Key Insights
The South American construction chemicals market, encompassing adhesives, membranes, and other specialized products, presents a significant growth opportunity. Driven by robust infrastructure development, particularly in Brazil and Argentina, and a burgeoning residential construction sector fueled by population growth and urbanization, the market is projected to experience a Compound Annual Growth Rate (CAGR) exceeding 4% from 2025 to 2033. Key market segments include commercial, industrial, and institutional construction, alongside infrastructure and residential projects. While challenges exist, such as economic volatility and potential supply chain disruptions, the long-term outlook remains positive. The increasing adoption of sustainable building practices and the demand for high-performance construction chemicals are further bolstering market expansion. Leading players like Henkel, Arkema, and Saint-Gobain are actively competing in this dynamic market, focusing on innovation and strategic partnerships to gain market share. Growth will be particularly strong in Brazil, which accounts for the largest portion of the regional market due to its significant infrastructure investments and ongoing urbanization initiatives. Argentina also offers substantial growth potential, driven by government investments and private sector development in both residential and commercial segments. The market's healthy growth trajectory is expected to continue, supported by ongoing government initiatives to improve infrastructure and housing across South America.
South America Construction Chemicals Market Market Size (In Million)
The market's segmentation by product type (adhesives, membranes, etc.) and end-use sector (commercial, industrial, residential, infrastructure) allows for targeted investment and market analysis. While precise market sizing for 2025 is unavailable, a logical estimation based on available data and market trends suggests a current market value in the hundreds of millions of dollars. Considering the CAGR and the market's drivers, the market size is likely to grow considerably within the forecast period. The competitive landscape is characterized by both established multinational corporations and regional players, underscoring the market's maturity and diverse opportunities. Understanding the unique characteristics of each South American nation, and adjusting business strategies accordingly, will be critical for success in this diverse and promising market.
South America Construction Chemicals Market Company Market Share
South America Construction Chemicals Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the South America Construction Chemicals market, offering valuable insights for industry professionals, investors, and strategic planners. Covering the period 2019-2033, with a focus on 2025, this study delves into market dynamics, growth trends, key players, and future opportunities within this dynamic sector. The report segments the market by product (adhesives, membranes) and end-use sector (commercial, industrial & institutional, infrastructure, residential), providing granular data and analysis. The market size is presented in million units.
South America Construction Chemicals Market Dynamics & Structure
The South America Construction Chemicals market is characterized by a moderately concentrated landscape, with key players like Sika, Saint-Gobain, and Henkel holding significant market share. However, the presence of numerous regional and local players fosters competition. Technological innovation, driven by the need for sustainable and high-performance materials, is a key driver. Stringent environmental regulations are shaping product development, pushing towards eco-friendly solutions. The market experiences substitution pressures from alternative materials, but the overall demand for specialized construction chemicals remains robust. The significant infrastructure development projects across the region fuel market growth, alongside the expanding residential and commercial sectors. The market has witnessed considerable M&A activity in recent years, exemplified by Sika's acquisition of MBCC Group (May 2023) and Saint-Gobain's acquisition of Matchem (January 2023). These activities reshape the competitive dynamics and accelerate consolidation.
- Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share in 2025.
- Technological Innovation: Focus on sustainable, high-performance materials, driving growth in eco-friendly products.
- Regulatory Framework: Stringent environmental regulations influence product formulations and drive innovation.
- M&A Activity: Significant increase in mergers and acquisitions in recent years, reshaping market structure. (e.g., Sika's acquisition of MBCC Group).
- Innovation Barriers: High R&D costs, stringent regulatory approvals, and achieving cost-effectiveness while maintaining quality.
South America Construction Chemicals Market Growth Trends & Insights
The South America Construction Chemicals market is experiencing robust growth, driven by rapid urbanization, infrastructure development, and rising construction activity across the region. The market size is projected to reach xx million units in 2025, growing at a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Adoption rates for advanced construction chemicals are increasing, fueled by the need for improved durability, faster construction times, and enhanced building performance. Technological disruptions, such as the introduction of innovative formulations and smart construction technologies, are transforming the industry landscape. Consumer behavior is shifting towards environmentally friendly and sustainable products, impacting product demand and shaping future product development. Market penetration of advanced construction chemicals is estimated to reach xx% by 2033.
Dominant Regions, Countries, or Segments in South America Construction Chemicals Market
Brazil is currently the dominant market in South America for construction chemicals, representing approximately xx% of the regional market share in 2025. This dominance is driven by significant infrastructure projects, robust construction activity, and a large and growing population. However, other countries, such as Colombia, Peru, and Chile, are also demonstrating strong growth potential. Within the product segments, adhesives currently hold the largest market share due to their widespread use in various construction applications. The infrastructure sector is a key growth driver, owing to massive government investments in infrastructure projects across the region.
- Key Drivers in Brazil: Large-scale infrastructure projects, robust construction activity in both residential and commercial sectors, growing population.
- Key Drivers in other countries: Government investments in infrastructure, urbanization, and economic growth.
- Dominant Product Segment: Adhesives, owing to high demand across diverse construction projects.
- Dominant End-Use Sector: Infrastructure sector, fueled by extensive investments.
South America Construction Chemicals Market Product Landscape
The market offers a diverse range of products, including adhesives, sealants, waterproofing membranes, and grouts, each tailored to specific construction applications. Recent innovations focus on improving performance, durability, and sustainability. For instance, the introduction of vegetable oil emulsion-based mold release agents (like CHRYSO Dem Aqua 800) highlights the ongoing focus on eco-friendly solutions. These products offer unique selling propositions like enhanced performance, ease of application, and reduced environmental impact. Technological advancements include the development of high-performance polymers and smart materials which enhance the overall properties of construction chemicals.
Key Drivers, Barriers & Challenges in South America Construction Chemicals Market
Key Drivers: Rapid urbanization, large-scale infrastructure projects, and economic growth in several South American countries are driving significant demand. Government initiatives focusing on infrastructure development further stimulate the market. Furthermore, increasing awareness of sustainable construction practices is pushing for eco-friendly construction chemicals.
Key Challenges: Fluctuations in raw material prices, supply chain disruptions, and economic instability in some regions pose significant challenges. Stringent environmental regulations require compliance with specific standards, leading to increased production costs. Furthermore, intense competition from both established global and regional players creates pressure on pricing and profit margins.
Emerging Opportunities in South America Construction Chemicals Market
The market presents significant opportunities in developing sustainable construction solutions, tapping into emerging markets beyond major urban centers, and catering to specialized construction niches such as prefabricated construction and green building. Innovations in self-healing concrete and other smart materials offer promising avenues for growth.
Growth Accelerators in the South America Construction Chemicals Market Industry
The long-term growth of the market hinges on sustained infrastructure development, technological advancements leading to higher performance and sustainable construction materials, and strategic partnerships between multinational corporations and local players to increase market penetration.
Key Players Shaping the South America Construction Chemicals Market Market
- Henkel AG & Co KGaA
- Arkema
- Saint-Gobain
- RPM International Inc
- MBCC Group
- LATICRETE International Inc
- Kryton International Inc
- Fosroc Inc
- CEMEX S A B de C V
- Ardex Group
- Sika A
- MAPEI S p A
- Selena Group
- MC-Bauchemie
- Normet
Notable Milestones in South America Construction Chemicals Market Sector
- May 2023: Sika acquires MBCC Group, significantly expanding its market share and product portfolio.
- January 2023: Saint-Gobain's acquisition of Matchem strengthens its position in the concrete admixtures market.
- November 2022: Saint-Gobain's Chryso introduces CHRYSO Dem Aqua 800, a sustainable mold release agent.
In-Depth South America Construction Chemicals Market Market Outlook
The South America Construction Chemicals market exhibits significant long-term growth potential, driven by continuous infrastructure development, increasing urbanization, and the adoption of sustainable construction practices. Strategic partnerships, investments in R&D, and the development of innovative, high-performance products will be crucial for players to capitalize on this potential and gain a competitive edge. The focus on sustainable solutions and technological advancements will redefine the market landscape in the coming years.
South America Construction Chemicals Market Segmentation
-
1. End Use Sector
- 1.1. Commercial
- 1.2. Industrial and Institutional
- 1.3. Infrastructure
- 1.4. Residential
-
2. Product
-
2.1. Adhesives
-
2.1.1. By Sub Product
- 2.1.1.1. Hot Melt
- 2.1.1.2. Reactive
- 2.1.1.3. Solvent-borne
- 2.1.1.4. Water-borne
-
2.1.1. By Sub Product
-
2.2. Anchors and Grouts
- 2.2.1. Cementitious Fixing
- 2.2.2. Resin Fixing
- 2.2.3. Other Types
-
2.3. Concrete Admixtures
- 2.3.1. Accelerator
- 2.3.2. Air Entraining Admixture
- 2.3.3. High Range Water Reducer (Super Plasticizer)
- 2.3.4. Retarder
- 2.3.5. Shrinkage Reducing Admixture
- 2.3.6. Viscosity Modifier
- 2.3.7. Water Reducer (Plasticizer)
-
2.4. Concrete Protective Coatings
- 2.4.1. Acrylic
- 2.4.2. Alkyd
- 2.4.3. Epoxy
- 2.4.4. Polyurethane
- 2.4.5. Other Resin Types
-
2.5. Flooring Resins
- 2.5.1. Polyaspartic
-
2.6. Repair and Rehabilitation Chemicals
- 2.6.1. Fiber Wrapping Systems
- 2.6.2. Injection Grouting Materials
- 2.6.3. Micro-concrete Mortars
- 2.6.4. Modified Mortars
- 2.6.5. Rebar Protectors
-
2.7. Sealants
- 2.7.1. Silicone
-
2.8. Surface Treatment Chemicals
- 2.8.1. Curing Compounds
- 2.8.2. Mold Release Agents
- 2.8.3. Other Product Types
-
2.9. Waterproofing Solutions
- 2.9.1. Membranes
-
2.1. Adhesives
South America Construction Chemicals Market Segmentation By Geography
-
1. South America
- 1.1. Brazil
- 1.2. Argentina
- 1.3. Chile
- 1.4. Colombia
- 1.5. Peru
- 1.6. Venezuela
- 1.7. Ecuador
- 1.8. Bolivia
- 1.9. Paraguay
- 1.10. Uruguay
South America Construction Chemicals Market Regional Market Share
Geographic Coverage of South America Construction Chemicals Market
South America Construction Chemicals Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of > 4.00% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rapidly Increasing Demand for Paints and Coatings; Other Drivers
- 3.3. Market Restrains
- 3.3.1. Toxicity and Stringent Environmental Policies of Titanium Dioxide; Other Restraints
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Construction Chemicals Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by End Use Sector
- 5.1.1. Commercial
- 5.1.2. Industrial and Institutional
- 5.1.3. Infrastructure
- 5.1.4. Residential
- 5.2. Market Analysis, Insights and Forecast - by Product
- 5.2.1. Adhesives
- 5.2.1.1. By Sub Product
- 5.2.1.1.1. Hot Melt
- 5.2.1.1.2. Reactive
- 5.2.1.1.3. Solvent-borne
- 5.2.1.1.4. Water-borne
- 5.2.1.1. By Sub Product
- 5.2.2. Anchors and Grouts
- 5.2.2.1. Cementitious Fixing
- 5.2.2.2. Resin Fixing
- 5.2.2.3. Other Types
- 5.2.3. Concrete Admixtures
- 5.2.3.1. Accelerator
- 5.2.3.2. Air Entraining Admixture
- 5.2.3.3. High Range Water Reducer (Super Plasticizer)
- 5.2.3.4. Retarder
- 5.2.3.5. Shrinkage Reducing Admixture
- 5.2.3.6. Viscosity Modifier
- 5.2.3.7. Water Reducer (Plasticizer)
- 5.2.4. Concrete Protective Coatings
- 5.2.4.1. Acrylic
- 5.2.4.2. Alkyd
- 5.2.4.3. Epoxy
- 5.2.4.4. Polyurethane
- 5.2.4.5. Other Resin Types
- 5.2.5. Flooring Resins
- 5.2.5.1. Polyaspartic
- 5.2.6. Repair and Rehabilitation Chemicals
- 5.2.6.1. Fiber Wrapping Systems
- 5.2.6.2. Injection Grouting Materials
- 5.2.6.3. Micro-concrete Mortars
- 5.2.6.4. Modified Mortars
- 5.2.6.5. Rebar Protectors
- 5.2.7. Sealants
- 5.2.7.1. Silicone
- 5.2.8. Surface Treatment Chemicals
- 5.2.8.1. Curing Compounds
- 5.2.8.2. Mold Release Agents
- 5.2.8.3. Other Product Types
- 5.2.9. Waterproofing Solutions
- 5.2.9.1. Membranes
- 5.2.1. Adhesives
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. South America
- 5.1. Market Analysis, Insights and Forecast - by End Use Sector
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Henkel AG & Co KGaA
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Arkema
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Saint-Gobain
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 RPM International Inc
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 MBCC Group
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 LATICRETE International Inc
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Kryton International Inc
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Fosroc Inc
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 CEMEX S A B de C V
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Ardex Group
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.11 Sika A
- 6.2.11.1. Overview
- 6.2.11.2. Products
- 6.2.11.3. SWOT Analysis
- 6.2.11.4. Recent Developments
- 6.2.11.5. Financials (Based on Availability)
- 6.2.12 MAPEI S p A
- 6.2.12.1. Overview
- 6.2.12.2. Products
- 6.2.12.3. SWOT Analysis
- 6.2.12.4. Recent Developments
- 6.2.12.5. Financials (Based on Availability)
- 6.2.13 Selena Group
- 6.2.13.1. Overview
- 6.2.13.2. Products
- 6.2.13.3. SWOT Analysis
- 6.2.13.4. Recent Developments
- 6.2.13.5. Financials (Based on Availability)
- 6.2.14 MC-Bauchemie
- 6.2.14.1. Overview
- 6.2.14.2. Products
- 6.2.14.3. SWOT Analysis
- 6.2.14.4. Recent Developments
- 6.2.14.5. Financials (Based on Availability)
- 6.2.15 Normet
- 6.2.15.1. Overview
- 6.2.15.2. Products
- 6.2.15.3. SWOT Analysis
- 6.2.15.4. Recent Developments
- 6.2.15.5. Financials (Based on Availability)
- 6.2.1 Henkel AG & Co KGaA
List of Figures
- Figure 1: South America Construction Chemicals Market Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: South America Construction Chemicals Market Share (%) by Company 2025
List of Tables
- Table 1: South America Construction Chemicals Market Revenue Million Forecast, by End Use Sector 2020 & 2033
- Table 2: South America Construction Chemicals Market Volume K Tons Forecast, by End Use Sector 2020 & 2033
- Table 3: South America Construction Chemicals Market Revenue Million Forecast, by Product 2020 & 2033
- Table 4: South America Construction Chemicals Market Volume K Tons Forecast, by Product 2020 & 2033
- Table 5: South America Construction Chemicals Market Revenue Million Forecast, by Region 2020 & 2033
- Table 6: South America Construction Chemicals Market Volume K Tons Forecast, by Region 2020 & 2033
- Table 7: South America Construction Chemicals Market Revenue Million Forecast, by End Use Sector 2020 & 2033
- Table 8: South America Construction Chemicals Market Volume K Tons Forecast, by End Use Sector 2020 & 2033
- Table 9: South America Construction Chemicals Market Revenue Million Forecast, by Product 2020 & 2033
- Table 10: South America Construction Chemicals Market Volume K Tons Forecast, by Product 2020 & 2033
- Table 11: South America Construction Chemicals Market Revenue Million Forecast, by Country 2020 & 2033
- Table 12: South America Construction Chemicals Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 13: Brazil South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 14: Brazil South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 15: Argentina South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 16: Argentina South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 17: Chile South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 18: Chile South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 19: Colombia South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 20: Colombia South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 21: Peru South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 22: Peru South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 23: Venezuela South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 24: Venezuela South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 25: Ecuador South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 26: Ecuador South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 27: Bolivia South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 28: Bolivia South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 29: Paraguay South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 30: Paraguay South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
- Table 31: Uruguay South America Construction Chemicals Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 32: Uruguay South America Construction Chemicals Market Volume (K Tons) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Construction Chemicals Market?
The projected CAGR is approximately > 4.00%.
2. Which companies are prominent players in the South America Construction Chemicals Market?
Key companies in the market include Henkel AG & Co KGaA, Arkema, Saint-Gobain, RPM International Inc, MBCC Group, LATICRETE International Inc, Kryton International Inc, Fosroc Inc, CEMEX S A B de C V, Ardex Group, Sika A, MAPEI S p A, Selena Group, MC-Bauchemie, Normet.
3. What are the main segments of the South America Construction Chemicals Market?
The market segments include End Use Sector, Product.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Rapidly Increasing Demand for Paints and Coatings; Other Drivers.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Toxicity and Stringent Environmental Policies of Titanium Dioxide; Other Restraints.
8. Can you provide examples of recent developments in the market?
May 2023: Sika, a global leader in construction chemicals, acquired the MBCC Group, including its waterproofing solutions, anchors & grouts, flooring resins, repair & rehabilitation chemicals, and other businesses, with the exception of its concrete admixture operations in Europe, North America, Australia, and New Zealand.January 2023: Saint-Gobain acquired Matchem in Brazil through its Chryso business, allowing it to strengthen its position in concrete admixtures, which play an important role in the decarbonization of the construction industry and are expected to grow rapidly in the future.November 2022: Saint-Gobain's subsidiary, Chryso, introduced CHRYSO Dem Aqua 800, a vegetable oil emulsion-based mold release agent for different concrete applications to provide excellent surface finish quality, mold protection, HSE profile, and optimized consumption.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Construction Chemicals Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Construction Chemicals Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Construction Chemicals Market?
To stay informed about further developments, trends, and reports in the South America Construction Chemicals Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence