Indonesia OOH and DOOH Market Expected to Reach XXX Million by 2034

Indonesia OOH and DOOH Market by Type (Static (Traditional) OOH, Digital OOH (LED Screens)), by Application (Billboard, Transportation (Transit), Street Furniture, Other Place-based Media), by End-user Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, Other End-user Industries), by Indonesia Forecast 2026-2034

Jul 4 2025

Base Year: 2025

197 Pages

Key Insights

The Indonesian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth story, projected to reach a market size of $314.24 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 6.50% from 2019 to 2033. This robust expansion is fueled by several key drivers. Firstly, Indonesia's burgeoning population, particularly its young and digitally engaged demographic, provides a vast and receptive audience for OOH and DOOH campaigns. Secondly, rapid urbanization and increasing infrastructure development create more opportunities for impactful ad placements across billboards, transit media, and digital screens in high-traffic areas. Thirdly, the rising adoption of programmatic advertising within the DOOH sector allows for more targeted and data-driven campaigns, enhancing ROI for advertisers. Finally, the increasing sophistication of DOOH technology, offering interactive and engaging formats, further strengthens its appeal. However, challenges remain, including regulatory hurdles concerning outdoor advertising permits and competition from other digital advertising channels. Nevertheless, the overall market trajectory remains positive, indicating significant investment potential for both established players like JCDecaux SE and Hivestack, and emerging local companies like Next Digital Indonesia and EYE Indonesia.

The market segmentation, while not explicitly detailed, is likely to reflect the varied formats within OOH and DOOH, including billboards, street furniture, transit advertising (buses, trains, etc.), and digital screens in malls, airports, and other public spaces. Regional variations are expected, with higher concentrations of ad spend in major metropolitan areas like Jakarta, Surabaya, and Bandung. The forecast period (2025-2033) suggests continued growth driven by the factors mentioned above, particularly the ongoing digital transformation of the advertising landscape and the increasing sophistication of DOOH technology that enables greater audience engagement and measurement capabilities. This makes the Indonesian OOH and DOOH market an attractive investment opportunity for both domestic and international players.

Indonesia OOH and DOOH Market Market Size and Forecast (2024-2030) — Indonesia OOH and DOOH Market Company Market Share

Indonesia OOH and DOOH Market: A Comprehensive Market Report (2019-2033)

This comprehensive report provides an in-depth analysis of the Indonesia Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, encompassing market dynamics, growth trends, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. The report offers invaluable insights for industry professionals, investors, and businesses seeking to navigate this dynamic market. We analyze both the parent market (OOH advertising) and the child market (DOOH advertising) providing a holistic view of the Indonesian advertising landscape.

Indonesia OOH and DOOH Market Dynamics & Structure

This section delves into the intricate structure of the Indonesian OOH and DOOH market, examining market concentration, technological advancements, regulatory influences, competitive dynamics, and end-user demographics. The analysis encompasses market share distribution among key players, the impact of mergers and acquisitions (M&A) activities, and qualitative factors impacting innovation.

Market Concentration: The Indonesian OOH market shows a moderately concentrated structure, with a few large players holding significant market share. The DOOH segment exhibits higher fragmentation due to the emergence of numerous smaller players. We estimate the top 5 players collectively hold approximately xx% of the OOH market share in 2025.
Technological Innovation: DOOH is a key driver of market growth, fueled by advancements in digital display technologies, programmatic advertising, and data analytics. However, challenges remain in terms of infrastructure development and widespread internet connectivity across Indonesia.
Regulatory Framework: Government regulations concerning advertising standards and permits significantly impact the OOH and DOOH market. Ongoing policy changes and their impact on market growth are analyzed within the report.
Competitive Substitutes: Digital channels such as online video and social media present strong competition to OOH and DOOH advertising. The report analyzes the competitive landscape and the strategies employed by OOH/DOOH companies to maintain relevance.
End-User Demographics: The report segments the end-user base across various industries (e.g., FMCG, retail, entertainment) and analyzes advertising expenditure patterns within these sectors. The growing middle class and increasing urbanization are key factors influencing the demand for OOH/DOOH advertising.
M&A Trends: The report tracks M&A activity within the Indonesian OOH and DOOH sector, analyzing deal volumes and their implications for market consolidation. We estimate xx M&A deals occurred in the OOH and DOOH sectors between 2019 and 2024.

Indonesia OOH and DOOH Market Growth Trends & Insights

This section offers a comprehensive analysis of the market's historical and projected growth, exploring market size evolution, adoption rates of DOOH technology, technological disruptions, and shifts in consumer behavior. Quantitative metrics such as Compound Annual Growth Rate (CAGR) and market penetration rates are provided. The total market size for OOH advertising in Indonesia is estimated at xx Million in 2025, with the DOOH segment accounting for xx Million. This signifies a CAGR of xx% during the forecast period (2025-2033). Factors driving growth include increasing digital literacy, rising smartphone penetration, and the adoption of programmatic buying.

Dominant Regions, Countries, or Segments in Indonesia OOH and DOOH Market

This section identifies the key regions and segments driving market growth within Indonesia. Jakarta, followed by other major metropolitan areas like Surabaya and Bandung, are the dominant regions, primarily due to higher population density, increased commercial activity, and better infrastructure for OOH/DOOH advertising. Factors contributing to the dominance include:

Economic activity and infrastructure: Higher economic activity and better infrastructure in urban areas support higher advertising spending and efficient deployment of OOH/DOOH solutions.
Government initiatives: Government policies promoting infrastructure development and investment in urban areas indirectly support growth in OOH/DOOH advertising.
Consumer behavior and media consumption: Higher concentration of population and media consumption habits within urban centers contribute to this dominance.

Indonesia OOH and DOOH Market Product Landscape

The Indonesian OOH and DOOH market showcases a diverse range of products, encompassing traditional billboards, digital screens, transit advertising, and other innovative formats like interactive displays and augmented reality experiences. Technological advancements are leading to the development of more targeted, data-driven advertising solutions. Key features include improved screen resolution, dynamic content delivery, and integration with data analytics platforms. The market is witnessing a gradual shift towards programmatic DOOH, offering greater efficiency and targeting capabilities for advertisers.

Key Drivers, Barriers & Challenges in Indonesia OOH and DOOH Market

Key Drivers: Growth is primarily driven by the expansion of the digital economy, rising smartphone penetration, increased consumer spending, and the government's focus on infrastructure development. Programmatic DOOH adoption is further accelerating growth.

Key Barriers & Challenges: Challenges include high initial investment costs for DOOH infrastructure, a need for improved internet connectivity in certain regions, and regulatory hurdles related to advertising permits. Competition from other digital advertising channels also represents a significant challenge. The impact of these challenges is quantified through projected market growth adjustments in the report.

Emerging Opportunities in Indonesia OOH and DOOH Market

Emerging opportunities include the expansion of DOOH into smaller cities and towns, the integration of OOH and DOOH with mobile technologies, and the increasing utilization of data analytics to optimize campaign effectiveness. The growing popularity of experiential marketing also presents an opportunity for creative OOH and DOOH campaigns.

Growth Accelerators in the Indonesia OOH and DOOH Market Industry

Technological innovation, especially in areas like programmatic buying, data analytics, and interactive displays, are key growth catalysts. Strategic partnerships between OOH companies, technology providers, and advertisers are also accelerating market growth. Market expansion into tier-2 and tier-3 cities holds significant untapped potential.

Key Players Shaping the Indonesia OOH and DOOH Market Market

JCDecaux SE
Hivestack
Next Digital Indonesia
Moving Walls
EYE Indonesia
Plan B Media Public Company Limited
VIOOH
Vistar Media
Jaris & K
Pixel Group
List Not Exhaustive

Notable Milestones in Indonesia OOH and DOOH Market Sector

July 2024: Magnite, in collaboration with Dentsu Indonesia, achieved a 100% share of voice (SOV) through a programmatic roadblock campaign across Viu, Vidio, and WeTV. Nestlé Indonesia leveraged this platform to promote its NESCAFÉ Biscuit Coffee.
April 2024: inDrive partnered with The Perfect Media for OOH advertising in Jakarta and other key cities, enhancing its brand visibility through targeted campaigns including mall branding at Central Mall Bandar Lampung.

In-Depth Indonesia OOH and DOOH Market Outlook

The Indonesian OOH and DOOH market is poised for robust growth, fueled by continuous technological advancements, expanding digital infrastructure, and rising consumer spending. Strategic partnerships and innovative advertising formats will further drive market expansion into untapped regions, unlocking significant growth potential in the coming years. The long-term outlook remains positive, with substantial opportunities for businesses to capitalize on the evolving landscape of OOH and DOOH advertising in Indonesia.

Indonesia OOH and DOOH Market Segmentation

1. Type
- 1.1. Static (Traditional) OOH
- 1.2. Digital OOH (LED Screens)
  - 1.2.1. Programmatic OOH
  - 1.2.2. Other Digital OOH
2. Application
- 2.1. Billboard
- 2.2. Transportation (Transit)
  - 2.2.1. Airports
  - 2.2.2. Other Transportation (Buses, etc.)
- 2.3. Street Furniture
- 2.4. Other Place-based Media
3. End-user Industry
- 3.1. Automotive
- 3.2. Retail and Consumer Goods
- 3.3. Healthcare
- 3.4. BFSI
- 3.5. Other End-user Industries

Indonesia OOH and DOOH Market Segmentation By Geography

1. Indonesia

Indonesia OOH and DOOH Market Market Share by Region - Global Geographic Distribution — Indonesia OOH and DOOH Market Regional Market Share

Geographic Coverage of Indonesia OOH and DOOH Market

Higher Coverage

Lower Coverage

No Coverage

Indonesia OOH and DOOH Market REPORT HIGHLIGHTS

Aspects	Details
Study Period	2020-2034
Base Year	2025
Estimated Year	2026
Forecast Period	2026-2034
Historical Period	2020-2025
Growth Rate	CAGR of 6.50% from 2020-2034
Segmentation	By Type Static (Traditional) OOH Digital OOH (LED Screens) Programmatic OOH Other Digital OOH By Application Billboard Transportation (Transit) Airports Other Transportation (Buses, etc.) Street Furniture Other Place-based Media By End-user Industry Automotive Retail and Consumer Goods Healthcare BFSI Other End-user Industries By Geography Indonesia

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
  - - 3.2.1. Ongoing Shift Toward Digital Advertising; Increasing Use of Recommendation Engines
- - 3.3. Market Restrains
  - - 3.3.1. Ongoing Shift Toward Digital Advertising; Increasing Use of Recommendation Engines
- - 3.4. Market Trends
  - - 3.4.1. Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. Indonesia OOH and DOOH Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
  - 5.1.1. Static (Traditional) OOH
  - 5.1.2. Digital OOH (LED Screens)
    - 5.1.2.1. Programmatic OOH
    - 5.1.2.2. Other Digital OOH
- 5.2. Market Analysis, Insights and Forecast - by Application
  - 5.2.1. Billboard
  - 5.2.2. Transportation (Transit)
    - 5.2.2.1. Airports
    - 5.2.2.2. Other Transportation (Buses, etc.)
  - 5.2.3. Street Furniture
  - 5.2.4. Other Place-based Media
- 5.3. Market Analysis, Insights and Forecast - by End-user Industry
  - 5.3.1. Automotive
  - 5.3.2. Retail and Consumer Goods
  - 5.3.3. Healthcare
  - 5.3.4. BFSI
  - 5.3.5. Other End-user Industries
- 5.4. Market Analysis, Insights and Forecast - by Region
  - 5.4.1. Indonesia
6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- - 6.2. Company Profiles
  - - 6.2.1 JCDecaux SE
      6.2.1.1. Overview
      6.2.1.2. Products
      6.2.1.3. SWOT Analysis
      6.2.1.4. Recent Developments
      6.2.1.5. Financials (Based on Availability)
    - 6.2.2 Hivestack
      6.2.2.1. Overview
      6.2.2.2. Products
      6.2.2.3. SWOT Analysis
      6.2.2.4. Recent Developments
      6.2.2.5. Financials (Based on Availability)
    - 6.2.3 Next Digital Indonesia
      6.2.3.1. Overview
      6.2.3.2. Products
      6.2.3.3. SWOT Analysis
      6.2.3.4. Recent Developments
      6.2.3.5. Financials (Based on Availability)
    - 6.2.4 Moving Walls
      6.2.4.1. Overview
      6.2.4.2. Products
      6.2.4.3. SWOT Analysis
      6.2.4.4. Recent Developments
      6.2.4.5. Financials (Based on Availability)
    - 6.2.5 EYE Indonesia
      6.2.5.1. Overview
      6.2.5.2. Products
      6.2.5.3. SWOT Analysis
      6.2.5.4. Recent Developments
      6.2.5.5. Financials (Based on Availability)
    - 6.2.6 Plan B Media Public Company Limited
      6.2.6.1. Overview
      6.2.6.2. Products
      6.2.6.3. SWOT Analysis
      6.2.6.4. Recent Developments
      6.2.6.5. Financials (Based on Availability)
    - 6.2.7 VIOOH
      6.2.7.1. Overview
      6.2.7.2. Products
      6.2.7.3. SWOT Analysis
      6.2.7.4. Recent Developments
      6.2.7.5. Financials (Based on Availability)
    - 6.2.8 Vistar Media
      6.2.8.1. Overview
      6.2.8.2. Products
      6.2.8.3. SWOT Analysis
      6.2.8.4. Recent Developments
      6.2.8.5. Financials (Based on Availability)
    - 6.2.9 Jaris & K
      6.2.9.1. Overview
      6.2.9.2. Products
      6.2.9.3. SWOT Analysis
      6.2.9.4. Recent Developments
      6.2.9.5. Financials (Based on Availability)
    - 6.2.10 Pixel Group*List Not Exhaustive
      6.2.10.1. Overview
      6.2.10.2. Products
      6.2.10.3. SWOT Analysis
      6.2.10.4. Recent Developments
      6.2.10.5. Financials (Based on Availability)

List of Figures

Figure 1: Indonesia OOH and DOOH Market Revenue Breakdown (Million, %) by Product 2025 & 2033
Figure 2: Indonesia OOH and DOOH Market Share (%) by Company 2025

List of Tables

Table 1: Indonesia OOH and DOOH Market Revenue Million Forecast, by Type 2020 & 2033
Table 2: Indonesia OOH and DOOH Market Volume Million Forecast, by Type 2020 & 2033
Table 3: Indonesia OOH and DOOH Market Revenue Million Forecast, by Application 2020 & 2033
Table 4: Indonesia OOH and DOOH Market Volume Million Forecast, by Application 2020 & 2033
Table 5: Indonesia OOH and DOOH Market Revenue Million Forecast, by End-user Industry 2020 & 2033
Table 6: Indonesia OOH and DOOH Market Volume Million Forecast, by End-user Industry 2020 & 2033
Table 7: Indonesia OOH and DOOH Market Revenue Million Forecast, by Region 2020 & 2033
Table 8: Indonesia OOH and DOOH Market Volume Million Forecast, by Region 2020 & 2033
Table 9: Indonesia OOH and DOOH Market Revenue Million Forecast, by Type 2020 & 2033
Table 10: Indonesia OOH and DOOH Market Volume Million Forecast, by Type 2020 & 2033
Table 11: Indonesia OOH and DOOH Market Revenue Million Forecast, by Application 2020 & 2033
Table 12: Indonesia OOH and DOOH Market Volume Million Forecast, by Application 2020 & 2033
Table 13: Indonesia OOH and DOOH Market Revenue Million Forecast, by End-user Industry 2020 & 2033
Table 14: Indonesia OOH and DOOH Market Volume Million Forecast, by End-user Industry 2020 & 2033
Table 15: Indonesia OOH and DOOH Market Revenue Million Forecast, by Country 2020 & 2033
Table 16: Indonesia OOH and DOOH Market Volume Million Forecast, by Country 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Indonesia OOH and DOOH Market?

The projected CAGR is approximately 6.50%.

2. Which companies are prominent players in the Indonesia OOH and DOOH Market?

Key companies in the market include JCDecaux SE, Hivestack, Next Digital Indonesia, Moving Walls, EYE Indonesia, Plan B Media Public Company Limited, VIOOH, Vistar Media, Jaris & K, Pixel Group*List Not Exhaustive.

3. What are the main segments of the Indonesia OOH and DOOH Market?

The market segments include Type, Application, End-user Industry .

4. Can you provide details about the market size?

The market size is estimated to be USD 314.24 Million as of 2022.

5. What are some drivers contributing to market growth?

Ongoing Shift Toward Digital Advertising; Increasing Use of Recommendation Engines.

6. What are the notable trends driving market growth?

Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

7. Are there any restraints impacting market growth?

Ongoing Shift Toward Digital Advertising; Increasing Use of Recommendation Engines.

8. Can you provide examples of recent developments in the market?

July 2024: Magnite, in collaboration with Dentsu Indonesia, rolled out a programmatic roadblock campaign on Indonesia's top streaming platforms – Viu, Vidio, and WeTV. This strategic move secured Magnite a 100% share of voice (SOV), ensuring unparalleled brand exposure. Concurrently, Nestlé Indonesia unveiled its latest offering, the limited-edition NESCAFÉ Biscuit Coffee featuring Marie Regal Biscuit. Recognizing the surging popularity of streaming platforms, Nestlé Indonesia partnered with Magnite and Dentsu Indonesia to amplify its audience reach.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million and volume, measured in Million.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Indonesia OOH and DOOH Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Indonesia OOH and DOOH Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Indonesia OOH and DOOH Market?

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Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

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