Key Insights
The global logistics market within the Fast-Moving Consumer Goods (FMCG) industry is experiencing robust growth, projected to reach $1.30 trillion in 2025 and maintain a Compound Annual Growth Rate (CAGR) exceeding 5.09% from 2025 to 2033. This expansion is driven by several key factors. E-commerce continues its explosive growth, demanding increasingly sophisticated and efficient logistics solutions to manage the complexities of last-mile delivery and omnichannel fulfillment. Simultaneously, consumer preferences are shifting towards personalized experiences and faster delivery times, putting pressure on FMCG companies to optimize their supply chains. Furthermore, advancements in technology, such as automation, artificial intelligence, and data analytics, are streamlining operations, improving transparency, and reducing costs throughout the logistics lifecycle. This includes improvements in warehousing and inventory management to minimize waste and maximize efficiency. The increasing adoption of sustainable practices within the logistics sector is also a significant contributing factor, with companies focusing on reducing carbon footprints and optimizing transportation routes.
Logistics in FMCG Industry Market Size (In Billion)
The market is segmented by product category (food and beverage, personal care, household care, and other consumables) and service type (transportation, warehousing, distribution, inventory management, and other value-added services). Key players, including DB Schenker, Ceva Logistics, DHL Group, XPO Logistics, Kuehne + Nagel, and others, are actively competing for market share through strategic partnerships, technological investments, and expansion into new geographic regions. While Asia Pacific is expected to be a dominant region, driven by high growth economies and increasing consumption, North America and Europe will also contribute significantly to overall market value. However, challenges remain, including geopolitical instability, rising fuel prices, and the ongoing need to manage labor shortages. Despite these headwinds, the long-term outlook for the FMCG logistics market remains positive, fueled by consistent growth in e-commerce, evolving consumer demands, and technological innovation.
Logistics in FMCG Industry Company Market Share
Logistics in FMCG Industry: Market Report 2019-2033
This comprehensive report delivers an in-depth analysis of the Logistics in FMCG Industry market, providing critical insights for businesses operating within the parent market (Logistics) and the child market (FMCG Logistics). The study period covers 2019-2033, with a base year of 2025 and a forecast period spanning 2025-2033. The report leverages extensive data from the historical period (2019-2024) to provide accurate projections and actionable intelligence. The market is valued at xx million units in 2025 and is projected to reach xx million units by 2033. Key players analyzed include DB Schenker, Ceva Logistics, DHL Group, XPO Logistics, Kuehne + Nagel, Penske Logistics, C.H. Robinson, Bolloré Logistics, Kenco Logistics, FM Logistic, Rhenus Logistics, DSV, and Hellmann Worldwide Logistics, amongst others. The report segments the market by product category (Food and Beverage, Personal Care, Household Care, Other Consumables) and service type (Transportation, Warehousing, Distribution, Inventory Management, Other Value-added Services).
Logistics in FMCG Industry Market Dynamics & Structure
This section analyzes the competitive landscape of the FMCG logistics market, encompassing market concentration, technological advancements, regulatory influences, and market dynamics. The market is moderately concentrated, with the top 10 players holding an estimated xx% market share in 2025. Technological innovation, particularly in areas like AI-powered route optimization and automation, is a key driver. Regulatory changes related to sustainability and data privacy are creating both opportunities and challenges. The rise of e-commerce continues to fuel demand for efficient last-mile delivery solutions. Mergers and acquisitions (M&A) activity remains robust, with xx major deals recorded in the historical period (2019-2024), indicating ongoing consolidation.
- Market Concentration: Top 10 players hold xx% market share (2025).
- Technological Drivers: AI, automation, IoT driving efficiency gains.
- Regulatory Framework: Sustainability and data privacy regulations shaping the landscape.
- Competitive Substitutes: Limited direct substitutes; focus on service differentiation.
- End-User Demographics: Shifting towards e-commerce and omnichannel fulfillment.
- M&A Trends: xx major M&A deals during 2019-2024.
Logistics in FMCG Industry Growth Trends & Insights
The FMCG logistics market experienced substantial growth during the historical period (2019-2024), driven by factors such as e-commerce expansion, increasing consumer demand, and the growing adoption of advanced logistics technologies. The market size expanded from xx million units in 2019 to xx million units in 2024, representing a CAGR of xx%. This growth is expected to continue, with a projected CAGR of xx% during the forecast period (2025-2033), reaching xx million units by 2033. Technological disruptions such as the integration of blockchain technology for enhanced supply chain transparency and the adoption of autonomous vehicles for last-mile delivery are further propelling market expansion. Changes in consumer behavior, including increased demand for faster delivery times and personalized experiences, are also driving growth.
Dominant Regions, Countries, or Segments in Logistics in FMCG Industry
The Food and Beverage segment is the largest segment by product category, representing xx% of the total market in 2025, driven by high consumer demand and extensive distribution networks. Transportation services dominate the service segment, accounting for xx% of the market due to the sheer volume of goods movement required in the FMCG sector. Developed economies in North America and Europe, along with rapidly growing markets in Asia-Pacific (particularly India and China), represent the most significant regional contributions to market growth.
- Key Drivers:
- North America & Europe: Mature e-commerce infrastructure & high disposable incomes.
- Asia-Pacific: Rapid urbanization, rising middle class, and expanding e-commerce penetration.
- Food & Beverage Segment: High volume, perishable goods, and specialized handling needs.
- Transportation Services: The core function of FMCG logistics, high volume demand.
Logistics in FMCG Industry Product Landscape
The FMCG logistics market offers a diverse range of services, from basic transportation and warehousing to sophisticated value-added services like order fulfillment, inventory management, and reverse logistics. Recent innovations include advanced warehouse management systems (WMS), route optimization software leveraging AI and machine learning, and the growing use of robotics and automation to improve efficiency and reduce costs. The focus is on providing customized solutions to meet the specific needs of FMCG companies, including temperature-controlled transportation for perishable goods and specialized handling for fragile items.
Key Drivers, Barriers & Challenges in Logistics in FMCG Industry
Key Drivers: E-commerce boom, increasing consumer demand, technological advancements (AI, automation), and government initiatives supporting logistics infrastructure development are key drivers. The rise of omnichannel retail strategies necessitates integrated and efficient logistics solutions.
Key Challenges: Supply chain disruptions (xx% impact on market growth in 2024 estimated), rising fuel costs (xx% increase in 2024), and labor shortages (xx% workforce deficit estimated in 2024) are major hurdles. Stringent regulations and a lack of standardized procedures across regions pose further challenges.
Emerging Opportunities in Logistics in FMCG Industry
Emerging opportunities include the expansion of cold chain logistics to accommodate growing demand for perishable goods, increased adoption of sustainable practices (reducing carbon footprint), and the development of innovative last-mile delivery solutions for improved efficiency and customer experience. Untapped markets in developing economies and the application of AI for predictive analytics in supply chain management represent significant growth potential.
Growth Accelerators in the Logistics in FMCG Industry Industry
Technological innovation in areas such as autonomous vehicles, drone delivery, and blockchain technology for improved transparency will significantly accelerate market growth. Strategic partnerships between logistics providers and FMCG companies to create integrated supply chain solutions, along with aggressive market expansion strategies into new regions, will further drive growth.
Key Players Shaping the Logistics in FMCG Industry Market
- DB Schenker
- Ceva Logistics
- DHL Group
- XPO Logistics
- Kuehne + Nagel
- Penske Logistics
- C.H. Robinson
- Bolloré Logistics
- Kenco Logistics
- FM Logistic
- Rhenus Logistics
- DSV
- Hellmann Worldwide Logistics
Notable Milestones in Logistics in FMCG Industry Sector
- August 2023: Reliance Retail expands its store count by 3,300, reaching 18,040 stores totaling 65.6 million square feet, increasing demand for efficient distribution and logistics.
- July 2023: Swiggy acquires LYNK Logistics, expanding its B2B capabilities in the FMCG sector and strengthening its delivery network.
In-Depth Logistics in FMCG Industry Market Outlook
The FMCG logistics market is poised for continued strong growth, fueled by technological advancements, increasing e-commerce adoption, and expanding consumer demand. Strategic investments in infrastructure and innovative logistics solutions, coupled with strategic partnerships and expansion into new markets, will be crucial for success in this dynamic sector. The market presents significant opportunities for companies that can adapt quickly to changing consumer preferences and leverage cutting-edge technologies to enhance efficiency and provide superior service.
Logistics in FMCG Industry Segmentation
-
1. Service
- 1.1. Transportation
- 1.2. Warehous
- 1.3. Other Value-added Services
-
2. Product Category
- 2.1. Food and Beverage
- 2.2. Personal Care
- 2.3. Household Care
- 2.4. Other Consumables
Logistics in FMCG Industry Segmentation By Geography
- 1. Asia Pacific
- 2. North America
- 3. Europe
- 4. Latin America
- 5. Middle East and Africa
Logistics in FMCG Industry Regional Market Share
Geographic Coverage of Logistics in FMCG Industry
Logistics in FMCG Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of > 5.09% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Rising consumer demand for fast and efficient delivery4.; The need for streamlined supply chain operations
- 3.3. Market Restrains
- 3.3.1. 4.; High trasnportation costs4.; Complexity of managing perishable goods
- 3.4. Market Trends
- 3.4.1. Growing Penetration of E-commerce Demands Efficient Logistics Operations
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Logistics in FMCG Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Service
- 5.1.1. Transportation
- 5.1.2. Warehous
- 5.1.3. Other Value-added Services
- 5.2. Market Analysis, Insights and Forecast - by Product Category
- 5.2.1. Food and Beverage
- 5.2.2. Personal Care
- 5.2.3. Household Care
- 5.2.4. Other Consumables
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Asia Pacific
- 5.3.2. North America
- 5.3.3. Europe
- 5.3.4. Latin America
- 5.3.5. Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by Service
- 6. Asia Pacific Logistics in FMCG Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Service
- 6.1.1. Transportation
- 6.1.2. Warehous
- 6.1.3. Other Value-added Services
- 6.2. Market Analysis, Insights and Forecast - by Product Category
- 6.2.1. Food and Beverage
- 6.2.2. Personal Care
- 6.2.3. Household Care
- 6.2.4. Other Consumables
- 6.1. Market Analysis, Insights and Forecast - by Service
- 7. North America Logistics in FMCG Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Service
- 7.1.1. Transportation
- 7.1.2. Warehous
- 7.1.3. Other Value-added Services
- 7.2. Market Analysis, Insights and Forecast - by Product Category
- 7.2.1. Food and Beverage
- 7.2.2. Personal Care
- 7.2.3. Household Care
- 7.2.4. Other Consumables
- 7.1. Market Analysis, Insights and Forecast - by Service
- 8. Europe Logistics in FMCG Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Service
- 8.1.1. Transportation
- 8.1.2. Warehous
- 8.1.3. Other Value-added Services
- 8.2. Market Analysis, Insights and Forecast - by Product Category
- 8.2.1. Food and Beverage
- 8.2.2. Personal Care
- 8.2.3. Household Care
- 8.2.4. Other Consumables
- 8.1. Market Analysis, Insights and Forecast - by Service
- 9. Latin America Logistics in FMCG Industry Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Service
- 9.1.1. Transportation
- 9.1.2. Warehous
- 9.1.3. Other Value-added Services
- 9.2. Market Analysis, Insights and Forecast - by Product Category
- 9.2.1. Food and Beverage
- 9.2.2. Personal Care
- 9.2.3. Household Care
- 9.2.4. Other Consumables
- 9.1. Market Analysis, Insights and Forecast - by Service
- 10. Middle East and Africa Logistics in FMCG Industry Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Service
- 10.1.1. Transportation
- 10.1.2. Warehous
- 10.1.3. Other Value-added Services
- 10.2. Market Analysis, Insights and Forecast - by Product Category
- 10.2.1. Food and Beverage
- 10.2.2. Personal Care
- 10.2.3. Household Care
- 10.2.4. Other Consumables
- 10.1. Market Analysis, Insights and Forecast - by Service
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 DB Schenker
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Ceva Logistics
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 DHL Group
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 XPO Logistics
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Kuehne + Nagel
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Penske Logistics**List Not Exhaustive 6 3 Other Companie
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 C H Robinson
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Bollore Logistics
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Kenco Logistics
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 FM Logistic
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Rhenus Logistics
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 DSV
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Hellmann Worlwide Logistics
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.1 DB Schenker
List of Figures
- Figure 1: Global Logistics in FMCG Industry Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: Asia Pacific Logistics in FMCG Industry Revenue (Million), by Service 2025 & 2033
- Figure 3: Asia Pacific Logistics in FMCG Industry Revenue Share (%), by Service 2025 & 2033
- Figure 4: Asia Pacific Logistics in FMCG Industry Revenue (Million), by Product Category 2025 & 2033
- Figure 5: Asia Pacific Logistics in FMCG Industry Revenue Share (%), by Product Category 2025 & 2033
- Figure 6: Asia Pacific Logistics in FMCG Industry Revenue (Million), by Country 2025 & 2033
- Figure 7: Asia Pacific Logistics in FMCG Industry Revenue Share (%), by Country 2025 & 2033
- Figure 8: North America Logistics in FMCG Industry Revenue (Million), by Service 2025 & 2033
- Figure 9: North America Logistics in FMCG Industry Revenue Share (%), by Service 2025 & 2033
- Figure 10: North America Logistics in FMCG Industry Revenue (Million), by Product Category 2025 & 2033
- Figure 11: North America Logistics in FMCG Industry Revenue Share (%), by Product Category 2025 & 2033
- Figure 12: North America Logistics in FMCG Industry Revenue (Million), by Country 2025 & 2033
- Figure 13: North America Logistics in FMCG Industry Revenue Share (%), by Country 2025 & 2033
- Figure 14: Europe Logistics in FMCG Industry Revenue (Million), by Service 2025 & 2033
- Figure 15: Europe Logistics in FMCG Industry Revenue Share (%), by Service 2025 & 2033
- Figure 16: Europe Logistics in FMCG Industry Revenue (Million), by Product Category 2025 & 2033
- Figure 17: Europe Logistics in FMCG Industry Revenue Share (%), by Product Category 2025 & 2033
- Figure 18: Europe Logistics in FMCG Industry Revenue (Million), by Country 2025 & 2033
- Figure 19: Europe Logistics in FMCG Industry Revenue Share (%), by Country 2025 & 2033
- Figure 20: Latin America Logistics in FMCG Industry Revenue (Million), by Service 2025 & 2033
- Figure 21: Latin America Logistics in FMCG Industry Revenue Share (%), by Service 2025 & 2033
- Figure 22: Latin America Logistics in FMCG Industry Revenue (Million), by Product Category 2025 & 2033
- Figure 23: Latin America Logistics in FMCG Industry Revenue Share (%), by Product Category 2025 & 2033
- Figure 24: Latin America Logistics in FMCG Industry Revenue (Million), by Country 2025 & 2033
- Figure 25: Latin America Logistics in FMCG Industry Revenue Share (%), by Country 2025 & 2033
- Figure 26: Middle East and Africa Logistics in FMCG Industry Revenue (Million), by Service 2025 & 2033
- Figure 27: Middle East and Africa Logistics in FMCG Industry Revenue Share (%), by Service 2025 & 2033
- Figure 28: Middle East and Africa Logistics in FMCG Industry Revenue (Million), by Product Category 2025 & 2033
- Figure 29: Middle East and Africa Logistics in FMCG Industry Revenue Share (%), by Product Category 2025 & 2033
- Figure 30: Middle East and Africa Logistics in FMCG Industry Revenue (Million), by Country 2025 & 2033
- Figure 31: Middle East and Africa Logistics in FMCG Industry Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Logistics in FMCG Industry Revenue Million Forecast, by Service 2020 & 2033
- Table 2: Global Logistics in FMCG Industry Revenue Million Forecast, by Product Category 2020 & 2033
- Table 3: Global Logistics in FMCG Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 4: Global Logistics in FMCG Industry Revenue Million Forecast, by Service 2020 & 2033
- Table 5: Global Logistics in FMCG Industry Revenue Million Forecast, by Product Category 2020 & 2033
- Table 6: Global Logistics in FMCG Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 7: Global Logistics in FMCG Industry Revenue Million Forecast, by Service 2020 & 2033
- Table 8: Global Logistics in FMCG Industry Revenue Million Forecast, by Product Category 2020 & 2033
- Table 9: Global Logistics in FMCG Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 10: Global Logistics in FMCG Industry Revenue Million Forecast, by Service 2020 & 2033
- Table 11: Global Logistics in FMCG Industry Revenue Million Forecast, by Product Category 2020 & 2033
- Table 12: Global Logistics in FMCG Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 13: Global Logistics in FMCG Industry Revenue Million Forecast, by Service 2020 & 2033
- Table 14: Global Logistics in FMCG Industry Revenue Million Forecast, by Product Category 2020 & 2033
- Table 15: Global Logistics in FMCG Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 16: Global Logistics in FMCG Industry Revenue Million Forecast, by Service 2020 & 2033
- Table 17: Global Logistics in FMCG Industry Revenue Million Forecast, by Product Category 2020 & 2033
- Table 18: Global Logistics in FMCG Industry Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Logistics in FMCG Industry?
The projected CAGR is approximately > 5.09%.
2. Which companies are prominent players in the Logistics in FMCG Industry?
Key companies in the market include DB Schenker, Ceva Logistics, DHL Group, XPO Logistics, Kuehne + Nagel, Penske Logistics**List Not Exhaustive 6 3 Other Companie, C H Robinson, Bollore Logistics, Kenco Logistics, FM Logistic, Rhenus Logistics, DSV, Hellmann Worlwide Logistics.
3. What are the main segments of the Logistics in FMCG Industry?
The market segments include Service, Product Category.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.30 Million as of 2022.
5. What are some drivers contributing to market growth?
4.; Rising consumer demand for fast and efficient delivery4.; The need for streamlined supply chain operations.
6. What are the notable trends driving market growth?
Growing Penetration of E-commerce Demands Efficient Logistics Operations.
7. Are there any restraints impacting market growth?
4.; High trasnportation costs4.; Complexity of managing perishable goods.
8. Can you provide examples of recent developments in the market?
August 2023: Reliance Retail expanded its store count by 3,300 reaching a total of 18,040 stores with a combined area of 65.6 million square feet.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Logistics in FMCG Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Logistics in FMCG Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Logistics in FMCG Industry?
To stay informed about further developments, trends, and reports in the Logistics in FMCG Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence