Key Insights

The North American IoT security market, valued at $9.79 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 21.97% from 2025 to 2033. This surge is driven by the escalating adoption of Internet of Things (IoT) devices across diverse sectors like automotive, healthcare, and manufacturing, coupled with increasing concerns about data breaches and cyberattacks targeting connected devices. The market's segmentation reveals a strong demand for both network and endpoint security solutions, with software solutions currently holding a larger market share compared to services. However, the services segment is expected to witness significant growth fueled by the rising need for managed security services and expert consultation in navigating the complexities of IoT security. Key players like IBM, Fortinet, and Cisco are aggressively investing in research and development, expanding their product portfolios, and forming strategic partnerships to capitalize on this burgeoning market. The North American region, particularly the United States, dominates the market due to advanced technological infrastructure, stringent data privacy regulations, and a high concentration of IoT device deployments.

The continuous evolution of IoT technology introduces new security challenges, prompting a growing demand for sophisticated security measures. Government regulations aimed at enhancing data protection and cybersecurity compliance are further accelerating market growth. However, factors such as the high cost of implementation and the complexity of integrating IoT security solutions across diverse platforms pose challenges to market expansion. Despite these restraints, the long-term growth prospects remain positive, driven by increasing awareness of cybersecurity risks, the proliferation of smart devices, and the ongoing development of innovative IoT security solutions designed to address the vulnerabilities inherent in connected devices. The expansion of 5G networks and the rise of edge computing will further contribute to this market's growth trajectory in the coming years.

North America IoT Security Market Report: 2019-2033

This comprehensive report provides an in-depth analysis of the North America IoT security market, covering market dynamics, growth trends, key players, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an indispensable resource for industry professionals, investors, and strategic decision-makers. The report segments the market by type of security (Network Security, Endpoint Security), solution (Software, Services), and end-user industry (Automotive, Healthcare, Government, Manufacturing, Energy and Power, Retail, BFSI, Others). The market size is presented in million units.

North America IoT Security Industry Market Dynamics & Structure

The North American IoT security market is characterized by increasing market concentration, driven by mergers and acquisitions (M&A) activity and the dominance of established players. Technological innovation, particularly in areas like AI-driven threat detection and edge security, is a key growth driver. However, regulatory frameworks, including data privacy regulations like CCPA and GDPR, present both challenges and opportunities. The market also faces competition from alternative security solutions.

• Market Concentration: High, with top 10 players holding approximately xx% market share in 2024.
• M&A Activity: Significant activity observed in the historical period (2019-2024), with an average of xx deals per year. Examples include Check Point's acquisition of Spectral in February 2022.
• Technological Innovation: Key drivers include advancements in AI/ML for threat detection, edge computing security solutions, and blockchain for secure data transmission.
• Regulatory Frameworks: Compliant solutions are becoming increasingly crucial, creating opportunities for specialized security providers.
• Competitive Landscape: Existing cybersecurity players are expanding into IoT security, creating intense competition.

North America IoT Security Industry Growth Trends & Insights

The North America IoT security market experienced significant growth during the historical period (2019-2024), driven by the expanding adoption of IoT devices across various sectors. The market is projected to continue its growth trajectory, with a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is fueled by increasing awareness of IoT security vulnerabilities, rising demand for robust security solutions, and the proliferation of connected devices in both consumer and industrial applications. Market penetration rates are expected to increase significantly across all end-user segments. Technological disruptions, such as the rise of 5G and the increasing adoption of cloud-based IoT platforms, are further accelerating market expansion. Consumer behavior shifts towards greater security consciousness are also influencing market growth. The market size is estimated to reach xx million units in 2025 and xx million units by 2033.

Dominant Regions, Countries, or Segments in North America IoT Security Industry

The US dominates the North America IoT security market, driven by strong technological advancements, a robust IT infrastructure, and high IoT device adoption rates. Within the segments, Network Security and Software solutions currently hold the largest market shares. The Automotive, Healthcare, and Government sectors demonstrate the highest growth potential due to increased investment in security and stringent regulatory requirements.

• Dominant Region: United States
• Dominant Segments: Network Security (xx% market share in 2024), Software solutions (xx% market share in 2024), Automotive, Healthcare, Government sectors.
• Growth Drivers: Strong government support for IoT initiatives in the US, Increasing adoption of connected vehicles in the automotive sector, growing concerns about data breaches in healthcare.

North America IoT Security Industry Product Landscape

The North America IoT security market offers a diverse range of products, including network security solutions (firewalls, intrusion detection/prevention systems), endpoint security solutions (antivirus, endpoint detection and response), and cloud-based security platforms. These solutions are continuously evolving, incorporating advanced technologies such as AI, machine learning, and blockchain to enhance threat detection and response capabilities. Key features of advanced solutions include real-time threat monitoring, automated incident response, and comprehensive vulnerability management.

Key Drivers, Barriers & Challenges in North America IoT Security Industry

Key Drivers: The escalating number of connected devices, rising cybersecurity threats, stringent government regulations, and increasing investment in IoT infrastructure are key drivers of market growth. The increasing adoption of cloud-based services and the growing need for data protection are also contributing factors.

Challenges: The complexity of IoT ecosystems, limited interoperability between devices and platforms, skill gaps in cybersecurity professionals, and the high cost of implementing robust security solutions pose significant challenges. Supply chain vulnerabilities also present a considerable risk. The market faces high upfront costs and ongoing maintenance expenses as barriers to entry for smaller organizations.

Emerging Opportunities in North America IoT Security Industry

Emerging opportunities include the expansion of IoT security solutions into new sectors such as smart homes and smart cities, the development of more sophisticated threat detection and response technologies, and the growth of managed security services. The demand for security solutions that address the unique challenges of edge computing is increasing rapidly.

Growth Accelerators in the North America IoT Security Industry

Technological breakthroughs in AI, ML, and blockchain are accelerating market growth. Strategic partnerships between security vendors and IoT device manufacturers are enhancing product integration and adoption. Expansion into untapped markets such as smart agriculture and industrial IoT will also boost market growth.

Key Players Shaping the North America IoT Security Industry Market

• IBM Corporation
• Fortinet Inc
• Hewlett Packard Enterprise Company
• Check Point Software Technologies Ltd
• Trustwave Holdings
• Cisco Systems Inc
• Symantec Corporation
• AT&T Inc
• Palo Alto Networks Inc
• Intel Corporation

Notable Milestones in North America IoT Security Industry Sector

• January 2023: KORE launches OmniSIM SAFE solution powered by AWS IoT Core, addressing security challenges in large-scale IoT deployments.
• February 2022: Check Point acquires Spectral, expanding its cloud security offering with developer-centric tools.

In-Depth North America IoT Security Industry Market Outlook

The North America IoT security market is poised for sustained growth, driven by several factors including the expanding IoT ecosystem, increasing cybersecurity threats, and the growing adoption of cloud-based services. Strategic investments in research and development, coupled with strategic partnerships and market expansions, will be crucial for players to maintain a competitive edge. The continued development of innovative security solutions tailored to specific vertical applications presents significant opportunities for future growth.

North America IoT Security Industry Segmentation

• 1. Type of Security
  • 1.1. Network Security
  • 1.2. End-point Security
• 2. Solution
  • 2.1. Software
  • 2.2. Services
• 3. End-user Industry
  • 3.1. Automotive
  • 3.2. Healthcare
  • 3.3. Government
  • 3.4. Manufacturing
  • 3.5. Energy and Power
  • 3.6. Retail
  • 3.7. BFSI
  • 3.8. Others End-user Industries
• 4. Geography
  • 4.1. United States
  • 4.2. Canada

North America IoT Security Industry Segmentation By Geography

• 1. United States
• 2. Canada