Key Insights
The Canadian pharmaceutical market, a significant segment of the broader North American industry, exhibits robust growth potential. With a global market size of $33.34 billion in 2025 and a Compound Annual Growth Rate (CAGR) of 4.70%, the Canadian market is projected to experience substantial expansion over the forecast period (2025-2033). Drivers for this growth include an aging population leading to increased demand for chronic disease medications, rising prevalence of lifestyle diseases like diabetes and cardiovascular conditions, and continued innovation in drug development, particularly in areas like oncology and immunology. Furthermore, government initiatives aimed at improving healthcare access and affordability, while potentially presenting regulatory hurdles, ultimately contribute to market expansion. The market is segmented by therapeutic area (e.g., cardiovascular, oncology, and central nervous system drugs) and drug type (prescription, generic, and over-the-counter). Major players like Novartis, Merck, Eli Lilly, and Pfizer actively compete, shaping market dynamics through pricing strategies and product launches.
Within the Canadian context, the market share of prescription drugs is likely dominant, reflecting the prevalence of chronic conditions necessitating ongoing medication. Growth in the generic drug segment will also play a key role, driven by cost-containment measures and increasing patient preference for lower-priced alternatives. The competitive landscape is fierce, with both multinational pharmaceutical giants and domestic companies vying for market share. While challenges remain, such as pricing pressures and patent expirations, the underlying drivers of market expansion—aging population, increasing prevalence of chronic illness, and ongoing innovation—strongly suggest a continued positive trajectory for the Canadian pharmaceutical industry over the coming decade. Specific regional variations within Canada itself (e.g., differences in demographics and healthcare policies between provinces) would require further analysis for a complete picture.

Canadian Pharmaceutical Industry Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the Canadian pharmaceutical industry, covering market dynamics, growth trends, dominant segments, product landscape, key players, and future outlook. The report uses data from 2019-2024 (Historical Period), with the base year being 2025 and a forecast period spanning 2025-2033. It leverages extensive market research to deliver actionable insights for industry professionals, investors, and stakeholders. The market size is presented in Million units.
Canadian Pharmaceutical Industry Market Dynamics & Structure
The Canadian pharmaceutical market, valued at xx Million units in 2025, exhibits a moderately concentrated structure, with key players like Novartis AG, Merck & Co Inc, and Pfizer Inc holding significant market share. Technological innovation, particularly in areas like biologics and personalized medicine, is a crucial driver. The regulatory landscape, governed by Health Canada, plays a significant role, influencing drug approvals and pricing. The market faces competition from generic drug manufacturers, putting pressure on pricing for branded drugs. Demographic shifts, including an aging population, contribute to increased demand for pharmaceuticals, particularly in therapeutic areas like cardiovascular diseases and oncology. M&A activity remains active, with xx major deals recorded in the past five years, primarily focused on strengthening portfolios and expanding market access.
- Market Concentration: High, with top 5 players holding approximately xx% market share in 2025.
- Technological Innovation: Significant investments in R&D, particularly in biologics, gene therapy, and AI-driven drug discovery.
- Regulatory Framework: Stringent regulations impacting drug approvals, pricing, and market access.
- Competitive Landscape: Intense competition from both branded and generic drug manufacturers.
- M&A Activity: xx major deals in the past 5 years, driving consolidation and expansion.
Canadian Pharmaceutical Industry Growth Trends & Insights
The Canadian pharmaceutical market demonstrates robust growth potential, driven by several factors. The aging population necessitates increased demand for chronic disease treatments. Technological advancements lead to innovative therapies and improved treatment outcomes, further stimulating market expansion. Rising healthcare expenditure and the increasing prevalence of chronic diseases, such as diabetes, cardiovascular diseases, and cancer, fuel market growth. The adoption of generic drugs also contributes to the overall market volume.
The market size is projected to reach xx Million units by 2033, exhibiting a CAGR of xx% during the forecast period. Market penetration of innovative therapies is increasing, particularly in oncology and immunology. Consumer behavior shifts toward value-based healthcare and increased patient engagement are influencing market dynamics. Specific metrics such as CAGR and market penetration for individual therapeutic areas will be further elaborated in the complete report.

Dominant Regions, Countries, or Segments in Canadian Pharmaceutical Industry
The Canadian pharmaceutical market shows strong growth across multiple segments. Within the By ATC/Therapeutic Class segmentation, Antineoplastic and Immunomodulating Agents, Cardiovascular System, and Nervous System drugs represent significant market shares, driven by high prevalence rates and technological advancements. Within the By Drug Type classification, Prescription drugs dominate the market, reflecting the significant reliance on physician-prescribed medications for chronic and acute conditions. The Ontario and Quebec provinces lead in market size due to higher population densities and healthcare infrastructure.
- Leading Segments (ATC/Therapeutic Class): Antineoplastic & Immunomodulating Agents (xx Million units in 2025), Cardiovascular System (xx Million units in 2025), and Nervous System (xx Million units in 2025) drive significant growth.
- Leading Drug Type: Prescription Drugs (xx Million units in 2025) dominate the market, reflecting a reliance on physician-prescribed medication.
- Leading Regions: Ontario and Quebec are the largest markets due to population density and healthcare infrastructure.
Canadian Pharmaceutical Industry Product Landscape
The Canadian pharmaceutical market showcases a diverse product landscape, ranging from innovative biologics and targeted therapies to established generic medications. Recent innovations include advancements in targeted cancer therapies, personalized medicine, and improved drug delivery systems. Companies continually strive to enhance product efficacy, safety, and patient compliance. Key selling propositions include improved treatment outcomes, reduced side effects, and enhanced convenience.
Key Drivers, Barriers & Challenges in Canadian Pharmaceutical Industry
Key Drivers: An aging population, rising healthcare expenditure, technological advancements in drug discovery and delivery, and government initiatives supporting healthcare access. The increase in chronic diseases also fuels demand.
Challenges & Restraints: Stringent regulatory approvals resulting in lengthy timelines for new drug launches, high R&D costs, and patent expiries impacting market share. Supply chain disruptions can lead to drug shortages, and price controls influence profitability. Competition from generic manufacturers further limits pricing power for innovative drugs.
Emerging Opportunities in Canadian Pharmaceutical Industry
The Canadian pharmaceutical market presents several promising opportunities. The growing demand for personalized medicine and targeted therapies presents substantial potential for growth. Innovative drug delivery systems and digital health technologies offer avenues for improving patient outcomes and convenience. Focus areas include developing treatments for emerging infectious diseases, unmet medical needs in rare diseases, and leveraging biotechnology advancements. Expanding access to affordable medications in underserved populations also holds potential.
Growth Accelerators in the Canadian Pharmaceutical Industry
Long-term growth in the Canadian pharmaceutical industry will be fueled by continued technological advancements in drug discovery and development. Strategic partnerships between pharmaceutical companies and biotechnology firms will accelerate innovation. Expansion into new therapeutic areas, focusing on emerging health challenges, will drive market growth. Government initiatives promoting healthcare access and investment in R&D will also contribute to market expansion.
Key Players Shaping the Canadian Pharmaceutical Industry Market
- Novartis AG
- Merck & Co Inc
- Eli Lilly and Company
- Abbott Laboratories
- F Hoffmann-La Roche AG
- Apotex Inc
- AbbVie Inc
- Bristol Myers Squibb Company
- Johnson & Johnson
- Pfizer Inc
Notable Milestones in Canadian Pharmaceutical Industry Sector
- October 2023: Panacea Biotec launched Paclitaxel protein-bound particles for injectable suspension (albumin-bound), indicated for treating metastatic breast cancer, non-small cell lung cancer, and adenocarcinoma of the pancreas, through its partner Apotex Inc. This expands treatment options for specific cancers.
- March 2023: Natco Pharma introduced a generic version of Pomalidomide Capsules, the first generic alternative to Celgene Corporation’s Pomalyst, approved by Health Canada. This increased competition and access to treatment for multiple myeloma.
In-Depth Canadian Pharmaceutical Industry Market Outlook
The Canadian pharmaceutical industry is poised for continued growth, driven by an aging population, technological advancements, and increasing healthcare spending. Strategic opportunities exist in developing innovative therapies, expanding into new markets, and leveraging digital health technologies. The market's future success hinges on addressing challenges such as regulatory hurdles, pricing pressures, and maintaining a robust supply chain. Focusing on personalized medicine, targeted therapies, and cost-effective solutions will be crucial for long-term success.
Canadian Pharmaceutical Industry Segmentation
-
1. ATC/Therapeutic Class
- 1.1. Alimentary Tract and Metabolism
- 1.2. Blood and Blood-forming Organs
- 1.3. Cardiovascular System
- 1.4. Dermatologicals
- 1.5. Genito Urinary System and Sex Hormones
- 1.6. Systemic Hormonal Preparations
- 1.7. Antiinfectives for Systemic Use
- 1.8. Antineoplastic and Immunomodulating Agents
- 1.9. Musculoskeletal System
- 1.10. Nervous System
- 1.11. Antipara
- 1.12. Respiratory System
- 1.13. Sensory Organs
- 1.14. Various Other ATC/Therapeutic Classes
- 1.15. Others
-
2. Drug Type
-
2.1. By Prescription Type
- 2.1.1. Branded
- 2.1.2. Generic
- 2.2. OTC Drugs
-
2.1. By Prescription Type
Canadian Pharmaceutical Industry Segmentation By Geography
- 1. Canada

Canadian Pharmaceutical Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Geriatric Population; Rising Incidence of Chronic Disease
- 3.3. Market Restrains
- 3.3.1. Highly Expensive Drugs
- 3.4. Market Trends
- 3.4.1. The Alimentary Tract and Metabolism Segment is Expected to Register Significant Growth Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by ATC/Therapeutic Class
- 5.1.1. Alimentary Tract and Metabolism
- 5.1.2. Blood and Blood-forming Organs
- 5.1.3. Cardiovascular System
- 5.1.4. Dermatologicals
- 5.1.5. Genito Urinary System and Sex Hormones
- 5.1.6. Systemic Hormonal Preparations
- 5.1.7. Antiinfectives for Systemic Use
- 5.1.8. Antineoplastic and Immunomodulating Agents
- 5.1.9. Musculoskeletal System
- 5.1.10. Nervous System
- 5.1.11. Antipara
- 5.1.12. Respiratory System
- 5.1.13. Sensory Organs
- 5.1.14. Various Other ATC/Therapeutic Classes
- 5.1.15. Others
- 5.2. Market Analysis, Insights and Forecast - by Drug Type
- 5.2.1. By Prescription Type
- 5.2.1.1. Branded
- 5.2.1.2. Generic
- 5.2.2. OTC Drugs
- 5.2.1. By Prescription Type
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Canada
- 5.1. Market Analysis, Insights and Forecast - by ATC/Therapeutic Class
- 6. North America Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 7. Europe Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Germany
- 7.1.2 United Kingdom
- 7.1.3 France
- 7.1.4 Italy
- 7.1.5 Spain
- 7.1.6 Rest of Europe
- 8. Asia Pacific Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Australia
- 8.1.5 South Korea
- 8.1.6 Rest of Asia Pacific
- 9. Middle East and Africa Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 GCC
- 9.1.2 South Africa
- 9.1.3 Rest of Middle East and Africa
- 10. South America Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 Brazil
- 10.1.2 Argentina
- 10.1.3 Rest of South America
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Novartis AG
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Merck & Co Inc
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Eli Lilly and Company
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Abbott Laboratories
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 F Hoffmann-La Roche AG
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Apotex Inc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 AbbVie Inc
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Bristol Myers Squibb Company
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Johnson & Johnson
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Pfizer Inc
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Novartis AG
List of Figures
- Figure 1: Global Canadian Pharmaceutical Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Middle East and Africa Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: Middle East and Africa Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: South America Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 11: South America Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 12: Canada Canadian Pharmaceutical Industry Revenue (Million), by ATC/Therapeutic Class 2024 & 2032
- Figure 13: Canada Canadian Pharmaceutical Industry Revenue Share (%), by ATC/Therapeutic Class 2024 & 2032
- Figure 14: Canada Canadian Pharmaceutical Industry Revenue (Million), by Drug Type 2024 & 2032
- Figure 15: Canada Canadian Pharmaceutical Industry Revenue Share (%), by Drug Type 2024 & 2032
- Figure 16: Canada Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 17: Canada Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by ATC/Therapeutic Class 2019 & 2032
- Table 3: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Drug Type 2019 & 2032
- Table 4: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Germany Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United Kingdom Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: France Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Italy Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Spain Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Rest of Europe Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: China Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Japan Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: India Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Australia Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: South Korea Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Asia Pacific Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 24: GCC Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: South Africa Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Middle East and Africa Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Brazil Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: Argentina Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Rest of South America Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by ATC/Therapeutic Class 2019 & 2032
- Table 32: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Drug Type 2019 & 2032
- Table 33: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Canadian Pharmaceutical Industry?
The projected CAGR is approximately 4.70%.
2. Which companies are prominent players in the Canadian Pharmaceutical Industry?
Key companies in the market include Novartis AG, Merck & Co Inc, Eli Lilly and Company, Abbott Laboratories, F Hoffmann-La Roche AG, Apotex Inc , AbbVie Inc, Bristol Myers Squibb Company, Johnson & Johnson, Pfizer Inc.
3. What are the main segments of the Canadian Pharmaceutical Industry?
The market segments include ATC/Therapeutic Class, Drug Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 33.34 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Geriatric Population; Rising Incidence of Chronic Disease.
6. What are the notable trends driving market growth?
The Alimentary Tract and Metabolism Segment is Expected to Register Significant Growth Over the Forecast Period.
7. Are there any restraints impacting market growth?
Highly Expensive Drugs.
8. Can you provide examples of recent developments in the market?
October 2023: Panacea Biotec launched Paclitaxel protein-bound particles for injectable suspension (albumin-bound), which is indicated for the treatment of metastatic breast cancer, non-small cell lung cancer, and adenocarcinoma of the pancreas in the Canadian market through its strategic partner, Apotex Inc. of Canada.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Canadian Pharmaceutical Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Canadian Pharmaceutical Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Canadian Pharmaceutical Industry?
To stay informed about further developments, trends, and reports in the Canadian Pharmaceutical Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence