Consumer Behavior and Europe Flexible Beverage Packaging Industry Trends

Europe Flexible Beverage Packaging Industry by Material Type (Plastic, Metal, Glass, Paperboard), by Product Type (Bottles, Cans, Pouches, Cartons, Beer Kegs), by Application (Carbonated Drinks, Alcoholic Beverages, Bottled Water, Milk, Fruit and Vegetable Juices, Energy Drinks, Plant-based Drinks (Emerging Market), Other Applications), by Europe (United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Norway, Poland, Denmark) Forecast 2026-2034

Jan 9 2026
Base Year: 2025

210 Pages
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Consumer Behavior and Europe Flexible Beverage Packaging Industry Trends


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Key Insights

The European flexible beverage packaging market is poised for significant expansion, driven by escalating demand for convenient, lightweight, and sustainable packaging solutions. Projected to reach 52.96 billion units by 2025, the market is expected to grow at a compound annual growth rate (CAGR) of 3.75% from 2025 to 2033. Key growth drivers include the increasing prevalence of on-the-go consumption and single-serving formats, which are bolstering demand for flexible packaging in carbonated drinks, alcoholic beverages, and bottled water. Consumer preference for eco-friendly and recyclable materials, such as paperboard and recycled plastics, is also stimulating innovation and investment in sustainable packaging. The burgeoning plant-based beverage sector presents a new growth frontier for flexible packaging. Germany, France, and the United Kingdom are key markets due to their substantial populations and mature beverage industries.

Europe Flexible Beverage Packaging Industry Research Report - Market Overview and Key Insights

Europe Flexible Beverage Packaging Industry Market Size (In Billion)

75.0B
60.0B
45.0B
30.0B
15.0B
0
52.96 B
2025
54.95 B
2026
57.01 B
2027
59.14 B
2028
61.36 B
2029
63.66 B
2030
66.05 B
2031
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Despite a positive outlook, the market faces challenges. Volatile raw material prices, particularly for plastics and metals, can impact profitability and pricing. Additionally, stringent environmental regulations concerning plastic waste are necessitating the adoption of sustainable alternatives, increasing operational complexity and investment requirements. Nevertheless, continuous innovation in materials and packaging design, prioritizing sustainability, convenience, and brand appeal, offers substantial growth opportunities. Major industry players, including CANPACK Group, Tetra Pak, and Amcor, are actively investing in research and development, contributing to the market's dynamic evolution.

Europe Flexible Beverage Packaging Industry Market Size and Forecast (2024-2030)

Europe Flexible Beverage Packaging Industry Company Market Share

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Europe Flexible Beverage Packaging Industry: A Comprehensive Market Report (2019-2033)

This in-depth report provides a comprehensive analysis of the Europe flexible beverage packaging industry, offering invaluable insights for industry professionals, investors, and strategic decision-makers. The report covers the period from 2019 to 2033, with a focus on the 2025 market and forecasts extending to 2033. Market values are presented in million units. This detailed analysis dissects the parent market (packaging) and child market (flexible beverage packaging) within the European region, providing a granular understanding of its growth trajectory and future potential.

Europe Flexible Beverage Packaging Industry Market Dynamics & Structure

This section analyzes the competitive landscape, technological advancements, regulatory influences, and market trends impacting the European flexible beverage packaging industry. We delve into market concentration, examining the market share held by key players such as CANPACK Group, Stora Enso Oyj, Beatson Clark Ltd, Sonoco Products Co, Smurfit Kappa Group, Ball Corp, Mondi Group Plc, Ardagh Group SA, Amcor Plc, Danone SA, Tetra Pak International SA, Gerresheimer AG, and Vidrala SA (list not exhaustive). The analysis considers factors such as M&A activity, with an estimated xx number of deals concluded between 2019 and 2024, resulting in a xx% market share shift.

  • Market Concentration: The market exhibits a moderately concentrated structure, with the top 5 players holding approximately xx% of the market share in 2024.
  • Technological Innovation: Advancements in lightweighting, barrier technologies, and sustainable materials are key drivers. However, high R&D costs present a significant barrier to entry for smaller players.
  • Regulatory Framework: EU regulations on plastic waste and recyclability significantly influence packaging choices and material selection. Compliance costs represent a substantial operational expense.
  • Competitive Product Substitutes: Rigid packaging options (glass and PET bottles) pose a competitive challenge, especially in the bottled water and carbonated drinks segments.
  • End-User Demographics: Changing consumer preferences towards sustainability and convenience are shaping demand for innovative and eco-friendly packaging solutions.
  • M&A Trends: Consolidation is a prominent trend, with larger companies acquiring smaller players to expand their product portfolios and geographical reach.

Europe Flexible Beverage Packaging Industry Growth Trends & Insights

This section provides a detailed analysis of the Europe flexible beverage packaging market's growth trajectory, drawing on extensive market research and data analysis (XXX source). The market size expanded from xx million units in 2019 to xx million units in 2024, exhibiting a CAGR of xx%. This growth is driven by several factors, including the increasing demand for convenient packaging formats, rising consumption of beverages across various segments (alcoholic and non-alcoholic), and technological innovations leading to enhanced packaging solutions. We project a CAGR of xx% from 2025 to 2033, reaching a market size of xx million units by 2033. Market penetration in key segments, such as plant-based drinks, is expected to significantly increase. Technological disruptions such as the adoption of smart packaging and improved recycling technologies will also impact market growth. Consumer behavior shifts towards sustainability and health-conscious choices are also crucial factors influencing the demand for flexible beverage packaging.

Dominant Regions, Countries, or Segments in Europe Flexible Beverage Packaging Industry

The United Kingdom, Germany, and France are the leading markets within Europe, accounting for approximately xx% of the total market in 2024. The growth is predominantly driven by the high consumption of carbonated drinks, alcoholic beverages, and bottled water, with significant growth opportunities in the plant-based drinks sector.

  • By Product Type: Pouches and cartons are experiencing the fastest growth due to their lightweight and sustainable attributes.
  • By Application: The carbonated drinks segment dominates, followed by alcoholic beverages and bottled water. Plant-based drinks represent a high-growth emerging market.
  • By Country: The UK's robust beverage market and Germany's strong industrial base contribute to their dominance.
  • By Material Type: Plastic remains the leading material, but the increasing focus on sustainability is boosting the demand for paperboard and eco-friendly alternatives.

Europe Flexible Beverage Packaging Industry Product Landscape

The market showcases a wide range of innovative products, including lightweight flexible pouches with improved barrier properties, stand-up pouches for enhanced shelf appeal, and cartons designed for optimized recyclability. Technological advancements are focused on improving barrier performance, reducing material usage, and enhancing sustainability. Unique selling propositions include improved shelf life, convenience features, and eco-friendly attributes.

Key Drivers, Barriers & Challenges in Europe Flexible Beverage Packaging Industry

Key Drivers: The rising demand for convenient and on-the-go consumption, coupled with technological advancements in flexible packaging materials and manufacturing processes, is driving market growth. Favorable regulatory frameworks supporting sustainable packaging options further contribute to market expansion.

Challenges: Fluctuations in raw material prices, stringent environmental regulations, and intense competition from established players pose significant challenges. Supply chain disruptions due to geopolitical events and logistics issues can impact production and delivery timelines, influencing market dynamics. These factors could reduce market growth by an estimated xx% in years with significant disruptions.

Emerging Opportunities in Europe Flexible Beverage Packaging Industry

The growing demand for sustainable and eco-friendly packaging offers significant opportunities. The plant-based drinks segment presents a particularly attractive market. Furthermore, innovations in packaging designs tailored to specific consumer needs and preferences can unlock new growth avenues.

Growth Accelerators in the Europe Flexible Beverage Packaging Industry Industry

Technological breakthroughs, strategic partnerships focusing on sustainable solutions, and market expansion into emerging segments (like plant-based drinks) are key growth accelerators. Companies are investing heavily in R&D to develop innovative packaging materials and technologies that address environmental concerns and enhance product protection.

Key Players Shaping the Europe Flexible Beverage Packaging Industry Market

  • CANPACK Group
  • Stora Enso Oyj
  • Beatson Clark Ltd
  • Sonoco Products Co
  • Smurfit Kappa Group
  • Ball Corp
  • Mondi Group Plc
  • Ardagh Group SA
  • Amcor Plc
  • Danone SA
  • Tetra Pak International SA
  • Gerresheimer AG
  • Vidrala SA
  • List Not Exhaustive

Notable Milestones in Europe Flexible Beverage Packaging Industry Sector

  • 2021-Q3: Amcor Plc launches a new range of sustainable pouches.
  • 2022-Q1: Increased investment in R&D by leading companies on biodegradable materials.
  • 2023-Q2: New EU regulations on single-use plastics come into effect.
  • 2024-Q4: Significant M&A activity amongst major packaging companies. (xx number of deals).

In-Depth Europe Flexible Beverage Packaging Industry Market Outlook

The European flexible beverage packaging industry is poised for sustained growth, driven by technological innovations, increasing demand for sustainable solutions, and expansion into emerging beverage segments. Strategic partnerships, focused R&D, and proactive adaptation to changing consumer preferences will play a critical role in shaping the future market landscape. The market is expected to witness robust growth throughout the forecast period (2025-2033), presenting significant opportunities for both established players and new entrants.

Europe Flexible Beverage Packaging Industry Segmentation

  • 1. Material Type
    • 1.1. Plastic
    • 1.2. Metal
    • 1.3. Glass
    • 1.4. Paperboard
  • 2. Product Type
    • 2.1. Bottles
    • 2.2. Cans
    • 2.3. Pouches
    • 2.4. Cartons
    • 2.5. Beer Kegs
  • 3. Application
    • 3.1. Carbonated Drinks
    • 3.2. Alcoholic Beverages
    • 3.3. Bottled Water
    • 3.4. Milk
    • 3.5. Fruit and Vegetable Juices
    • 3.6. Energy Drinks
    • 3.7. Plant-based Drinks (Emerging Market)
    • 3.8. Other Applications

Europe Flexible Beverage Packaging Industry Segmentation By Geography

  • 1. Europe
    • 1.1. United Kingdom
    • 1.2. Germany
    • 1.3. France
    • 1.4. Italy
    • 1.5. Spain
    • 1.6. Netherlands
    • 1.7. Belgium
    • 1.8. Sweden
    • 1.9. Norway
    • 1.10. Poland
    • 1.11. Denmark
Europe Flexible Beverage Packaging Industry Market Share by Region - Global Geographic Distribution

Europe Flexible Beverage Packaging Industry Regional Market Share

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Geographic Coverage of Europe Flexible Beverage Packaging Industry

Higher Coverage
Lower Coverage
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Europe Flexible Beverage Packaging Industry REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 3.75% from 2020-2034
Segmentation
    • By Material Type
      • Plastic
      • Metal
      • Glass
      • Paperboard
    • By Product Type
      • Bottles
      • Cans
      • Pouches
      • Cartons
      • Beer Kegs
    • By Application
      • Carbonated Drinks
      • Alcoholic Beverages
      • Bottled Water
      • Milk
      • Fruit and Vegetable Juices
      • Energy Drinks
      • Plant-based Drinks (Emerging Market)
      • Other Applications
  • By Geography
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Netherlands
      • Belgium
      • Sweden
      • Norway
      • Poland
      • Denmark

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Improved Technology Offering Better Solutions
      • 3.3. Market Restrains
        • 3.3.1. Operation and Logistical Concerns
      • 3.4. Market Trends
        • 3.4.1. Plastic Packaging Significance in Beverage Industry
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Europe Flexible Beverage Packaging Industry Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Material Type
      • 5.1.1. Plastic
      • 5.1.2. Metal
      • 5.1.3. Glass
      • 5.1.4. Paperboard
    • 5.2. Market Analysis, Insights and Forecast - by Product Type
      • 5.2.1. Bottles
      • 5.2.2. Cans
      • 5.2.3. Pouches
      • 5.2.4. Cartons
      • 5.2.5. Beer Kegs
    • 5.3. Market Analysis, Insights and Forecast - by Application
      • 5.3.1. Carbonated Drinks
      • 5.3.2. Alcoholic Beverages
      • 5.3.3. Bottled Water
      • 5.3.4. Milk
      • 5.3.5. Fruit and Vegetable Juices
      • 5.3.6. Energy Drinks
      • 5.3.7. Plant-based Drinks (Emerging Market)
      • 5.3.8. Other Applications
    • 5.4. Market Analysis, Insights and Forecast - by Region
      • 5.4.1. Europe
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 CANPACK Group
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Stora Enso Oyj
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Beatson Clark Ltd
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Sonoco Products Co
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Smurfit Kappa Group
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Ball Corp
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Mondi Group Plc
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Ardagh Group SA
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Amcor Plc
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Danone SA
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)
        • 6.2.11 Tetra Pak International SA
          • 6.2.11.1. Overview
          • 6.2.11.2. Products
          • 6.2.11.3. SWOT Analysis
          • 6.2.11.4. Recent Developments
          • 6.2.11.5. Financials (Based on Availability)
        • 6.2.12 Gerresheimer AG
          • 6.2.12.1. Overview
          • 6.2.12.2. Products
          • 6.2.12.3. SWOT Analysis
          • 6.2.12.4. Recent Developments
          • 6.2.12.5. Financials (Based on Availability)
        • 6.2.13 Vidrala SA*List Not Exhaustive
          • 6.2.13.1. Overview
          • 6.2.13.2. Products
          • 6.2.13.3. SWOT Analysis
          • 6.2.13.4. Recent Developments
          • 6.2.13.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Europe Flexible Beverage Packaging Industry Revenue Breakdown (billion, %) by Product 2025 & 2033
  2. Figure 2: Europe Flexible Beverage Packaging Industry Share (%) by Company 2025

List of Tables

  1. Table 1: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Material Type 2020 & 2033
  2. Table 2: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Product Type 2020 & 2033
  3. Table 3: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Application 2020 & 2033
  4. Table 4: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Region 2020 & 2033
  5. Table 5: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Material Type 2020 & 2033
  6. Table 6: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Product Type 2020 & 2033
  7. Table 7: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Application 2020 & 2033
  8. Table 8: Europe Flexible Beverage Packaging Industry Revenue billion Forecast, by Country 2020 & 2033
  9. Table 9: United Kingdom Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  10. Table 10: Germany Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  11. Table 11: France Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  12. Table 12: Italy Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  13. Table 13: Spain Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  14. Table 14: Netherlands Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  15. Table 15: Belgium Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  16. Table 16: Sweden Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  17. Table 17: Norway Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  18. Table 18: Poland Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
  19. Table 19: Denmark Europe Flexible Beverage Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Flexible Beverage Packaging Industry?

The projected CAGR is approximately 3.75%.

2. Which companies are prominent players in the Europe Flexible Beverage Packaging Industry?

Key companies in the market include CANPACK Group, Stora Enso Oyj, Beatson Clark Ltd, Sonoco Products Co, Smurfit Kappa Group, Ball Corp, Mondi Group Plc, Ardagh Group SA, Amcor Plc, Danone SA, Tetra Pak International SA, Gerresheimer AG, Vidrala SA*List Not Exhaustive.

3. What are the main segments of the Europe Flexible Beverage Packaging Industry?

The market segments include Material Type, Product Type, Application.

4. Can you provide details about the market size?

The market size is estimated to be USD 52.96 billion as of 2022.

5. What are some drivers contributing to market growth?

Improved Technology Offering Better Solutions.

6. What are the notable trends driving market growth?

Plastic Packaging Significance in Beverage Industry.

7. Are there any restraints impacting market growth?

Operation and Logistical Concerns.

8. Can you provide examples of recent developments in the market?

N/A

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in billion.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Europe Flexible Beverage Packaging Industry," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Europe Flexible Beverage Packaging Industry report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Europe Flexible Beverage Packaging Industry?

To stay informed about further developments, trends, and reports in the Europe Flexible Beverage Packaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.