Key Insights
The Asia-Pacific IT services market is experiencing robust growth, driven by increasing digital transformation initiatives across various sectors and a burgeoning demand for cloud-based solutions, big data analytics, and cybersecurity services. The region's large and diverse population, coupled with rapid technological advancements and government support for digital infrastructure development, are key contributors to this expansion. The market's compound annual growth rate (CAGR) of 8.30% from 2019 to 2024 indicates a significant upward trajectory, projected to continue in the forecast period (2025-2033). While specific market size figures for 2019-2024 are not provided, a reasonable estimation based on the 8.30% CAGR and a 2025 market size (assuming a value of $500 billion for illustrative purposes, reflecting the magnitude of the market) would indicate substantial year-on-year growth. Major segments such as IT consulting and implementation, IT outsourcing, and business process outsourcing are experiencing significant traction. The manufacturing, BFSI (Banking, Financial Services, and Insurance), and government sectors are leading end-users, significantly contributing to the overall market value. Leading players such as Microsoft, Accenture, Tata Consultancy Services, and others are leveraging their expertise to capture market share and cater to the increasing demands.
The market growth is expected to be fueled by several factors, including the increasing adoption of artificial intelligence (AI), machine learning (ML), and Internet of Things (IoT) technologies across industries. Furthermore, the rising need for enhanced cybersecurity measures, driven by the increasing frequency and severity of cyberattacks, is contributing to the market's expansion. However, factors such as data privacy concerns and the need for skilled professionals could pose challenges. Geographical variations within the Asia-Pacific region are anticipated, with countries like China, India, and Japan leading the market due to their advanced technological infrastructure and significant investments in IT services. The continued development of 5G networks and the expansion of cloud computing services will further propel the market's growth in the coming years. This presents lucrative opportunities for both established and emerging players in the IT services sector.

Asia-Pacific IT Services Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Asia-Pacific IT services market, encompassing market dynamics, growth trends, dominant segments, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. The report offers invaluable insights for IT professionals, investors, and businesses operating within this dynamic sector. The market is segmented by type (IT Consulting & Implementation, IT Outsourcing, Business Process Outsourcing, Other Types), end-user (Manufacturing, Government, BFSI, Healthcare, Retail & Consumer Goods, Logistics, Other End-users), and country (Australia, China, India, Japan, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand, Rest of Asia-Pacific). The report projects a market value of xx Million by 2033.
Asia-Pacific IT Services Market Dynamics & Structure
The Asia-Pacific IT services market is characterized by high growth potential, driven by increasing digitalization, technological advancements, and robust economic growth across the region. Market concentration is moderate, with several large players and numerous smaller niche players competing for market share. Technological innovation, particularly in cloud computing, AI, and cybersecurity, is a key driver, while regulatory frameworks and data privacy concerns influence market dynamics. The competitive landscape involves both organic growth strategies (product innovation, service expansion) and inorganic growth through mergers and acquisitions (M&A). The frequency of M&A activity is expected to increase over the forecast period, leading to market consolidation and potential shifts in market share.
- Market Concentration: Moderate, with top 10 players holding approximately xx% market share in 2025.
- Technological Innovation Drivers: Cloud computing, AI, Big Data analytics, cybersecurity.
- Regulatory Frameworks: Vary across countries, impacting data privacy and compliance.
- Competitive Product Substitutes: Open-source solutions, alternative service providers.
- End-User Demographics: A growing middle class and increasing digital literacy fuel demand.
- M&A Trends: Increasing deal volume, driven by consolidation and expansion strategies. xx major M&A deals were recorded in 2024.
Asia-Pacific IT Services Market Growth Trends & Insights
The Asia-Pacific IT services market has experienced significant growth in recent years, driven by a combination of factors including rising digital adoption across various sectors, increasing government spending on IT infrastructure, and the emergence of new technologies such as cloud computing, artificial intelligence, and the Internet of Things (IoT). The market is expected to continue its growth trajectory over the forecast period, exhibiting a Compound Annual Growth Rate (CAGR) of xx% from 2025 to 2033. This growth is fueled by the increasing adoption of digital transformation initiatives by businesses across various sectors, such as BFSI, manufacturing, and healthcare. The shift towards cloud-based solutions is also expected to drive market growth. Consumer behavior changes, including the rising preference for digital services and remote work, further contribute to the market's expansion. Market penetration for key technologies like cloud computing is expected to increase from xx% in 2025 to xx% by 2033. Technological disruptions, particularly in areas like AI and blockchain, present new opportunities for growth, while challenges remain around data security and skilled talent acquisition.

Dominant Regions, Countries, or Segments in Asia-Pacific IT Services Market
China and India are the dominant markets within the Asia-Pacific region, accounting for a significant portion of the overall market size due to their large and rapidly growing economies, along with supportive government policies promoting digitalization. Within segments, IT Outsourcing holds the largest market share, driven by cost advantages and increased outsourcing by global companies. The BFSI sector is a major end-user, followed by the manufacturing and government sectors.
- Key Drivers in China: Government initiatives for digital transformation, rapid economic growth, substantial investments in IT infrastructure.
- Key Drivers in India: Large pool of skilled IT professionals, cost-effective services, strong government support for the IT sector.
- Dominant Segment (By Type): IT Outsourcing (xx% market share in 2025).
- Dominant Segment (By End-user): BFSI (xx% market share in 2025).
- Growth Potential: High for segments such as cloud computing and AI-related services, particularly in countries with developing IT infrastructure (e.g., Indonesia, Thailand).
Asia-Pacific IT Services Market Product Landscape
The Asia-Pacific IT services market offers a diverse range of products and services, encompassing everything from traditional IT outsourcing and consulting to cutting-edge technologies like cloud computing, AI, and cybersecurity. These solutions cater to various industry verticals, including BFSI, manufacturing, healthcare, and government. Key product innovations focus on enhancing efficiency, scalability, and security. The market is characterized by ongoing technological advancements leading to the integration of AI and machine learning into various services, resulting in improved automation, predictive analytics, and enhanced customer experiences. This focus on innovation drives competitiveness and continuous product improvement.
Key Drivers, Barriers & Challenges in Asia-Pacific IT Services Market
Key Drivers: Rapid digitalization across various sectors, growing adoption of cloud computing and other advanced technologies, increasing government investments in IT infrastructure, and supportive regulatory frameworks in certain countries. The increasing demand for digital transformation services from businesses is another major driver.
Key Challenges: Talent shortage in specialized areas such as AI and cybersecurity, data security and privacy concerns, intense competition, and varying regulatory landscapes across different countries within the region. Supply chain disruptions can also impact the availability and cost of IT services. Approximately xx% of IT companies report difficulties in recruiting skilled professionals.
Emerging Opportunities in Asia-Pacific IT Services Market
The Asia-Pacific IT services market presents significant opportunities for growth in emerging technologies such as AI, blockchain, IoT, and edge computing. Untapped markets in smaller countries within the region present substantial potential for expansion. The growing adoption of digital technologies by SMEs also opens new avenues for service providers. Furthermore, the growing focus on cybersecurity presents opportunities for specialized security solutions and services.
Growth Accelerators in the Asia-Pacific IT Services Market Industry
Technological breakthroughs, strategic partnerships, and government initiatives driving digital transformation are key growth accelerators. The increasing adoption of cloud-based solutions, coupled with the expansion of 5G networks, further fuels market growth. Strategic mergers and acquisitions among IT service providers also consolidate market share and enhance capabilities, accelerating market expansion and innovation.
Key Players Shaping the Asia-Pacific IT Services Market Market
- Microsoft
- Accenture Plc
- Tata Consultancy Services Ltd
- HCLTech
- Oracle Corporation
- Wipro Ltd
- Infosys Ltd
- Dell Technologies Inc
- Capgemini SE
- Cognizant Technology Solutions
Notable Milestones in Asia-Pacific IT Services Market Sector
- November 2022: HCLTech launched a cybersecurity suite on AWS, expanding its CSaaS capabilities.
- November 2022: HCLTech signed a multi-year deal with SR Technics for digital transformation using RISE with SAP on Microsoft Azure.
- November 2022: Tata Consultancy Services (TCS) received the 2022 Best IT Supplier Award from Infineon Technologies AG.
In-Depth Asia-Pacific IT Services Market Market Outlook
The Asia-Pacific IT services market is poised for continued robust growth driven by sustained technological innovation, increasing digitalization across various sectors, and government support for digital transformation initiatives. Strategic partnerships, M&A activity, and expansion into emerging markets will further shape the competitive landscape. The focus on emerging technologies like AI, cloud computing, and cybersecurity will unlock new opportunities and drive long-term growth, promising significant market potential for established players and new entrants alike.
Asia-Pacific IT Services Market Segmentation
-
1. Type
- 1.1. IT Consulting and Implementation
- 1.2. IT Outsourcing
- 1.3. Business Process Outsourcing
- 1.4. Other Types
-
2. End-user
- 2.1. Manufacturing
- 2.2. Government
- 2.3. BFSI
- 2.4. Healthcare
- 2.5. Retail and Consumer Goods
- 2.6. Logistics
- 2.7. Other End-users
Asia-Pacific IT Services Market Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia-Pacific IT Services Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Acceleration of Digital Transformation Across Industries and Adoption of New Technologies; Growing Emphasis on Leveraging the Core Competencies by Outsourcing Non-core Operations
- 3.3. Market Restrains
- 3.3.1 Data Security
- 3.3.2 Customization
- 3.3.3 and Data Migration
- 3.4. Market Trends
- 3.4.1. Growing Demand for Cloud Services
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. IT Consulting and Implementation
- 5.1.2. IT Outsourcing
- 5.1.3. Business Process Outsourcing
- 5.1.4. Other Types
- 5.2. Market Analysis, Insights and Forecast - by End-user
- 5.2.1. Manufacturing
- 5.2.2. Government
- 5.2.3. BFSI
- 5.2.4. Healthcare
- 5.2.5. Retail and Consumer Goods
- 5.2.6. Logistics
- 5.2.7. Other End-users
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. China Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 8. India Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia-Pacific IT Services Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Microsoft
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Accenture Plc
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Tata Consultancy Services Ltd
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 HCLTech
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Oracle Corporation
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Wipro Ltd
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Infosys Ltd
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Dell Technologies Inc
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Capgemini SE
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Cognizant Technology Solutions
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Google
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.1 Microsoft
List of Figures
- Figure 1: Asia-Pacific IT Services Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia-Pacific IT Services Market Share (%) by Company 2024
List of Tables
- Table 1: Asia-Pacific IT Services Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia-Pacific IT Services Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: Asia-Pacific IT Services Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Asia-Pacific IT Services Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 5: Asia-Pacific IT Services Market Revenue Million Forecast, by End-user 2019 & 2032
- Table 6: Asia-Pacific IT Services Market Volume K Unit Forecast, by End-user 2019 & 2032
- Table 7: Asia-Pacific IT Services Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Asia-Pacific IT Services Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 9: Asia-Pacific IT Services Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Asia-Pacific IT Services Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 11: China Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: China Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 13: Japan Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Japan Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: India Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: India Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: South Korea Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: South Korea Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Taiwan Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Taiwan Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Australia Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Australia Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: Rest of Asia-Pacific Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Asia-Pacific Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 25: Asia-Pacific IT Services Market Revenue Million Forecast, by Type 2019 & 2032
- Table 26: Asia-Pacific IT Services Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 27: Asia-Pacific IT Services Market Revenue Million Forecast, by End-user 2019 & 2032
- Table 28: Asia-Pacific IT Services Market Volume K Unit Forecast, by End-user 2019 & 2032
- Table 29: Asia-Pacific IT Services Market Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Asia-Pacific IT Services Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 31: China Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: China Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 33: Japan Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Japan Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 35: South Korea Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: South Korea Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 37: India Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: India Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 39: Australia Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Australia Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 41: New Zealand Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: New Zealand Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 43: Indonesia Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Indonesia Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 45: Malaysia Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Malaysia Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 47: Singapore Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Singapore Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 49: Thailand Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Thailand Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 51: Vietnam Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Vietnam Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 53: Philippines Asia-Pacific IT Services Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Philippines Asia-Pacific IT Services Market Volume (K Unit) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia-Pacific IT Services Market?
The projected CAGR is approximately 8.30%.
2. Which companies are prominent players in the Asia-Pacific IT Services Market?
Key companies in the market include Microsoft, Accenture Plc, Tata Consultancy Services Ltd, HCLTech, Oracle Corporation, Wipro Ltd, Infosys Ltd, Dell Technologies Inc, Capgemini SE, Cognizant Technology Solutions, Google.
3. What are the main segments of the Asia-Pacific IT Services Market?
The market segments include Type, End-user.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Acceleration of Digital Transformation Across Industries and Adoption of New Technologies; Growing Emphasis on Leveraging the Core Competencies by Outsourcing Non-core Operations.
6. What are the notable trends driving market growth?
Growing Demand for Cloud Services.
7. Are there any restraints impacting market growth?
Data Security. Customization. and Data Migration.
8. Can you provide examples of recent developments in the market?
November 2022: HCLTech introduced a cybersecurity suite hosted by Amazon Web Services. This strengthens and expands HCLTech's Cloud Security-as-a-Service (CSaaS) capabilities for AWS-based companies.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia-Pacific IT Services Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia-Pacific IT Services Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia-Pacific IT Services Market?
To stay informed about further developments, trends, and reports in the Asia-Pacific IT Services Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence