Key Insights

The Middle East gift card and incentive card market is experiencing robust growth, projected to reach a market size of $19.66 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 21.20% from 2025 to 2033. This surge is fueled by several key factors. The increasing adoption of e-commerce and digital payment methods across the region facilitates convenient gift card purchasing and redemption. Furthermore, the rising disposable incomes, particularly among the younger population, coupled with a growing preference for experiential gifts and flexible spending options, are driving demand. A significant trend is the diversification of gift card offerings, expanding beyond traditional retail to encompass experiences like spa treatments, restaurant meals, and entertainment events. This caters to a wider range of consumer preferences and occasions, boosting overall market growth. While challenges exist, such as concerns around security and fraud related to digital gift cards, the industry is actively addressing these issues with improved security protocols and fraud detection systems. Major players like Carrefour SA, Choithram & Sons, and Sharaf DG LLC are strategically positioning themselves within this dynamic market, focusing on innovative product offerings, strategic partnerships, and targeted marketing campaigns to capture market share.

The market's segmentation, though not explicitly detailed, likely reflects variations in card types (e.g., physical vs. digital), distribution channels (online vs. offline), and target demographics. The considerable CAGR implies significant expansion throughout the forecast period (2025-2033). While regional data is absent, a geographical breakdown across the Middle East would likely reflect varying growth rates based on factors such as economic development levels, consumer spending habits, and e-commerce penetration. Future market success will depend on companies effectively navigating regulatory landscapes, managing security risks, and leveraging data analytics to personalize gift card offerings and enhance customer experience. Continued innovation in card designs, redemption options, and integration with loyalty programs will be essential for continued market dominance.

Middle East Gift Card and Incentive Card Market: A Comprehensive Market Report (2019-2033)

This comprehensive report provides an in-depth analysis of the Middle East gift card and incentive card market, encompassing market dynamics, growth trends, dominant segments, key players, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an essential resource for industry professionals seeking to understand and capitalize on opportunities within this dynamic market. The report covers both the parent market (Gift Cards) and the child market (Incentive Cards), offering a granular view of this lucrative sector. The total market size in 2025 is estimated at xx Million Units.

Middle East Gift Card and Incentive Card Market Dynamics & Structure

The Middle East gift card and incentive card market is characterized by a moderately concentrated landscape, with several key players holding significant market share. Technological innovation, particularly in digital gift card delivery and management systems, is a major driver of growth. Regulatory frameworks governing gift card issuance and redemption vary across the region, influencing market dynamics. Competitive substitutes, such as cash or other forms of payment, continue to exist. The demographic profile of end-users is diverse, ranging from young adults to older generations, with varying levels of adoption. Mergers and acquisitions (M&A) activity has been moderate in recent years, with a total of xx M&A deals recorded between 2019-2024.

• Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% of market share in 2024.
• Technological Innovation: Digital platforms, mobile wallets, and loyalty programs are driving adoption.
• Regulatory Framework: Varying regulations across countries impact market access and operations.
• Competitive Substitutes: Cash and alternative payment methods pose competition.
• End-User Demographics: Diverse user base with varying adoption rates across age groups and income levels.
• M&A Activity: xx M&A deals recorded between 2019 and 2024, indicating moderate consolidation.

Middle East Gift Card and Incentive Card Market Growth Trends & Insights

The Middle East gift card and incentive card market has experienced robust growth over the historical period (2019-2024), exhibiting a Compound Annual Growth Rate (CAGR) of xx%. This growth is attributed to factors including rising disposable incomes, increased consumer spending, the expanding e-commerce sector, and the growing popularity of loyalty programs. Technological disruptions, such as the shift towards digital gift cards and mobile payment solutions, have significantly influenced market dynamics. Consumer behavior shifts, such as a preference for convenience and personalized experiences, are also shaping market trends. Market penetration currently stands at xx% in 2025, with significant growth potential remaining. We project a CAGR of xx% from 2025 to 2033.

Dominant Regions, Countries, or Segments in Middle East Gift Card and Incentive Card Market

The UAE and Saudi Arabia are the dominant markets within the Middle East gift card and incentive card sector, driven by high consumer spending, robust e-commerce growth, and a favorable regulatory environment. These countries account for approximately xx% of the total market value in 2025. Key drivers include strong economic growth, substantial tourism, and a well-developed retail infrastructure. Other countries such as Qatar, Kuwait, and Oman exhibit significant growth potential. The retail segment is the leading segment driving growth within the market.

• UAE and Saudi Arabia: Dominant markets with high consumer spending and robust e-commerce.
• Economic Growth: Strong GDP growth in key markets fuels consumer spending.
• Tourism: Tourist spending contributes significantly to the gift card and incentive card market.
• Retail Infrastructure: Well-developed retail infrastructure facilitates adoption.
• Growth Potential: Emerging markets in Oman, Qatar, Kuwait are poised for expansion.

Middle East Gift Card and Incentive Card Market Product Landscape

The market offers a diverse range of gift cards and incentive cards, catering to various needs and preferences. Products range from general-purpose gift cards to those tailored for specific retailers, brands, or experiences. Digital gift cards, offering convenience and instant delivery, are gaining popularity. Technological advancements include personalized gift card designs, integrated loyalty programs, and enhanced security features such as fraud prevention measures. Unique selling propositions focus on convenience, personalization, and value-added features.

Key Drivers, Barriers & Challenges in Middle East Gift Card and Incentive Card Market

Key Drivers: Rising disposable incomes, increasing e-commerce adoption, and the proliferation of loyalty programs are key drivers. The growing preference for digital gift cards and the expansion of integrated payment systems are also significant catalysts.

Challenges & Restraints: Competition from other payment methods, regulatory complexities related to gift card issuance and redemption, and concerns about fraud and security are significant challenges. Supply chain disruptions can affect the availability of physical gift cards, and fluctuations in currency exchange rates can impact pricing and profitability.

Emerging Opportunities in Middle East Gift Card and Incentive Card Market

Untapped market segments, such as niche gift cards tailored to specific interests or demographics, present significant opportunities. The integration of gift cards with augmented reality (AR) and virtual reality (VR) experiences can enhance consumer engagement. Evolving consumer preferences towards personalized experiences and sustainable products can shape future product offerings.

Growth Accelerators in the Middle East Gift Card and Incentive Card Market Industry

Technological advancements in digital gift card platforms and mobile payment solutions are key growth accelerators. Strategic partnerships between retailers, financial institutions, and technology providers will further drive market expansion. Government initiatives supporting e-commerce and digital financial services will contribute to long-term growth.

Key Players Shaping the Middle East Gift Card and Incentive Card Market

• Carrefour SA
• T Choithram & Sons
• Sharaf DG LLC
• Damas International Ltd
• Landmark Group
• Spinneys
• Emke Group
• Inter Ikea Systems BV
• Shufersal Ltd
• Super-Pharm (Israel) Ltd
• List Not Exhaustive

Notable Milestones in Middle East Gift Card and Incentive Card Market Sector

• January 2024: Choithrams expanded its presence in Dubai by opening eight 24-hour convenience stores within Rove Hotels, enhancing its reach and brand positioning.
• May 2023: Carrefour entered the Israeli market, opening 50 stores and planning for 100 more by 2024, demonstrating market expansion.

In-Depth Middle East Gift Card and Incentive Card Market Outlook

The Middle East gift card and incentive card market is poised for continued growth, driven by sustained economic expansion, technological innovation, and increasing consumer adoption of digital payment solutions. Strategic partnerships and investments in innovative product offerings will play a crucial role in shaping future market dynamics. The market presents substantial opportunities for players capable of adapting to evolving consumer preferences and leveraging technological advancements.

Middle East Gift Card And Incentive Card Market Segmentation

• 1. Product Type
  • 1.1. Food and Beverages
  • 1.2. Personal
  • 1.3. Books and Media Products
  • 1.4. Consumer Electronics
  • 1.5. Restaurants and Bars
  • 1.6. Other Product Types
• 2. User Type
  • 2.1. Individual
  • 2.2. Corporate
• 3. Distribution Channel
  • 3.1. Online
  • 3.2. Offline

Middle East Gift Card And Incentive Card Market Segmentation By Geography

• 1. Middle East
  • 1.1. Saudi Arabia
  • 1.2. United Arab Emirates
  • 1.3. Israel
  • 1.4. Qatar
  • 1.5. Kuwait
  • 1.6. Oman
  • 1.7. Bahrain
  • 1.8. Jordan
  • 1.9. Lebanon