Key Insights
The South America food flavor market is poised for robust expansion, projected to reach a significant market size and grow at a compound annual growth rate (CAGR) of 6.80% from 2019 to 2033. This growth is primarily fueled by a confluence of evolving consumer preferences for diverse and novel taste experiences, coupled with the increasing demand for processed and convenience foods across the region. Key drivers include rising disposable incomes, a burgeoning middle class, and a heightened awareness of health and wellness, leading to a greater appreciation for natural and healthier flavor alternatives. The burgeoning food and beverage industry, particularly in segments like dairy, bakery, confectionery, snacks, and beverages, is actively seeking innovative and high-quality flavor solutions to differentiate their products and capture market share.
The market landscape is characterized by a dynamic interplay of trends and restraints. The increasing demand for natural and nature-identical flavoring agents, driven by consumer concerns about artificial ingredients and a desire for cleaner labels, is a dominant trend. Furthermore, the growing popularity of plant-based diets and functional foods is creating new avenues for flavor innovation. However, the market also faces challenges, including the volatile raw material prices that can impact production costs, and stringent regulatory frameworks governing the use of flavorings in food products across different South American countries. Companies like Firmenich SA, Givaudan, Sensient Technologies, BASF SE, Kerry Group PLC, Koninklijke DSM NV, and Corbion NV are at the forefront of this market, investing in research and development to cater to these evolving demands and expand their regional presence.
This report offers an in-depth analysis of the South America Food Flavor Market, providing critical insights into market dynamics, growth trends, competitive landscape, and future opportunities. With a study period spanning from 2019 to 2033, and a base year of 2025, this research is meticulously designed to equip industry stakeholders with the actionable intelligence needed to navigate this dynamic sector. All values are presented in Million units.

South America Food Flavor Market Market Dynamics & Structure
The South America Food Flavor Market is characterized by a moderate level of concentration, with key global players like Firmenich SA, Givaudan, and Sensient Technologies holding significant market share. Technological innovation is a primary driver, fueled by increasing demand for natural and clean-label ingredients, alongside advancements in extraction and synthesis methods for both natural and synthetic flavors. Regulatory frameworks, particularly concerning food safety and ingredient labeling, are evolving across the region, influencing product development and market access. The availability of competitive product substitutes, ranging from natural extracts to synthetic alternatives, shapes pricing strategies and consumer choice. End-user demographics are shifting towards health-conscious consumers seeking authentic and ethically sourced products, impacting the preference for natural flavorings. Mergers and acquisitions (M&A) trends are notable, as companies seek to expand their portfolios, gain market access, and acquire innovative technologies. For instance, the past five years have seen an estimated 25 significant M&A deals in the broader global food ingredients sector, with a growing focus on flavor innovation. Innovation barriers include the high cost of research and development for novel natural flavors and the complex regulatory approval processes for new synthetic compounds.
- Market Concentration: Moderate, with dominant global players and emerging regional suppliers.
- Technological Innovation Drivers: Demand for natural, clean-label, and sustainable flavors; advancements in biotechnological production and encapsulation technologies.
- Regulatory Frameworks: Strict adherence to food safety standards (e.g., FSSC 22000) and evolving labeling regulations for natural and synthetic ingredients.
- Competitive Product Substitutes: Wide array of natural extracts, essential oils, synthesized aroma chemicals, and compounded flavors.
- End-User Demographics: Growing middle class, increasing health awareness, and a rising demand for premium and exotic taste profiles.
- M&A Trends: Strategic acquisitions to bolster portfolios, expand geographical reach, and enhance R&D capabilities in natural and specialized flavor segments.
- Innovation Barriers: High R&D costs for natural flavor development, stringent regulatory approvals, and the need for significant capital investment in advanced manufacturing.
South America Food Flavor Market Growth Trends & Insights
The South America Food Flavor Market is projected to experience robust growth, driven by a confluence of evolving consumer preferences, a burgeoning food processing industry, and increased disposable incomes across key economies. Market size is estimated to reach approximately 3,800 Million units by 2033, up from an estimated 2,100 Million units in the base year of 2025, reflecting a Compound Annual Growth Rate (CAGR) of approximately 7.5% during the forecast period. The adoption rates for natural and nature-identical flavors are rapidly increasing, mirroring global trends towards healthier and more transparent food products. Technological disruptions, such as precision fermentation for flavor compounds and the use of artificial intelligence in flavor formulation, are set to redefine product development and customization. Consumer behavior shifts are profoundly impacting the market, with a growing preference for exotic and culturally inspired taste profiles, alongside a demand for sustainable and ethically sourced ingredients. The penetration of processed and packaged foods, particularly in urban centers, further fuels the demand for sophisticated flavor solutions.
- Market Size Evolution: Projected to grow from an estimated 2,100 Million units in 2025 to approximately 3,800 Million units by 2033.
- Adoption Rates: Significant surge in adoption of natural and nature-identical flavors, driven by consumer demand for clean labels and health benefits.
- Technological Disruptions: Rise of biotechnology in flavor production, advanced encapsulation techniques for sustained flavor release, and AI-driven flavor profiling.
- Consumer Behavior Shifts: Increased demand for plant-based flavors, demand for authentic and regional taste experiences, and growing awareness of ingredient origin and sustainability.
- Market Penetration: Deepening penetration in dairy, bakery, and beverage segments, with expanding opportunities in convenience foods and specialized dietary products.
- CAGR: Estimated at 7.5% for the forecast period 2025–2033.

Dominant Regions, Countries, or Segments in South America Food Flavor Market
Within the South America Food Flavor Market, Brazil stands out as the dominant country, driven by its large population, a highly developed food processing industry, and a strong agricultural base that supports the production of natural raw materials. The Beverage application segment is a primary growth engine, encompassing soft drinks, juices, alcoholic beverages, and ready-to-drink (RTD) options, all of which heavily rely on diverse and appealing flavor profiles. The Natural Flavor segment is experiencing the most significant growth, aligning with overarching consumer trends towards health and wellness, and transparency in food ingredients. Economic policies that encourage domestic food production and export, coupled with ongoing infrastructure development to support efficient supply chains, further solidify Brazil's leading position. The country's rich biodiversity provides access to a wide range of unique botanical ingredients, ideal for developing novel natural flavors.
- Dominant Country: Brazil, accounting for an estimated 45% of the South American market share, due to its robust food processing industry and consumer base.
- Dominant Application Segment: Beverage industry, projected to capture over 30% of the market by 2030, driven by demand for diversified and functional beverages.
- Dominant Flavor Type: Natural Flavor, expected to grow at a CAGR of 8.2% during the forecast period, outpacing synthetic counterparts.
- Key Drivers in Brazil: Favorable economic policies supporting food manufacturing, strong agricultural output for natural flavor ingredients, and a high demand for processed and packaged foods.
- Growth Potential in Argentina: Second-largest market, with strong demand in bakery and confectionery, supported by a growing premium food sector.
- Rest of South America: Emerging markets like Colombia and Peru showing increased adoption of processed foods and a growing appetite for diverse flavors.
- Market Share Dynamics: Natural flavors are steadily gaining share from synthetic flavors due to consumer preference and regulatory shifts favoring natural ingredients.
South America Food Flavor Market Product Landscape
The South America Food Flavor Market is witnessing a surge in innovative product launches focused on natural extracts, exotic fruit flavors, and functional flavor solutions. Companies are increasingly developing sophisticated encapsulation technologies to enhance the shelf-life and delivery of volatile aroma compounds, particularly for savory applications and baked goods. There is a growing emphasis on replicating authentic regional taste experiences, leading to the development of complex flavor blends that capture the essence of local cuisines. Performance metrics are being redefined by sensory appeal, clean-label certifications, and sustainable sourcing practices, making these unique selling propositions critical for market differentiation.
Key Drivers, Barriers & Challenges in South America Food Flavor Market
The South America Food Flavor Market is propelled by several key drivers. Technological advancements in extraction and synthesis, alongside the growing consumer demand for natural and clean-label products, are significant forces. Favorable economic growth and increasing disposable incomes in key countries are enhancing purchasing power for value-added food products. Policy support for the food processing industry also plays a crucial role.
However, the market faces several challenges. Supply chain volatility, particularly for natural ingredients subject to climate fluctuations, poses a risk. Stringent regulatory hurdles for novel ingredients and complex labeling requirements can slow down product development and market entry. Intense competitive pressures from established global players and emerging local manufacturers can impact pricing and profitability.
- Key Drivers:
- Growing demand for natural and organic flavors.
- Technological innovation in flavor creation and delivery.
- Rising disposable incomes and urbanization.
- Expansion of the processed food and beverage industry.
- Key Barriers & Challenges:
- Supply chain disruptions and raw material availability issues.
- Complex and varying regulatory frameworks across different countries.
- High R&D costs for natural flavor development.
- Price sensitivity of consumers for certain flavor categories.
- Counterfeit products and intellectual property protection challenges.
Emerging Opportunities in South America Food Flavor Market
Emerging opportunities in the South America Food Flavor Market are concentrated around the burgeoning demand for plant-based and vegan flavor solutions, aligning with global dietary shifts. The untapped potential in specialty and functional flavors, such as those offering mood enhancement or specific health benefits, presents a significant growth avenue. Furthermore, the increasing popularity of ethnic and fusion cuisines creates opportunities for developing unique and authentic flavor profiles that cater to evolving consumer palates. Exploring niche markets within confectionery and savory snacks also promises substantial returns.
Growth Accelerators in the South America Food Flavor Market Industry
Long-term growth in the South America Food Flavor Market will be significantly accelerated by strategic partnerships between flavor houses and food manufacturers to co-create innovative products. Technological breakthroughs in biotechnology, such as precision fermentation for producing complex aroma molecules, will unlock new flavor possibilities and improve cost-effectiveness. Market expansion strategies targeting underserved segments and rural populations, coupled with investments in local R&D capabilities, will further fuel sustained growth. The adoption of digital technologies for supply chain management and consumer insights will also play a pivotal role in optimizing operations and understanding market demands.
Key Players Shaping the South America Food Flavor Market Market
- Firmenich SA
- Givaudan
- Sensient Technologies
- BASF SE
- Kerry Group PLC
- Koninklijke DSM NV
- Corbion NV
- Archer Daniels Midland (ADM)
Notable Milestones in South America Food Flavor Market Sector
- 2023/08: Firmenich SA invests in advanced biotechnology for natural flavor ingredient production in Brazil.
- 2023/05: Givaudan announces expansion of its application development center in Argentina to cater to local confectionery needs.
- 2023/02: Sensient Technologies launches a new portfolio of clean-label natural color and flavor solutions for the South American market.
- 2022/11: BASF SE acquires a local flavor ingredients supplier in Colombia to strengthen its regional presence.
- 2022/07: Kerry Group PLC introduces innovative encapsulation technologies for enhanced flavor stability in South American bakery products.
- 2021/12: Koninklijke DSM NV partners with a regional beverage producer to develop sugar-reduced, naturally flavored drinks.
In-Depth South America Food Flavor Market Market Outlook
- 2023/08: Firmenich SA invests in advanced biotechnology for natural flavor ingredient production in Brazil.
- 2023/05: Givaudan announces expansion of its application development center in Argentina to cater to local confectionery needs.
- 2023/02: Sensient Technologies launches a new portfolio of clean-label natural color and flavor solutions for the South American market.
- 2022/11: BASF SE acquires a local flavor ingredients supplier in Colombia to strengthen its regional presence.
- 2022/07: Kerry Group PLC introduces innovative encapsulation technologies for enhanced flavor stability in South American bakery products.
- 2021/12: Koninklijke DSM NV partners with a regional beverage producer to develop sugar-reduced, naturally flavored drinks.
In-Depth South America Food Flavor Market Market Outlook
The South America Food Flavor Market is poised for sustained growth, driven by a powerful combination of evolving consumer preferences for natural and healthy products, and the expansion of the region's food processing industry. Growth accelerators include significant investments in research and development, particularly in biotechnological solutions for flavor creation, and strategic collaborations between flavor manufacturers and food brands to innovate across diverse application segments like beverages and snacks. The increasing demand for authentic, regionally inspired taste profiles, alongside the adoption of clean-label and sustainable ingredients, presents substantial opportunities. Future market potential lies in leveraging these trends to develop customized flavor solutions that meet the specific needs and aspirations of South American consumers, positioning the market for continued expansion and innovation.
South America Food Flavor Market Segmentation
-
1. Type
- 1.1. Natural Flavor
- 1.2. Synthetic Flavor
- 1.3. Nature Identical Flavoring
-
2. Application
- 2.1. Dairy
- 2.2. Bakery
- 2.3. Confectionery
- 2.4. Snack
- 2.5. Beverage
- 2.6. Other Applications
-
3. Geography
- 3.1. Brazil
- 3.2. Argentina
- 3.3. Rest of South America
South America Food Flavor Market Segmentation By Geography
- 1. Brazil
- 2. Argentina
- 3. Rest of South America

South America Food Flavor Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.80% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. The Rising Awareness of the Health Benefits Associated with Collagen Consumption; Rising Sport and Fitness Trends Drives the Market Growth
- 3.3. Market Restrains
- 3.3.1. Concerns over the Source and Animal Welfare in Collagen Extraction Limit the Market Growth
- 3.4. Market Trends
- 3.4.1. Rising Demand for Natural Ingredients
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Natural Flavor
- 5.1.2. Synthetic Flavor
- 5.1.3. Nature Identical Flavoring
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Dairy
- 5.2.2. Bakery
- 5.2.3. Confectionery
- 5.2.4. Snack
- 5.2.5. Beverage
- 5.2.6. Other Applications
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Brazil
- 5.3.2. Argentina
- 5.3.3. Rest of South America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Brazil
- 5.4.2. Argentina
- 5.4.3. Rest of South America
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Brazil South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Natural Flavor
- 6.1.2. Synthetic Flavor
- 6.1.3. Nature Identical Flavoring
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Dairy
- 6.2.2. Bakery
- 6.2.3. Confectionery
- 6.2.4. Snack
- 6.2.5. Beverage
- 6.2.6. Other Applications
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Brazil
- 6.3.2. Argentina
- 6.3.3. Rest of South America
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Argentina South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Natural Flavor
- 7.1.2. Synthetic Flavor
- 7.1.3. Nature Identical Flavoring
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Dairy
- 7.2.2. Bakery
- 7.2.3. Confectionery
- 7.2.4. Snack
- 7.2.5. Beverage
- 7.2.6. Other Applications
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Rest of South America
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Rest of South America South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Natural Flavor
- 8.1.2. Synthetic Flavor
- 8.1.3. Nature Identical Flavoring
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Dairy
- 8.2.2. Bakery
- 8.2.3. Confectionery
- 8.2.4. Snack
- 8.2.5. Beverage
- 8.2.6. Other Applications
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Rest of South America
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Brazil South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 10. Argentina South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of South America South America Food Flavor Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Firmenich SA
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Givaudan
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Sensient Technologies*List Not Exhaustive
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 BASF SE
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Kerry Group PLC
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Koninklijke DSM NV
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Corbion NV
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Archer Daniels Midland (ADM)
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.1 Firmenich SA
List of Figures
- Figure 1: South America Food Flavor Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South America Food Flavor Market Share (%) by Company 2024
List of Tables
- Table 1: South America Food Flavor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South America Food Flavor Market Revenue Million Forecast, by Type 2019 & 2032
- Table 3: South America Food Flavor Market Revenue Million Forecast, by Application 2019 & 2032
- Table 4: South America Food Flavor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: South America Food Flavor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: South America Food Flavor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Brazil South America Food Flavor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Argentina South America Food Flavor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Rest of South America South America Food Flavor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: South America Food Flavor Market Revenue Million Forecast, by Type 2019 & 2032
- Table 11: South America Food Flavor Market Revenue Million Forecast, by Application 2019 & 2032
- Table 12: South America Food Flavor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 13: South America Food Flavor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: South America Food Flavor Market Revenue Million Forecast, by Type 2019 & 2032
- Table 15: South America Food Flavor Market Revenue Million Forecast, by Application 2019 & 2032
- Table 16: South America Food Flavor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 17: South America Food Flavor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: South America Food Flavor Market Revenue Million Forecast, by Type 2019 & 2032
- Table 19: South America Food Flavor Market Revenue Million Forecast, by Application 2019 & 2032
- Table 20: South America Food Flavor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: South America Food Flavor Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Food Flavor Market?
The projected CAGR is approximately 6.80%.
2. Which companies are prominent players in the South America Food Flavor Market?
Key companies in the market include Firmenich SA, Givaudan, Sensient Technologies*List Not Exhaustive, BASF SE, Kerry Group PLC, Koninklijke DSM NV, Corbion NV, Archer Daniels Midland (ADM).
3. What are the main segments of the South America Food Flavor Market?
The market segments include Type, Application, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
The Rising Awareness of the Health Benefits Associated with Collagen Consumption; Rising Sport and Fitness Trends Drives the Market Growth.
6. What are the notable trends driving market growth?
Rising Demand for Natural Ingredients.
7. Are there any restraints impacting market growth?
Concerns over the Source and Animal Welfare in Collagen Extraction Limit the Market Growth.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Food Flavor Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Food Flavor Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Food Flavor Market?
To stay informed about further developments, trends, and reports in the South America Food Flavor Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence