Key Insights
The ASEAN car rental market, exhibiting a robust Compound Annual Growth Rate (CAGR) of 15.70%, presents a lucrative opportunity for investors and industry players. Driven by burgeoning tourism, rising disposable incomes, and increasing urbanization across Southeast Asia, the market is experiencing significant expansion. The shift towards online booking platforms simplifies the rental process, enhancing convenience and accessibility for a wider customer base. Short-term rentals cater to tourists and business travelers, while long-term rentals appeal to expatriates and individuals requiring temporary transportation solutions. The market is segmented by booking type (online and offline), rental duration (short-term and long-term), and application type (tourism and commuting), reflecting diverse consumer needs. Key players like Avis Budget Group, INDORENT, Blue Bird Group, Tribecar Pte Ltd, TRAC, Sixt SE, and Master Car Rental are vying for market share, leading to increased competition and innovation in services and pricing. While data for specific countries within ASEAN is not provided, Indonesia, Thailand, Vietnam, and Singapore are expected to be the leading markets, given their substantial tourism sectors and growing economies. The increasing adoption of car-sharing services and the development of sustainable transportation options represent potential future market trends, while challenges such as regulatory hurdles, fluctuating fuel prices, and infrastructure limitations pose some constraints to growth.
The forecast period of 2025-2033 indicates continued expansion, with the market expected to witness substantial growth across all segments. The online booking segment is poised for rapid growth, driven by increasing internet penetration and smartphone usage. Long-term rentals are also expected to show considerable growth fueled by the expanding expatriate population and individuals preferring convenient and cost-effective transportation solutions. The tourism segment will remain a dominant driver, reflecting the region's ever-increasing popularity as a travel destination. However, maintaining sustainable growth will require addressing existing challenges, such as improving road infrastructure in certain areas and ensuring consistent regulatory frameworks across the region. This includes managing environmental concerns associated with increased vehicle usage through incentives for eco-friendly practices and sustainable fleet management.

ASEAN Car Rental Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the ASEAN car rental market, covering market dynamics, growth trends, key players, and future outlook. With a detailed examination of the parent market (ASEAN Transportation) and child markets (short-term, long-term rentals; online and offline booking; tourism and commuting applications), this report is an essential resource for industry professionals, investors, and strategic planners. The report uses 2025 as the base year, with a forecast period extending to 2033 and a historical period covering 2019-2024. Market values are presented in million units.
ASEAN Car Rental Market Dynamics & Structure
The ASEAN car rental market is characterized by a dynamic interplay of factors, including market concentration, technological advancements, regulatory landscapes, competitive pressures, and evolving consumer preferences. While some larger players like Avis Budget Group and Sixt SE operate across multiple ASEAN countries, the market is also fragmented with numerous local and regional operators, such as INDORENT and Blue Bird Group. This leads to varying levels of market concentration across different nations within the region.
- Market Concentration: The market exhibits moderate concentration with a few large players and numerous smaller operators. Exact market share data varies significantly across countries; precise figures will be provided in the full report.
- Technological Innovation: The rise of online booking platforms, mobile apps, and digital payment systems are driving significant changes. The adoption of electric vehicles (EVs) within rental fleets also presents both an opportunity and a challenge.
- Regulatory Framework: Varying regulations across ASEAN nations concerning licensing, taxation, and operating permits contribute to market complexity.
- Competitive Substitutes: Ride-hailing services and public transportation pose competitive pressure, especially in urban areas.
- End-User Demographics: Tourism and business travel significantly influence demand, with growth driven by increasing disposable incomes and rising tourism in several ASEAN countries.
- M&A Trends: Strategic acquisitions and mergers are shaping market consolidation. For example, Carro's acquisition of a 50% stake in MPMRent in 2022 signifies the ongoing consolidation within the Indonesian market. The total value of M&A deals in the ASEAN car rental market from 2019 to 2024 is estimated at xx Million USD.
ASEAN Car Rental Market Growth Trends & Insights
The ASEAN car rental market has witnessed robust growth over the historical period (2019-2024), driven by several factors. The market size is expected to reach xx million units in 2025 and grow at a CAGR of xx% from 2025 to 2033. This growth is fueled by the increasing affordability of vehicles, rising tourism, improved infrastructure, and the growing adoption of online booking platforms. Technological disruptions, such as the emergence of car-sharing services and subscription models, are reshaping the industry landscape. A shift in consumer behavior towards convenience and cost-effectiveness is also evident. The report provides a detailed breakdown of market size, adoption rates, and key consumer trends for each ASEAN country, supplemented with detailed data analysis and forecasts.

Dominant Regions, Countries, or Segments in ASEAN Car Rental Market
While precise market share data per region/country requires further investigation, initial analysis suggests Indonesia and Thailand as leading markets in terms of overall fleet size and revenue generated. The short-term rental segment currently dominates, accounting for approximately xx% of the total market. Online booking is rapidly growing, gaining popularity among younger demographics. The tourism segment remains a significant revenue generator, while the commuting segment shows potential for substantial future growth.
- Key Drivers:
- Strong Economic Growth: Economic expansion in several ASEAN nations fuels disposable incomes and spending on travel and leisure.
- Tourism Boom: Increased tourist arrivals significantly contribute to demand for rental cars.
- Infrastructure Development: Investments in transportation infrastructure, including airports and highways, facilitate travel and rental car usage.
- Dominance Factors: Indonesia's large population and significant tourism sector contribute to its dominance. Thailand's established tourism industry also contributes substantially to its market share. The short-term rental segment’s dominance reflects the prevalence of tourism and business travel.
ASEAN Car Rental Market Product Landscape
The ASEAN car rental market offers a diverse range of vehicles catering to various needs, from compact cars to SUVs and luxury vehicles. Innovations include the integration of smart technologies, such as GPS tracking and telematics, enhancing convenience and safety. Electric vehicles (EVs) are gaining traction, driven by environmental concerns and government initiatives. Companies are increasingly offering value-added services, such as insurance packages and airport transfers. Unique selling propositions (USPs) focus on user-friendly online platforms, competitive pricing, and wider vehicle selection.
Key Drivers, Barriers & Challenges in ASEAN Car Rental Market
Key Drivers:
- Rising disposable incomes and increased tourism in the region.
- Growing adoption of online booking platforms.
- Government initiatives supporting infrastructure development and tourism.
Key Challenges and Restraints:
- Intense competition from ride-hailing services and public transport, impacting market share (estimated impact: xx% reduction in potential market growth).
- Regulatory inconsistencies across different countries in ASEAN, creating operational complexities.
- Supply chain disruptions, affecting vehicle availability and costs (estimated impact: xx% increase in operating costs in some countries).
Emerging Opportunities in ASEAN Car Rental Market
- Growth in the Commuting Segment: The increasing need for efficient transportation in urban areas presents growth potential for long-term rentals and car subscription services.
- Expansion into Underserved Markets: Reaching smaller cities and rural areas can expand market reach significantly.
- Subscription Models: The introduction of flexible and convenient car subscription services aligns with changing consumer preferences.
Growth Accelerators in the ASEAN Car Rental Market Industry
Technological advancements like AI-powered booking platforms, autonomous vehicles, and EV integration are poised to significantly accelerate market growth. Strategic partnerships between car rental companies and hotels, airlines, or tourism agencies can enhance market penetration. Expanding into emerging markets within ASEAN and offering innovative value-added services, such as customized insurance packages or roadside assistance programs, will drive long-term growth.
Key Players Shaping the ASEAN Car Rental Market Market
- Avis Budget Group
- INDORENT
- Blue Bird Group
- Tribecar Pte Ltd
- TRAC
- Sixt SE
- Master Car Rental
Notable Milestones in ASEAN Car Rental Market Sector
- January 2022: ekar launches car subscription service in Thailand.
- June 2022: Carro acquires 50% stake in MPMRent, Indonesia's largest car rental company.
- July 2022: InterContinental Phuket Resort and SIXT Thailand partner to introduce EVs to the rental fleet.
In-Depth ASEAN Car Rental Market Market Outlook
The ASEAN car rental market is expected to experience sustained growth over the forecast period (2025-2033). The adoption of new technologies, strategic partnerships, and expansion into new markets will contribute to this growth. Companies that successfully adapt to evolving consumer preferences and navigate regulatory complexities will be best positioned for success. The increasing adoption of EVs and the growth of the commuting segment represent significant opportunities. The market presents a promising outlook for both established players and new entrants.
ASEAN Car Rental Market Segmentation
-
1. Booking Type
- 1.1. Offline
- 1.2. Online
-
2. Rental Duration
- 2.1. Short-term
- 2.2. Long-term
-
3. Application Type
- 3.1. Tourism
- 3.2. Commuting
ASEAN Car Rental Market Segmentation By Geography
- 1. Vietnam
- 2. Indonesia
- 3. Malaysia
- 4. Thailand
- 5. Singapore
- 6. Rest of Southeast Asia

ASEAN Car Rental Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 15.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increase in Demand for Clean Energy Driving the Market
- 3.3. Market Restrains
- 3.3.1. Rising Safety Concerns is Antcipated to Restrain the Market
- 3.4. Market Trends
- 3.4.1. Rising Tourism Industry in the Region Drives the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Booking Type
- 5.1.1. Offline
- 5.1.2. Online
- 5.2. Market Analysis, Insights and Forecast - by Rental Duration
- 5.2.1. Short-term
- 5.2.2. Long-term
- 5.3. Market Analysis, Insights and Forecast - by Application Type
- 5.3.1. Tourism
- 5.3.2. Commuting
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Vietnam
- 5.4.2. Indonesia
- 5.4.3. Malaysia
- 5.4.4. Thailand
- 5.4.5. Singapore
- 5.4.6. Rest of Southeast Asia
- 5.1. Market Analysis, Insights and Forecast - by Booking Type
- 6. Vietnam ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Booking Type
- 6.1.1. Offline
- 6.1.2. Online
- 6.2. Market Analysis, Insights and Forecast - by Rental Duration
- 6.2.1. Short-term
- 6.2.2. Long-term
- 6.3. Market Analysis, Insights and Forecast - by Application Type
- 6.3.1. Tourism
- 6.3.2. Commuting
- 6.1. Market Analysis, Insights and Forecast - by Booking Type
- 7. Indonesia ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Booking Type
- 7.1.1. Offline
- 7.1.2. Online
- 7.2. Market Analysis, Insights and Forecast - by Rental Duration
- 7.2.1. Short-term
- 7.2.2. Long-term
- 7.3. Market Analysis, Insights and Forecast - by Application Type
- 7.3.1. Tourism
- 7.3.2. Commuting
- 7.1. Market Analysis, Insights and Forecast - by Booking Type
- 8. Malaysia ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Booking Type
- 8.1.1. Offline
- 8.1.2. Online
- 8.2. Market Analysis, Insights and Forecast - by Rental Duration
- 8.2.1. Short-term
- 8.2.2. Long-term
- 8.3. Market Analysis, Insights and Forecast - by Application Type
- 8.3.1. Tourism
- 8.3.2. Commuting
- 8.1. Market Analysis, Insights and Forecast - by Booking Type
- 9. Thailand ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Booking Type
- 9.1.1. Offline
- 9.1.2. Online
- 9.2. Market Analysis, Insights and Forecast - by Rental Duration
- 9.2.1. Short-term
- 9.2.2. Long-term
- 9.3. Market Analysis, Insights and Forecast - by Application Type
- 9.3.1. Tourism
- 9.3.2. Commuting
- 9.1. Market Analysis, Insights and Forecast - by Booking Type
- 10. Singapore ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Booking Type
- 10.1.1. Offline
- 10.1.2. Online
- 10.2. Market Analysis, Insights and Forecast - by Rental Duration
- 10.2.1. Short-term
- 10.2.2. Long-term
- 10.3. Market Analysis, Insights and Forecast - by Application Type
- 10.3.1. Tourism
- 10.3.2. Commuting
- 10.1. Market Analysis, Insights and Forecast - by Booking Type
- 11. Rest of Southeast Asia ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Booking Type
- 11.1.1. Offline
- 11.1.2. Online
- 11.2. Market Analysis, Insights and Forecast - by Rental Duration
- 11.2.1. Short-term
- 11.2.2. Long-term
- 11.3. Market Analysis, Insights and Forecast - by Application Type
- 11.3.1. Tourism
- 11.3.2. Commuting
- 11.1. Market Analysis, Insights and Forecast - by Booking Type
- 12. Vietnam ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Indonesia ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Malaysia ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 14.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 14.1.1.
- 15. Thailand ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 15.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 15.1.1.
- 16. Singapore ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 16.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 16.1.1.
- 17. Rest of South East Asia ASEAN Car Rental Market Analysis, Insights and Forecast, 2019-2031
- 17.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 17.1.1.
- 18. Competitive Analysis
- 18.1. Market Share Analysis 2024
- 18.2. Company Profiles
- 18.2.1 Avis Budget Group
- 18.2.1.1. Overview
- 18.2.1.2. Products
- 18.2.1.3. SWOT Analysis
- 18.2.1.4. Recent Developments
- 18.2.1.5. Financials (Based on Availability)
- 18.2.2 INDORENT
- 18.2.2.1. Overview
- 18.2.2.2. Products
- 18.2.2.3. SWOT Analysis
- 18.2.2.4. Recent Developments
- 18.2.2.5. Financials (Based on Availability)
- 18.2.3 Blue Bird Group
- 18.2.3.1. Overview
- 18.2.3.2. Products
- 18.2.3.3. SWOT Analysis
- 18.2.3.4. Recent Developments
- 18.2.3.5. Financials (Based on Availability)
- 18.2.4 Tribecar Pte Ltd
- 18.2.4.1. Overview
- 18.2.4.2. Products
- 18.2.4.3. SWOT Analysis
- 18.2.4.4. Recent Developments
- 18.2.4.5. Financials (Based on Availability)
- 18.2.5 TRAC
- 18.2.5.1. Overview
- 18.2.5.2. Products
- 18.2.5.3. SWOT Analysis
- 18.2.5.4. Recent Developments
- 18.2.5.5. Financials (Based on Availability)
- 18.2.6 Sixt SE
- 18.2.6.1. Overview
- 18.2.6.2. Products
- 18.2.6.3. SWOT Analysis
- 18.2.6.4. Recent Developments
- 18.2.6.5. Financials (Based on Availability)
- 18.2.7 Master Car Rental*List Not Exhaustive
- 18.2.7.1. Overview
- 18.2.7.2. Products
- 18.2.7.3. SWOT Analysis
- 18.2.7.4. Recent Developments
- 18.2.7.5. Financials (Based on Availability)
- 18.2.1 Avis Budget Group
List of Figures
- Figure 1: ASEAN Car Rental Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: ASEAN Car Rental Market Share (%) by Company 2024
List of Tables
- Table 1: ASEAN Car Rental Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 3: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 4: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 5: ASEAN Car Rental Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: ASEAN Car Rental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: ASEAN Car Rental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: ASEAN Car Rental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: ASEAN Car Rental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: ASEAN Car Rental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: ASEAN Car Rental Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 19: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 20: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 21: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 23: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 24: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 25: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 26: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 27: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 28: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 29: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 30: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 31: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 32: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 33: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 35: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 36: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 37: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
- Table 38: ASEAN Car Rental Market Revenue Million Forecast, by Booking Type 2019 & 2032
- Table 39: ASEAN Car Rental Market Revenue Million Forecast, by Rental Duration 2019 & 2032
- Table 40: ASEAN Car Rental Market Revenue Million Forecast, by Application Type 2019 & 2032
- Table 41: ASEAN Car Rental Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the ASEAN Car Rental Market?
The projected CAGR is approximately 15.70%.
2. Which companies are prominent players in the ASEAN Car Rental Market?
Key companies in the market include Avis Budget Group, INDORENT, Blue Bird Group, Tribecar Pte Ltd, TRAC, Sixt SE, Master Car Rental*List Not Exhaustive.
3. What are the main segments of the ASEAN Car Rental Market?
The market segments include Booking Type, Rental Duration, Application Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increase in Demand for Clean Energy Driving the Market.
6. What are the notable trends driving market growth?
Rising Tourism Industry in the Region Drives the Market.
7. Are there any restraints impacting market growth?
Rising Safety Concerns is Antcipated to Restrain the Market.
8. Can you provide examples of recent developments in the market?
June 2022: Carro acquired a 50% stake in the rental arm of Indonesian automotive group PT Mitra Pinasthika Mustika for nearly USD 54 million, according to a statement from the companies. PT Mitra Pinasthika Mustika Rent (MPMRent) is Indonesia's largest car rental company, with a fleet of over 13,000 vehicles and financing services.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "ASEAN Car Rental Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the ASEAN Car Rental Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the ASEAN Car Rental Market?
To stay informed about further developments, trends, and reports in the ASEAN Car Rental Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence