Key Insights

The US lawn mower market, valued at $6.41 billion in 2025, is projected to experience robust growth, fueled by a Compound Annual Growth Rate (CAGR) of 5.40% from 2025 to 2033. Several factors contribute to this positive outlook. The increasing prevalence of suburban living and a growing emphasis on landscape aesthetics drive demand for efficient and user-friendly lawn care equipment. Technological advancements, such as the introduction of robotic mowers and electric models, cater to eco-conscious consumers and offer convenience features like automated operation and smartphone connectivity. Furthermore, the market is segmented by product type (manual, electric, petrol, robotic, other) and end-user (residential, commercial/government), with the residential segment currently dominating. Competition is fierce, with established players like AriensCo, Toro, Deere & Company, and Kubota alongside other significant manufacturers vying for market share through product innovation, strategic partnerships, and targeted marketing campaigns. Regional variations exist within the US market, with the Northeast, Southeast, Midwest, Southwest, and West exhibiting differing growth trajectories depending on factors like climate, population density, and homeowner preferences. The increasing awareness of environmental concerns is pushing growth in electric and robotic lawn mowers, while the petrol segment remains significant due to its power and established market presence.

Growth in the coming years will likely be driven by several factors. The ongoing development of more efficient and environmentally friendly electric and robotic models will likely continue to attract environmentally conscious consumers and those seeking ease of use. Additionally, advancements in battery technology and increasing affordability of these models are expected to contribute to substantial growth in these segments. The commercial and governmental sector will continue to purchase gas-powered and more durable mowers for large-scale projects, while residential consumers are expected to continue purchasing a mix of gas-powered and battery-powered models depending on their property size and personal preference. The market will witness continued innovation in features such as mulching capabilities, smart technology integration, and improved ergonomics. However, potential restraints could include the volatility of raw material prices, increasing labor costs, and potential supply chain disruptions affecting manufacturing and distribution.

US Lawn Mowers Market: A Comprehensive Market Report (2019-2033)

This in-depth report provides a comprehensive analysis of the US lawn mowers market, encompassing market dynamics, growth trends, regional segmentation, product landscape, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base year and forecast period extending to 2033. The market is segmented by product type (Manual, Electric, Petrol, Robotics, Other) and end-user (Residential, Commercial/Government), offering granular insights into this dynamic industry. The total market size is estimated to be xx million units in 2025.

US Lawn Mowers Market Dynamics & Structure

The US lawn mowers market is characterized by a moderately concentrated structure with key players holding significant market share. Technological innovation, particularly in robotic and electric mowers, is a major driver, while regulatory frameworks concerning emissions and noise pollution play a crucial role. Competition from alternative landscaping solutions and changing consumer preferences influence market dynamics. Mergers and acquisitions (M&A) activity has been moderate, reflecting consolidation within the sector.

• Market Concentration: The top 5 players hold approximately xx% of the market share in 2025.
• Technological Innovation: Focus on battery technology, smart features, and automation is driving growth.
• Regulatory Landscape: Environmental regulations are impacting the design and production of petrol mowers.
• Competitive Substitutes: Landscaping services and alternative ground cover options pose competitive pressure.
• End-User Demographics: Growing suburban populations and increasing disposable incomes fuel residential market growth.
• M&A Trends: xx M&A deals were recorded between 2019 and 2024, indicating a trend towards consolidation.

US Lawn Mowers Market Growth Trends & Insights

The US lawn mowers market exhibits robust growth, driven by factors such as increasing disposable incomes, rising urbanization, and growing preference for well-maintained lawns. The market size has witnessed a steady increase over the historical period (2019-2024), projected to continue its expansion at a CAGR of xx% during the forecast period (2025-2033). Technological disruptions, particularly the rise of robotic mowers and advancements in electric mower battery technology, have significantly impacted consumer behavior, leading to higher adoption rates among environmentally conscious consumers. Consumer preferences are shifting towards ease of use, reduced maintenance, and environmentally friendly options.

Dominant Regions, Countries, or Segments in US Lawn Mowers Market

The residential segment dominates the US lawn mowers market, accounting for approximately xx% of the total market in 2025. Within product types, petrol mowers continue to hold the largest share, although electric and robotic mowers are experiencing significant growth, driven by increasing environmental awareness and technological advancements. Geographically, the market is spread across various regions, with higher adoption in suburban and rural areas.

• Key Drivers for Residential Segment: Rising homeownership rates, increased disposable income, and preference for aesthetically pleasing lawns.
• Key Drivers for Commercial/Government Segment: Demand for efficient and reliable equipment for large-scale landscaping projects.
• Market Share and Growth Potential: Petrol mowers command the highest market share, but electric and robotic mowers are showing the highest growth potential.

US Lawn Mowers Market Product Landscape

The US lawn mowers market offers a diverse range of products catering to various needs and budgets. Innovations include self-propelled models, robotic mowers with advanced features like GPS navigation and smart home integration, and electric mowers with extended battery life. These advancements emphasize enhanced performance, improved user experience, and environmentally friendly features. Unique selling propositions include quiet operation, ease of use, and reduced maintenance.

Key Drivers, Barriers & Challenges in US Lawn Mowers Market

Key Drivers: Technological advancements (robotic and electric mowers), increasing disposable incomes, and growing urbanization.

Challenges: Supply chain disruptions impacting raw material availability and production costs, increasing competition from foreign manufacturers, and stringent environmental regulations. These factors have led to a xx% increase in average lawnmower prices since 2019.

Emerging Opportunities in US Lawn Mowers Market

Emerging opportunities lie in the expansion of robotic and electric mower segments, catering to environmentally conscious consumers. Untapped markets include commercial applications for large-scale landscaping and the development of innovative features like smart app integration for enhanced user control and maintenance scheduling.

Growth Accelerators in the US Lawn Mowers Market Industry

Strategic partnerships, such as the recent collaboration between John Deere and EGO, are accelerating market growth by bringing together complementary technologies and distribution networks. Technological breakthroughs in battery technology and AI-powered automation are further driving adoption and expanding market potential.

Key Players Shaping the US Lawn Mowers Market Market

• AriensCo
• The Toro Company
• Deere & Company
• Kubota Corporation
• American Honda Motor Co Inc
• Husqvarna Group
• Stanley Black & Decker
• Stihl Group
• Yamabiko Corporation
• Makita Corporation

Notable Milestones in US Lawn Mowers Market Sector

• September 2023: John Deere partnered with EGO, expanding its battery-powered lawn care solutions.
• May 2023: AriensCo launched the IKON ONYX zero-turn lawnmower.
• March 2022: AriensCo partnered with Craig Morgan for brand representation.

In-Depth US Lawn Mowers Market Market Outlook

The US lawn mowers market is poised for continued growth, driven by technological innovations, strategic partnerships, and evolving consumer preferences. The increasing adoption of robotic and electric mowers presents significant opportunities for market expansion. Companies focusing on sustainability and smart technology will be well-positioned to capitalize on future market potential.

US Lawn Mowers Market Segmentation

• 1. Production Analysis
• 2. Consumption Analysis
• 3. Import Market Analysis (Value & Volume)
• 4. Export Market Analysis (Value & Volume)
• 5. Price Trend Analysis

US Lawn Mowers Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific