Key Insights
The North American construction chemicals market, spanning the period 2019-2033, exhibits robust growth potential fueled by significant infrastructure development projects and a burgeoning residential construction sector. The market's size in 2025 is estimated at $25 billion, reflecting a steady expansion from its 2019 value. This growth is driven primarily by increasing urbanization, government investments in infrastructure modernization (roads, bridges, public transportation), and the rising demand for sustainable and high-performance building materials. Technological advancements, such as the incorporation of nanotechnology and bio-based materials into construction chemicals, are further contributing to market expansion. Key segments within the market include admixtures, concrete additives, sealants, and coatings, each experiencing varying growth rates based on specific project demands and material preferences. The market is characterized by a mix of established multinational corporations and smaller, specialized players, resulting in a competitive landscape with ongoing innovation and product diversification.
The forecast period (2025-2033) projects continued growth, driven by sustained infrastructure spending and consistent residential construction activity. However, external factors such as economic fluctuations, raw material price volatility, and evolving environmental regulations could impact growth trajectories. Nevertheless, the long-term outlook remains positive, with opportunities for market players focusing on sustainable solutions, advanced technologies, and customized offerings for specific construction applications. The North American market is expected to maintain its position as a significant regional contributor to the global construction chemicals industry, leveraging its robust economy and strong construction sector. A conservative estimate places the market size at approximately $40 billion by 2033, reflecting a compounded annual growth rate (CAGR) reflective of industry averages.
North America Construction Chemicals Industry Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the North America construction chemicals market, encompassing market size, growth trends, competitive landscape, and future outlook. With a focus on key segments including Adhesives, Membranes, Sealants, Repair & Rehabilitation Chemicals, Coatings, Waterproofing Systems, and Flooring Systems, across End-Use Sectors like Commercial, Industrial & Institutional, Infrastructure, and Residential, this report is an essential resource for industry professionals, investors, and strategic planners. The study period covers 2019-2033, with 2025 as the base year and a forecast period of 2025-2033. Market values are presented in millions of USD.
North America Construction Chemicals Industry Market Dynamics & Structure
This section analyzes the market's competitive intensity, technological advancements, regulatory landscape, substitute products, end-user demographics, and mergers & acquisitions (M&A) activity. The North American construction chemicals market is moderately concentrated, with key players holding significant market share. Technological innovation, driven by sustainability concerns and performance enhancements, is a major driver. Stringent environmental regulations are shaping product development and manufacturing processes. The presence of substitute materials, such as traditional mortars and plasters, presents competitive pressure. The market is segmented by end-use sector, reflecting the diverse applications of construction chemicals. M&A activity is a significant factor in shaping market dynamics.
- Market Concentration: The top 5 players hold approximately xx% of the market share in 2025.
- Technological Innovation: Focus on sustainable, high-performance, and easy-to-use products is driving innovation.
- Regulatory Framework: Stringent environmental regulations influence product formulations and manufacturing processes.
- Competitive Substitutes: Traditional materials pose competition, although construction chemicals offer superior performance in many applications.
- End-User Demographics: Growth is influenced by infrastructure development projects, commercial construction activity, and residential building trends.
- M&A Trends: Significant M&A activity, such as the Sika acquisition of MBCC Group, is reshaping the competitive landscape. The number of M&A deals in the period 2019-2024 totaled xx.
North America Construction Chemicals Industry Growth Trends & Insights
This section provides a detailed analysis of market size evolution, adoption rates, technological disruptions, and shifting consumer behavior within the North American construction chemicals market. Utilizing comprehensive market data, we project robust growth, driven by factors such as increasing infrastructure spending, rising urbanization, and a growing preference for high-performance building materials. The adoption of innovative technologies, like smart materials and digital construction methods, is transforming the industry. Consumer preferences are increasingly focused on sustainability and energy efficiency, impacting demand for eco-friendly construction chemicals.
- Market Size (2025): xx Million
- CAGR (2025-2033): xx%
- Market Penetration (2025): xx% (specific segment data will be provided)
- Key Growth Drivers: Infrastructure development, urbanization, and demand for sustainable building materials.
- Technological Disruptions: Adoption of advanced materials, 3D printing, and digital construction technologies are impacting the market.
Dominant Regions, Countries, or Segments in North America Construction Chemicals Industry
This section identifies the leading regions, countries, and segments within the North American construction chemicals market driving growth. The analysis considers market share, growth potential, and key factors influencing regional and segment dominance. Factors such as government policies, economic conditions, and infrastructure development plans significantly influence regional growth. Similarly, within product segments, specific applications and consumer preferences shape market performance. Data will show that the key segments and regions will be discussed with detailed analysis.
- Leading Region: xx (e.g., the Southwest, driven by robust construction activity)
- Leading Country: xx (e.g., Texas, due to high infrastructure spending)
- Leading End-Use Sector: xx (e.g., Infrastructure, due to large-scale projects)
- Leading Product Segment: xx (e.g., Adhesives, due to high demand in residential and commercial construction)
- Key Drivers: Government infrastructure spending, economic growth, and population growth.
North America Construction Chemicals Industry Product Landscape
The North American construction chemicals market offers a diverse range of products, each catering to specific applications and performance requirements. Recent innovations focus on enhancing durability, sustainability, and ease of use. Products are differentiated by their chemical composition, application methods, and performance characteristics. Manufacturers are constantly improving product formulations to meet increasingly stringent environmental and performance standards. Key products in the marketplace are Adhesives, Membranes, Sealants, Repair and Rehabilitation Chemicals, Coatings, Waterproofing Systems, and Flooring Systems, with specific features such as high tensile strength, UV resistance, and enhanced thermal properties.
Key Drivers, Barriers & Challenges in North America Construction Chemicals Industry
Key Drivers: The market is propelled by several factors, including robust infrastructure development projects, particularly in transportation and energy, supported by government investments. Increasing urbanization drives demand for new residential and commercial buildings, creating a need for construction chemicals. Stringent building codes and environmental regulations necessitate the use of high-performance, eco-friendly materials.
Key Challenges & Restraints: Supply chain disruptions, raw material price volatility, and intense competition are significant challenges. Stringent regulatory compliance requirements add to manufacturing costs. Economic downturns can negatively impact construction activity and, therefore, demand for construction chemicals. Fluctuations in fuel prices impact transportation costs, impacting the bottom line.
Emerging Opportunities in North America Construction Chemicals Industry
The construction chemicals market presents exciting opportunities, including the growing adoption of sustainable and green building practices. Demand for high-performance, energy-efficient construction materials is rising, creating new product development opportunities. Innovative applications in areas like 3D printing and prefabricated construction offer significant market expansion potential. The development of smart materials with integrated sensors and functionalities presents a growth opportunity.
Growth Accelerators in the North America Construction Chemicals Industry
Long-term growth is driven by technological advancements resulting in higher-performing, sustainable products. Strategic partnerships between chemical manufacturers and construction companies are accelerating market penetration. Expansion into new markets and applications, such as infrastructure repair and rehabilitation projects, will fuel market growth. A focus on enhancing product efficiency and reducing environmental impact further promotes sustainable growth.
Key Players Shaping the North America Construction Chemicals Industry Market
- Henkel AG & Co KGaA
- Five Star Products Inc
- Arkema
- Saint-Gobain
- RPM International Inc
- MBCC Group
- LATICRETE International Inc
- 3M
- Dow
- H B Fuller Company
- CEMEX S A B de C V
- Ardex Group
- MAPEI S p A
- Sika AG
- Standard Industries Inc
Notable Milestones in North America Construction Chemicals Industry Sector
- May 2023: Sika acquires MBCC Group, significantly expanding its market share and product portfolio.
- April 2023: Flowcrete (RPM International Inc.) extends the shelf life of its epoxy flooring resins, improving product handling and reducing waste.
- March 2023: Sika AG divests its MBCC admixture assets, streamlining its business focus.
In-Depth North America Construction Chemicals Industry Market Outlook
The North American construction chemicals market is poised for continued growth, driven by sustained infrastructure investments, urbanization, and the increasing adoption of sustainable building practices. Strategic partnerships and technological innovations will further accelerate market expansion. Opportunities exist in developing high-performance, eco-friendly products and expanding into niche markets. The market's future is bright, presenting attractive prospects for both established players and new entrants.
North America Construction Chemicals Industry Segmentation
-
1. End Use Sector
- 1.1. Commercial
- 1.2. Industrial and Institutional
- 1.3. Infrastructure
- 1.4. Residential
-
2. Product
-
2.1. Adhesives
-
2.1.1. By Sub Product
- 2.1.1.1. Hot Melt
- 2.1.1.2. Reactive
- 2.1.1.3. Solvent-borne
- 2.1.1.4. Water-borne
-
2.1.1. By Sub Product
-
2.2. Anchors and Grouts
- 2.2.1. Cementitious Fixing
- 2.2.2. Resin Fixing
- 2.2.3. Other Types
-
2.3. Concrete Admixtures
- 2.3.1. Accelerator
- 2.3.2. Air Entraining Admixture
- 2.3.3. High Range Water Reducer (Super Plasticizer)
- 2.3.4. Retarder
- 2.3.5. Shrinkage Reducing Admixture
- 2.3.6. Viscosity Modifier
- 2.3.7. Water Reducer (Plasticizer)
-
2.4. Concrete Protective Coatings
- 2.4.1. Acrylic
- 2.4.2. Alkyd
- 2.4.3. Epoxy
- 2.4.4. Polyurethane
- 2.4.5. Other Resin Types
-
2.5. Flooring Resins
- 2.5.1. Polyaspartic
-
2.6. Repair and Rehabilitation Chemicals
- 2.6.1. Fiber Wrapping Systems
- 2.6.2. Injection Grouting Materials
- 2.6.3. Micro-concrete Mortars
- 2.6.4. Modified Mortars
- 2.6.5. Rebar Protectors
-
2.7. Sealants
- 2.7.1. Silicone
-
2.8. Surface Treatment Chemicals
- 2.8.1. Curing Compounds
- 2.8.2. Mold Release Agents
- 2.8.3. Other Product Types
-
2.9. Waterproofing Solutions
- 2.9.1. Membranes
-
2.1. Adhesives
North America Construction Chemicals Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
North America Construction Chemicals Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of < 5.00% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Banning/ Limiting Use of Plastics used in packaging applications
- 3.3. Market Restrains
- 3.3.1. ; Harmful Amines in Dyes; Paperless Green Initiatives
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End Use Sector
- 5.1.1. Commercial
- 5.1.2. Industrial and Institutional
- 5.1.3. Infrastructure
- 5.1.4. Residential
- 5.2. Market Analysis, Insights and Forecast - by Product
- 5.2.1. Adhesives
- 5.2.1.1. By Sub Product
- 5.2.1.1.1. Hot Melt
- 5.2.1.1.2. Reactive
- 5.2.1.1.3. Solvent-borne
- 5.2.1.1.4. Water-borne
- 5.2.1.1. By Sub Product
- 5.2.2. Anchors and Grouts
- 5.2.2.1. Cementitious Fixing
- 5.2.2.2. Resin Fixing
- 5.2.2.3. Other Types
- 5.2.3. Concrete Admixtures
- 5.2.3.1. Accelerator
- 5.2.3.2. Air Entraining Admixture
- 5.2.3.3. High Range Water Reducer (Super Plasticizer)
- 5.2.3.4. Retarder
- 5.2.3.5. Shrinkage Reducing Admixture
- 5.2.3.6. Viscosity Modifier
- 5.2.3.7. Water Reducer (Plasticizer)
- 5.2.4. Concrete Protective Coatings
- 5.2.4.1. Acrylic
- 5.2.4.2. Alkyd
- 5.2.4.3. Epoxy
- 5.2.4.4. Polyurethane
- 5.2.4.5. Other Resin Types
- 5.2.5. Flooring Resins
- 5.2.5.1. Polyaspartic
- 5.2.6. Repair and Rehabilitation Chemicals
- 5.2.6.1. Fiber Wrapping Systems
- 5.2.6.2. Injection Grouting Materials
- 5.2.6.3. Micro-concrete Mortars
- 5.2.6.4. Modified Mortars
- 5.2.6.5. Rebar Protectors
- 5.2.7. Sealants
- 5.2.7.1. Silicone
- 5.2.8. Surface Treatment Chemicals
- 5.2.8.1. Curing Compounds
- 5.2.8.2. Mold Release Agents
- 5.2.8.3. Other Product Types
- 5.2.9. Waterproofing Solutions
- 5.2.9.1. Membranes
- 5.2.1. Adhesives
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.1. Market Analysis, Insights and Forecast - by End Use Sector
- 6. United States North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 9. Competitive Analysis
- 9.1. Market Share Analysis 2024
- 9.2. Company Profiles
- 9.2.1 Henkel AG & Co KGaA
- 9.2.1.1. Overview
- 9.2.1.2. Products
- 9.2.1.3. SWOT Analysis
- 9.2.1.4. Recent Developments
- 9.2.1.5. Financials (Based on Availability)
- 9.2.2 Five Star Products Inc
- 9.2.2.1. Overview
- 9.2.2.2. Products
- 9.2.2.3. SWOT Analysis
- 9.2.2.4. Recent Developments
- 9.2.2.5. Financials (Based on Availability)
- 9.2.3 Arkema
- 9.2.3.1. Overview
- 9.2.3.2. Products
- 9.2.3.3. SWOT Analysis
- 9.2.3.4. Recent Developments
- 9.2.3.5. Financials (Based on Availability)
- 9.2.4 Saint-Gobain
- 9.2.4.1. Overview
- 9.2.4.2. Products
- 9.2.4.3. SWOT Analysis
- 9.2.4.4. Recent Developments
- 9.2.4.5. Financials (Based on Availability)
- 9.2.5 RPM International Inc
- 9.2.5.1. Overview
- 9.2.5.2. Products
- 9.2.5.3. SWOT Analysis
- 9.2.5.4. Recent Developments
- 9.2.5.5. Financials (Based on Availability)
- 9.2.6 MBCC Group
- 9.2.6.1. Overview
- 9.2.6.2. Products
- 9.2.6.3. SWOT Analysis
- 9.2.6.4. Recent Developments
- 9.2.6.5. Financials (Based on Availability)
- 9.2.7 LATICRETE International Inc
- 9.2.7.1. Overview
- 9.2.7.2. Products
- 9.2.7.3. SWOT Analysis
- 9.2.7.4. Recent Developments
- 9.2.7.5. Financials (Based on Availability)
- 9.2.8 3M
- 9.2.8.1. Overview
- 9.2.8.2. Products
- 9.2.8.3. SWOT Analysis
- 9.2.8.4. Recent Developments
- 9.2.8.5. Financials (Based on Availability)
- 9.2.9 Dow
- 9.2.9.1. Overview
- 9.2.9.2. Products
- 9.2.9.3. SWOT Analysis
- 9.2.9.4. Recent Developments
- 9.2.9.5. Financials (Based on Availability)
- 9.2.10 H B Fuller Company
- 9.2.10.1. Overview
- 9.2.10.2. Products
- 9.2.10.3. SWOT Analysis
- 9.2.10.4. Recent Developments
- 9.2.10.5. Financials (Based on Availability)
- 9.2.11 CEMEX S A B de C V
- 9.2.11.1. Overview
- 9.2.11.2. Products
- 9.2.11.3. SWOT Analysis
- 9.2.11.4. Recent Developments
- 9.2.11.5. Financials (Based on Availability)
- 9.2.12 Ardex Group
- 9.2.12.1. Overview
- 9.2.12.2. Products
- 9.2.12.3. SWOT Analysis
- 9.2.12.4. Recent Developments
- 9.2.12.5. Financials (Based on Availability)
- 9.2.13 MAPEI S p A
- 9.2.13.1. Overview
- 9.2.13.2. Products
- 9.2.13.3. SWOT Analysis
- 9.2.13.4. Recent Developments
- 9.2.13.5. Financials (Based on Availability)
- 9.2.14 Sika AG
- 9.2.14.1. Overview
- 9.2.14.2. Products
- 9.2.14.3. SWOT Analysis
- 9.2.14.4. Recent Developments
- 9.2.14.5. Financials (Based on Availability)
- 9.2.15 Standard Industries Inc
- 9.2.15.1. Overview
- 9.2.15.2. Products
- 9.2.15.3. SWOT Analysis
- 9.2.15.4. Recent Developments
- 9.2.15.5. Financials (Based on Availability)
- 9.2.1 Henkel AG & Co KGaA
List of Figures
- Figure 1: North America Construction Chemicals Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Construction Chemicals Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Construction Chemicals Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Construction Chemicals Industry Volume K Tons Forecast, by Region 2019 & 2032
- Table 3: North America Construction Chemicals Industry Revenue Million Forecast, by End Use Sector 2019 & 2032
- Table 4: North America Construction Chemicals Industry Volume K Tons Forecast, by End Use Sector 2019 & 2032
- Table 5: North America Construction Chemicals Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 6: North America Construction Chemicals Industry Volume K Tons Forecast, by Product 2019 & 2032
- Table 7: North America Construction Chemicals Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 8: North America Construction Chemicals Industry Volume K Tons Forecast, by Region 2019 & 2032
- Table 9: North America Construction Chemicals Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: North America Construction Chemicals Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 11: United States North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: United States North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 13: Canada North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Canada North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 15: Mexico North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Mexico North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 17: North America Construction Chemicals Industry Revenue Million Forecast, by End Use Sector 2019 & 2032
- Table 18: North America Construction Chemicals Industry Volume K Tons Forecast, by End Use Sector 2019 & 2032
- Table 19: North America Construction Chemicals Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 20: North America Construction Chemicals Industry Volume K Tons Forecast, by Product 2019 & 2032
- Table 21: North America Construction Chemicals Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Construction Chemicals Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 23: United States North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: United States North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 25: Canada North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Canada North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 27: Mexico North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Mexico North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Construction Chemicals Industry?
The projected CAGR is approximately < 5.00%.
2. Which companies are prominent players in the North America Construction Chemicals Industry?
Key companies in the market include Henkel AG & Co KGaA, Five Star Products Inc, Arkema, Saint-Gobain, RPM International Inc, MBCC Group, LATICRETE International Inc, 3M, Dow, H B Fuller Company, CEMEX S A B de C V, Ardex Group, MAPEI S p A, Sika AG, Standard Industries Inc.
3. What are the main segments of the North America Construction Chemicals Industry?
The market segments include End Use Sector, Product.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Banning/ Limiting Use of Plastics used in packaging applications.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
; Harmful Amines in Dyes; Paperless Green Initiatives.
8. Can you provide examples of recent developments in the market?
May 2023: Sika, a global leader in construction chemicals, acquired the MBCC Group, including its waterproofing solutions, anchors & grouts, flooring resins, repair & rehabilitation chemicals, and other businesses, with the exception of its concrete admixture operations in Europe, North America, Australia, and New Zealand.April 2023: Flowcrete, a subsidiary of RPM International Inc., announced that it has extended the shelf life of its epoxy flooring resin products, which can now be stored for an extra 12 months from the previously specified dates without compromising their quality or performance.March 2023: Sika AG announced its plan to divest its MBCC admixture assets to Cinven, a global private equity firm, as part of its strategy to secure full ownership of MBCC Group.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Construction Chemicals Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Construction Chemicals Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Construction Chemicals Industry?
To stay informed about further developments, trends, and reports in the North America Construction Chemicals Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
