Key Insights
The North American surface treatment chemicals market is poised for significant expansion, propelled by advancements in the automotive, transportation, construction, and electronics industries. With a projected CAGR of 5.9%, the market, valued at $15.82 billion in the base year of 2025, is on a robust growth trajectory. Key drivers include escalating demand for corrosion-resistant and durable materials across diverse applications, stringent environmental regulations fostering the adoption of sustainable chemical solutions, and continuous technological innovation yielding enhanced performance and specialized treatment chemicals. The market exhibits a strong demand for plating chemicals, particularly within the metals segment. Leading industry players, including BASF SE, Akzo Nobel N.V., and PPG Industries Inc., are strategically investing in innovation and consolidation to leverage these market dynamics.
North America Surface Treatment Chemicals Market Market Size (In Billion)
Despite considerable opportunities, the market faces challenges such as raw material price volatility, potential supply chain disruptions, and evolving regulatory landscapes. Nevertheless, the increasing emphasis on sustainability and the development of high-performance materials are expected to offset these risks. The competitive environment features both global leaders and specialized providers, underscoring the importance of ongoing innovation and strategic alliances for market leadership. The diverse end-use applications for surface treatment chemicals ensure a positive market outlook. The future of this dynamic sector will be shaped by the continued pursuit of eco-friendly solutions and advanced material technologies.
North America Surface Treatment Chemicals Market Company Market Share
North America Surface Treatment Chemicals Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the North America surface treatment chemicals market, offering valuable insights for industry professionals, investors, and strategic decision-makers. The study covers the period from 2019 to 2033, with 2025 as the base year and a forecast period spanning 2025-2033. The report segments the market by end-user industry (Automotive & Transportation, Construction, Electronics, Industrial Machinery, Other End-user Industries), chemical type (Plating Chemicals, Cleaners, Conversion Coatings, Other Chemical Types), and base material (Metals, Plastics, Other Base Materials). Key players analyzed include Thermax Limited, Praxair Surface Technologies Inc, Aalberts Surface Technologies GmbH, Industrie De Nora S.p.A, Nippon Paint Co Ltd, PPG Industries Inc, Yuken Surface Technology S.A de C.V, Polyrack Tech-Group, BASF SE, Plasmatreat GmbH, Akzo Nobel N.V, DuPont, South West Metal Finishing, Atotech, Fosroc Inc, ETEM Group, Sherwin-Williams Co, Sinto America Inc, and Henkel Corporation. This is not an exhaustive list. The market is valued at xx Million in 2025 and is projected to reach xx Million by 2033.
North America Surface Treatment Chemicals Market Dynamics & Structure
The North American surface treatment chemicals market is characterized by moderate concentration, with a few large players holding significant market share, while numerous smaller niche players also compete. Technological innovation, driven by the need for enhanced performance, sustainability, and cost-effectiveness, is a key driver. Stringent environmental regulations, particularly concerning wastewater discharge and volatile organic compound (VOC) emissions, significantly influence market dynamics. Competitive pressures from substitute materials and alternative surface treatment methods (e.g., powder coating) also exist. The end-user demographics are diverse, with significant demand from automotive, electronics, and construction sectors.
- Market Concentration: Moderate, with top 5 players holding approximately xx% market share in 2025.
- Technological Innovation: Focus on eco-friendly, high-performance coatings and efficient application methods.
- Regulatory Framework: Stringent environmental regulations impacting formulation and disposal.
- Competitive Substitutes: Powder coating, thermal spraying, and other surface treatment techniques.
- M&A Activity: Significant activity observed, with deals focusing on expanding product portfolios and market reach (e.g., Atotech acquisition by MKS Instruments). A total of xx M&A deals were recorded between 2019 and 2024.
North America Surface Treatment Chemicals Market Growth Trends & Insights
The North America surface treatment chemicals market witnessed a CAGR of xx% during the historical period (2019-2024), driven by robust growth across various end-user industries. Adoption rates are increasing across various sectors as awareness of surface treatment's benefits grows. Technological disruptions, such as the introduction of advanced coating technologies and automation in application processes, are accelerating market growth. Shifting consumer preferences towards durable, aesthetically pleasing, and environmentally friendly products further propel market expansion. The automotive and electronics sectors are key growth drivers, while increasing construction activity in the region provides further opportunities. Market penetration remains relatively high in established sectors, with future growth hinging on expanding into niche applications and emerging markets. The market is expected to maintain a CAGR of xx% during the forecast period (2025-2033).
Dominant Regions, Countries, or Segments in North America Surface Treatment Chemicals Market
The automotive and transportation segment is the leading end-user industry, driven by the high demand for durable, corrosion-resistant coatings. The dominance of this sector is attributed to strong production volumes within the North American automotive sector, which necessitates substantial quantities of surface treatment chemicals. The Metals base material segment holds a dominant market share due to the wide use of metal components across various sectors. Plating chemicals constitute a major share in the chemical type segment because of their extensive use in various applications. The US remains the largest national market, with significant growth anticipated in Mexico and Canada.
- Key Drivers: Strong automotive production, rising construction activities, growth in electronics manufacturing, and favorable economic policies.
- Dominance Factors: High demand from automotive & transportation, extensive metal usage, and significant industrial output in the US.
- Growth Potential: Expansion into niche markets, increasing adoption in emerging applications, and technological advancements.
North America Surface Treatment Chemicals Market Product Landscape
The market offers a diverse range of products, including specialized plating chemicals for enhanced corrosion resistance, environmentally friendly cleaners minimizing water usage, and high-performance conversion coatings improving adhesion and durability. Recent innovations focus on advanced formulations that enhance performance, reduce environmental impact, and improve cost-efficiency. Key innovations include water-based coatings and low-VOC formulations. Unique selling propositions include enhanced corrosion protection, improved aesthetic qualities, and sustainable manufacturing processes.
Key Drivers, Barriers & Challenges in North America Surface Treatment Chemicals Market
Key Drivers: Increasing demand from automotive and electronics industries, rising infrastructure development, stringent environmental regulations driving demand for eco-friendly coatings, and technological advancements.
Challenges & Restraints: Fluctuations in raw material prices, increasing competition from substitute materials, stringent environmental regulations leading to higher compliance costs, and supply chain disruptions due to geopolitical factors. These factors, if not managed, can affect market growth by reducing demand and increasing production costs. For example, a 10% increase in raw material prices could lead to a 5% reduction in market volume.
Emerging Opportunities in North America Surface Treatment Chemicals Market
Untapped markets include specialized applications in aerospace, medical devices, and renewable energy. Innovative applications of surface treatment chemicals in areas like 3D printing and advanced materials offer significant growth potential. Evolving consumer preferences for sustainable and eco-friendly products are driving demand for green coatings and environmentally conscious processes.
Growth Accelerators in the North America Surface Treatment Chemicals Market Industry
Technological breakthroughs in coating formulations, increased adoption of automation, and strategic partnerships among raw material suppliers, coating manufacturers, and end-users are key growth accelerators. Market expansion strategies focusing on emerging applications and geographic regions will further fuel market growth.
Key Players Shaping the North America Surface Treatment Chemicals Market Market
- Thermax Limited
- Praxair Surface Technologies Inc
- Aalberts Surface Technologies GmbH
- Industrie De Nora S.p.A
- Nippon Paint Co Ltd
- PPG Industries Inc
- Yuken Surface Technology S.A de C.V
- Polyrack Tech-Group
- BASF SE
- Plasmatreat GmbH
- Akzo Nobel N.V
- DuPont
- South West Metal Finishing
- Atotech
- Fosroc Inc
- ETEM Group
- Sherwin-Williams Co
- Sinto America Inc
- Henkel Corporation
Notable Milestones in North America Surface Treatment Chemicals Market Sector
- September 2022: MKS Instruments Inc. acquired Atotech Limited, expanding its offerings in chip manufacturing.
- April 2022: Novaria Group acquired Hohman Plating, strengthening its position in the aerospace and defense market.
In-Depth North America Surface Treatment Chemicals Market Outlook
The North America surface treatment chemicals market is poised for robust growth, driven by sustained demand from key end-user industries and technological advancements. Strategic partnerships, expansions into new applications, and a focus on sustainable solutions will further accelerate market expansion. The market's future potential is significant, particularly in sectors like renewable energy and advanced manufacturing. Opportunities exist for companies that can develop and commercialize innovative, sustainable, and cost-effective surface treatment solutions.
North America Surface Treatment Chemicals Market Segmentation
-
1. Chemical Type
- 1.1. Plating Chemicals
- 1.2. Cleaners
- 1.3. Conversion Coatings
- 1.4. Other Chemical Types
-
2. Base Material
- 2.1. Metals
- 2.2. Plastics
- 2.3. Other Base Materials
-
3. End-user Industry
- 3.1. Automotive & Transportation
- 3.2. Construction
- 3.3. Electronics
- 3.4. Industrial Machinery
- 3.5. Other End-user Industries
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
North America Surface Treatment Chemicals Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
North America Surface Treatment Chemicals Market Regional Market Share
Geographic Coverage of North America Surface Treatment Chemicals Market
North America Surface Treatment Chemicals Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 5.9% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Global Demand for Residential & Commercial Construction; Increased Consumption in Automotive & Transportation Industry
- 3.3. Market Restrains
- 3.3.1. Increasing Health and Environmental Concerns
- 3.4. Market Trends
- 3.4.1. Growing Automotive Industry Shall Drive Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Surface Treatment Chemicals Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Chemical Type
- 5.1.1. Plating Chemicals
- 5.1.2. Cleaners
- 5.1.3. Conversion Coatings
- 5.1.4. Other Chemical Types
- 5.2. Market Analysis, Insights and Forecast - by Base Material
- 5.2.1. Metals
- 5.2.2. Plastics
- 5.2.3. Other Base Materials
- 5.3. Market Analysis, Insights and Forecast - by End-user Industry
- 5.3.1. Automotive & Transportation
- 5.3.2. Construction
- 5.3.3. Electronics
- 5.3.4. Industrial Machinery
- 5.3.5. Other End-user Industries
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Chemical Type
- 6. United States North America Surface Treatment Chemicals Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Chemical Type
- 6.1.1. Plating Chemicals
- 6.1.2. Cleaners
- 6.1.3. Conversion Coatings
- 6.1.4. Other Chemical Types
- 6.2. Market Analysis, Insights and Forecast - by Base Material
- 6.2.1. Metals
- 6.2.2. Plastics
- 6.2.3. Other Base Materials
- 6.3. Market Analysis, Insights and Forecast - by End-user Industry
- 6.3.1. Automotive & Transportation
- 6.3.2. Construction
- 6.3.3. Electronics
- 6.3.4. Industrial Machinery
- 6.3.5. Other End-user Industries
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Chemical Type
- 7. Canada North America Surface Treatment Chemicals Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Chemical Type
- 7.1.1. Plating Chemicals
- 7.1.2. Cleaners
- 7.1.3. Conversion Coatings
- 7.1.4. Other Chemical Types
- 7.2. Market Analysis, Insights and Forecast - by Base Material
- 7.2.1. Metals
- 7.2.2. Plastics
- 7.2.3. Other Base Materials
- 7.3. Market Analysis, Insights and Forecast - by End-user Industry
- 7.3.1. Automotive & Transportation
- 7.3.2. Construction
- 7.3.3. Electronics
- 7.3.4. Industrial Machinery
- 7.3.5. Other End-user Industries
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Chemical Type
- 8. Mexico North America Surface Treatment Chemicals Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Chemical Type
- 8.1.1. Plating Chemicals
- 8.1.2. Cleaners
- 8.1.3. Conversion Coatings
- 8.1.4. Other Chemical Types
- 8.2. Market Analysis, Insights and Forecast - by Base Material
- 8.2.1. Metals
- 8.2.2. Plastics
- 8.2.3. Other Base Materials
- 8.3. Market Analysis, Insights and Forecast - by End-user Industry
- 8.3.1. Automotive & Transportation
- 8.3.2. Construction
- 8.3.3. Electronics
- 8.3.4. Industrial Machinery
- 8.3.5. Other End-user Industries
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Chemical Type
- 9. Competitive Analysis
- 9.1. Market Share Analysis 2025
- 9.2. Company Profiles
- 9.2.1 Thermax Limited
- 9.2.1.1. Overview
- 9.2.1.2. Products
- 9.2.1.3. SWOT Analysis
- 9.2.1.4. Recent Developments
- 9.2.1.5. Financials (Based on Availability)
- 9.2.2 Praxair S T Technology Inc
- 9.2.2.1. Overview
- 9.2.2.2. Products
- 9.2.2.3. SWOT Analysis
- 9.2.2.4. Recent Developments
- 9.2.2.5. Financials (Based on Availability)
- 9.2.3 Aalberts Surface Technologies GmbH
- 9.2.3.1. Overview
- 9.2.3.2. Products
- 9.2.3.3. SWOT Analysis
- 9.2.3.4. Recent Developments
- 9.2.3.5. Financials (Based on Availability)
- 9.2.4 Industrie De Nora S p A
- 9.2.4.1. Overview
- 9.2.4.2. Products
- 9.2.4.3. SWOT Analysis
- 9.2.4.4. Recent Developments
- 9.2.4.5. Financials (Based on Availability)
- 9.2.5 Nippon Paint Co Ltd
- 9.2.5.1. Overview
- 9.2.5.2. Products
- 9.2.5.3. SWOT Analysis
- 9.2.5.4. Recent Developments
- 9.2.5.5. Financials (Based on Availability)
- 9.2.6 PPG Industries Inc
- 9.2.6.1. Overview
- 9.2.6.2. Products
- 9.2.6.3. SWOT Analysis
- 9.2.6.4. Recent Developments
- 9.2.6.5. Financials (Based on Availability)
- 9.2.7 Yuken Surface Technology S A de CV*List Not Exhaustive
- 9.2.7.1. Overview
- 9.2.7.2. Products
- 9.2.7.3. SWOT Analysis
- 9.2.7.4. Recent Developments
- 9.2.7.5. Financials (Based on Availability)
- 9.2.8 Polyrack Tech-Group
- 9.2.8.1. Overview
- 9.2.8.2. Products
- 9.2.8.3. SWOT Analysis
- 9.2.8.4. Recent Developments
- 9.2.8.5. Financials (Based on Availability)
- 9.2.9 BASF SE
- 9.2.9.1. Overview
- 9.2.9.2. Products
- 9.2.9.3. SWOT Analysis
- 9.2.9.4. Recent Developments
- 9.2.9.5. Financials (Based on Availability)
- 9.2.10 Plasmatreat GmbH
- 9.2.10.1. Overview
- 9.2.10.2. Products
- 9.2.10.3. SWOT Analysis
- 9.2.10.4. Recent Developments
- 9.2.10.5. Financials (Based on Availability)
- 9.2.11 Akzo Nobel N V
- 9.2.11.1. Overview
- 9.2.11.2. Products
- 9.2.11.3. SWOT Analysis
- 9.2.11.4. Recent Developments
- 9.2.11.5. Financials (Based on Availability)
- 9.2.12 DuPont
- 9.2.12.1. Overview
- 9.2.12.2. Products
- 9.2.12.3. SWOT Analysis
- 9.2.12.4. Recent Developments
- 9.2.12.5. Financials (Based on Availability)
- 9.2.13 South West Metal Finishing
- 9.2.13.1. Overview
- 9.2.13.2. Products
- 9.2.13.3. SWOT Analysis
- 9.2.13.4. Recent Developments
- 9.2.13.5. Financials (Based on Availability)
- 9.2.14 Atotech
- 9.2.14.1. Overview
- 9.2.14.2. Products
- 9.2.14.3. SWOT Analysis
- 9.2.14.4. Recent Developments
- 9.2.14.5. Financials (Based on Availability)
- 9.2.15 Fosroc Inc
- 9.2.15.1. Overview
- 9.2.15.2. Products
- 9.2.15.3. SWOT Analysis
- 9.2.15.4. Recent Developments
- 9.2.15.5. Financials (Based on Availability)
- 9.2.16 ETEM Group
- 9.2.16.1. Overview
- 9.2.16.2. Products
- 9.2.16.3. SWOT Analysis
- 9.2.16.4. Recent Developments
- 9.2.16.5. Financials (Based on Availability)
- 9.2.17 Sherwin-Williams Co
- 9.2.17.1. Overview
- 9.2.17.2. Products
- 9.2.17.3. SWOT Analysis
- 9.2.17.4. Recent Developments
- 9.2.17.5. Financials (Based on Availability)
- 9.2.18 Sinto America Inc
- 9.2.18.1. Overview
- 9.2.18.2. Products
- 9.2.18.3. SWOT Analysis
- 9.2.18.4. Recent Developments
- 9.2.18.5. Financials (Based on Availability)
- 9.2.19 Henkel Corporation
- 9.2.19.1. Overview
- 9.2.19.2. Products
- 9.2.19.3. SWOT Analysis
- 9.2.19.4. Recent Developments
- 9.2.19.5. Financials (Based on Availability)
- 9.2.1 Thermax Limited
List of Figures
- Figure 1: North America Surface Treatment Chemicals Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: North America Surface Treatment Chemicals Market Share (%) by Company 2025
List of Tables
- Table 1: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Chemical Type 2020 & 2033
- Table 2: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Base Material 2020 & 2033
- Table 3: North America Surface Treatment Chemicals Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 4: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 5: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Region 2020 & 2033
- Table 6: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Chemical Type 2020 & 2033
- Table 7: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Base Material 2020 & 2033
- Table 8: North America Surface Treatment Chemicals Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 9: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 10: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Country 2020 & 2033
- Table 11: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Chemical Type 2020 & 2033
- Table 12: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Base Material 2020 & 2033
- Table 13: North America Surface Treatment Chemicals Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 14: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 15: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Country 2020 & 2033
- Table 16: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Chemical Type 2020 & 2033
- Table 17: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Base Material 2020 & 2033
- Table 18: North America Surface Treatment Chemicals Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 19: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 20: North America Surface Treatment Chemicals Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Surface Treatment Chemicals Market?
The projected CAGR is approximately 5.9%.
2. Which companies are prominent players in the North America Surface Treatment Chemicals Market?
Key companies in the market include Thermax Limited, Praxair S T Technology Inc, Aalberts Surface Technologies GmbH, Industrie De Nora S p A, Nippon Paint Co Ltd, PPG Industries Inc, Yuken Surface Technology S A de CV*List Not Exhaustive, Polyrack Tech-Group, BASF SE, Plasmatreat GmbH, Akzo Nobel N V, DuPont, South West Metal Finishing, Atotech, Fosroc Inc, ETEM Group, Sherwin-Williams Co, Sinto America Inc, Henkel Corporation.
3. What are the main segments of the North America Surface Treatment Chemicals Market?
The market segments include Chemical Type, Base Material, End-user Industry, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 15.82 billion as of 2022.
5. What are some drivers contributing to market growth?
Rising Global Demand for Residential & Commercial Construction; Increased Consumption in Automotive & Transportation Industry.
6. What are the notable trends driving market growth?
Growing Automotive Industry Shall Drive Market Growth.
7. Are there any restraints impacting market growth?
Increasing Health and Environmental Concerns.
8. Can you provide examples of recent developments in the market?
September 2022: MKS Instruments Inc. announced the closing of its acquisition of Atotech Limited, a market leader in advanced electroplating solutions. The acquisition will help MKS Instruments expand its offerings in chip manufacturing through the addition of Atotech's plating chemicals.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Surface Treatment Chemicals Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Surface Treatment Chemicals Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Surface Treatment Chemicals Market?
To stay informed about further developments, trends, and reports in the North America Surface Treatment Chemicals Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence