Key Insights
The North American generator sets market, valued at approximately $X billion in 2025, is experiencing robust growth, projected to maintain a CAGR exceeding 3% from 2025 to 2033. This expansion is fueled by several key factors. Increasing demand for reliable power backup solutions across residential, commercial, and industrial sectors is a primary driver. The rising frequency and severity of natural disasters, leading to power outages, are significantly boosting the adoption of generator sets. Moreover, the ongoing development and adoption of cleaner fuel technologies, such as natural gas generators, are contributing to market growth. This shift toward environmentally friendly options is driven by stricter emission regulations and growing environmental awareness. Key players like Generac Holdings Inc., Cummins Inc., and Caterpillar Inc. are leading this innovation, offering advanced and efficient generator sets. The market is segmented by end-user (residential, commercial, industrial) and fuel type (diesel, natural gas, others), with the industrial segment expected to demonstrate significant growth due to the expanding industrial base and increasing focus on business continuity.
Competition within the North American market is intense, with both established players and emerging companies vying for market share. The presence of major manufacturers ensures a wide array of products catering to diverse needs and budgets. However, factors such as high initial investment costs and fluctuating fuel prices could potentially restrain market growth. Furthermore, the increasing adoption of renewable energy sources and microgrids may pose a challenge to the long-term growth prospects of traditional generator sets. Nevertheless, the overall market outlook remains positive, particularly given the crucial role generator sets play in ensuring power reliability and resilience, especially in regions prone to extreme weather events. Continued technological advancements, focusing on efficiency, fuel diversity, and smart grid integration, are likely to further shape the future of the North American generator sets market. The strong performance in the US, particularly in areas prone to power outages, continues to anchor the North American market's expansion.

North America Generator Sets Industry: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the North America generator sets industry, covering market dynamics, growth trends, key players, and future outlook. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. This report is essential for industry professionals, investors, and strategists seeking to understand and capitalize on opportunities within this dynamic market. The report segments the market by end-user (Residential, Commercial, Industrial) and fuel type (Diesel, Natural Gas, Others), providing granular insights into each segment's performance and growth potential. The total market size is expected to reach xx Million units by 2033.
North America Generator Sets Industry Market Dynamics & Structure
This section analyzes the competitive landscape, technological advancements, regulatory influences, and market trends within the North American generator sets market. The market is characterized by a moderate level of concentration, with key players vying for market share. Technological innovation, driven by increasing demand for cleaner energy solutions and improved efficiency, is a significant market driver. Stringent emission regulations and safety standards are shaping product development and influencing market dynamics. The report also examines the impact of mergers and acquisitions (M&A) activity, providing insights into deal volumes and their implications for the market structure.
- Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share in 2024.
- Technological Innovation: Focus on fuel efficiency, emissions reduction (hydrogen fuel cells, natural gas options), and smart grid integration.
- Regulatory Framework: Stringent emission standards and safety regulations impact product design and market access. Compliance costs contribute to the overall cost of generator sets.
- Competitive Substitutes: Renewable energy sources (solar, wind) present a competitive threat, particularly in specific applications.
- End-User Demographics: Growth driven by increasing electricity demand in commercial and industrial sectors, coupled with rising concerns about grid reliability and power outages, especially in residential areas.
- M&A Trends: A moderate level of M&A activity observed over the past five years, driven by strategic expansion and technological integration, with approximately xx deals recorded between 2019 and 2024.
North America Generator Sets Industry Growth Trends & Insights
This section provides a detailed analysis of the North American generator sets market's growth trajectory, including market size evolution, adoption rates across segments, and shifts in consumer behavior. The report leverages advanced analytical techniques to forecast market growth and identify key factors influencing adoption rates. Technological disruptions, including the emergence of hydrogen fuel cell generators, are assessed for their potential impact on market dynamics. The analysis highlights specific metrics, such as Compound Annual Growth Rate (CAGR) and market penetration, to offer deeper insights into market growth drivers and challenges. The market exhibited a CAGR of xx% during the historical period (2019-2024) and is projected to grow at a CAGR of xx% during the forecast period (2025-2033).

Dominant Regions, Countries, or Segments in North America Generator Sets Industry
This section identifies the leading regions, countries, and segments within the North American generator sets market, providing a detailed analysis of their dominance factors and growth potential. The industrial segment is expected to dominate the market due to consistent demand for backup power solutions. Similarly, diesel generator sets currently hold the largest market share in terms of fuel type. Key drivers for specific regions and segments are analyzed, encompassing economic policies, infrastructure development, and industry-specific needs.
- Leading Region: The [Name of state/region] region is expected to experience the most significant growth due to [reasons].
- Leading Country: [Name of country] exhibits the largest market size, driven by robust industrial activity and expanding infrastructure projects.
- Leading Segment (End-User): The industrial segment is the largest contributor to overall market value, followed by commercial and residential segments.
- Leading Segment (Fuel Type): Diesel generators maintain a substantial market share due to their reliability and cost-effectiveness.
- Key Drivers: Economic growth, infrastructure development, increasing power outages, and stringent emission regulations are primary drivers of market expansion in different segments and regions.
North America Generator Sets Industry Product Landscape
The North American generator sets market offers a diverse range of products catering to various power requirements and end-user needs. Innovations focus on improving fuel efficiency, reducing emissions, enhancing reliability, and integrating smart technologies for remote monitoring and control. Key advancements include the incorporation of advanced control systems, noise reduction technologies, and the adoption of alternative fuels such as natural gas and hydrogen. The unique selling propositions of various generator sets often center on their power output, fuel efficiency, noise levels, and ease of maintenance. Recent innovations such as hydrogen fuel cell generators represent a significant shift towards environmentally friendly power generation.
Key Drivers, Barriers & Challenges in North America Generator Sets Industry
The North American generator sets market is propelled by several key drivers, including rising electricity demand, increasing concerns about grid reliability, and the growing need for backup power solutions in various sectors. Technological advancements in fuel efficiency and emission reduction are also significant contributors to market growth. However, several challenges hinder market expansion. Supply chain disruptions, particularly regarding crucial components, lead to increased costs and production delays. Stringent environmental regulations and safety standards pose hurdles for manufacturers, necessitating compliance investments. Intense competition among established players and the emergence of new entrants add to the market's complexity.
Key Drivers:
- Increased demand for reliable power
- Growing concerns about grid instability
- Technological advancements in efficiency and emissions
- Government support for renewable energy integration (in certain applications)
Key Challenges:
- Supply chain disruptions affecting component availability and cost.
- Stringent environmental regulations and compliance costs
- Intense competition among established and emerging players
- Fluctuations in raw material prices
Emerging Opportunities in North America Generator Sets Industry
Emerging opportunities in the North American generator sets market primarily focus on expanding into untapped markets, developing innovative applications, and catering to evolving consumer preferences. The increasing adoption of renewable energy sources offers prospects for hybrid generator systems that combine traditional power generation with renewable energy sources. The demand for portable and mobile generator sets is growing in various sectors. Furthermore, advancements in smart grid technologies open avenues for integrating generator sets into intelligent energy management systems, optimizing power distribution and minimizing environmental impact.
Growth Accelerators in the North America Generator Sets Industry
Long-term growth in the North American generator sets market will be fueled by several key factors. Technological breakthroughs in areas like hydrogen fuel cell technology will offer cleaner and more sustainable power generation solutions. Strategic partnerships between manufacturers and energy providers will facilitate broader market adoption and improved energy distribution. Expansion into emerging markets and applications, such as microgrids and off-grid power solutions, will further drive market expansion.
Key Players Shaping the North America Generator Sets Industry Market
- Doosan Corporation (Bobcat)
- Kohler Co
- Briggs & Stratton Corporation
- Atlas Copco AB
- Caterpillar Inc
- GeneratorJoe Inc
- Cummins Inc
- Grupel SA
- Himoinsa (Yanmar Co Ltd )
- Generac Holdings Inc
- Genesal Energy
- Rolls-Royce Holding PLC
Notable Milestones in North America Generator Sets Industry Sector
October 2022: Generac Power Systems and EODev announce a distribution agreement for GEH2 hydrogen fuel cell generators, signaling a significant move towards zero-emission power generation. This milestone highlights the industry's shift towards sustainable energy solutions.
June 2022: Cummins Inc. launches the C1000D6RE 1MW twin-pack diesel generator, expanding its rental power solutions portfolio and catering to diverse market needs. This launch showcases advancements in high-power diesel generator technology.
In-Depth North America Generator Sets Industry Market Outlook
The future of the North American generator sets market is bright, driven by a confluence of factors. Continued technological innovation, especially in alternative fuels and smart grid integration, will shape market dynamics. Strategic partnerships and acquisitions will consolidate market power and foster product diversification. Growing concerns about energy security and climate change will further propel the demand for reliable and sustainable power generation solutions. The market is poised for sustained growth, presenting significant opportunities for established players and new entrants alike.
North America Generator Sets Industry Segmentation
-
1. Fuel Type
- 1.1. Diesel
- 1.2. Natural Gas
- 1.3. Others
-
2. End-User
- 2.1. Residential
- 2.2. Commercial
- 2.3. Industrial
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Generator Sets Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Generator Sets Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 3.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Corporate Sustainability Goals4.; Stringent Regultions and Compliance
- 3.3. Market Restrains
- 3.3.1. 4.; High Complexity in Carbon Accounting
- 3.4. Market Trends
- 3.4.1. Diesel Segment Expected to Dominate the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Fuel Type
- 5.1.1. Diesel
- 5.1.2. Natural Gas
- 5.1.3. Others
- 5.2. Market Analysis, Insights and Forecast - by End-User
- 5.2.1. Residential
- 5.2.2. Commercial
- 5.2.3. Industrial
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Fuel Type
- 6. United States North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Fuel Type
- 6.1.1. Diesel
- 6.1.2. Natural Gas
- 6.1.3. Others
- 6.2. Market Analysis, Insights and Forecast - by End-User
- 6.2.1. Residential
- 6.2.2. Commercial
- 6.2.3. Industrial
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Fuel Type
- 7. Canada North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Fuel Type
- 7.1.1. Diesel
- 7.1.2. Natural Gas
- 7.1.3. Others
- 7.2. Market Analysis, Insights and Forecast - by End-User
- 7.2.1. Residential
- 7.2.2. Commercial
- 7.2.3. Industrial
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Fuel Type
- 8. Mexico North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Fuel Type
- 8.1.1. Diesel
- 8.1.2. Natural Gas
- 8.1.3. Others
- 8.2. Market Analysis, Insights and Forecast - by End-User
- 8.2.1. Residential
- 8.2.2. Commercial
- 8.2.3. Industrial
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Fuel Type
- 9. United States North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Doosan Corporation (Bobcat)
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Kohler Co
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Briggs & Stratton Corporation
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Atlas Copco AB
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Caterpillar Inc
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 GeneratorJoe Inc
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Cummins Inc
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Grupel SA
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Himoinsa (Yanmar Co Ltd )
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Generac Holdings Inc
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Genesal Energy
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Rolls-Royce Holding PLC
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 Doosan Corporation (Bobcat)
List of Figures
- Figure 1: North America Generator Sets Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Generator Sets Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Generator Sets Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Generator Sets Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 4: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 5: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 6: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 7: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 8: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 9: North America Generator Sets Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 10: North America Generator Sets Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 11: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 13: United States North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United States North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Canada North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Canada North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Mexico North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Mexico North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Rest of North America North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Rest of North America North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 22: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 23: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 24: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 25: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 27: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 29: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 30: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 31: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 32: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 33: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 34: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 35: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 36: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 37: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 38: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 39: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 40: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 41: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 42: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 43: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 44: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Generator Sets Industry?
The projected CAGR is approximately > 3.00%.
2. Which companies are prominent players in the North America Generator Sets Industry?
Key companies in the market include Doosan Corporation (Bobcat), Kohler Co, Briggs & Stratton Corporation, Atlas Copco AB, Caterpillar Inc, GeneratorJoe Inc, Cummins Inc, Grupel SA, Himoinsa (Yanmar Co Ltd ), Generac Holdings Inc, Genesal Energy, Rolls-Royce Holding PLC.
3. What are the main segments of the North America Generator Sets Industry?
The market segments include Fuel Type, End-User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
4.; Corporate Sustainability Goals4.; Stringent Regultions and Compliance.
6. What are the notable trends driving market growth?
Diesel Segment Expected to Dominate the Market.
7. Are there any restraints impacting market growth?
4.; High Complexity in Carbon Accounting.
8. Can you provide examples of recent developments in the market?
October 2022: Generac Power Systems, a leading global designer and manufacturer of energy technology solutions and other power products, and EODev, a French developer and manufacturer of zero-emission hydrogen fuel cell power generators, announced a formal distribution agreement. Generac will offer EODev's GEH2 generators, a large-scale, zero-emissions hydrogen fuel cell power generator, to the North American market.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Generator Sets Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Generator Sets Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Generator Sets Industry?
To stay informed about further developments, trends, and reports in the North America Generator Sets Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence