Key Insights
The East African power industry, encompassing power generation (hydro and non-hydro renewables), transmission, and distribution, is experiencing robust growth, projected to maintain a CAGR exceeding 3% from 2025 to 2033. This expansion is driven by rising energy demands across residential, commercial, and industrial sectors, fueled by increasing urbanization and economic development in countries like Kenya, Tanzania, and Uganda. Significant investments in renewable energy infrastructure, particularly hydropower and solar, are contributing to this growth, alongside efforts to improve grid stability and expand transmission networks. However, challenges remain, including limited access to electricity in rural areas, inadequate grid infrastructure in some regions, and the need for sustained investment to meet the increasing energy demands of a rapidly growing population. The dominance of key players like Kenya Power and Lighting Company PLC and Tanzania Electric Supply Company highlights a concentrated market, yet opportunities exist for new entrants focused on renewable energy solutions and grid modernization. The market size in 2025 is estimated to be in the hundreds of millions of dollars based on similar developing economies and the provided CAGR. Further growth is anticipated due to ongoing government initiatives promoting energy access and sustainable development goals.
The industry's segmentation reveals a significant focus on power generation, with hydro and non-hydro renewables playing a key role in diversifying the energy mix. The residential sector currently constitutes a substantial portion of energy consumption, but the industrial sector is expected to demonstrate faster growth in line with industrialization trends. While South Africa holds a significant regional position in terms of overall electricity generation and infrastructure, the growth potential in countries like Kenya, Tanzania, and Uganda is driving the expansion of the East African power market. Further analysis of individual country-level data would reveal a more precise understanding of specific market dynamics and investment opportunities. Strategic partnerships between international investors and local utilities are crucial to overcoming infrastructural limitations and ensuring sustainable growth across the region.
This comprehensive report provides a detailed analysis of the East African power industry, encompassing market dynamics, growth trends, key players, and future opportunities. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. This report is essential for industry professionals, investors, and policymakers seeking to understand and capitalize on the evolving landscape of East Africa's power sector. It leverages extensive primary and secondary research to deliver in-depth insights into the parent market (East Africa Power Industry) and its key child markets (Power Generation, Transmission & Distribution, and end-user segments).

East Africa Power Industry Market Dynamics & Structure
The East African power industry is characterized by a complex interplay of factors influencing its structure and dynamics. Market concentration varies significantly across segments, with some dominated by a few large players while others exhibit a more fragmented landscape. Technological innovation, particularly in renewable energy sources, is a key driver, but faces barriers such as limited access to financing and skilled labor. Regulatory frameworks are evolving to promote private sector participation and improve efficiency, but inconsistencies and bureaucratic hurdles persist. Competitive product substitutes, such as off-grid solar solutions, are gaining traction, particularly in underserved areas. End-user demographics are shifting, with rising urbanization and industrialization increasing power demand. M&A activity has been moderate, with xx deals recorded in the historical period (2019-2024), representing a market value of xx Million.
- Market Concentration: Highly concentrated in some segments (e.g., transmission in Kenya), fragmented in others (e.g., distributed generation).
- Technological Innovation: Driven by renewable energy (solar, geothermal, wind), hindered by financing constraints and skill gaps.
- Regulatory Framework: Evolving to attract investment, but bureaucratic delays and inconsistencies remain.
- Competitive Substitutes: Off-grid solar solutions pose a challenge to grid expansion.
- End-User Demographics: Urbanization and industrial growth are fueling demand.
- M&A Activity: xx deals (2019-2024), representing xx Million in value, with a projected increase to xx deals by 2033.
East Africa Power Industry Growth Trends & Insights
The East African power industry is experiencing robust growth, driven by rising energy demand from a growing population and expanding economies. Market size expanded from xx Million in 2019 to xx Million in 2024, representing a CAGR of xx%. This upward trajectory is expected to continue, with the market projected to reach xx Million by 2033, at a CAGR of xx%. Technological disruptions, particularly the increasing adoption of renewable energy technologies, are reshaping the industry landscape. Consumer behavior is also shifting, with a growing awareness of sustainability and a preference for reliable and affordable power. The penetration rate of smart meters, while still low, is expected to significantly increase in the forecast period, driven by initiatives to reduce energy losses.

Dominant Regions, Countries, or Segments in East Africa Power Industry
Kenya and Tanzania dominate the East African power market, driven by their relatively advanced infrastructure and larger economies. Within the power generation sector, hydro and geothermal power hold significant shares, with hydro representing xx% and geothermal xx% of the total generation capacity in 2024. The industrial sector constitutes the largest end-user segment, accounting for xx% of total power consumption in 2024, due to industrialization.
- Kenya: Strong economic growth and substantial investment in renewable energy.
- Tanzania: Growing demand fueled by expanding urbanization and industrialization.
- Power Generation: Hydro and geothermal lead in installed capacity.
- End-User: Industrial sector dominates consumption.
- Transmission & Distribution: Significant investment needed to improve grid infrastructure.
East Africa Power Industry Product Landscape
The East African power industry's product landscape is characterized by a diverse range of technologies, including conventional thermal power plants, hydro power plants, and a growing number of renewable energy solutions such as solar PV, wind, and geothermal. Recent innovations focus on improving efficiency, reducing costs, and enhancing grid stability. Smart grid technologies are being adopted to optimize power distribution and reduce losses, while off-grid solutions are catering to remote and underserved areas.
Key Drivers, Barriers & Challenges in East Africa Power Industry
Key Drivers: Growing population and economy, government initiatives promoting renewable energy, increasing urbanization, and industrialization drive market growth.
Challenges: Limited access to finance, inadequate infrastructure, regulatory uncertainty, and skill gaps hinder growth. Power losses, estimated at xx% in 2024, represent a significant challenge. Supply chain disruptions, especially concerning critical components for renewable energy projects, also pose considerable risks.
Emerging Opportunities in East Africa Power Industry
The East African power industry presents significant opportunities in renewable energy development, particularly in solar and geothermal. The increasing adoption of smart grid technologies presents opportunities for technology providers and system integrators. Furthermore, the expansion of power access to rural and underserved areas through mini-grids and off-grid solutions opens new markets.
Growth Accelerators in the East Africa Power Industry Industry
Continued investment in renewable energy infrastructure, supported by government policies and private sector participation, will be a crucial growth accelerator. Technological advancements in energy storage and grid management will enhance reliability and efficiency. Strategic partnerships between international players and local companies will facilitate technology transfer and capacity building.
Key Players Shaping the East Africa Power Industry Market
- Power Generation Companies
- Tanzania Electric Supply Company (TANESCO)
- Uganda Electricity Transmission Company Limited
- Tower Transmission and Distribution Companies
- Kenya Electricity Transmission Company (KETRACO)
- Ethiopian Electric Power (EEP)
- Uganda Electricity Generation Company Limited
- Kenya Power and Lighting Company PLC
- Kenya Electricity Generating Company Plc
Notable Milestones in East Africa Power Industry Sector
- September 2021: Safaricom proposes a USD 300 Million smart meter system for Kenya Power to reduce power losses.
- November 2020: Kenya Electricity Generating Company PLC announces a renewable energy project pipeline, including the Olkaria 1 Unit 6 geothermal plant (83.3 MW).
In-Depth East Africa Power Industry Market Outlook
The East African power industry's future is bright, driven by sustained economic growth, increasing energy demand, and a commitment to renewable energy development. Strategic investments in infrastructure, technological innovation, and capacity building will be critical to realizing the sector's full potential. Opportunities abound for companies that can effectively navigate the regulatory landscape, leverage technological advancements, and address the unique challenges of this dynamic market.
East Africa Power Industry Segmentation
-
1. Sector
-
1.1. Power Generation
- 1.1.1. Thermal
- 1.1.2. Hydro and Non-Hydro Renewables
- 1.2. Power Transmission and Distribution
-
1.1. Power Generation
-
2. Geography
- 2.1. Kenya
- 2.2. Ethiopia
- 2.3. Tanzania
- 2.4. Uganda
- 2.5. Rest of East Africa
East Africa Power Industry Segmentation By Geography
- 1. Kenya
- 2. Ethiopia
- 3. Tanzania
- 4. Uganda
- 5. Rest of East Africa

East Africa Power Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 3.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Expanding Pipeline Infrastructure4.; Growing Energy Demand
- 3.3. Market Restrains
- 3.3.1. 4.; Political Instability and Militant Attacks on Pipeline Infrastructure
- 3.4. Market Trends
- 3.4.1. Hydro and Non-Hydro Renewables are Expected to Witness Significant Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Sector
- 5.1.1. Power Generation
- 5.1.1.1. Thermal
- 5.1.1.2. Hydro and Non-Hydro Renewables
- 5.1.2. Power Transmission and Distribution
- 5.1.1. Power Generation
- 5.2. Market Analysis, Insights and Forecast - by Geography
- 5.2.1. Kenya
- 5.2.2. Ethiopia
- 5.2.3. Tanzania
- 5.2.4. Uganda
- 5.2.5. Rest of East Africa
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Kenya
- 5.3.2. Ethiopia
- 5.3.3. Tanzania
- 5.3.4. Uganda
- 5.3.5. Rest of East Africa
- 5.1. Market Analysis, Insights and Forecast - by Sector
- 6. Kenya East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Sector
- 6.1.1. Power Generation
- 6.1.1.1. Thermal
- 6.1.1.2. Hydro and Non-Hydro Renewables
- 6.1.2. Power Transmission and Distribution
- 6.1.1. Power Generation
- 6.2. Market Analysis, Insights and Forecast - by Geography
- 6.2.1. Kenya
- 6.2.2. Ethiopia
- 6.2.3. Tanzania
- 6.2.4. Uganda
- 6.2.5. Rest of East Africa
- 6.1. Market Analysis, Insights and Forecast - by Sector
- 7. Ethiopia East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Sector
- 7.1.1. Power Generation
- 7.1.1.1. Thermal
- 7.1.1.2. Hydro and Non-Hydro Renewables
- 7.1.2. Power Transmission and Distribution
- 7.1.1. Power Generation
- 7.2. Market Analysis, Insights and Forecast - by Geography
- 7.2.1. Kenya
- 7.2.2. Ethiopia
- 7.2.3. Tanzania
- 7.2.4. Uganda
- 7.2.5. Rest of East Africa
- 7.1. Market Analysis, Insights and Forecast - by Sector
- 8. Tanzania East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Sector
- 8.1.1. Power Generation
- 8.1.1.1. Thermal
- 8.1.1.2. Hydro and Non-Hydro Renewables
- 8.1.2. Power Transmission and Distribution
- 8.1.1. Power Generation
- 8.2. Market Analysis, Insights and Forecast - by Geography
- 8.2.1. Kenya
- 8.2.2. Ethiopia
- 8.2.3. Tanzania
- 8.2.4. Uganda
- 8.2.5. Rest of East Africa
- 8.1. Market Analysis, Insights and Forecast - by Sector
- 9. Uganda East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Sector
- 9.1.1. Power Generation
- 9.1.1.1. Thermal
- 9.1.1.2. Hydro and Non-Hydro Renewables
- 9.1.2. Power Transmission and Distribution
- 9.1.1. Power Generation
- 9.2. Market Analysis, Insights and Forecast - by Geography
- 9.2.1. Kenya
- 9.2.2. Ethiopia
- 9.2.3. Tanzania
- 9.2.4. Uganda
- 9.2.5. Rest of East Africa
- 9.1. Market Analysis, Insights and Forecast - by Sector
- 10. Rest of East Africa East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Sector
- 10.1.1. Power Generation
- 10.1.1.1. Thermal
- 10.1.1.2. Hydro and Non-Hydro Renewables
- 10.1.2. Power Transmission and Distribution
- 10.1.1. Power Generation
- 10.2. Market Analysis, Insights and Forecast - by Geography
- 10.2.1. Kenya
- 10.2.2. Ethiopia
- 10.2.3. Tanzania
- 10.2.4. Uganda
- 10.2.5. Rest of East Africa
- 10.1. Market Analysis, Insights and Forecast - by Sector
- 11. South Africa East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 12. Sudan East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 13. Uganda East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 14. Tanzania East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 15. Kenya East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 16. Rest of Africa East Africa Power Industry Analysis, Insights and Forecast, 2019-2031
- 17. Competitive Analysis
- 17.1. Market Share Analysis 2024
- 17.2. Company Profiles
- 17.2.1 Power Generation Companies
- 17.2.1.1. Overview
- 17.2.1.2. Products
- 17.2.1.3. SWOT Analysis
- 17.2.1.4. Recent Developments
- 17.2.1.5. Financials (Based on Availability)
- 17.2.2 nzania Electric Supply Company
- 17.2.2.1. Overview
- 17.2.2.2. Products
- 17.2.2.3. SWOT Analysis
- 17.2.2.4. Recent Developments
- 17.2.2.5. Financials (Based on Availability)
- 17.2.3 Uganda Electricity Transmission Company Limited*List Not Exhaustive
- 17.2.3.1. Overview
- 17.2.3.2. Products
- 17.2.3.3. SWOT Analysis
- 17.2.3.4. Recent Developments
- 17.2.3.5. Financials (Based on Availability)
- 17.2.4 Tower Transmission and Distribution Companies
- 17.2.4.1. Overview
- 17.2.4.2. Products
- 17.2.4.3. SWOT Analysis
- 17.2.4.4. Recent Developments
- 17.2.4.5. Financials (Based on Availability)
- 17.2.5 Kenya Electricty Transmission Company
- 17.2.5.1. Overview
- 17.2.5.2. Products
- 17.2.5.3. SWOT Analysis
- 17.2.5.4. Recent Developments
- 17.2.5.5. Financials (Based on Availability)
- 17.2.6 hiopian Electric Company
- 17.2.6.1. Overview
- 17.2.6.2. Products
- 17.2.6.3. SWOT Analysis
- 17.2.6.4. Recent Developments
- 17.2.6.5. Financials (Based on Availability)
- 17.2.7 Uganda Electricity Generation Company Limited
- 17.2.7.1. Overview
- 17.2.7.2. Products
- 17.2.7.3. SWOT Analysis
- 17.2.7.4. Recent Developments
- 17.2.7.5. Financials (Based on Availability)
- 17.2.8 Kenya Power and Lightinh Company PLC
- 17.2.8.1. Overview
- 17.2.8.2. Products
- 17.2.8.3. SWOT Analysis
- 17.2.8.4. Recent Developments
- 17.2.8.5. Financials (Based on Availability)
- 17.2.9 Kenya Electricity Generating Company Plc
- 17.2.9.1. Overview
- 17.2.9.2. Products
- 17.2.9.3. SWOT Analysis
- 17.2.9.4. Recent Developments
- 17.2.9.5. Financials (Based on Availability)
- 17.2.1 Power Generation Companies
List of Figures
- Figure 1: East Africa Power Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: East Africa Power Industry Share (%) by Company 2024
List of Tables
- Table 1: East Africa Power Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: East Africa Power Industry Volume Gigawatt Forecast, by Region 2019 & 2032
- Table 3: East Africa Power Industry Revenue Million Forecast, by Sector 2019 & 2032
- Table 4: East Africa Power Industry Volume Gigawatt Forecast, by Sector 2019 & 2032
- Table 5: East Africa Power Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: East Africa Power Industry Volume Gigawatt Forecast, by Geography 2019 & 2032
- Table 7: East Africa Power Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 8: East Africa Power Industry Volume Gigawatt Forecast, by Region 2019 & 2032
- Table 9: East Africa Power Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: East Africa Power Industry Volume Gigawatt Forecast, by Country 2019 & 2032
- Table 11: South Africa East Africa Power Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: South Africa East Africa Power Industry Volume (Gigawatt) Forecast, by Application 2019 & 2032
- Table 13: Sudan East Africa Power Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Sudan East Africa Power Industry Volume (Gigawatt) Forecast, by Application 2019 & 2032
- Table 15: Uganda East Africa Power Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Uganda East Africa Power Industry Volume (Gigawatt) Forecast, by Application 2019 & 2032
- Table 17: Tanzania East Africa Power Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Tanzania East Africa Power Industry Volume (Gigawatt) Forecast, by Application 2019 & 2032
- Table 19: Kenya East Africa Power Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Kenya East Africa Power Industry Volume (Gigawatt) Forecast, by Application 2019 & 2032
- Table 21: Rest of Africa East Africa Power Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Africa East Africa Power Industry Volume (Gigawatt) Forecast, by Application 2019 & 2032
- Table 23: East Africa Power Industry Revenue Million Forecast, by Sector 2019 & 2032
- Table 24: East Africa Power Industry Volume Gigawatt Forecast, by Sector 2019 & 2032
- Table 25: East Africa Power Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: East Africa Power Industry Volume Gigawatt Forecast, by Geography 2019 & 2032
- Table 27: East Africa Power Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: East Africa Power Industry Volume Gigawatt Forecast, by Country 2019 & 2032
- Table 29: East Africa Power Industry Revenue Million Forecast, by Sector 2019 & 2032
- Table 30: East Africa Power Industry Volume Gigawatt Forecast, by Sector 2019 & 2032
- Table 31: East Africa Power Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 32: East Africa Power Industry Volume Gigawatt Forecast, by Geography 2019 & 2032
- Table 33: East Africa Power Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 34: East Africa Power Industry Volume Gigawatt Forecast, by Country 2019 & 2032
- Table 35: East Africa Power Industry Revenue Million Forecast, by Sector 2019 & 2032
- Table 36: East Africa Power Industry Volume Gigawatt Forecast, by Sector 2019 & 2032
- Table 37: East Africa Power Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 38: East Africa Power Industry Volume Gigawatt Forecast, by Geography 2019 & 2032
- Table 39: East Africa Power Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 40: East Africa Power Industry Volume Gigawatt Forecast, by Country 2019 & 2032
- Table 41: East Africa Power Industry Revenue Million Forecast, by Sector 2019 & 2032
- Table 42: East Africa Power Industry Volume Gigawatt Forecast, by Sector 2019 & 2032
- Table 43: East Africa Power Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 44: East Africa Power Industry Volume Gigawatt Forecast, by Geography 2019 & 2032
- Table 45: East Africa Power Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 46: East Africa Power Industry Volume Gigawatt Forecast, by Country 2019 & 2032
- Table 47: East Africa Power Industry Revenue Million Forecast, by Sector 2019 & 2032
- Table 48: East Africa Power Industry Volume Gigawatt Forecast, by Sector 2019 & 2032
- Table 49: East Africa Power Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 50: East Africa Power Industry Volume Gigawatt Forecast, by Geography 2019 & 2032
- Table 51: East Africa Power Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 52: East Africa Power Industry Volume Gigawatt Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the East Africa Power Industry?
The projected CAGR is approximately > 3.00%.
2. Which companies are prominent players in the East Africa Power Industry?
Key companies in the market include Power Generation Companies, nzania Electric Supply Company, Uganda Electricity Transmission Company Limited*List Not Exhaustive, Tower Transmission and Distribution Companies, Kenya Electricty Transmission Company, hiopian Electric Company, Uganda Electricity Generation Company Limited, Kenya Power and Lightinh Company PLC, Kenya Electricity Generating Company Plc.
3. What are the main segments of the East Africa Power Industry?
The market segments include Sector, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
4.; Expanding Pipeline Infrastructure4.; Growing Energy Demand.
6. What are the notable trends driving market growth?
Hydro and Non-Hydro Renewables are Expected to Witness Significant Growth.
7. Are there any restraints impacting market growth?
4.; Political Instability and Militant Attacks on Pipeline Infrastructure.
8. Can you provide examples of recent developments in the market?
In September 2021, Kenyan telecoms operator Safaricom, announced that the company has submitted a proposal to Kenya Power for the installation of a USD 300 million smart meter system at the utility, The main objective behind the proposal was to control power losses of the utility company.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Gigawatt.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "East Africa Power Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the East Africa Power Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the East Africa Power Industry?
To stay informed about further developments, trends, and reports in the East Africa Power Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence