Key Insights
The New Zealand cybersecurity market, valued at approximately $NZ 150 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 7.48% from 2025 to 2033. This growth is fueled by increasing cyber threats targeting businesses across various sectors, coupled with rising government regulations mandating enhanced cybersecurity measures. The BFSI (Banking, Financial Services, and Insurance), healthcare, and government & defense sectors are significant contributors to market expansion, driven by their reliance on sensitive data and critical infrastructure. The adoption of cloud-based cybersecurity solutions is also a key trend, offering scalability and cost-effectiveness compared to on-premise deployments. However, the market faces challenges including a shortage of skilled cybersecurity professionals and the high cost of implementing advanced security technologies, particularly for smaller businesses.
The market segmentation reveals a strong demand for security services, reflecting the need for managed security services providers (MSSPs) and consulting firms to assist organizations in building and maintaining robust security postures. Cloud deployment models are gaining traction, reflecting a shift towards flexible and scalable security infrastructure. While the provided data focuses on New Zealand, international trends suggest the continued dominance of established players like PwC and the emergence of specialized firms like Kaon Security Ltd and CyberCX NZ Ltd catering to specific niche needs. The projected market value by 2033 will likely exceed $NZ 300 million, showcasing the significant investment required to secure New Zealand's digital landscape and the lucrative opportunities for cybersecurity vendors. Future growth will hinge on addressing the skills gap, fostering collaboration between public and private sectors, and promoting cybersecurity awareness among businesses and individuals.

New Zealand Cybersecurity Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the New Zealand cybersecurity market, covering market dynamics, growth trends, dominant segments, product landscape, key players, and future outlook. The study period spans from 2019 to 2033, with 2025 as the base and estimated year. The report offers invaluable insights for cybersecurity professionals, investors, and businesses operating within or planning to enter the New Zealand market. Market values are presented in millions of units.
New Zealand Cybersecurity Market Dynamics & Structure
The New Zealand cybersecurity market is characterized by a moderately concentrated landscape with a mix of international players and local specialists. Market concentration is estimated at xx% in 2025, with the top 5 players holding a combined market share of xx%. Technological innovation, driven by increasing sophistication of cyber threats and the adoption of cloud computing, is a major growth driver. Stringent regulatory frameworks, such as the Privacy Act 2020, are shaping market practices. Competitive product substitutes, including open-source security solutions, are also influencing the market. The end-user demographics are diverse, with significant demand from BFSI, Government & Defense, and IT & Telecommunication sectors. M&A activity remains moderate, with an estimated xx deals occurring between 2019 and 2024.
- Market Concentration: xx% in 2025 (Top 5 players: xx% combined market share)
- Technological Innovation Drivers: Cloud adoption, AI-powered security, IoT security
- Regulatory Frameworks: Privacy Act 2020, other relevant legislation
- Competitive Substitutes: Open-source security tools, alternative solutions
- End-User Demographics: BFSI, Government & Defense, IT & Telecom leading demand
- M&A Trends: xx deals (2019-2024), moderate activity
New Zealand Cybersecurity Market Growth Trends & Insights
The New Zealand cybersecurity market experienced significant growth during the historical period (2019-2024), with a CAGR of xx%. This growth is attributed to factors such as increasing digitalization, rising cyber threats, and growing awareness of data security. The market is expected to continue its expansion during the forecast period (2025-2033), with a projected CAGR of xx%, driven by the increasing adoption of cloud-based security solutions, the expanding IoT ecosystem, and government initiatives promoting cybersecurity. Market penetration for cloud-based security solutions is estimated to reach xx% by 2033, reflecting a strong adoption rate. Shifts in consumer behavior, such as increased reliance on remote work and online services, have further fueled market growth. The market size is projected to reach xx Million by 2033 from xx Million in 2025.

Dominant Regions, Countries, or Segments in New Zealand Cybersecurity Market
The Auckland region dominates the New Zealand cybersecurity market, driven by a high concentration of businesses, advanced infrastructure, and government initiatives. Within segments, the "Services" category under "By Offering" and "Cloud" under "By Deployment" show the highest growth potential. The BFSI, Government & Defense, and IT & Telecommunication sectors are leading end-users, with significant investments in cybersecurity solutions.
- By Offering: Services segment (xx% market share in 2025) shows strongest growth.
- By Deployment: Cloud-based solutions dominate (xx% market share in 2025)
- By End-User: BFSI, Government & Defense, IT & Telecom are major drivers.
- Geographic Dominance: Auckland region leads due to infrastructure and business concentration.
New Zealand Cybersecurity Market Product Landscape
The New Zealand cybersecurity market offers a diverse range of products and services, including advanced threat detection, endpoint security, data loss prevention, cloud security, and managed security services. Innovation is focused on AI-powered threat detection, automation, and improved integration across security platforms. Key selling propositions emphasize ease of use, cost-effectiveness, and compliance with regulatory frameworks.
Key Drivers, Barriers & Challenges in New Zealand Cybersecurity Market
Key Drivers: Increasing cyber threats, growing adoption of cloud computing, government regulations, and rising awareness of data breaches are driving market expansion.
Challenges: Skill shortages in cybersecurity professionals, high implementation costs, and the complexity of integrating various security solutions present significant barriers to market growth. The estimated impact of skill shortages on market growth is around xx% annually.
Emerging Opportunities in New Zealand Cybersecurity Market
Emerging opportunities lie in the growing demand for managed security services, AI-driven security solutions, and specialized protection for IoT devices. Untapped markets include small and medium-sized enterprises (SMEs) and the expanding digital health sector.
Growth Accelerators in the New Zealand Cybersecurity Market Industry
Strategic partnerships between cybersecurity firms and technology providers, government investments in cybersecurity infrastructure, and increasing adoption of cybersecurity insurance are key growth catalysts. Technological advancements in threat intelligence and proactive security measures will further accelerate market expansion.
Key Players Shaping the New Zealand Cybersecurity Market Market
- Tekne
- PwC
- Kaon Security Ltd
- Kordia Limited
- Canda
- FUJIFILM CodeBlue Limited
- CyberCX NZ Ltd
- Theta
- Simplify Security LTD
- IT
Notable Milestones in New Zealand Cybersecurity Market Sector
- July 2022: EY launches additional cybersecurity centers in Auckland and Wellington, indicating strong market growth and investment.
- May 2022: Red Sift and SMX form a strategic alliance to enhance email security in Australia and New Zealand, demonstrating increased focus on email security solutions.
In-Depth New Zealand Cybersecurity Market Market Outlook
The New Zealand cybersecurity market is poised for continued strong growth, driven by ongoing digital transformation, increasing cyber threats, and robust government support. Strategic partnerships, investment in innovation, and addressing skills gaps will be crucial for realizing the market's full potential. The market is expected to witness significant opportunities in cloud security, managed security services, and AI-driven solutions.
New Zealand Cybersecurity Market Segmentation
-
1. Offering
-
1.1. Security Type
- 1.1.1. Cloud Security
- 1.1.2. Data Security
- 1.1.3. Identity Access Management
- 1.1.4. Network Security
- 1.1.5. Consumer Security
- 1.1.6. Infrastructure Protection
- 1.1.7. Other Types
- 1.2. Services
-
1.1. Security Type
-
2. Deployment
- 2.1. Cloud
- 2.2. On-premise
-
3. End User
- 3.1. BFSI
- 3.2. Healthcare
- 3.3. Manufacturing
- 3.4. Government & Defense
- 3.5. IT and Telecommunication
- 3.6. Other End Users
New Zealand Cybersecurity Market Segmentation By Geography
- 1. New Zealand

New Zealand Cybersecurity Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.48% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Phishing and Credential Harvesting Risks among Businesses; Rising Utilisation of Cloud-Based Services; Rising M2M/IoT Connections Requiring Enhanced Cybersecurity in Businesses
- 3.3. Market Restrains
- 3.3.1 Lack of Cybersecurity Experts
- 3.3.2 Security challenges with modern devices Restrain the Market Growth; Budgetary Restrictions faced by Organisations
- 3.3.3 Low preparedness
- 3.3.4 and High Reliance on Traditional Authentication Methods
- 3.4. Market Trends
- 3.4.1. Increasing Phishing Risks among Businesses Drives the Cybersecurity Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. New Zealand Cybersecurity Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Offering
- 5.1.1. Security Type
- 5.1.1.1. Cloud Security
- 5.1.1.2. Data Security
- 5.1.1.3. Identity Access Management
- 5.1.1.4. Network Security
- 5.1.1.5. Consumer Security
- 5.1.1.6. Infrastructure Protection
- 5.1.1.7. Other Types
- 5.1.2. Services
- 5.1.1. Security Type
- 5.2. Market Analysis, Insights and Forecast - by Deployment
- 5.2.1. Cloud
- 5.2.2. On-premise
- 5.3. Market Analysis, Insights and Forecast - by End User
- 5.3.1. BFSI
- 5.3.2. Healthcare
- 5.3.3. Manufacturing
- 5.3.4. Government & Defense
- 5.3.5. IT and Telecommunication
- 5.3.6. Other End Users
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. New Zealand
- 5.1. Market Analysis, Insights and Forecast - by Offering
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 Tekne*List Not Exhaustive
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 PwC
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Kaon Security Ltd
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Kordia Limited
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Canda
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 FUJIFILM CodeBlue Limited
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 CyberCX NZ Ltd
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Theta
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Simplify Security LTD
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 IT
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Tekne*List Not Exhaustive
List of Figures
- Figure 1: New Zealand Cybersecurity Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: New Zealand Cybersecurity Market Share (%) by Company 2024
List of Tables
- Table 1: New Zealand Cybersecurity Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: New Zealand Cybersecurity Market Revenue Million Forecast, by Offering 2019 & 2032
- Table 3: New Zealand Cybersecurity Market Revenue Million Forecast, by Deployment 2019 & 2032
- Table 4: New Zealand Cybersecurity Market Revenue Million Forecast, by End User 2019 & 2032
- Table 5: New Zealand Cybersecurity Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: New Zealand Cybersecurity Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: New Zealand Cybersecurity Market Revenue Million Forecast, by Offering 2019 & 2032
- Table 8: New Zealand Cybersecurity Market Revenue Million Forecast, by Deployment 2019 & 2032
- Table 9: New Zealand Cybersecurity Market Revenue Million Forecast, by End User 2019 & 2032
- Table 10: New Zealand Cybersecurity Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the New Zealand Cybersecurity Market?
The projected CAGR is approximately 7.48%.
2. Which companies are prominent players in the New Zealand Cybersecurity Market?
Key companies in the market include Tekne*List Not Exhaustive, PwC, Kaon Security Ltd, Kordia Limited, Canda, FUJIFILM CodeBlue Limited, CyberCX NZ Ltd, Theta, Simplify Security LTD, IT.
3. What are the main segments of the New Zealand Cybersecurity Market?
The market segments include Offering, Deployment, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Phishing and Credential Harvesting Risks among Businesses; Rising Utilisation of Cloud-Based Services; Rising M2M/IoT Connections Requiring Enhanced Cybersecurity in Businesses.
6. What are the notable trends driving market growth?
Increasing Phishing Risks among Businesses Drives the Cybersecurity Market.
7. Are there any restraints impacting market growth?
Lack of Cybersecurity Experts. Security challenges with modern devices Restrain the Market Growth; Budgetary Restrictions faced by Organisations. Low preparedness. and High Reliance on Traditional Authentication Methods.
8. Can you provide examples of recent developments in the market?
July 2022 - EY is launching additional cyber security centers as part of its worldwide network in Auckland, Wellington, and maybe a third location in Christchurch. According to EY, the investment was based on a variety of local market achievements, such as work with Fonterra and the persistent growth in cyber threats.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "New Zealand Cybersecurity Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the New Zealand Cybersecurity Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the New Zealand Cybersecurity Market?
To stay informed about further developments, trends, and reports in the New Zealand Cybersecurity Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence