Collagen Supplement Industry in North America Market Analysis and Growth Roadmap

Collagen Supplement Industry in North America by Sources (Animal-Based Collagen, Marine-Based Collagen), by Distribution Channel (Hypermarket/Supermarket, Pharmacies, Internet Retailing, Other Distribution Channels), by Geography (North America), by North America (United States, Canada, Mexico, Rest of North America) Forecast 2026-2034

Jun 27 2025
Base Year: 2025

234 Pages
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Collagen Supplement Industry in North America Market Analysis and Growth Roadmap


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Key Insights

The North American collagen supplement market, valued at approximately $1,655.7 million in 2025, exhibits robust growth potential, projected to expand at a CAGR of 5.80% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of collagen's benefits for skin health, joint mobility, and gut health is a primary driver. The rising popularity of wellness and preventative healthcare trends further contributes to market growth. The diverse range of product formats available, from powders and capsules to gummies and beverages, caters to various consumer preferences and lifestyles, boosting market accessibility. The significant presence of established players like Gelita USA Inc., Vital Proteins, and Herbalife International of America Inc., alongside emerging brands, fosters competition and innovation within the sector. While precise segment-specific data isn't provided, it's reasonable to assume that animal-based collagen currently dominates the market due to its established usage and cost-effectiveness. However, marine-based collagen is expected to experience significant growth driven by increasing consumer demand for sustainable and ethically sourced products. Internet retailing is likely a rapidly growing distribution channel, reflecting the broader shift towards e-commerce in the health and wellness sector.

Collagen Supplement Industry in North America Research Report - Market Overview and Key Insights

Collagen Supplement Industry in North America Market Size (In Billion)

2.5B
2.0B
1.5B
1.0B
500.0M
0
1.656 B
2025
1.756 B
2026
1.862 B
2027
1.974 B
2028
2.095 B
2029
2.222 B
2030
2.357 B
2031
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The market's growth trajectory, however, is not without challenges. Pricing pressures from increased competition and the potential for fluctuations in raw material costs represent key restraints. Maintaining consumer trust regarding the efficacy and safety of collagen supplements is also crucial. Furthermore, potential regulatory changes could influence market dynamics. Nevertheless, the continued focus on health and wellness, coupled with innovative product development and effective marketing strategies, positions the North American collagen supplement market for sustained and substantial growth throughout the forecast period. The continued expansion of the health and wellness sector in North America will be a major factor that will fuel this market's future performance, driving growth far beyond the projected CAGR for the next few years.

Collagen Supplement Industry in North America Market Size and Forecast (2024-2030)

Collagen Supplement Industry in North America Company Market Share

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Collagen Supplement Industry in North America: A Comprehensive Market Report (2019-2033)

This comprehensive report provides an in-depth analysis of the North American collagen supplement market, encompassing market dynamics, growth trends, dominant segments, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. The forecast period spans 2025-2033, and the historical period covers 2019-2024. The report segments the market by source (animal-based, marine-based) and distribution channel (hypermarket/supermarket, pharmacies, internet retailing, other). Key players analyzed include Gelita USA Inc, Vital Proteins, Herbalife International of America Inc, Natural Great Lakes Gelatin CoFactors Inc, Amway Corp, Nutrawise Health & Beauty Corporation, and Natures Bounty, among others. The report is invaluable for industry professionals, investors, and anyone seeking a comprehensive understanding of this rapidly evolving market.

Collagen Supplement Industry in North America Market Dynamics & Structure

The North American collagen supplement market is characterized by moderate concentration, with several major players holding significant market share. Technological innovation, particularly in extraction methods and product formulation, is a key driver. Regulatory frameworks, focusing on labeling and ingredient purity, influence market dynamics. Competitive substitutes, such as other protein supplements, impact market growth. The primary end-users are health-conscious adults aged 35-55, primarily women, seeking anti-aging benefits and improved joint health. M&A activity has been moderate, with strategic acquisitions aimed at expanding product portfolios and market reach.

  • Market Concentration: Moderately concentrated, with the top 5 players holding approximately xx% of the market share in 2025.
  • Technological Innovation: Focus on hydrolyzed collagen, peptides, and innovative delivery systems.
  • Regulatory Landscape: Stringent regulations regarding labeling and ingredient claims are expected to increase.
  • Competitive Substitutes: Protein powders, other dietary supplements.
  • End-User Demographics: Health-conscious adults (35-55 years), with a higher proportion of women.
  • M&A Activity: Approximately xx M&A deals involving collagen supplement companies occurred between 2019-2024.

Collagen Supplement Industry in North America Growth Trends & Insights

The North American collagen supplement market experienced robust growth during the historical period (2019-2024), driven by increasing consumer awareness of collagen's health benefits, rising disposable incomes, and expanding distribution channels. Market size reached approximately $xx million in 2024. The adoption rate of collagen supplements is increasing steadily, particularly among millennials and Gen Z, who are actively seeking wellness solutions. Technological advancements in collagen extraction and formulation have led to higher quality and more bioavailable products, further fueling market growth. The changing consumer behavior towards preventative healthcare and personalized nutrition is also significantly impacting market trends. The market is projected to grow at a CAGR of xx% during the forecast period (2025-2033), reaching $xx million by 2033. Market penetration is projected to increase from xx% in 2025 to xx% by 2033.

Dominant Regions, Countries, or Segments in Collagen Supplement Industry in North America

The United States dominates the North American collagen supplement market, accounting for approximately xx% of the total market value in 2025. Animal-based collagen is the leading segment by source, holding a xx% market share in 2025, driven by its established market presence and perceived efficacy. Hypermarkets/supermarkets are the dominant distribution channel, capturing xx% of the market in 2025, due to widespread accessibility and consumer preference. However, internet retailing is experiencing the fastest growth, driven by increased online shopping and targeted marketing campaigns.

  • Key Drivers for US Dominance: Larger consumer base, higher disposable incomes, and established retail infrastructure.
  • Animal-Based Collagen Dominance: Wider consumer acceptance and established supply chains.
  • Hypermarket/Supermarket Channel Dominance: Accessibility and wide consumer reach.
  • Internet Retailing Growth: Convenience and targeted marketing efforts.

Collagen Supplement Industry in North America Product Landscape

The collagen supplement market offers a diverse range of products, including powders, capsules, gummies, and liquids. Innovations focus on enhanced bioavailability, improved taste and texture, and functional blends incorporating other health-promoting ingredients. Hydrolyzed collagen peptides are gaining popularity due to their superior absorption rates. Key selling propositions include improved skin elasticity, stronger nails and hair, and enhanced joint health. Technological advancements in extraction and processing are leading to higher quality and more sustainable products.

Key Drivers, Barriers & Challenges in Collagen Supplement Industry in North America

Key Drivers: Growing consumer awareness of collagen's health benefits, increasing health consciousness, rising disposable incomes, and expanding online retail channels. Government initiatives promoting health and wellness further drive market growth.

Key Challenges: Fluctuations in raw material prices, stringent regulations regarding labeling and ingredient claims, and intense competition from other dietary supplements pose significant challenges. Supply chain disruptions can lead to product shortages and price volatility, affecting profitability.

Emerging Opportunities in Collagen Supplement Industry in North America

Emerging opportunities include expanding into niche markets, such as specialized collagen formulations for athletes or vegans. Developing innovative product formats like collagen-infused beverages or beauty products presents further potential. Leveraging personalized nutrition trends and exploring opportunities in preventative healthcare will also drive growth. Targeting specific demographics with tailored marketing strategies is crucial to success.

Growth Accelerators in the Collagen Supplement Industry in North America Industry

Technological advancements in collagen extraction, ensuring greater purity and bioavailability are key accelerators. Strategic partnerships between supplement manufacturers and healthcare providers can significantly expand market reach. Market expansion into new geographic areas and demographics, focusing on untapped potential, is also a vital growth catalyst.

Key Players Shaping the Collagen Supplement Industry in North America Market

  • Gelita USA Inc
  • Vital Proteins
  • Herbalife International of America Inc
  • Natural Great Lakes Gelatin CoFactors Inc
  • Amway Corp
  • Nutrawise Health & Beauty Corporation
  • Natures Bounty

Notable Milestones in Collagen Supplement Industry in North America Sector

  • 2020: Increased consumer interest in collagen supplements due to the pandemic.
  • 2021: Several major players launched new products with enhanced formulations and delivery systems.
  • 2022: Significant investments in research and development for improved collagen extraction methods.
  • 2023: Growing adoption of sustainable sourcing practices by key players.
  • 2024: A xx% increase in market size for hydrolyzed collagen.

In-Depth Collagen Supplement Industry in North America Market Outlook

The North American collagen supplement market is poised for sustained growth, driven by continued consumer demand, product innovation, and expanding distribution channels. Strategic partnerships and investments in research and development will further accelerate growth. The market's future potential is substantial, with opportunities for expansion into new segments and geographic areas, ensuring considerable returns for investors and industry players alike.

Collagen Supplement Industry in North America Segmentation

  • 1. Sources
    • 1.1. Animal-Based Collagen
    • 1.2. Marine-Based Collagen
  • 2. Distribution Channel
    • 2.1. Hypermarket/Supermarket
    • 2.2. Pharmacies
    • 2.3. Internet Retailing
    • 2.4. Other Distribution Channels
  • 3. Geography
    • 3.1. North America
      • 3.1.1. United States
      • 3.1.2. Canada
      • 3.1.3. Mexico
      • 3.1.4. Rest of North America

Collagen Supplement Industry in North America Segmentation By Geography

  • 1. North America
    • 1.1. United States
    • 1.2. Canada
    • 1.3. Mexico
    • 1.4. Rest of North America
Collagen Supplement Industry in North America Market Share by Region - Global Geographic Distribution

Collagen Supplement Industry in North America Regional Market Share

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Geographic Coverage of Collagen Supplement Industry in North America

Higher Coverage
Lower Coverage
No Coverage

Collagen Supplement Industry in North America REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 5.80% from 2020-2034
Segmentation
    • By Sources
      • Animal-Based Collagen
      • Marine-Based Collagen
    • By Distribution Channel
      • Hypermarket/Supermarket
      • Pharmacies
      • Internet Retailing
      • Other Distribution Channels
    • By Geography
      • North America
        • United States
        • Canada
        • Mexico
        • Rest of North America
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
      • Rest of North America

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Demand for Nutricosmetics Among Millennials; Growing Beauty and Wellness Trend
      • 3.3. Market Restrains
        • 3.3.1. Stringent Government Regulations and Product Guidelines
      • 3.4. Market Trends
        • 3.4.1. United States is the dominating the Overall Sales in the region
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Collagen Supplement Industry in North America Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Sources
      • 5.1.1. Animal-Based Collagen
      • 5.1.2. Marine-Based Collagen
    • 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
      • 5.2.1. Hypermarket/Supermarket
      • 5.2.2. Pharmacies
      • 5.2.3. Internet Retailing
      • 5.2.4. Other Distribution Channels
    • 5.3. Market Analysis, Insights and Forecast - by Geography
      • 5.3.1. North America
        • 5.3.1.1. United States
        • 5.3.1.2. Canada
        • 5.3.1.3. Mexico
        • 5.3.1.4. Rest of North America
    • 5.4. Market Analysis, Insights and Forecast - by Region
      • 5.4.1. North America
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 Gelita USA Inc
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Vital Proteins
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Herbalife International of America Inc
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Natural Great Lakes Gelatin CoFactors Inc
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Amway Corp
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Nutrawise Health & Beauty Corporation
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Natures Bounty*List Not Exhaustive
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Collagen Supplement Industry in North America Revenue Breakdown (Million, %) by Product 2025 & 2033
  2. Figure 2: Collagen Supplement Industry in North America Share (%) by Company 2025

List of Tables

  1. Table 1: Collagen Supplement Industry in North America Revenue Million Forecast, by Sources 2020 & 2033
  2. Table 2: Collagen Supplement Industry in North America Revenue Million Forecast, by Distribution Channel 2020 & 2033
  3. Table 3: Collagen Supplement Industry in North America Revenue Million Forecast, by Geography 2020 & 2033
  4. Table 4: Collagen Supplement Industry in North America Revenue Million Forecast, by Region 2020 & 2033
  5. Table 5: Collagen Supplement Industry in North America Revenue Million Forecast, by Sources 2020 & 2033
  6. Table 6: Collagen Supplement Industry in North America Revenue Million Forecast, by Distribution Channel 2020 & 2033
  7. Table 7: Collagen Supplement Industry in North America Revenue Million Forecast, by Geography 2020 & 2033
  8. Table 8: Collagen Supplement Industry in North America Revenue Million Forecast, by Country 2020 & 2033
  9. Table 9: United States Collagen Supplement Industry in North America Revenue (Million) Forecast, by Application 2020 & 2033
  10. Table 10: Canada Collagen Supplement Industry in North America Revenue (Million) Forecast, by Application 2020 & 2033
  11. Table 11: Mexico Collagen Supplement Industry in North America Revenue (Million) Forecast, by Application 2020 & 2033
  12. Table 12: Rest of North America Collagen Supplement Industry in North America Revenue (Million) Forecast, by Application 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Collagen Supplement Industry in North America?

The projected CAGR is approximately 5.80%.

2. Which companies are prominent players in the Collagen Supplement Industry in North America?

Key companies in the market include Gelita USA Inc, Vital Proteins, Herbalife International of America Inc, Natural Great Lakes Gelatin CoFactors Inc, Amway Corp, Nutrawise Health & Beauty Corporation, Natures Bounty*List Not Exhaustive.

3. What are the main segments of the Collagen Supplement Industry in North America?

The market segments include Sources, Distribution Channel, Geography.

4. Can you provide details about the market size?

The market size is estimated to be USD 1,655.7 Million as of 2022.

5. What are some drivers contributing to market growth?

Growing Demand for Nutricosmetics Among Millennials; Growing Beauty and Wellness Trend.

6. What are the notable trends driving market growth?

United States is the dominating the Overall Sales in the region.

7. Are there any restraints impacting market growth?

Stringent Government Regulations and Product Guidelines.

8. Can you provide examples of recent developments in the market?

N/A

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Collagen Supplement Industry in North America," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Collagen Supplement Industry in North America report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Collagen Supplement Industry in North America?

To stay informed about further developments, trends, and reports in the Collagen Supplement Industry in North America, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

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Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

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Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.