13.2.21.3. SWOT Analysis
- 13.2.21.4. Recent Developments
- 13.2.21.5. Financials (Based on Availability)
- 13.2.22 1 Samsung Display Solutions (Samsung Electronics Co Ltd)
- 13.2.22.1. Overview
- 13.2.22.2. Products
- 13.2.22.3. SWOT Analysis
- 13.2.22.4. Recent Developments
- 13.2.22.5. Financials (Based on Availability)
- 13.2.23 4 FocusNeo AB
- 13.2.23.1. Overview
- 13.2.23.2. Products
- 13.2.23.3. SWOT Analysis
- 13.2.23.4. Recent Developments
- 13.2.23.5. Financials (Based on Availability)
- 13.2.1 10 Visionbox Co Ltd
List of Figures
- Figure 1: Europe Digital Signage Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Digital Signage Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Digital Signage Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Digital Signage Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Europe Digital Signage Industry Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 4: Europe Digital Signage Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe Digital Signage Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe Digital Signage Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 14: Europe Digital Signage Industry Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 15: Europe Digital Signage Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Netherlands Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Belgium Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Sweden Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Norway Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Poland Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Denmark Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Digital Signage Industry?
The projected CAGR is approximately 10.70%.
2. Which companies are prominent players in the Europe Digital Signage Industry?
Key companies in the market include 10 Visionbox Co Ltd, 8 Creative Technology Group, List of System Integrators, 5 AG Neovo, 8 ST Digital, 1 Allsee Technologies Ltd, 2 SpinetiX SA, 3 Tata Elxsi Ltd, 4 Toshiba Tec Europe, 3 Innolux Corp, 6 Livewire Digital, 9 Winstar Display Co Ltd, 11 Leyard Europe Co Ltd, 7 signageOS Inc, 2 LG Display Co Ltd, Infrastructure Providers, 7 OSRAM OLED GmbH, 9 Signagelive, 6 Adversign Media GmbH, 10 Daktronics Dr *List Not Exhaustive, 5 Raystar Optronics Inc, 1 Samsung Display Solutions (Samsung Electronics Co Ltd), 4 FocusNeo AB.
3. What are the main segments of the Europe Digital Signage Industry?
The market segments include Type, End-user Vertical.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Evolution of Turnkey Solutions; Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising; Steady Increase in DOOH Spending in Europe to Continue to Supplement Market Growth.
6. What are the notable trends driving market growth?
Retail Industry is Expected to Hold Significant Market Share.
7. Are there any restraints impacting market growth?
Concerns Over Invasion of Customer Privacy.
8. Can you provide examples of recent developments in the market?
December 2022 - SpinetiX SA and Media Solutions have announced a new distribution partnership in Switzerland. As part of the agreement, Media Solutions would offer the SpinetiX complete solution, such as HMP media players, DSOS operating system, SpinetiX ARYA cloud, Elementi digital signage software with its 250+ widgets to a series of professional services. Media Solutions has expanded its digital signage portfolio and can now offer resellers and integrators various customizable hardware, software, content management, and service choices to their customers.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Digital Signage Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Digital Signage Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Digital Signage Industry?
To stay informed about further developments, trends, and reports in the Europe Digital Signage Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
