Exploring Opportunities in Vietnam Furniture Market Sector

Vietnam Furniture Market by Application (Home Furniture, Office Furniture, Hospitality Furniture, Other Furniture), by Material (Wood, Metal, Plastic, Other Materials), by Distribution Channel (Home Centers, Flagship Stores, Specialty Stores, Online, Other Distribution Channels), by Vietnam Forecast 2025-2033

Jul 22 2025
Base Year: 2024

197 Pages
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Exploring Opportunities in Vietnam Furniture Market Sector


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Key Insights

The Vietnam furniture market, valued at $1.47 billion in 2025, is projected to experience robust growth, driven by rising disposable incomes, increasing urbanization, and a burgeoning middle class demanding higher-quality home furnishings. The market's Compound Annual Growth Rate (CAGR) of 5.33% from 2025 to 2033 indicates a significant expansion over the forecast period. Key growth drivers include the increasing popularity of modern and contemporary furniture designs, a preference for durable and sustainable materials like wood and metal, and the expansion of e-commerce channels. The segments within the market show diverse growth potential. The home furniture segment is expected to remain the largest, fueled by new housing construction and renovations. However, the office furniture sector is poised for significant growth due to increasing foreign direct investment and the expansion of businesses in Vietnam. The hospitality furniture segment will benefit from the tourism sector's recovery and growth. While wood remains the dominant material, metal and plastic furniture are witnessing increased adoption owing to their affordability and modern aesthetics. The online distribution channel is likely to witness the most rapid growth, reflecting the overall trend towards e-commerce in Vietnam. Competition is fierce, with both established international players like IKEA and domestic manufacturers like Duc Thanh Wood Processing JSC and Kaiser 1 Furniture vying for market share. Successful companies will need to focus on product innovation, strong supply chain management, and effective marketing strategies to thrive in this dynamic market.

The competitive landscape is characterized by a mix of large multinational corporations and smaller domestic players. International brands bring established designs and global sourcing capabilities, while domestic companies leverage cost advantages and localized knowledge. The market will likely witness increased consolidation as companies seek to achieve economies of scale and expand their product offerings. Government initiatives promoting sustainable manufacturing practices and the development of the furniture industry will play a crucial role in shaping future growth. Potential restraints include fluctuations in raw material prices, rising labor costs, and environmental concerns related to deforestation. However, the overall outlook for the Vietnam furniture market remains positive, presenting significant opportunities for businesses with a focus on quality, innovation, and sustainability.

Vietnam Furniture Market Research Report - Market Size, Growth & Forecast

Vietnam Furniture Market: A Comprehensive Report (2019-2033)

This in-depth report provides a comprehensive analysis of the Vietnam furniture market, encompassing market dynamics, growth trends, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. The report is invaluable for industry professionals, investors, and strategic decision-makers seeking to understand and capitalize on opportunities within this dynamic sector. Market values are presented in million units.

Vietnam Furniture Market Dynamics & Structure

The Vietnamese furniture market exhibits a complex interplay of factors shaping its structure and growth. Market concentration is moderate, with both domestic and international players competing. Technological innovation, particularly in manufacturing processes and design, is a key driver. The regulatory framework, while generally supportive, presents some complexities. Competitive product substitutes, such as plastic furniture, pose a challenge, particularly in the lower price segments. End-user demographics are shifting towards younger, more discerning consumers demanding higher quality and design. M&A activity has been relatively moderate, xx deals in the last five years, but is expected to increase with foreign investment.

  • Market Concentration: Moderate, with both domestic and international players holding significant share.
  • Technological Innovation: Strong driver, focused on efficiency and design.
  • Regulatory Framework: Supportive but with room for improvement in streamlining processes.
  • Competitive Substitutes: Plastic and other materials pose a price-based threat to traditional wood furniture.
  • End-User Demographics: Shifting towards younger consumers with higher disposable incomes and a preference for modern designs.
  • M&A Activity: xx deals in the past five years; expected to increase in the forecast period.

Vietnam Furniture Market Growth Trends & Insights

The Vietnam furniture market has demonstrated robust growth from 2019 to 2024, fueled by a surge in disposable incomes, rapid urbanization, and a booming construction sector. Market analysts estimate the market size at xx million units in 2025, projecting a significant expansion to xx million units by 2033, representing a compelling CAGR of xx%. This expansion isn't solely driven by internal factors; technological advancements, including the adoption of sophisticated manufacturing processes and the rise of e-commerce, are fundamentally reshaping the industry's dynamics. A notable shift in consumer behavior towards online purchasing and a growing preference for sustainable and ethically sourced furniture are also key drivers. The online sales penetration rate is experiencing rapid growth, mirroring a parallel increase in the adoption of sustainable materials amongst environmentally conscious consumers. Further analysis reveals key regional disparities in growth rates, with [mention specific regions and their growth trends if data is available].

Dominant Regions, Countries, or Segments in Vietnam Furniture Market

The Home Furniture segment dominates the market, accounting for xx% of total market share in 2025, driven by robust housing demand and rising household incomes. Wood remains the preferred material, holding a significant market share of xx%, due to its aesthetic appeal and traditional preference. Home Centers and Specialty Stores are the leading distribution channels, capturing xx% and xx% market share respectively. Southern Vietnam is the leading region, benefiting from a concentrated manufacturing base and proximity to export markets.

  • Key Drivers for Home Furniture: Rising disposable incomes, increasing urbanization, and a growing middle class.
  • Key Drivers for Wood: Traditional preferences, aesthetic appeal, and perceived value.
  • Key Drivers for Home Centers: Convenience, wide product range, and established distribution networks.
  • Key Drivers for Southern Vietnam: Concentrated manufacturing base, and robust infrastructure supporting logistics.

Vietnam Furniture Market Product Landscape

Product innovation focuses on improved ergonomics, sustainable materials (e.g., bamboo, recycled wood), and incorporating smart technology. Modern designs, inspired by international trends, are gaining popularity. Performance metrics are centered around durability, comfort, and aesthetic appeal. Unique selling propositions frequently highlight the use of high-quality materials, handcrafted designs, and personalized customization options.

Key Drivers, Barriers & Challenges in Vietnam Furniture Market

Key Drivers: Increasing urbanization and construction activities, rising disposable incomes, growing e-commerce penetration, and government support for the furniture industry are accelerating market growth. The influx of foreign investment and technological advancements in manufacturing are also significant drivers.

Key Challenges: Competition from cheaper imports, particularly from China, poses a threat. Supply chain disruptions due to global events and the shortage of skilled labor can impact production efficiency. Stricter environmental regulations could increase production costs.

Emerging Opportunities in Vietnam Furniture Market

Significant untapped potential exists within the burgeoning online furniture retail sector, catering to Vietnam's increasingly tech-savvy population. The strong demand for customizable and eco-friendly furniture presents a particularly lucrative avenue for growth. Furthermore, expanding into export markets, particularly within the dynamic Southeast Asian region, offers substantial opportunities to boost revenue and market share. Specific niches like [mention specific high-growth niche segments, e.g., office furniture, outdoor furniture] also present exciting prospects for businesses.

Growth Accelerators in the Vietnam Furniture Market Industry

Technological advancements in manufacturing, including automation and 3D printing, are improving efficiency and reducing costs. Strategic partnerships between domestic and international companies facilitate knowledge transfer and access to wider markets. Government initiatives promoting sustainable practices and the development of skilled labor further accelerate industry growth.

Key Players Shaping the Vietnam Furniture Market Market

  • Duc Thanh Wood Processing JSC
  • Kaiser 1 Furniture
  • AA Corporation
  • Hoang Moc Furniture
  • Johnson Wood Products
  • IKEA
  • An Viet Furniture
  • Noi That Kenli
  • Tran Duc Furnishings
  • Cassina

Notable Milestones in Vietnam Furniture Market Sector

  • September 2023: International furniture giants JYSK and BoConcept expand their presence in Vietnam, signaling their intent to establish manufacturing facilities and capture significant retail market share. This influx of foreign investment underscores the market's attractiveness.
  • July 2023: AA Corporation successfully completed a large-scale interior fit-out project at the prestigious Regent Phu Quoc resort, showcasing its expertise in high-end luxury furniture. This highlights the demand for premium furniture in the hospitality sector.
  • January 2022: IKEA significantly enhanced its e-commerce capabilities, bolstering both its global and Vietnamese operations. This move reflects the growing importance of online channels in the Vietnamese furniture market.
  • [Add more recent milestones with dates and brief descriptions]

In-Depth Vietnam Furniture Market Market Outlook

The Vietnam furniture market is poised for continued strong growth, driven by favorable economic conditions, evolving consumer preferences, and technological innovation. Strategic investments in sustainable practices, expansion into new markets, and the development of innovative products will be crucial for success. The long-term outlook is positive, with significant opportunities for both domestic and international players.

Vietnam Furniture Market Segmentation

  • 1. Application
    • 1.1. Home Furniture
    • 1.2. Office Furniture
    • 1.3. Hospitality Furniture
    • 1.4. Other Furniture
  • 2. Material
    • 2.1. Wood
    • 2.2. Metal
    • 2.3. Plastic
    • 2.4. Other Materials
  • 3. Distribution Channel
    • 3.1. Home Centers
    • 3.2. Flagship Stores
    • 3.3. Specialty Stores
    • 3.4. Online
    • 3.5. Other Distribution Channels

Vietnam Furniture Market Segmentation By Geography

  • 1. Vietnam
Vietnam Furniture Market Regional Share


Vietnam Furniture Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of 5.33% from 2019-2033
Segmentation
    • By Application
      • Home Furniture
      • Office Furniture
      • Hospitality Furniture
      • Other Furniture
    • By Material
      • Wood
      • Metal
      • Plastic
      • Other Materials
    • By Distribution Channel
      • Home Centers
      • Flagship Stores
      • Specialty Stores
      • Online
      • Other Distribution Channels
  • By Geography
    • Vietnam


Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. The higher demand for space-saving and modular furniture solutions; Increasing demand for luxurious home furniture
      • 3.3. Market Restrains
        • 3.3.1. Growing Demand for Second-hand furniture; High labor costs
      • 3.4. Market Trends
        • 3.4.1. Bedroom Furniture is Driving the Market
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Vietnam Furniture Market Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Application
      • 5.1.1. Home Furniture
      • 5.1.2. Office Furniture
      • 5.1.3. Hospitality Furniture
      • 5.1.4. Other Furniture
    • 5.2. Market Analysis, Insights and Forecast - by Material
      • 5.2.1. Wood
      • 5.2.2. Metal
      • 5.2.3. Plastic
      • 5.2.4. Other Materials
    • 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
      • 5.3.1. Home Centers
      • 5.3.2. Flagship Stores
      • 5.3.3. Specialty Stores
      • 5.3.4. Online
      • 5.3.5. Other Distribution Channels
    • 5.4. Market Analysis, Insights and Forecast - by Region
      • 5.4.1. Vietnam
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2024
      • 6.2. Company Profiles
        • 6.2.1 Duc Thanh Wood Processing JSC
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Kaiser 1 Furniture
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 AA Corporation
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Hoang Moc Furniture
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Johnson Wood Products
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 IKEA
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 An Viet Furniture
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Noi That Kenli
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Tran Duc Furnishings
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Cassina
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Vietnam Furniture Market Revenue Breakdown (Million, %) by Product 2024 & 2032
  2. Figure 2: Vietnam Furniture Market Share (%) by Company 2024

List of Tables

  1. Table 1: Vietnam Furniture Market Revenue Million Forecast, by Region 2019 & 2032
  2. Table 2: Vietnam Furniture Market Volume K Unit Forecast, by Region 2019 & 2032
  3. Table 3: Vietnam Furniture Market Revenue Million Forecast, by Application 2019 & 2032
  4. Table 4: Vietnam Furniture Market Volume K Unit Forecast, by Application 2019 & 2032
  5. Table 5: Vietnam Furniture Market Revenue Million Forecast, by Material 2019 & 2032
  6. Table 6: Vietnam Furniture Market Volume K Unit Forecast, by Material 2019 & 2032
  7. Table 7: Vietnam Furniture Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
  8. Table 8: Vietnam Furniture Market Volume K Unit Forecast, by Distribution Channel 2019 & 2032
  9. Table 9: Vietnam Furniture Market Revenue Million Forecast, by Region 2019 & 2032
  10. Table 10: Vietnam Furniture Market Volume K Unit Forecast, by Region 2019 & 2032
  11. Table 11: Vietnam Furniture Market Revenue Million Forecast, by Country 2019 & 2032
  12. Table 12: Vietnam Furniture Market Volume K Unit Forecast, by Country 2019 & 2032
  13. Table 13: Vietnam Furniture Market Revenue Million Forecast, by Application 2019 & 2032
  14. Table 14: Vietnam Furniture Market Volume K Unit Forecast, by Application 2019 & 2032
  15. Table 15: Vietnam Furniture Market Revenue Million Forecast, by Material 2019 & 2032
  16. Table 16: Vietnam Furniture Market Volume K Unit Forecast, by Material 2019 & 2032
  17. Table 17: Vietnam Furniture Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
  18. Table 18: Vietnam Furniture Market Volume K Unit Forecast, by Distribution Channel 2019 & 2032
  19. Table 19: Vietnam Furniture Market Revenue Million Forecast, by Country 2019 & 2032
  20. Table 20: Vietnam Furniture Market Volume K Unit Forecast, by Country 2019 & 2032


Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Vietnam Furniture Market?

The projected CAGR is approximately 5.33%.

2. Which companies are prominent players in the Vietnam Furniture Market?

Key companies in the market include Duc Thanh Wood Processing JSC, Kaiser 1 Furniture, AA Corporation, Hoang Moc Furniture, Johnson Wood Products, IKEA, An Viet Furniture, Noi That Kenli, Tran Duc Furnishings, Cassina.

3. What are the main segments of the Vietnam Furniture Market?

The market segments include Application, Material, Distribution Channel.

4. Can you provide details about the market size?

The market size is estimated to be USD 1.47 Million as of 2022.

5. What are some drivers contributing to market growth?

The higher demand for space-saving and modular furniture solutions; Increasing demand for luxurious home furniture.

6. What are the notable trends driving market growth?

Bedroom Furniture is Driving the Market.

7. Are there any restraints impacting market growth?

Growing Demand for Second-hand furniture; High labor costs.

8. Can you provide examples of recent developments in the market?

September 2023: International firms are rapidly expanding into the Vietnam furniture industry as a result of lower tariffs, an easy trading environment, convenient logistic services, and a wide range of materials for manufacturing furniture in the country. Denmark’s JYSK and BoConcept are the leading international players in this expansion. The international players are aiming to establish their manufacturing plants as well as to capture the Vietnamese furniture retail chain.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million and volume, measured in K Unit.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Vietnam Furniture Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Vietnam Furniture Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Vietnam Furniture Market?

To stay informed about further developments, trends, and reports in the Vietnam Furniture Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.



Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

About Visionary Data Reports

Visionary Data Reports provides future-focused market research, advanced analytics, and strategic insights for technology, healthcare, green energy, and finance. Our reports help you anticipate trends, innovate, and lead in your industry. Our expert team combines primary research, data science, and industry knowledge to deliver actionable intelligence. We offer syndicated reports, custom analytics, and consulting services tailored to your business needs. At Visionary Data Reports, we are committed to quality, transparency, and client satisfaction. Every report is rigorously validated to ensure accuracy and relevance. Our global perspective and forward-thinking approach help you understand both current and emerging market dynamics.

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+17162654855
[email protected]

+17162654855

[email protected]

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Craig Francis

Business Development Head

+17162654855

[email protected]

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