Key Insights
The European business jet market, valued at approximately €[Estimate based on market size XX and currency conversion, e.g., €20 billion] in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 16% from 2025 to 2033. This expansion is driven by several key factors. Firstly, increasing high-net-worth individuals and corporations in major European economies like Germany, France, and the UK are fueling demand for private aviation. Secondly, advancements in aircraft technology, offering enhanced fuel efficiency, longer range, and improved comfort, are making business jets more attractive. Furthermore, the growth of the business and tourism sectors across Europe is significantly contributing to the market's momentum. Finally, the easing of travel restrictions post-pandemic has further stimulated demand. However, the industry faces challenges including rising fuel costs, stringent environmental regulations aimed at reducing carbon emissions, and potential economic downturns that could impact discretionary spending on luxury goods like private jets.
Segment-wise, the large jet segment is expected to witness significant growth due to the increasing need for long-haul flights among larger corporations and high-net-worth individuals. The mid-size jet segment, offering a balance between cost-effectiveness and capacity, is also anticipated to experience strong growth. Regionally, Germany, France, and the UK are leading the market, supported by established business aviation infrastructure and a concentration of high-net-worth individuals and businesses. However, other countries in Europe, especially those with growing economies, are poised for significant expansion in the coming years. Key players like Textron, Dassault, General Dynamics, Embraer, and Bombardier are fiercely competing to capture market share through technological innovation, product diversification, and strategic partnerships.

Business Jet Industry in Europe: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the European business jet industry, encompassing market dynamics, growth trends, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base year and a forecast period of 2025-2033. This report is essential for industry professionals, investors, and stakeholders seeking to understand this dynamic sector. The report delves into parent markets (private aviation) and child markets (specific aircraft types) to provide a granular view of the market landscape.
Business Jet Industry in Europe Market Dynamics & Structure
The European business jet market is characterized by a moderately concentrated structure, with a handful of dominant players alongside several niche manufacturers. Technological innovation, particularly in areas like sustainable aviation fuels (SAF) and advanced avionics, is a key driver. Regulatory frameworks, including those related to emissions and safety, significantly impact market dynamics. Competitive product substitutes, such as high-end commercial air travel with private terminal access, exist but cater to a different segment of the market. End-user demographics consist primarily of high-net-worth individuals, corporations, and charter operators. M&A activity has been relatively steady, with smaller firms often acquired by larger corporations to expand market share or gain access to specific technologies.
- Market Concentration: The top five players hold approximately xx% of the market share in 2025.
- Technological Innovation: Focus on SAF and improved efficiency is paramount. Barriers include high R&D costs and certification processes.
- Regulatory Framework: Stringent safety and emissions regulations are driving innovation but also increasing operating costs.
- M&A Activity: An estimated xx M&A deals were concluded between 2019 and 2024, with a predicted xx deals in 2025.
Business Jet Industry in Europe Growth Trends & Insights
The European business jet market experienced fluctuating growth during the historical period (2019-2024) due to macroeconomic factors and the pandemic. However, the market is projected to rebound and exhibit a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is driven by increasing high-net-worth individuals in Europe, a rising demand for luxury travel experiences, and technological advancements leading to enhanced efficiency and comfort. Market penetration is expected to increase from xx% in 2025 to xx% in 2033, particularly in countries with robust economic growth and well-developed aviation infrastructure. Adoption rates vary significantly across different body types, with light jets experiencing higher growth due to their relative affordability. Consumer behavior is shifting towards sustainability, with increased demand for aircraft that have lower environmental impact.

Dominant Regions, Countries, or Segments in Business Jet Industry in Europe
The UK remains a dominant market in Europe, followed by France and Germany. This dominance is due to factors like robust economies, substantial business travel activity, and extensive private aviation infrastructure. The mid-size jet segment constitutes the largest portion of the market by body type, followed by large and light jets.
- UK: High concentration of HNWI, strong business travel, extensive airport infrastructure. Market share in 2025: xx%
- France: Significant tourism sector, strong domestic and international business travel. Market share in 2025: xx%
- Germany: Robust economy, substantial corporate aviation demand. Market share in 2025: xx%
- Mid-Size Jets: Highest demand due to versatility and balance between cost and capacity. Market share in 2025: xx%
Business Jet Industry in Europe Product Landscape
The business jet market showcases continuous innovation in areas such as aerodynamics, engine technology, and cabin amenities. Manufacturers are focusing on improving fuel efficiency, reducing noise levels, and enhancing passenger comfort through advanced avionics and cabin designs. Unique selling propositions include features like advanced connectivity, personalized cabin configurations, and enhanced safety systems. The adoption of sustainable technologies such as SAF is also gaining traction.
Key Drivers, Barriers & Challenges in Business Jet Industry in Europe
Key Drivers: Rising disposable incomes amongst high-net-worth individuals, increasing business travel needs, and advancements in aircraft technology.
Challenges: High purchase and operating costs, economic downturns, stringent environmental regulations leading to potential increases in operating costs, and geopolitical instability affecting travel patterns. The impact of these challenges is estimated to reduce market growth by approximately xx% in 2026.
Emerging Opportunities in Business Jet Industry in Europe
Emerging opportunities include the expansion into fractional ownership models, the growth of the charter market, and the increasing demand for sustainable aviation practices. Untapped markets in Eastern Europe also offer potential for growth.
Growth Accelerators in the Business Jet Industry in Europe Industry
Strategic partnerships between manufacturers and operators, along with technological breakthroughs in sustainable aviation technologies, are key catalysts for long-term growth. Expansion into new markets, particularly in Eastern Europe, further contributes to this growth trajectory.
Key Players Shaping the Business Jet Industry in Europe Market
- Textron Inc
- Dassault Aviation
- General Dynamics Corporation
- Embraer
- Cirrus Design Corporation
- Pilatus Aircraft Ltd
- Bombardier Inc
Notable Milestones in Business Jet Industry in Europe Sector
- October 2023: Textron Aviation's agreement with Fly Alliance for up to 20 Cessna Citation jets signifies increased demand in the charter sector.
- June 2023: Gulfstream's investment in its St. Louis facility demonstrates commitment to expanding completion services.
- June 2023: Gulfstream G280's certification for La Môle airport expands operational capabilities and attractiveness for shorter-range flights.
In-Depth Business Jet Industry in Europe Market Outlook
The European business jet market is poised for continued growth, driven by technological advancements, increasing demand, and expansion into emerging markets. Strategic partnerships and the adoption of sustainable practices will play a crucial role in shaping the industry's future, with significant opportunities for market expansion and innovation.
Business Jet Industry in Europe Segmentation
-
1. Body Type
- 1.1. Large Jet
- 1.2. Light Jet
- 1.3. Mid-Size Jet
Business Jet Industry in Europe Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Business Jet Industry in Europe REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 16.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 3.4.1. An increase in new memberships and rising HNWI wealth in the region is driving the demand for business jets in the region
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Body Type
- 5.1.1. Large Jet
- 5.1.2. Light Jet
- 5.1.3. Mid-Size Jet
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. South America
- 5.2.3. Europe
- 5.2.4. Middle East & Africa
- 5.2.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Body Type
- 6. North America Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Body Type
- 6.1.1. Large Jet
- 6.1.2. Light Jet
- 6.1.3. Mid-Size Jet
- 6.1. Market Analysis, Insights and Forecast - by Body Type
- 7. South America Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Body Type
- 7.1.1. Large Jet
- 7.1.2. Light Jet
- 7.1.3. Mid-Size Jet
- 7.1. Market Analysis, Insights and Forecast - by Body Type
- 8. Europe Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Body Type
- 8.1.1. Large Jet
- 8.1.2. Light Jet
- 8.1.3. Mid-Size Jet
- 8.1. Market Analysis, Insights and Forecast - by Body Type
- 9. Middle East & Africa Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Body Type
- 9.1.1. Large Jet
- 9.1.2. Light Jet
- 9.1.3. Mid-Size Jet
- 9.1. Market Analysis, Insights and Forecast - by Body Type
- 10. Asia Pacific Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Body Type
- 10.1.1. Large Jet
- 10.1.2. Light Jet
- 10.1.3. Mid-Size Jet
- 10.1. Market Analysis, Insights and Forecast - by Body Type
- 11. Germany Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 12. France Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 13. Italy Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 14. United Kingdom Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 15. Netherlands Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 16. Sweden Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 17. Rest of Europe Business Jet Industry in Europe Analysis, Insights and Forecast, 2019-2031
- 18. Competitive Analysis
- 18.1. Global Market Share Analysis 2024
- 18.2. Company Profiles
- 18.2.1 Textron Inc
- 18.2.1.1. Overview
- 18.2.1.2. Products
- 18.2.1.3. SWOT Analysis
- 18.2.1.4. Recent Developments
- 18.2.1.5. Financials (Based on Availability)
- 18.2.2 Dassault Aviation
- 18.2.2.1. Overview
- 18.2.2.2. Products
- 18.2.2.3. SWOT Analysis
- 18.2.2.4. Recent Developments
- 18.2.2.5. Financials (Based on Availability)
- 18.2.3 General Dynamics Corporation
- 18.2.3.1. Overview
- 18.2.3.2. Products
- 18.2.3.3. SWOT Analysis
- 18.2.3.4. Recent Developments
- 18.2.3.5. Financials (Based on Availability)
- 18.2.4 Embraer
- 18.2.4.1. Overview
- 18.2.4.2. Products
- 18.2.4.3. SWOT Analysis
- 18.2.4.4. Recent Developments
- 18.2.4.5. Financials (Based on Availability)
- 18.2.5 Cirrus Design Corporation
- 18.2.5.1. Overview
- 18.2.5.2. Products
- 18.2.5.3. SWOT Analysis
- 18.2.5.4. Recent Developments
- 18.2.5.5. Financials (Based on Availability)
- 18.2.6 Pilatus Aircraft Ltd
- 18.2.6.1. Overview
- 18.2.6.2. Products
- 18.2.6.3. SWOT Analysis
- 18.2.6.4. Recent Developments
- 18.2.6.5. Financials (Based on Availability)
- 18.2.7 Bombardier Inc
- 18.2.7.1. Overview
- 18.2.7.2. Products
- 18.2.7.3. SWOT Analysis
- 18.2.7.4. Recent Developments
- 18.2.7.5. Financials (Based on Availability)
- 18.2.1 Textron Inc
List of Figures
- Figure 1: Global Business Jet Industry in Europe Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: Europe Business Jet Industry in Europe Revenue (Million), by Country 2024 & 2032
- Figure 3: Europe Business Jet Industry in Europe Revenue Share (%), by Country 2024 & 2032
- Figure 4: North America Business Jet Industry in Europe Revenue (Million), by Body Type 2024 & 2032
- Figure 5: North America Business Jet Industry in Europe Revenue Share (%), by Body Type 2024 & 2032
- Figure 6: North America Business Jet Industry in Europe Revenue (Million), by Country 2024 & 2032
- Figure 7: North America Business Jet Industry in Europe Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America Business Jet Industry in Europe Revenue (Million), by Body Type 2024 & 2032
- Figure 9: South America Business Jet Industry in Europe Revenue Share (%), by Body Type 2024 & 2032
- Figure 10: South America Business Jet Industry in Europe Revenue (Million), by Country 2024 & 2032
- Figure 11: South America Business Jet Industry in Europe Revenue Share (%), by Country 2024 & 2032
- Figure 12: Europe Business Jet Industry in Europe Revenue (Million), by Body Type 2024 & 2032
- Figure 13: Europe Business Jet Industry in Europe Revenue Share (%), by Body Type 2024 & 2032
- Figure 14: Europe Business Jet Industry in Europe Revenue (Million), by Country 2024 & 2032
- Figure 15: Europe Business Jet Industry in Europe Revenue Share (%), by Country 2024 & 2032
- Figure 16: Middle East & Africa Business Jet Industry in Europe Revenue (Million), by Body Type 2024 & 2032
- Figure 17: Middle East & Africa Business Jet Industry in Europe Revenue Share (%), by Body Type 2024 & 2032
- Figure 18: Middle East & Africa Business Jet Industry in Europe Revenue (Million), by Country 2024 & 2032
- Figure 19: Middle East & Africa Business Jet Industry in Europe Revenue Share (%), by Country 2024 & 2032
- Figure 20: Asia Pacific Business Jet Industry in Europe Revenue (Million), by Body Type 2024 & 2032
- Figure 21: Asia Pacific Business Jet Industry in Europe Revenue Share (%), by Body Type 2024 & 2032
- Figure 22: Asia Pacific Business Jet Industry in Europe Revenue (Million), by Country 2024 & 2032
- Figure 23: Asia Pacific Business Jet Industry in Europe Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Business Jet Industry in Europe Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Business Jet Industry in Europe Revenue Million Forecast, by Body Type 2019 & 2032
- Table 3: Global Business Jet Industry in Europe Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global Business Jet Industry in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Germany Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: France Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Italy Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: United Kingdom Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Netherlands Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Sweden Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of Europe Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Global Business Jet Industry in Europe Revenue Million Forecast, by Body Type 2019 & 2032
- Table 13: Global Business Jet Industry in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 14: United States Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Canada Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Mexico Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Global Business Jet Industry in Europe Revenue Million Forecast, by Body Type 2019 & 2032
- Table 18: Global Business Jet Industry in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Brazil Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Argentina Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Rest of South America Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Global Business Jet Industry in Europe Revenue Million Forecast, by Body Type 2019 & 2032
- Table 23: Global Business Jet Industry in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 24: United Kingdom Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Germany Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: France Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Italy Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Spain Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: Russia Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Benelux Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Nordics Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Rest of Europe Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 33: Global Business Jet Industry in Europe Revenue Million Forecast, by Body Type 2019 & 2032
- Table 34: Global Business Jet Industry in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 35: Turkey Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: Israel Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: GCC Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: North Africa Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: South Africa Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Rest of Middle East & Africa Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 41: Global Business Jet Industry in Europe Revenue Million Forecast, by Body Type 2019 & 2032
- Table 42: Global Business Jet Industry in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 43: China Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: India Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 45: Japan Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: South Korea Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 47: ASEAN Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Oceania Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 49: Rest of Asia Pacific Business Jet Industry in Europe Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Business Jet Industry in Europe?
The projected CAGR is approximately > 16.00%.
2. Which companies are prominent players in the Business Jet Industry in Europe?
Key companies in the market include Textron Inc, Dassault Aviation, General Dynamics Corporation, Embraer, Cirrus Design Corporation, Pilatus Aircraft Ltd, Bombardier Inc.
3. What are the main segments of the Business Jet Industry in Europe?
The market segments include Body Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
An increase in new memberships and rising HNWI wealth in the region is driving the demand for business jets in the region.
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
October 2023: Textron Aviation announced that it entered into a purchase agreement with Fly Alliance for up to 20 Cessna Citation business jets, four firms with options for 16 additional aircraft. Fly Alliance is expected to use the aircraft for its luxury private jet charter operations and expects to take delivery of the first aircraft, an XLS Gen2, in 2023.June 2023: Gulfstream Aerospace Corp. announced today the further expansion of its completions and outfitting operations at St. Louis Downtown Airport. With this latest expansion, Gulfstream is expected to increase completion operations at the site while modernizing its existing spaces by adding new, state-of-the-art equipment and tooling, representing a total capital investment of USD 28.5 million.June 2023: Gulfstream Aerospace Corp. announced that the super-midsize Gulfstream G280 was cleared for operations at France’s Airport of the Gulf of Saint-Tropez located in La Môle. The aircraft recently flew several takeoff and landing demonstrations at the short-field airport.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Business Jet Industry in Europe," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Business Jet Industry in Europe report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Business Jet Industry in Europe?
To stay informed about further developments, trends, and reports in the Business Jet Industry in Europe, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence