Key Insights
The North America Cashew Market is poised for steady expansion, projected to reach $1.10 billion by 2025, driven by a CAGR of 3.05% through 2033. This growth is underpinned by a confluence of factors, including rising consumer awareness regarding the nutritional benefits of cashews, their increasing integration into various food products, and a growing demand for plant-based diets. The market's expansion is significantly fueled by the robust production and consumption trends observed across the United States, Canada, and Mexico. Diversified applications, ranging from snacks and confectionery to dairy alternatives and savory dishes, are creating sustained demand. Furthermore, the trend towards premiumization within the snack sector and the popularity of healthy, convenient food options continue to propel cashew consumption forward. These positive dynamics suggest a healthy trajectory for market participants.
North America Cashew Market Market Size (In Million)
Despite the promising growth, the North America Cashew Market is not without its challenges. Supply chain volatilities, including fluctuating raw cashew nut prices and potential disruptions in agricultural output due to climate change, represent significant restraints. Stringent import regulations and the high cost of production in certain regions can also impact market affordability and accessibility. However, the market is actively innovating to mitigate these issues through technological advancements in farming, processing, and supply chain management. Emerging trends such as the development of novel cashew-based products, a focus on sustainable sourcing practices, and the increasing popularity of value-added cashew derivatives are expected to offset these restraints and contribute to the overall market resilience. Key players are strategically focusing on expanding their product portfolios and geographical reach to capitalize on these evolving market dynamics.
North America Cashew Market Company Market Share
This in-depth report provides a comprehensive analysis of the North America cashew market, encompassing production, consumption, import/export dynamics, and price trends. Leveraging a detailed study period from 2019 to 2033, with 2025 as the base and estimated year, this report offers critical insights for industry stakeholders. Understand market concentration, technological innovation, regulatory frameworks, competitive landscape, and evolving end-user demographics.
This report delves into the intricate workings of the North America cashew market, offering a granular examination of its structure and dynamism. With a focus on key market drivers and inhibitors, it provides actionable intelligence for strategic decision-making.
North America Cashew Market Market Dynamics & Structure
The North America cashew market is characterized by a moderate to high level of market concentration, with a few key players dominating production and distribution. Technological innovation plays a crucial role, particularly in processing efficiency, product development, and sustainable farming practices. Regulatory frameworks, including food safety standards and import/export policies, significantly influence market access and operational costs. The competitive landscape is shaped by the availability of direct substitutes like almonds and peanuts, which can impact price sensitivity and consumer choice. End-user demographics are expanding beyond traditional snacking to include health-conscious consumers seeking protein-rich, plant-based options. Mergers and acquisitions (M&A) trends are indicative of consolidation efforts and strategic expansions aimed at securing supply chains and market share.
- Market Concentration: Dominated by a mix of large multinational corporations and specialized cashew processors.
- Technological Innovation: Focus on advanced shelling technologies, cashew kernel grading systems, and value-added product development (e.g., cashew milk, butter).
- Regulatory Frameworks: Adherence to stringent food safety regulations (FDA in the US, CFIA in Canada) and evolving labeling requirements.
- Competitive Substitutes: Almonds, walnuts, and peanuts represent significant competitive threats, influencing pricing strategies.
- End-User Demographics: Growing demand from health-conscious consumers, vegan populations, and the foodservice industry.
- M&A Trends: Strategic acquisitions to enhance vertical integration and expand product portfolios.
North America Cashew Market Growth Trends & Insights
The North America cashew market is poised for robust growth, driven by escalating consumer demand for healthy, plant-based snacks and ingredients. The market size evolution reflects a sustained upward trajectory, fueled by increasing awareness of cashews' nutritional benefits, including their rich content of healthy fats, protein, and essential minerals. Adoption rates are particularly high within the health and wellness sectors, where cashews are increasingly incorporated into a wide array of food products, from energy bars and granola to dairy-free alternatives like cashew milk and yogurt. Technological disruptions, such as automated processing and advanced packaging solutions, are contributing to improved product quality, extended shelf life, and reduced production costs, further stimulating market penetration. Consumer behavior shifts are evident in the growing preference for premium, ethically sourced, and minimally processed cashew products. The projected Compound Annual Growth Rate (CAGR) for the forecast period is estimated to be around xx% (predicted value), underscoring the market's significant expansion potential. This growth is also being propelled by the increasing use of cashews as a versatile ingredient in both sweet and savory culinary applications, catering to diverse taste preferences. Furthermore, the growing popularity of vegan and flexitarian diets is a substantial catalyst, driving demand for cashew-based alternatives to traditional dairy and meat products. The convenience factor associated with ready-to-eat cashew snacks also plays a pivotal role in capturing a larger consumer base, especially among busy urban populations. The market's resilience to economic fluctuations, coupled with its perceived health advantages, positions it as an attractive investment avenue for both established players and new entrants seeking to capitalize on evolving dietary trends and dietary preferences across the North American continent.
Dominant Regions, Countries, or Segments in North America Cashew Market
Within the North America cashew market, the United States emerges as the dominant country, significantly influencing both Consumption Analysis and Import Market Analysis (Value & Volume). Its large population, high disposable income, and a strong consumer inclination towards healthy snacking and plant-based diets are primary drivers of this dominance. The country’s extensive retail infrastructure and well-established food processing industry further amplify its consumption capacity.
Dominant Country: United States
- Consumption Analysis: The US accounts for the largest share of cashew consumption in North America, driven by demand for raw, roasted, salted, and value-added cashew products.
- Import Market Analysis (Value & Volume): The US is the leading importer of cashew kernels, primarily sourcing from Vietnam, India, and African countries. This high import volume reflects the domestic production limitations relative to demand.
- Key Drivers:
- Growing Health Consciousness: Increased consumer focus on nutritious snacks and ingredients.
- Vegan and Plant-Based Trends: Surging demand for cashew-based dairy alternatives and meat substitutes.
- Retail Penetration: Extensive supermarket and specialty store networks ensure widespread availability.
- Foodservice Demand: Significant demand from restaurants, cafes, and catering services.
Production Analysis: While North America's domestic cashew production is relatively limited compared to global giants, Canada and Mexico exhibit nascent growth in this segment. However, the overall production volume in North America remains significantly lower than consumption.
- Key Factors: Climatic suitability and investment in agricultural infrastructure are crucial for production growth.
Export Market Analysis (Value & Volume): The US also holds a notable position in the export market, particularly for processed and value-added cashew products, though its primary role remains as an importer.
Price Trend Analysis: Prices in North America are influenced by global supply dynamics, import costs, and currency exchange rates. The US market, with its substantial demand, often sets benchmark prices for processed cashews.
The dominance of the United States in consumption and imports underscores its pivotal role in shaping North America's cashew market dynamics. The country's consumer preferences and market trends often dictate the strategies of producers and suppliers across the region.
North America Cashew Market Product Landscape
The product landscape of the North America cashew market is evolving rapidly, driven by innovation and consumer demand for healthier, convenient, and diverse options. Beyond traditional raw and roasted cashews, the market features an expanding array of value-added products. These include nutrient-rich cashew butter and spreads, smooth and creamy cashew milk and yogurt for dairy-free diets, and cashew-based cheeses. Innovations in processing, such as low-temperature roasting and enhanced shelling techniques, aim to preserve nutritional integrity and improve kernel quality. Furthermore, the market is witnessing a rise in flavored and seasoned cashews, catering to diverse taste preferences.
Key Drivers, Barriers & Challenges in North America Cashew Market
Key Drivers:
- Rising Health and Wellness Trends: Increasing consumer awareness of cashews' nutritional benefits (healthy fats, protein, minerals) fuels demand.
- Growth of Plant-Based Diets: The surge in veganism and flexitarianism drives demand for cashew-based alternatives like milk, cheese, and butter.
- Versatility in Food Applications: Cashews are increasingly used in a wide range of products, from snacks and confectionery to savory dishes and dairy alternatives.
- Convenience and Snacking Culture: The demand for ready-to-eat, portable cashew snacks remains strong.
Barriers & Challenges:
- Price Volatility: Global supply fluctuations and raw material costs can lead to significant price swings, impacting profitability.
- Supply Chain Vulnerabilities: Dependence on imports from specific regions exposes the market to geopolitical risks, climate change impacts, and logistical challenges.
- Competition from Substitutes: Almonds, walnuts, and peanuts offer comparable nutritional profiles and are often priced competitively, posing a threat.
- Import Tariffs and Trade Policies: Fluctuations in trade agreements and tariffs can impact the cost of imported cashews.
- Pest and Disease Outbreaks: In regions with limited domestic production, the risk of crop diseases can affect supply.
Emerging Opportunities in North America Cashew Market
Emerging opportunities in the North America cashew market lie in the expansion of the functional food and beverage sector, where cashews can be fortified with additional nutrients or used in specialized dietary products. The growing demand for sustainably sourced and ethically produced cashews presents a significant niche for brands that can demonstrate transparency in their supply chains. Furthermore, the development of innovative cashew-based ingredients for the food manufacturing industry, such as cashew flour or protein isolates, offers untapped potential. The increasing interest in unique flavor profiles and artisanal cashew products also presents an avenue for premiumization and niche market penetration.
Growth Accelerators in the North America Cashew Market Industry
Long-term growth in the North America cashew market is being propelled by significant technological advancements in processing, leading to improved product quality and reduced waste. Strategic partnerships between cashew producers, ingredient suppliers, and food manufacturers are accelerating product innovation and market penetration for new cashew-based applications. Furthermore, targeted marketing campaigns emphasizing the health benefits and versatility of cashews are effectively expanding consumer awareness and driving demand. The ongoing expansion of plant-based product lines by major food companies is a crucial market expansion strategy that directly benefits cashew demand.
Key Players Shaping the North America Cashew Market Market
- Archer Daniels Midland Company
- The Wonderful Company
- Select Harvests
- Olam International
- Barry Callebaut
Notable Milestones in North America Cashew Market Sector
- June 2022: Exports of cashew nuts from the United States decreased due to higher raw material prices and no increase in processed product selling prices. Reduced imports from Vietnam and Brazil were significant contributing factors to the market decline.
- May 2022: The United States Department of Agriculture (USDA) initiated a new campaign for cashew nuts, allocating USD 38 million for implementation by LIFFT-Cashew in the SEGABI region (Senegal, Gambia, Guinea-Bissau). This project aims to boost production and trade between the US and the SEGABI region.
In-Depth North America Cashew Market Market Outlook
The North America cashew market outlook is exceptionally promising, with growth accelerators including continuous innovation in value-added products and the burgeoning plant-based food movement. Strategic collaborations between agricultural bodies and food manufacturers are expected to streamline supply chains and foster new product development. The market's ability to cater to evolving consumer preferences for health, sustainability, and convenience positions it for sustained expansion. Future growth will likely be driven by increased domestic processing capabilities, further diversification of product offerings, and strategic investments in emerging markets within North America.
North America Cashew Market Segmentation
- 1. Production Analysis
- 2. Consumption Analysis
- 3. Import Market Analysis (Value & Volume)
- 4. Export Market Analysis (Value & Volume)
- 5. Price Trend Analysis
North America Cashew Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
North America Cashew Market Regional Market Share
Geographic Coverage of North America Cashew Market
North America Cashew Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 3.05% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Consumption of Cashew Nuts in the Country; Favorable Government Initiatives
- 3.3. Market Restrains
- 3.3.1. Hazardous Climatic Condition Hinders Cashew Production; Stringent Regulations Related to Food Quality Standards
- 3.4. Market Trends
- 3.4.1. Increasing Consumption Owing to Nutritional Benefits of Cashew
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Cashew Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 5.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 5.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 5.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 5.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. United States
- 5.6.2. Canada
- 5.6.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 6. United States North America Cashew Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Production Analysis
- 6.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 6.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 6.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 6.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 6.1. Market Analysis, Insights and Forecast - by Production Analysis
- 7. Canada North America Cashew Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Production Analysis
- 7.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 7.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 7.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 7.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 7.1. Market Analysis, Insights and Forecast - by Production Analysis
- 8. Mexico North America Cashew Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Production Analysis
- 8.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 8.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 8.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 8.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 8.1. Market Analysis, Insights and Forecast - by Production Analysis
- 9. Competitive Analysis
- 9.1. Market Share Analysis 2025
- 9.2. Company Profiles
- 9.2.1 Archer Daniels Midland Company
- 9.2.1.1. Overview
- 9.2.1.2. Products
- 9.2.1.3. SWOT Analysis
- 9.2.1.4. Recent Developments
- 9.2.1.5. Financials (Based on Availability)
- 9.2.2 The Wonderful Company
- 9.2.2.1. Overview
- 9.2.2.2. Products
- 9.2.2.3. SWOT Analysis
- 9.2.2.4. Recent Developments
- 9.2.2.5. Financials (Based on Availability)
- 9.2.3 Select Harvests
- 9.2.3.1. Overview
- 9.2.3.2. Products
- 9.2.3.3. SWOT Analysis
- 9.2.3.4. Recent Developments
- 9.2.3.5. Financials (Based on Availability)
- 9.2.4 Olam International
- 9.2.4.1. Overview
- 9.2.4.2. Products
- 9.2.4.3. SWOT Analysis
- 9.2.4.4. Recent Developments
- 9.2.4.5. Financials (Based on Availability)
- 9.2.5 Barry Callebaut
- 9.2.5.1. Overview
- 9.2.5.2. Products
- 9.2.5.3. SWOT Analysis
- 9.2.5.4. Recent Developments
- 9.2.5.5. Financials (Based on Availability)
- 9.2.1 Archer Daniels Midland Company
List of Figures
- Figure 1: North America Cashew Market Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: North America Cashew Market Share (%) by Company 2025
List of Tables
- Table 1: North America Cashew Market Revenue Million Forecast, by Production Analysis 2020 & 2033
- Table 2: North America Cashew Market Volume Kiloton Forecast, by Production Analysis 2020 & 2033
- Table 3: North America Cashew Market Revenue Million Forecast, by Consumption Analysis 2020 & 2033
- Table 4: North America Cashew Market Volume Kiloton Forecast, by Consumption Analysis 2020 & 2033
- Table 5: North America Cashew Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 6: North America Cashew Market Volume Kiloton Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 7: North America Cashew Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 8: North America Cashew Market Volume Kiloton Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 9: North America Cashew Market Revenue Million Forecast, by Price Trend Analysis 2020 & 2033
- Table 10: North America Cashew Market Volume Kiloton Forecast, by Price Trend Analysis 2020 & 2033
- Table 11: North America Cashew Market Revenue Million Forecast, by Region 2020 & 2033
- Table 12: North America Cashew Market Volume Kiloton Forecast, by Region 2020 & 2033
- Table 13: North America Cashew Market Revenue Million Forecast, by Production Analysis 2020 & 2033
- Table 14: North America Cashew Market Volume Kiloton Forecast, by Production Analysis 2020 & 2033
- Table 15: North America Cashew Market Revenue Million Forecast, by Consumption Analysis 2020 & 2033
- Table 16: North America Cashew Market Volume Kiloton Forecast, by Consumption Analysis 2020 & 2033
- Table 17: North America Cashew Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 18: North America Cashew Market Volume Kiloton Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 19: North America Cashew Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 20: North America Cashew Market Volume Kiloton Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 21: North America Cashew Market Revenue Million Forecast, by Price Trend Analysis 2020 & 2033
- Table 22: North America Cashew Market Volume Kiloton Forecast, by Price Trend Analysis 2020 & 2033
- Table 23: North America Cashew Market Revenue Million Forecast, by Country 2020 & 2033
- Table 24: North America Cashew Market Volume Kiloton Forecast, by Country 2020 & 2033
- Table 25: North America Cashew Market Revenue Million Forecast, by Production Analysis 2020 & 2033
- Table 26: North America Cashew Market Volume Kiloton Forecast, by Production Analysis 2020 & 2033
- Table 27: North America Cashew Market Revenue Million Forecast, by Consumption Analysis 2020 & 2033
- Table 28: North America Cashew Market Volume Kiloton Forecast, by Consumption Analysis 2020 & 2033
- Table 29: North America Cashew Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 30: North America Cashew Market Volume Kiloton Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 31: North America Cashew Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 32: North America Cashew Market Volume Kiloton Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 33: North America Cashew Market Revenue Million Forecast, by Price Trend Analysis 2020 & 2033
- Table 34: North America Cashew Market Volume Kiloton Forecast, by Price Trend Analysis 2020 & 2033
- Table 35: North America Cashew Market Revenue Million Forecast, by Country 2020 & 2033
- Table 36: North America Cashew Market Volume Kiloton Forecast, by Country 2020 & 2033
- Table 37: North America Cashew Market Revenue Million Forecast, by Production Analysis 2020 & 2033
- Table 38: North America Cashew Market Volume Kiloton Forecast, by Production Analysis 2020 & 2033
- Table 39: North America Cashew Market Revenue Million Forecast, by Consumption Analysis 2020 & 2033
- Table 40: North America Cashew Market Volume Kiloton Forecast, by Consumption Analysis 2020 & 2033
- Table 41: North America Cashew Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 42: North America Cashew Market Volume Kiloton Forecast, by Import Market Analysis (Value & Volume) 2020 & 2033
- Table 43: North America Cashew Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 44: North America Cashew Market Volume Kiloton Forecast, by Export Market Analysis (Value & Volume) 2020 & 2033
- Table 45: North America Cashew Market Revenue Million Forecast, by Price Trend Analysis 2020 & 2033
- Table 46: North America Cashew Market Volume Kiloton Forecast, by Price Trend Analysis 2020 & 2033
- Table 47: North America Cashew Market Revenue Million Forecast, by Country 2020 & 2033
- Table 48: North America Cashew Market Volume Kiloton Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Cashew Market?
The projected CAGR is approximately 3.05%.
2. Which companies are prominent players in the North America Cashew Market?
Key companies in the market include Archer Daniels Midland Company, The Wonderful Company, Select Harvests, Olam International , Barry Callebaut.
3. What are the main segments of the North America Cashew Market?
The market segments include Production Analysis, Consumption Analysis, Import Market Analysis (Value & Volume), Export Market Analysis (Value & Volume), Price Trend Analysis.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.10 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Consumption of Cashew Nuts in the Country; Favorable Government Initiatives.
6. What are the notable trends driving market growth?
Increasing Consumption Owing to Nutritional Benefits of Cashew.
7. Are there any restraints impacting market growth?
Hazardous Climatic Condition Hinders Cashew Production; Stringent Regulations Related to Food Quality Standards.
8. Can you provide examples of recent developments in the market?
June 2022: During the first six months of 2022, the exports of cashew nuts from the United States to other countries decreased due to the higher raw material price, with no increase in the selling price of processed products. The reduction in imports from Vietnam and Brazil is also the major reason for the decline in the market.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Kiloton.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Cashew Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Cashew Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Cashew Market?
To stay informed about further developments, trends, and reports in the North America Cashew Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
