Key Insights
The China Cloud Computing Market is poised for substantial expansion, with an estimated market size of $48.01 billion in 2025, projecting a remarkable CAGR of 18.45% through 2033. This robust growth trajectory is fueled by a confluence of potent drivers. The relentless digital transformation across various industries, coupled with the increasing adoption of advanced technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Big Data analytics, necessitates scalable and flexible cloud infrastructure. Government initiatives promoting digitalization and smart city development further accelerate cloud adoption. Furthermore, the burgeoning demand for cost-effective IT solutions and enhanced data security among Small and Medium-sized Enterprises (SMEs) and large enterprises alike is a significant growth catalyst. The ongoing expansion of 5G networks is also a critical enabler, providing the high-speed connectivity essential for seamless cloud service delivery and edge computing applications.

China Cloud Computing Market Market Size (In Billion)

The market's dynamism is further shaped by evolving trends and presents distinct opportunities across various segments. Hybrid cloud solutions are gaining significant traction as organizations seek to balance the benefits of public and private clouds, optimizing for cost, security, and performance. The increasing sophistication of Software as a Service (SaaS) offerings, particularly in areas like customer relationship management (CRM), enterprise resource planning (ERP), and collaboration tools, is driving widespread adoption across sectors such as Manufacturing, Healthcare, BFSI, and Retail. While the market exhibits immense promise, certain restraints warrant attention. Data privacy concerns and stringent regulatory compliance requirements, particularly concerning cross-border data flows, can pose challenges. However, the continuous innovation in cloud security and the development of localized compliance solutions are actively addressing these hurdles, paving the way for sustained and dynamic market growth in China.

China Cloud Computing Market Company Market Share

China Cloud Computing Market: Comprehensive Analysis & Future Outlook (2019-2033)
Unlock the immense potential of the China Cloud Computing Market with this definitive report. Delve into the rapidly evolving landscape of public cloud (IaaS, PaaS, SaaS), private cloud, and hybrid cloud solutions, driven by soaring adoption among SMEs and large enterprises. This comprehensive analysis, spanning 2019-2033 with a base year of 2025, offers unparalleled insights into market dynamics, growth trends, key players, and future opportunities within China's digital transformation. Discover the strategic initiatives of industry titans like Alibaba Cloud International (Aliyun), Tencent Cloud, China Telecom Cloud, Amazon Web Services Inc, Huawei Software Technologies Co Ltd, Kingsoft Cloud Holdings Ltd, Baidu Cloud (Baidu Inc), Inspur Cloud (Inspur Group Co Ltd), China Unicom Cloud (China Unicom Global Limited), and China Mobile Cloud (China Mobile International Limited). Understand how crucial sectors such as Manufacturing, Education, Retail, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, and Others (Utilities, Media & Entertainment etc.) are leveraging cloud infrastructure to fuel innovation and efficiency. All values are presented in Million units.
China Cloud Computing Market Market Dynamics & Structure
The China Cloud Computing Market is characterized by a dynamic and evolving structure, shaped by intense competition, rapid technological advancements, and a supportive regulatory environment. Market concentration is high, with a few dominant players capturing significant market share, yet innovation remains a key differentiator. Technological innovation drivers, particularly in AI and big data, are propelling the demand for advanced cloud services. Regulatory frameworks, while evolving, are increasingly fostering a conducive environment for cloud adoption, with a focus on data security and sovereignty. Competitive product substitutes are emerging, but the scalability and cost-effectiveness of cloud solutions continue to offer a strong value proposition. End-user demographics are shifting towards greater adoption by SMEs, diversifying the market base. Mergers and acquisitions (M&A) trends indicate a strategic consolidation, with companies seeking to expand their service portfolios and market reach. For instance, in 2024, M&A activity focused on acquiring specialized cloud technology providers and expanding data center footprints, with an estimated xx million units in deal value. Barriers to innovation are being overcome through significant R&D investments by leading providers, focusing on developing next-generation cloud offerings.
- Market Concentration: Dominated by a few key players, but with increasing fragmentation in specialized niche markets.
- Technological Innovation: Driven by advancements in AI, Machine Learning, Edge Computing, and Serverless architectures.
- Regulatory Frameworks: Government policies emphasizing data localization, cybersecurity, and digital economy growth.
- Competitive Landscape: Intense competition among domestic and international players, leading to price wars and service differentiation.
- End-User Demographics: Growing adoption by SMEs, alongside continued strong demand from large enterprises and government sectors.
- M&A Trends: Strategic acquisitions aimed at expanding service capabilities, market penetration, and acquiring new technologies.
China Cloud Computing Market Growth Trends & Insights
The China Cloud Computing Market has witnessed an unprecedented growth trajectory, transforming the nation's digital infrastructure and economic landscape. Market size evolution is marked by a consistent upward trend, fueled by the rapid digital transformation across all industries. Adoption rates have accelerated significantly, with businesses increasingly recognizing the strategic advantages of cloud adoption, including enhanced agility, scalability, and cost optimization. Technological disruptions, such as the rise of 5G, IoT, and advanced AI algorithms, are not only driving demand for cloud services but also reshaping the very nature of cloud offerings. Consumer behavior shifts are evident, with a growing preference for on-demand, personalized, and seamless digital experiences, which are inherently powered by robust cloud infrastructure. The China Cloud Computing Market is projected to grow at a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), reaching an estimated market size of $xxx,xxx million units by 2033. Market penetration is expected to exceed xx% by the end of the forecast period, underscoring the pervasive influence of cloud computing. Key growth drivers include the burgeoning e-commerce sector, the expansion of smart cities initiatives, and the government's push for an innovation-driven economy. The shift from traditional IT infrastructure to cloud-based solutions has become a critical business imperative, allowing companies to focus on core competencies and drive greater operational efficiency. The increasing demand for data analytics and artificial intelligence services further solidifies the cloud's central role in unlocking business value. The migration of enterprise workloads to the cloud is accelerating, with organizations of all sizes seeking to leverage the flexibility and cost-effectiveness of cloud solutions. This sustained growth is indicative of the market's maturity and its ongoing evolution to meet the complex demands of a digitally connected China.
Dominant Regions, Countries, or Segments in China Cloud Computing Market
The China Cloud Computing Market exhibits pronounced dominance across specific segments and regions, driven by distinct economic, technological, and policy factors. Public Cloud (IaaS, PaaS, SaaS) currently leads the market, accounting for an estimated xx% of the total market revenue in 2025, valued at approximately $xxx,xxx million units. This segment's dominance is attributed to its scalability, cost-effectiveness, and the broad range of services offered, catering to a diverse set of organizational needs. Within public cloud, Infrastructure as a Service (IaaS) commands a significant share due to the foundational role it plays in building and deploying applications. Platform as a Service (PaaS) is experiencing rapid growth as developers leverage it for accelerated application development and deployment, while Software as a Service (SaaS) continues to expand its reach across various business functions, offering accessible and specialized solutions.
Large Enterprises represent the largest customer segment, contributing an estimated xx% to the market's revenue in 2025, projected to reach $xxx,xxx million units by 2033. This dominance stems from their substantial IT budgets, complex operational needs, and the strategic imperative to adopt cloud for digital transformation and competitive advantage. However, SMEs are emerging as a significant growth driver, with their adoption rates increasing year-on-year due to the accessibility and affordability of cloud solutions, expected to grow at a CAGR of xx%.
The Telecom and IT sector is a primary end-user industry, consuming an estimated xx% of cloud services in 2025, valued at $xxx,xxx million units. This is due to their inherent reliance on robust and scalable infrastructure to manage vast amounts of data and deliver advanced communication services. The BFSI sector is another major contributor, with cloud adoption crucial for data security, regulatory compliance, and enhanced customer experiences, projected to grow at a CAGR of xx%. The Manufacturing sector is increasingly embracing cloud for optimizing supply chains, enabling smart factory initiatives, and improving operational efficiency. The Government and Public Sector are also significant adopters, leveraging cloud for e-government services, data management, and public safety initiatives.
Regionally, Eastern China, particularly the economic hubs like Shanghai and Beijing, spearheads cloud adoption due to its developed digital infrastructure, concentration of businesses, and strong government support for technological innovation. This region alone is estimated to contribute xx% to the total market revenue in 2025. Key drivers for regional dominance include robust internet connectivity, a skilled workforce, and proactive provincial-level policies promoting cloud adoption and digital economy development.
- Leading Segment (Type): Public Cloud (IaaS, PaaS, SaaS) - driven by scalability and comprehensive service offerings.
- Leading Segment (Organization Size): Large Enterprises - due to substantial IT budgets and complex transformation needs.
- Emerging Segment (Organization Size): SMEs - showing rapid adoption driven by accessibility and affordability.
- Dominant End-User Industries: Telecom and IT, BFSI, Manufacturing, Government and Public Sector - leveraging cloud for efficiency, security, and innovation.
- Dominant Region: Eastern China - benefiting from advanced infrastructure and strong government support.
China Cloud Computing Market Product Landscape
The China Cloud Computing Market product landscape is characterized by continuous innovation and a diverse range of offerings designed to meet the evolving needs of businesses. Key product innovations focus on enhancing performance, security, and cost-efficiency. This includes advanced AI and machine learning platforms, enabling businesses to derive deeper insights from their data, and serverless computing architectures, allowing for more agile application development. Performance metrics are continuously improving, with providers offering higher bandwidth, lower latency, and enhanced compute power. Unique selling propositions often revolve around specialized industry solutions, robust data analytics capabilities, and competitive pricing strategies. For instance, recent advancements include the development of highly scalable and resilient container orchestration services, further simplifying application deployment and management. The integration of edge computing capabilities is also a significant trend, enabling real-time data processing closer to the source of generation.
Key Drivers, Barriers & Challenges in China Cloud Computing Market
The China Cloud Computing Market is propelled by several key drivers, including the government's strong emphasis on digital transformation and the development of a robust digital economy, which fuels demand for scalable and efficient IT infrastructure. Technological advancements in areas like AI, Big Data, and 5G are creating new use cases and increasing the necessity for cloud-based solutions. Furthermore, the growing adoption of remote work and the increasing need for data analytics across industries are significant economic drivers.
However, the market also faces considerable barriers and challenges. Concerns around data security and privacy remain paramount, with stringent regulations and the need for robust compliance frameworks posing hurdles. High initial investment costs for migration and integration can deter some smaller organizations. Intense competitive pressures among major cloud providers lead to price wars, impacting profitability, while supply chain issues for critical hardware components can occasionally disrupt service delivery. Furthermore, a shortage of skilled cloud professionals poses a challenge in deploying and managing complex cloud environments.
Emerging Opportunities in China Cloud Computing Market
Emerging opportunities in the China Cloud Computing Market are abundant, particularly in the realm of specialized and industry-specific cloud solutions. The burgeoning demand for AI-powered services across sectors like healthcare, finance, and manufacturing presents a significant avenue for growth. The ongoing expansion of smart city initiatives necessitates robust cloud infrastructure for data management and analytics. Furthermore, the untapped potential within rural areas and SMEs represents a substantial market opportunity as digital literacy and cloud adoption rates increase. The development of hybrid and multi-cloud strategies by enterprises seeking greater flexibility and vendor diversification also opens new doors for service providers.
Growth Accelerators in the China Cloud Computing Market Industry
Several catalysts are accelerating the long-term growth of the China Cloud Computing Market. Technological breakthroughs, particularly in areas like quantum computing and advanced AI algorithms, will unlock new capabilities and drive further demand for cloud resources. Strategic partnerships between cloud providers, software vendors, and system integrators are crucial for expanding market reach and offering comprehensive solutions. Market expansion strategies, such as the development of localized cloud services tailored to specific regional needs and the aggressive push into emerging sectors, are also significant growth accelerators. The continuous innovation in pricing models and service offerings will further democratize cloud access and drive broader adoption.
Key Players Shaping the China Cloud Computing Market Market
- Alibaba Cloud International (Aliyun)
- Tencent Cloud
- China Telecom Cloud
- Amazon Web Services Inc
- Huawei Software Technologies Co Ltd
- Kingsoft Cloud Holdings Ltd
- Baidu Cloud (Baidu Inc)
- Inspur Cloud (Inspur Group Co Ltd)
- China Unicom Cloud (China Unicom Global Limited)
- China Mobile Cloud (China Mobile International Limited)
Notable Milestones in China Cloud Computing Market Sector
- February 2024: Alibaba Cloud announced a historic price cut, reducing prices by up to 55% on over 100 core cloud products. The company stated that this initiative seeks to democratize public cloud services in the age of artificial intelligence and accelerate the widespread adoption of cloud computing across various sectors. This move significantly impacts market competitiveness and accessibility.
- February 2024: Tencent launched a new microgrid at its High-Tech Cloud Data Center located in Tianjin. Boasting a total installed capacity of 10.54 MW, the microgrid is projected to generate 12 million kWh of electricity annually enough to power 6,000 households, as per the company's statement. This highlights a growing focus on sustainable and efficient data center operations.
In-Depth China Cloud Computing Market Market Outlook
The outlook for the China Cloud Computing Market is exceptionally robust, characterized by sustained growth driven by ongoing digital transformation initiatives and technological advancements. The increasing demand for AI, big data analytics, and edge computing will continue to fuel the expansion of cloud infrastructure. Strategic investments in R&D and the development of specialized industry solutions will further enhance market penetration. Opportunities for service providers lie in offering enhanced security features, cost-optimization tools, and hybrid cloud solutions that cater to the diverse needs of both large enterprises and a rapidly growing SME segment. The market is poised for continued innovation and consolidation, with a clear trajectory towards a more sophisticated and pervasive cloud ecosystem.
China Cloud Computing Market Segmentation
-
1. Type
-
1.1. Public Cloud
- 1.1.1. IaaS
- 1.1.2. PaaS
- 1.1.3. SaaS
- 1.2. Private Cloud
- 1.3. Hybrid Cloud
-
1.1. Public Cloud
-
2. Organization Size
- 2.1. SMEs
- 2.2. Large Enterprises
-
3. End-user Industries
- 3.1. Manufacturing
- 3.2. Education
- 3.3. Retail
- 3.4. Transportation and Logistics
- 3.5. Healthcare
- 3.6. BFSI
- 3.7. Telecom and IT
- 3.8. Government and Public Sector
- 3.9. Others (Utilities, Media & Entertainment etc)
China Cloud Computing Market Segmentation By Geography
- 1. China

China Cloud Computing Market Regional Market Share

Geographic Coverage of China Cloud Computing Market
China Cloud Computing Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 18.45% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Robust Shift Towards Digital Transformation Across the Country; Data Privacy Concerns Are Driving Increased Adoption Of Public Cloud Services
- 3.3. Market Restrains
- 3.3.1. Robust Shift Towards Digital Transformation Across the Country; Data Privacy Concerns Are Driving Increased Adoption Of Public Cloud Services
- 3.4. Market Trends
- 3.4.1. Major Advancements in Digital Change Nationwide
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. China Cloud Computing Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Public Cloud
- 5.1.1.1. IaaS
- 5.1.1.2. PaaS
- 5.1.1.3. SaaS
- 5.1.2. Private Cloud
- 5.1.3. Hybrid Cloud
- 5.1.1. Public Cloud
- 5.2. Market Analysis, Insights and Forecast - by Organization Size
- 5.2.1. SMEs
- 5.2.2. Large Enterprises
- 5.3. Market Analysis, Insights and Forecast - by End-user Industries
- 5.3.1. Manufacturing
- 5.3.2. Education
- 5.3.3. Retail
- 5.3.4. Transportation and Logistics
- 5.3.5. Healthcare
- 5.3.6. BFSI
- 5.3.7. Telecom and IT
- 5.3.8. Government and Public Sector
- 5.3.9. Others (Utilities, Media & Entertainment etc)
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. China
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Alibaba Cloud Internationa (Aliyun)
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Tencent Cloud
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 China Telecom Cloud
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Amazon Web Services Inc
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Huawei Software Technologies Co Ltd
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Kingsoft Cloud Holdings Ltd
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Baidu Cloud (Baidu Inc )
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Inspur Cloud (Inspur Group Co Ltd )
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 China Unicom Cloud (China Unicom Global Limited)
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 China Mobile Cloud (China Mobile International Limited
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Alibaba Cloud Internationa (Aliyun)
List of Figures
- Figure 1: China Cloud Computing Market Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: China Cloud Computing Market Share (%) by Company 2025
List of Tables
- Table 1: China Cloud Computing Market Revenue Million Forecast, by Type 2020 & 2033
- Table 2: China Cloud Computing Market Volume Billion Forecast, by Type 2020 & 2033
- Table 3: China Cloud Computing Market Revenue Million Forecast, by Organization Size 2020 & 2033
- Table 4: China Cloud Computing Market Volume Billion Forecast, by Organization Size 2020 & 2033
- Table 5: China Cloud Computing Market Revenue Million Forecast, by End-user Industries 2020 & 2033
- Table 6: China Cloud Computing Market Volume Billion Forecast, by End-user Industries 2020 & 2033
- Table 7: China Cloud Computing Market Revenue Million Forecast, by Region 2020 & 2033
- Table 8: China Cloud Computing Market Volume Billion Forecast, by Region 2020 & 2033
- Table 9: China Cloud Computing Market Revenue Million Forecast, by Type 2020 & 2033
- Table 10: China Cloud Computing Market Volume Billion Forecast, by Type 2020 & 2033
- Table 11: China Cloud Computing Market Revenue Million Forecast, by Organization Size 2020 & 2033
- Table 12: China Cloud Computing Market Volume Billion Forecast, by Organization Size 2020 & 2033
- Table 13: China Cloud Computing Market Revenue Million Forecast, by End-user Industries 2020 & 2033
- Table 14: China Cloud Computing Market Volume Billion Forecast, by End-user Industries 2020 & 2033
- Table 15: China Cloud Computing Market Revenue Million Forecast, by Country 2020 & 2033
- Table 16: China Cloud Computing Market Volume Billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the China Cloud Computing Market?
The projected CAGR is approximately 18.45%.
2. Which companies are prominent players in the China Cloud Computing Market?
Key companies in the market include Alibaba Cloud Internationa (Aliyun), Tencent Cloud, China Telecom Cloud, Amazon Web Services Inc, Huawei Software Technologies Co Ltd, Kingsoft Cloud Holdings Ltd, Baidu Cloud (Baidu Inc ), Inspur Cloud (Inspur Group Co Ltd ), China Unicom Cloud (China Unicom Global Limited), China Mobile Cloud (China Mobile International Limited.
3. What are the main segments of the China Cloud Computing Market?
The market segments include Type, Organization Size, End-user Industries.
4. Can you provide details about the market size?
The market size is estimated to be USD 48.01 Million as of 2022.
5. What are some drivers contributing to market growth?
Robust Shift Towards Digital Transformation Across the Country; Data Privacy Concerns Are Driving Increased Adoption Of Public Cloud Services.
6. What are the notable trends driving market growth?
Major Advancements in Digital Change Nationwide.
7. Are there any restraints impacting market growth?
Robust Shift Towards Digital Transformation Across the Country; Data Privacy Concerns Are Driving Increased Adoption Of Public Cloud Services.
8. Can you provide examples of recent developments in the market?
February 2024: Alibaba Cloud announced a historic price cut, reducing prices by up to 55% on over 100 core cloud products. The company stated that this initiative seeks to democratize public cloud services in the age of artificial intelligence and accelerate the widespread adoption of cloud computing across various sectors.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "China Cloud Computing Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the China Cloud Computing Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the China Cloud Computing Market?
To stay informed about further developments, trends, and reports in the China Cloud Computing Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence


