Key Insights
The South American lingerie market, projected to reach $40.09 billion by 2025, is poised for substantial growth with a projected Compound Annual Growth Rate (CAGR) of 6% through 2033. This expansion is underpinned by increasing disposable incomes and a growing embrace of body positivity and self-care, driving demand for premium and comfortable lingerie. The significant shift towards online retail channels offers brands unprecedented reach and product diversity, though economic volatility and robust competition present challenges. The market is segmented by product type (brassieres, briefs, and other lingerie) and distribution channels (supermarkets/hypermarkets, specialty stores, and online retail). Online retail is expected to lead growth due to its convenience. Brazil and Argentina are key markets, supported by strong purchasing power and developed retail infrastructure, while emerging markets in smaller South American countries offer future expansion potential.
South America Lingerie Market Market Size (In Billion)
The competitive landscape is dynamic, featuring global leaders such as Victoria's Secret & Co. and Groupe Chantelle alongside prominent regional brands like CLO intimo and Leonisa. Success in this market hinges on adapting to evolving consumer preferences through effective digital marketing, a focus on product quality, and compelling brand narratives. The forecast period from 2025 to 2033 represents a significant opportunity for market expansion and profitability for both established and emerging players who strategically focus on their online presence and cater to the specific needs of the South American consumer.
South America Lingerie Market Company Market Share
South America Lingerie Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the South America Lingerie Market, covering market dynamics, growth trends, regional performance, competitive landscape, and future outlook. The report analyzes the parent market (apparel market) and child markets (brassieres, briefs, etc.) to deliver a holistic view of this dynamic industry. The study period spans from 2019 to 2033, with 2025 as the base year and forecast extending to 2033. The market size is presented in million units.
South America Lingerie Market Dynamics & Structure
The South America lingerie market is characterized by a moderately fragmented landscape, with both international and regional players vying for market share. Market concentration is expected to increase slightly over the forecast period due to mergers and acquisitions (M&A) activity and the increasing dominance of larger brands. Technological innovation, particularly in fabric technology and e-commerce platforms, is a key driver of market growth. Regulatory frameworks concerning product labeling and safety standards vary across countries, impacting market operations. Competitive substitutes include sleepwear and loungewear. End-user demographics heavily influence market demand, with young adults and millennials being key target groups.
- Market Concentration: Moderately fragmented, trending towards consolidation (xx% CR4 in 2025, projected to reach xx% by 2033).
- Technological Innovation: Focus on sustainable fabrics, smart textiles, and personalized fit technologies.
- Regulatory Landscape: Varies across countries, impacting labeling, safety, and marketing regulations.
- Competitive Substitutes: Sleepwear, loungewear, and shapewear.
- M&A Activity: xx deals recorded between 2019-2024, with a projected xx deals during 2025-2033.
- End-User Demographics: Millennials and Gen Z are key consumers, influencing trends in design and marketing.
South America Lingerie Market Growth Trends & Insights
The South America lingerie market experienced steady growth between 2019 and 2024, driven by factors including rising disposable incomes, changing fashion trends, and increased online retail penetration. The market size in 2025 is estimated at xx million units, with a Compound Annual Growth Rate (CAGR) of xx% projected from 2025 to 2033. Technological disruptions, such as the rise of e-commerce and personalized fitting technologies, are significantly impacting consumer behavior. The adoption rate of online retail channels is increasing, while traditional brick-and-mortar stores are adapting their strategies to meet changing consumer demands. Consumer behavior shows a shift towards more comfortable, sustainable, and inclusive products, reflecting a growing awareness of body positivity and ethical consumption.
Dominant Regions, Countries, or Segments in South America Lingerie Market
Brazil and Colombia represent the largest segments within the South American lingerie market, driven by strong consumer demand and relatively developed retail infrastructure. The brassiere segment holds the largest market share by product type, followed by briefs and other products. Online retail stores show the fastest growth within the distribution channel segment, driven by increased internet penetration and convenience.
- Leading Region: Brazil
- Leading Country: Brazil
- Leading Segment (Product Type): Brassiere
- Leading Segment (Distribution Channel): Online Retail Stores
- Key Drivers: Rising disposable incomes, expanding middle class, and increased awareness of body positivity.
South America Lingerie Market Product Landscape
The South American lingerie market showcases a diverse range of products catering to various needs and preferences. Innovations focus on enhanced comfort, using breathable fabrics and seamless designs. Technological advancements include smart bras with embedded sensors for health monitoring and personalized fitting solutions using 3D body scanning technology. Unique selling propositions often center around innovative materials, sustainability, and body-positive messaging.
Key Drivers, Barriers & Challenges in South America Lingerie Market
Key Drivers:
- Increasing disposable incomes and a growing middle class.
- Rising fashion consciousness and body positivity trends.
- Expansion of e-commerce and online retail channels.
Key Challenges:
- Economic volatility in certain regions.
- Counterfeit products and intellectual property infringements (estimated xx% of the market in 2025).
- Supply chain disruptions and logistics challenges.
Emerging Opportunities in South America Lingerie Market
- Growing demand for sustainable and ethically sourced lingerie.
- Increased focus on inclusivity and body positivity in product design and marketing.
- Expansion into untapped markets within South America.
- Potential for growth in personalized fitting and customized lingerie solutions.
Growth Accelerators in the South America Lingerie Market Industry
Long-term growth will be driven by technological advancements, strategic partnerships between brands and retailers, and expansion into new markets. Innovative marketing strategies focused on inclusivity and sustainability will also contribute to market expansion.
Key Players Shaping the South America Lingerie Market Market
- CLO intimo
- Corsetteria Italiana - Ambra Lingerie
- Leonisa
- Sissi Bordeaux
- Adore Me
- Catalogo SAC
- Victoria's Secret & Co
- Carmel
- Groupe Chantelle
- AEO Inc
- Lili Pink
- PVH Corp
- List Not Exhaustive
Notable Milestones in South America Lingerie Market Sector
- July 2022: Aerie launches Smoothez, a lingerie line for persons with disabilities.
- March 2022: Victoria's Secret launches its Love & Lemons spring campaign featuring Lais Ribeiro.
- January 2021: AEO Inc. plans to expand its Aerie lingerie line with 50 new stores.
In-Depth South America Lingerie Market Market Outlook
The South America lingerie market holds significant growth potential driven by increasing consumer spending, evolving fashion trends, and technological innovation. Strategic partnerships, focused marketing campaigns, and expansion into new product categories will be crucial for success in this dynamic market. The focus on sustainability and inclusivity will be major drivers of future growth.
South America Lingerie Market Segmentation
-
1. Product Type
- 1.1. Brassiere
- 1.2. Briefs
- 1.3. Other Product Types
-
2. Distribution Channel
- 2.1. Supermarkets/ Hypermarkets
- 2.2. Specialty Stores
- 2.3. Online Retail Stores
- 2.4. Other Distribution Channels
-
3. Geography
- 3.1. Brazil
- 3.2. Argentina
- 3.3. Columbia
- 3.4. Rest of South America
South America Lingerie Market Segmentation By Geography
- 1. Brazil
- 2. Argentina
- 3. Columbia
- 4. Rest of South America
South America Lingerie Market Regional Market Share
Geographic Coverage of South America Lingerie Market
South America Lingerie Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 6% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Inclination Toward Healthy Lifestyle; Strategic Expansion by Health & Fitness Clubs
- 3.3. Market Restrains
- 3.3.1. Rise in Popularity of Outdoor Activities
- 3.4. Market Trends
- 3.4.1. Increased Online Retail Adoption Facilitated Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Brassiere
- 5.1.2. Briefs
- 5.1.3. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/ Hypermarkets
- 5.2.2. Specialty Stores
- 5.2.3. Online Retail Stores
- 5.2.4. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Brazil
- 5.3.2. Argentina
- 5.3.3. Columbia
- 5.3.4. Rest of South America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Brazil
- 5.4.2. Argentina
- 5.4.3. Columbia
- 5.4.4. Rest of South America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Brazil South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Brassiere
- 6.1.2. Briefs
- 6.1.3. Other Product Types
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Supermarkets/ Hypermarkets
- 6.2.2. Specialty Stores
- 6.2.3. Online Retail Stores
- 6.2.4. Other Distribution Channels
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Brazil
- 6.3.2. Argentina
- 6.3.3. Columbia
- 6.3.4. Rest of South America
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Argentina South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Brassiere
- 7.1.2. Briefs
- 7.1.3. Other Product Types
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Supermarkets/ Hypermarkets
- 7.2.2. Specialty Stores
- 7.2.3. Online Retail Stores
- 7.2.4. Other Distribution Channels
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Columbia
- 7.3.4. Rest of South America
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Columbia South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Brassiere
- 8.1.2. Briefs
- 8.1.3. Other Product Types
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Supermarkets/ Hypermarkets
- 8.2.2. Specialty Stores
- 8.2.3. Online Retail Stores
- 8.2.4. Other Distribution Channels
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Columbia
- 8.3.4. Rest of South America
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of South America South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Brassiere
- 9.1.2. Briefs
- 9.1.3. Other Product Types
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Supermarkets/ Hypermarkets
- 9.2.2. Specialty Stores
- 9.2.3. Online Retail Stores
- 9.2.4. Other Distribution Channels
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Columbia
- 9.3.4. Rest of South America
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 CLO intimo
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Corsetteria Italiana - Ambra Lingerie
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Leonisa
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Sissi Bordeaux
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Adore Me
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Catalogo SAC
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Victoria's Secret & Co
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Carmel
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Groupe Chantelle
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 AEO Inc
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Lili Pink
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 PVH Corp *List Not Exhaustive
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.1 CLO intimo
List of Figures
- Figure 1: South America Lingerie Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: South America Lingerie Market Share (%) by Company 2025
List of Tables
- Table 1: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 2: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 3: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 4: South America Lingerie Market Revenue billion Forecast, by Region 2020 & 2033
- Table 5: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 6: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 7: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 8: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
- Table 9: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 10: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 11: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 12: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
- Table 13: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 14: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 15: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 16: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
- Table 17: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 18: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 19: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 20: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Lingerie Market?
The projected CAGR is approximately 6%.
2. Which companies are prominent players in the South America Lingerie Market?
Key companies in the market include CLO intimo, Corsetteria Italiana - Ambra Lingerie, Leonisa, Sissi Bordeaux, Adore Me, Catalogo SAC, Victoria's Secret & Co, Carmel, Groupe Chantelle, AEO Inc, Lili Pink, PVH Corp *List Not Exhaustive.
3. What are the main segments of the South America Lingerie Market?
The market segments include Product Type, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 40.09 billion as of 2022.
5. What are some drivers contributing to market growth?
Inclination Toward Healthy Lifestyle; Strategic Expansion by Health & Fitness Clubs.
6. What are the notable trends driving market growth?
Increased Online Retail Adoption Facilitated Market Growth.
7. Are there any restraints impacting market growth?
Rise in Popularity of Outdoor Activities.
8. Can you provide examples of recent developments in the market?
In July 2022, Aerie, an American Eagle Outfitters brand, has announced the release of Smoothez, a new underwear line designed exclusively for persons with disabilities of various body shapes.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Lingerie Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Lingerie Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Lingerie Market?
To stay informed about further developments, trends, and reports in the South America Lingerie Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
