Key Insights
The North American poultry feed industry, a significant contributor to the region's food production, is projected to experience steady growth over the forecast period (2025-2033). Driven by increasing poultry consumption fueled by a growing population and rising disposable incomes, the market is expected to maintain a Compound Annual Growth Rate (CAGR) of approximately 3.90%. Key segments within this market include broiler, layer, and turkey feeds, with broiler feed currently dominating due to high demand for chicken meat. Ingredient-wise, cereal grains like corn and soybean meal remain the primary components, while the increasing focus on improving poultry health and productivity is driving demand for higher-quality ingredients such as fish oil and fish meal, and specialized supplements. Major players like Charoen Pokphand Foods, Invivo, Nutreco NV, and Cargill Inc. are actively shaping the market through strategic investments, product innovation, and expansion into new regions. Competition is intense, focusing on cost-effectiveness, product quality, and sustainable practices. The industry faces challenges like fluctuating raw material prices and increasing regulatory scrutiny concerning feed formulation and environmental impact.
North America Poultry Feed Industry Market Size (In Billion)
The North American market, specifically focusing on the United States, Canada, and Mexico, is expected to witness significant growth, influenced by factors such as government support for the poultry industry and advancements in poultry farming technologies. The rise of value-added poultry feed products enriched with specific nutrients for enhanced bird health and performance is a notable trend. However, potential restraints include concerns about antibiotic resistance, increasing feed costs, and the need for improved feed efficiency to maintain profitability amidst fluctuating market conditions. The industry's future success will depend on its ability to adapt to evolving consumer preferences, incorporate sustainable practices, and innovate to address ongoing challenges. Market segmentation analysis reveals that the broiler segment holds the largest market share, followed by layer and turkey feed segments. Further growth can be anticipated in the specialized feed additives and supplements sector driven by the increasing focus on animal welfare and poultry health.
North America Poultry Feed Industry Company Market Share
North America Poultry Feed Industry Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the North American poultry feed market, covering the period from 2019 to 2033. With a focus on market dynamics, growth trends, and key players, this report is an invaluable resource for industry professionals, investors, and strategic decision-makers. The report segments the market by Type (Layer, Broiler, Turkey, Others) and Ingredient (Cereal, Oilseed Meal, Molasses, Fish Oil and Fish Meal, Supplements, Other Ingredients), offering a granular understanding of this dynamic sector. The base year is 2025, with estimations for 2025 and forecasts extending to 2033. Market values are presented in millions of units.
North America Poultry Feed Industry Market Dynamics & Structure
This section meticulously dissects the competitive landscape of the North American poultry feed market, encompassing crucial elements such as market concentration, the pace of technological advancements, the impact of regulatory frameworks, the emergence of substitute products, the characteristics of end-user demographics, and the pervasive influence of merger & acquisition (M&A) activity. We provide an in-depth analysis of the market share held by prominent industry players and explore the underlying drivers that are fostering market consolidation.
- Market Concentration: The North American poultry feed market is characterized by a notable level of concentration. In 2024, the top 5 key players collectively commanded an estimated [xx]% of the total market share, indicating a significant presence of established entities. This concentration is a result of strategic acquisitions, economies of scale, and strong brand recognition.
- Technological Innovation: The industry is witnessing a rapid adoption of automation in feed production processes, alongside the implementation of precision feeding technologies. These innovations are instrumental in enhancing operational efficiency, optimizing nutrient delivery, and significantly reducing feed wastage. However, the substantial initial capital investment required for these advanced systems poses a discernible barrier to entry and widespread adoption for smaller and medium-sized enterprises within the sector.
- Regulatory Framework: A robust and increasingly stringent regulatory environment, particularly concerning feed safety standards and animal welfare mandates, is profoundly shaping market dynamics and influencing the trajectory of product development. Adherence to these regulations necessitates significant investment in compliance measures, which can materially impact the profitability of feed manufacturers.
- Competitive Substitutes: Direct substitutes for poultry feed remain relatively limited. The primary competitive pressure arises from the growing exploration and adoption of alternative protein sources, including a diverse range of plant-based protein alternatives, which are gaining traction due to consumer demand for more sustainable and ethically sourced food options.
- End-User Demographics: The burgeoning global population and evolving dietary preferences, with a discernible shift towards increased consumption of protein-rich foods, are fundamentally driving the escalating demand for poultry products. This, in turn, creates a sustained and growing demand for high-quality poultry feed essential for efficient livestock production.
- M&A Trends: The period between 2019 and 2024 has been marked by significant merger and acquisition activity within the North American poultry feed industry. A total of [xx] M&A deals were recorded, predominantly fueled by strategic objectives such as geographical expansion, the acquisition of innovative technologies, and the consolidation of market positions to achieve greater economies of scale and operational synergies.
North America Poultry Feed Industry Growth Trends & Insights
This section offers a comprehensive and granular analysis of the market's historical size evolution, adoption rates of new technologies, significant technological disruptions, and the shifting landscape of consumer preferences spanning the period from 2019 to 2033. Employing a sophisticated array of analytical methodologies, we provide precise and actionable insights into the market's trajectory.
The North American poultry feed market demonstrated robust growth, registering a Compound Annual Growth Rate (CAGR) of [xx]% during the historical period (2019-2024). By 2024, the market had attained a substantial valuation of [xx] million units. This expansion was predominantly propelled by a confluence of key factors, including sustained population growth across the continent, a marked evolution in dietary habits leaning towards increased protein consumption, and a rising consumer preference for poultry as a primary protein source due to its perceived health benefits and affordability. Furthermore, advancements in animal husbandry practices and the development of more efficient feed formulations have played a pivotal role. Looking ahead, the market is projected to sustain its growth momentum, exhibiting an anticipated CAGR of [xx]% during the forecast period (2025-2033). This trajectory is expected to culminate in a market valuation of [xx] million units by the year 2033. A significant trend within this forecast period is the anticipated increase in the market penetration of advanced feed technologies, projected to rise from an estimated [xx]% in 2024 to a commanding [xx]% by 2033, signifying a widespread embrace of innovation.
Dominant Regions, Countries, or Segments in North America Poultry Feed Industry
This section identifies the leading regions, countries, and segments within the North American poultry feed market, providing insights into their dominance factors and growth potential.
- Leading Region: The [Region Name] region dominates the market, accounting for [xx]% of the total market share in 2024, driven by [explain key drivers e.g., high poultry production, favorable government policies, etc. – 600 words].
- Leading Segment (Type): The Broiler segment is the largest, with a market share of [xx]% in 2024, due to high demand for broiler meat.
- Leading Segment (Ingredient): Cereal grains constitute the largest ingredient segment, holding [xx]% of the market in 2024, owing to their cost-effectiveness and nutritional value.
North America Poultry Feed Industry Product Landscape
The poultry feed market offers a range of products tailored to specific poultry types (broilers, layers, turkeys) and their life stages. Innovations focus on improving feed efficiency, enhancing nutrient utilization, and promoting animal health and welfare. This includes the use of novel feed additives and precision feeding technologies that optimize nutrient delivery. Key selling propositions emphasize improved feed conversion ratios, enhanced bird health, and reduced environmental impact.
Key Drivers, Barriers & Challenges in North America Poultry Feed Industry
Key Drivers: Increased poultry consumption, rising disposable incomes, technological advancements in feed production, government support for the poultry industry.
Challenges: Fluctuating raw material prices, stringent regulatory compliance requirements, competition from alternative protein sources, supply chain disruptions impacting ingredient availability. For instance, the impact of [mention a specific event, like a drought or disease affecting a key ingredient] resulted in a [xx]% increase in feed costs in [Year].
Emerging Opportunities in North America Poultry Feed Industry
Emerging opportunities lie in the development of sustainable and environmentally friendly feed formulations, incorporating insect-based proteins and other novel ingredients. Growing consumer demand for antibiotic-free poultry creates an opportunity for specialized feed formulations. Furthermore, the increasing adoption of precision feeding technologies presents significant growth potential.
Growth Accelerators in the North America Poultry Feed Industry Industry
The North American poultry feed industry is propelled forward by a dynamic interplay of potent growth accelerators. Foremost among these are significant technological breakthroughs in feed formulation and processing, which are leading to enhanced nutritional profiles and improved digestibility. Strategic partnerships and collaborations forged between leading feed manufacturers and poultry producers are proving instrumental in driving innovation and ensuring market alignment with evolving industry needs. Furthermore, the strategic expansion into emerging and under-penetrated markets, coupled with the development of specialized feed solutions tailored to specific poultry segments (e.g., layers, broilers, free-range), are key drivers contributing to increased operational efficiency, a marked improvement in overall product quality, and a broadened and strengthened market reach across the continent.
Key Players Shaping the North America Poultry Feed Industry Market
Notable Milestones in North America Poultry Feed Industry Sector
- 2021: Amidst growing consumer demand for sustainable practices, [Company Name] unveiled an innovative new line of poultry feed products, emphasizing eco-friendly sourcing and production methods.
- 2022: In a significant consolidation move aimed at expanding market reach and operational capabilities, a substantial merger was successfully executed between [Company A] and [Company B].
- 2023: Responding to global health concerns and a push for responsible animal agriculture, new stringent regulations governing the judicious use of antibiotics in poultry feed were officially implemented across key North American jurisdictions.
In-Depth North America Poultry Feed Industry Market Outlook
The North American poultry feed market is poised for sustained growth, driven by technological advancements, expanding poultry production, and a growing consumer base. Strategic partnerships and a focus on sustainability will play a crucial role in shaping the market's future. Opportunities exist in the development of specialized feed formulations and innovative technologies that enhance efficiency, sustainability, and animal welfare.
North America Poultry Feed Industry Segmentation
-
1. Type
- 1.1. Layer
- 1.2. Broiler
- 1.3. Turkey
- 1.4. Others
-
2. Ingredient
- 2.1. Cereal
- 2.2. Oilseed Meal
- 2.3. Molasses
- 2.4. Fish Oil and Fish Meal
-
2.5. Supplements
- 2.5.1. Vitamins
- 2.5.2. Amino Acids
- 2.5.3. Enzymes
- 2.5.4. Antibiotics
- 2.5.5. Antioxidants
- 2.5.6. Acidifiers
- 2.5.7. Prebiotics and Probiotics
- 2.5.8. Other Supplements
- 2.6. Other Ingredients
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
- 3.4. Rest of North America
North America Poultry Feed Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
- 4. Rest of North America
North America Poultry Feed Industry Regional Market Share
Geographic Coverage of North America Poultry Feed Industry
North America Poultry Feed Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 3.90% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Demand for Meat; Initiatives By the Key Players; Focus on Animal nutrition and Health
- 3.3. Market Restrains
- 3.3.1. Shift Toward Vegan- Based Diet; Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth
- 3.4. Market Trends
- 3.4.1. Increased Poultry Meat Consumption
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Poultry Feed Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Layer
- 5.1.2. Broiler
- 5.1.3. Turkey
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Ingredient
- 5.2.1. Cereal
- 5.2.2. Oilseed Meal
- 5.2.3. Molasses
- 5.2.4. Fish Oil and Fish Meal
- 5.2.5. Supplements
- 5.2.5.1. Vitamins
- 5.2.5.2. Amino Acids
- 5.2.5.3. Enzymes
- 5.2.5.4. Antibiotics
- 5.2.5.5. Antioxidants
- 5.2.5.6. Acidifiers
- 5.2.5.7. Prebiotics and Probiotics
- 5.2.5.8. Other Supplements
- 5.2.6. Other Ingredients
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.3.4. Rest of North America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.4.4. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. United States North America Poultry Feed Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Layer
- 6.1.2. Broiler
- 6.1.3. Turkey
- 6.1.4. Others
- 6.2. Market Analysis, Insights and Forecast - by Ingredient
- 6.2.1. Cereal
- 6.2.2. Oilseed Meal
- 6.2.3. Molasses
- 6.2.4. Fish Oil and Fish Meal
- 6.2.5. Supplements
- 6.2.5.1. Vitamins
- 6.2.5.2. Amino Acids
- 6.2.5.3. Enzymes
- 6.2.5.4. Antibiotics
- 6.2.5.5. Antioxidants
- 6.2.5.6. Acidifiers
- 6.2.5.7. Prebiotics and Probiotics
- 6.2.5.8. Other Supplements
- 6.2.6. Other Ingredients
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.3.4. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Canada North America Poultry Feed Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Layer
- 7.1.2. Broiler
- 7.1.3. Turkey
- 7.1.4. Others
- 7.2. Market Analysis, Insights and Forecast - by Ingredient
- 7.2.1. Cereal
- 7.2.2. Oilseed Meal
- 7.2.3. Molasses
- 7.2.4. Fish Oil and Fish Meal
- 7.2.5. Supplements
- 7.2.5.1. Vitamins
- 7.2.5.2. Amino Acids
- 7.2.5.3. Enzymes
- 7.2.5.4. Antibiotics
- 7.2.5.5. Antioxidants
- 7.2.5.6. Acidifiers
- 7.2.5.7. Prebiotics and Probiotics
- 7.2.5.8. Other Supplements
- 7.2.6. Other Ingredients
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.3.4. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Mexico North America Poultry Feed Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Layer
- 8.1.2. Broiler
- 8.1.3. Turkey
- 8.1.4. Others
- 8.2. Market Analysis, Insights and Forecast - by Ingredient
- 8.2.1. Cereal
- 8.2.2. Oilseed Meal
- 8.2.3. Molasses
- 8.2.4. Fish Oil and Fish Meal
- 8.2.5. Supplements
- 8.2.5.1. Vitamins
- 8.2.5.2. Amino Acids
- 8.2.5.3. Enzymes
- 8.2.5.4. Antibiotics
- 8.2.5.5. Antioxidants
- 8.2.5.6. Acidifiers
- 8.2.5.7. Prebiotics and Probiotics
- 8.2.5.8. Other Supplements
- 8.2.6. Other Ingredients
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.3.4. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of North America North America Poultry Feed Industry Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Layer
- 9.1.2. Broiler
- 9.1.3. Turkey
- 9.1.4. Others
- 9.2. Market Analysis, Insights and Forecast - by Ingredient
- 9.2.1. Cereal
- 9.2.2. Oilseed Meal
- 9.2.3. Molasses
- 9.2.4. Fish Oil and Fish Meal
- 9.2.5. Supplements
- 9.2.5.1. Vitamins
- 9.2.5.2. Amino Acids
- 9.2.5.3. Enzymes
- 9.2.5.4. Antibiotics
- 9.2.5.5. Antioxidants
- 9.2.5.6. Acidifiers
- 9.2.5.7. Prebiotics and Probiotics
- 9.2.5.8. Other Supplements
- 9.2.6. Other Ingredients
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. United States
- 9.3.2. Canada
- 9.3.3. Mexico
- 9.3.4. Rest of North America
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 Charoen Pokphand Food
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Invivo
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Nutreco NV
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Alltech Inc
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Archer Daniels Midland
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Land O' Lakes Inc
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Cargill Inc
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.1 Charoen Pokphand Food
List of Figures
- Figure 1: North America Poultry Feed Industry Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: North America Poultry Feed Industry Share (%) by Company 2025
List of Tables
- Table 1: North America Poultry Feed Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 2: North America Poultry Feed Industry Revenue Million Forecast, by Ingredient 2020 & 2033
- Table 3: North America Poultry Feed Industry Revenue Million Forecast, by Geography 2020 & 2033
- Table 4: North America Poultry Feed Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 5: North America Poultry Feed Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 6: North America Poultry Feed Industry Revenue Million Forecast, by Ingredient 2020 & 2033
- Table 7: North America Poultry Feed Industry Revenue Million Forecast, by Geography 2020 & 2033
- Table 8: North America Poultry Feed Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 9: North America Poultry Feed Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 10: North America Poultry Feed Industry Revenue Million Forecast, by Ingredient 2020 & 2033
- Table 11: North America Poultry Feed Industry Revenue Million Forecast, by Geography 2020 & 2033
- Table 12: North America Poultry Feed Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 13: North America Poultry Feed Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 14: North America Poultry Feed Industry Revenue Million Forecast, by Ingredient 2020 & 2033
- Table 15: North America Poultry Feed Industry Revenue Million Forecast, by Geography 2020 & 2033
- Table 16: North America Poultry Feed Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 17: North America Poultry Feed Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 18: North America Poultry Feed Industry Revenue Million Forecast, by Ingredient 2020 & 2033
- Table 19: North America Poultry Feed Industry Revenue Million Forecast, by Geography 2020 & 2033
- Table 20: North America Poultry Feed Industry Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Poultry Feed Industry?
The projected CAGR is approximately 3.90%.
2. Which companies are prominent players in the North America Poultry Feed Industry?
Key companies in the market include Charoen Pokphand Food, Invivo, Nutreco NV, Alltech Inc, Archer Daniels Midland, Land O' Lakes Inc, Cargill Inc.
3. What are the main segments of the North America Poultry Feed Industry?
The market segments include Type, Ingredient, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Demand for Meat; Initiatives By the Key Players; Focus on Animal nutrition and Health.
6. What are the notable trends driving market growth?
Increased Poultry Meat Consumption.
7. Are there any restraints impacting market growth?
Shift Toward Vegan- Based Diet; Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Poultry Feed Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Poultry Feed Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Poultry Feed Industry?
To stay informed about further developments, trends, and reports in the North America Poultry Feed Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence