Key Insights
The AI in Modern Warfare market is experiencing explosive growth, projected to reach $11.41 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 31.46% from 2025 to 2033. This surge is driven by several key factors. Firstly, the increasing need for enhanced situational awareness, precision targeting, and autonomous systems in modern warfare is fueling demand for AI-powered solutions. Secondly, advancements in artificial intelligence, particularly in machine learning and deep learning, are enabling the development of more sophisticated and effective military applications. This includes autonomous weapons systems, advanced surveillance technologies, predictive analytics for strategic decision-making, and improved cybersecurity measures to protect sensitive military data. Furthermore, the rising adoption of unmanned aerial vehicles (UAVs), unmanned ground vehicles (UGVs), and other robotic platforms is creating new opportunities for AI integration, improving operational efficiency and reducing risk to human personnel. The market is segmented across various vehicle types, with UAVs, UGVs, and combat systems leading the way. Key players like Lockheed Martin, Boeing, and Northrop Grumman are driving innovation and market consolidation. Geographical expansion is significant, with North America currently dominating the market, but the Asia-Pacific region is expected to witness substantial growth due to increasing military spending and technological advancements.
AI In Modern Warfare Market Market Size (In Billion)
The market's growth trajectory is expected to remain strong throughout the forecast period (2025-2033). While challenges exist, such as concerns about ethical implications and the potential for autonomous weapons misuse, the demand for enhanced military capabilities and technological superiority will continue to outweigh these concerns. Government investments in research and development, coupled with the private sector's role in innovation, will likely accelerate market expansion. The integration of AI with existing military hardware and infrastructure will also contribute to growth. The market's segmentation will likely evolve, with the development of more specialized AI applications for specific military needs, such as cyber warfare defense and intelligence gathering. The competitive landscape is likely to become more consolidated, with larger companies acquiring smaller, specialized AI firms.
AI In Modern Warfare Market Company Market Share
AI in Modern Warfare Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the AI in Modern Warfare market, encompassing its current state, future trajectory, and key players. The study period covers 2019-2033, with 2025 as the base and estimated year. We dissect the market dynamics, growth trends, regional dominance, and emerging opportunities, offering invaluable insights for industry professionals, investors, and strategists. The report analyzes the parent market of defense technology and the child market of AI-powered military systems, providing a granular understanding of market segmentation by type: Unmanned Aerial Vehicles (UAVs), Unmanned Ground Vehicles (UGVs), Combat Systems, Recovery and Maintenance Vehicles, and Reconnaissance and Surveillance Vehicles. The market is expected to reach xx Million by 2033.
AI In Modern Warfare Market Market Dynamics & Structure
The AI in Modern Warfare market is characterized by high concentration among key players, fueled by continuous technological innovation and substantial government investments. Regulatory frameworks, particularly export controls and ethical considerations surrounding lethal autonomous weapons systems (LAWS), significantly impact market growth. Competitive pressures stem from both established defense contractors and emerging technology companies. The market sees a steady stream of mergers and acquisitions (M&A) activity as larger players seek to expand their capabilities and market share.
- Market Concentration: The market is moderately concentrated, with a few major players holding significant shares (xx%). However, the emergence of smaller, specialized companies is increasing competition.
- Technological Innovation: Rapid advancements in AI, particularly in areas like machine learning, computer vision, and natural language processing, are key drivers of market growth.
- Regulatory Framework: Strict regulations and ethical concerns surrounding the development and deployment of AI-powered weaponry influence market dynamics.
- Competitive Product Substitutes: The lack of direct substitutes for sophisticated AI-powered military systems makes this a relatively insulated market. However, cost-effectiveness remains a point of competition.
- End-User Demographics: The primary end-users are national armed forces and defense agencies globally.
- M&A Trends: The number of M&A deals in this sector has been increasing steadily over the past five years, with xx deals recorded in 2024.
AI In Modern Warfare Market Growth Trends & Insights
The AI in Modern Warfare market has witnessed significant growth from 2019 to 2024, driven by increasing defense budgets, technological advancements, and the need for enhanced military capabilities. The market experienced a Compound Annual Growth Rate (CAGR) of xx% during this period and is projected to maintain a strong growth trajectory, with a forecasted CAGR of xx% from 2025 to 2033. Market penetration is currently at xx%, indicating substantial untapped potential for growth. Technological disruptions such as the proliferation of drone technology and the increasing sophistication of AI algorithms continue to fuel market expansion. Shifting consumer (military) behavior towards automated and AI-driven solutions is further accelerating market adoption. The market size is projected to reach xx Million by 2033.
Dominant Regions, Countries, or Segments in AI In Modern Warfare Market
The North American region currently dominates the AI in Modern Warfare market, holding approximately xx% of the global market share in 2024. This dominance is attributed to significant defense budgets, a robust technological ecosystem, and the presence of numerous key players. The Asia-Pacific region is expected to show the fastest growth rate during the forecast period, driven by increased military modernization efforts and rising geopolitical tensions. Within segments, Unmanned Aerial Vehicles (UAVs) currently hold the largest share due to their versatility and operational effectiveness.
- Key Drivers for North America:
- High defense expenditure.
- Advanced technological infrastructure.
- Presence of major defense contractors.
- Key Drivers for Asia-Pacific:
- Growing military modernization programs.
- Geopolitical instability.
- Rising technological capabilities.
- UAV Segment Dominance:
- Versatility and wide-ranging applications.
- Relatively lower cost compared to other segments.
- Continuous technological improvements.
AI In Modern Warfare Market Product Landscape
The AI in Modern Warfare market features a diverse range of products, including advanced UAVs with autonomous navigation and target identification capabilities, AI-powered UGV platforms for reconnaissance and combat, and sophisticated combat systems employing AI for enhanced decision-making. These products demonstrate significant advancements in areas like machine learning, computer vision, and data analytics, providing superior performance metrics compared to traditional systems. Key selling propositions include enhanced situational awareness, reduced risk to human personnel, and improved operational efficiency.
Key Drivers, Barriers & Challenges in AI In Modern Warfare Market
Key Drivers:
- Increased defense spending globally.
- Technological advancements in AI and related technologies.
- Need for improved military capabilities and operational efficiency.
- Growing demand for autonomous and remotely operated systems.
Key Challenges and Restraints:
- High development and implementation costs.
- Ethical concerns surrounding autonomous weapons systems.
- Regulatory hurdles and export control restrictions.
- Potential for cyberattacks and data breaches. This has resulted in an estimated xx Million loss in 2024.
Emerging Opportunities in AI In Modern Warfare Market
Emerging opportunities lie in the development of more sophisticated AI algorithms, particularly in areas like swarm technology for coordinated drone operations and the integration of AI into existing military platforms. The development of robust cybersecurity measures to protect AI systems from attacks represents a significant growth avenue. Further expansion into niche markets, such as AI-powered logistics and supply chain management for military operations, presents further opportunities.
Growth Accelerators in the AI In Modern Warfare Market Industry
Several factors are poised to accelerate the long-term growth of the AI in Modern Warfare market. Strategic partnerships between defense contractors and technology companies are driving innovation. Technological advancements, including the development of more powerful and energy-efficient AI processors, are crucial. Governments' increased investments in AI research and development, combined with broader market expansion into new geographical areas, will further fuel market growth.
Key Players Shaping the AI In Modern Warfare Market Market
- Dassault Aviation
- General Dynamics Corporation
- Textron Inc
- Roboteam Ltd
- Lockheed Martin Corporation
- IBM Corporation
- SparkCognition Inc
- Stryke Industries LLC
- Raytheon Company
- Endeavor Robotics
- Alphabet Inc (Google Inc)
- JSC Kalashnikov Concern
- Northrop Grumman Corporation
- FLIR Unmanned Aerial Systems
- Intel Corporation
- The Boeing Company
Notable Milestones in AI In Modern Warfare Market Sector
- October 2022: The US Army Research Laboratory extended its agreement with Palantir Technologies for AI and ML services, furthering DoD adoption.
- April 2022: The US Army awarded USD 19 million to 23 small enterprises for AI and ML technology development, boosting innovation within the sector.
- January 2023: The Crane Division, Naval Surface Warfare Center, and Indiana University collaborated on AI and ML analytical research, demonstrating continued investment in technological advancement.
In-Depth AI In Modern Warfare Market Market Outlook
The AI in Modern Warfare market is poised for sustained growth, driven by continuous technological advancements, increasing defense budgets, and the growing demand for enhanced military capabilities. Strategic partnerships, investments in R&D, and the expansion into new applications within the military sector will create significant future opportunities. The market's focus will increasingly shift towards AI's ethical implications and cybersecurity aspects as the technology matures. The market's future potential is significant, with continued growth expected throughout the forecast period.
AI In Modern Warfare Market Segmentation
-
1. Type
- 1.1. Unmanned Aerial Vehicle
- 1.2. Unmanned Ground Vehicle
- 1.3. Combat Systems
- 1.4. Recovery and Maintenance Vehicle
- 1.5. Reconnaissance and Surveillance Vehicle
AI In Modern Warfare Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
-
2. Europe
- 2.1. Germany
- 2.2. United Kingdom
- 2.3. France
- 2.4. Rest of Europe
-
3. Asia Pacific
- 3.1. China
- 3.2. Japan
- 3.3. India
- 3.4. South Korea
- 3.5. Rest of Asia Pacific
- 4. Rest of the World
AI In Modern Warfare Market Regional Market Share
Geographic Coverage of AI In Modern Warfare Market
AI In Modern Warfare Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 31.46% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growth in Weapons of Mass Destruction Boost the Opportunity for Artificial Intelligence in Modern Warfare; Increased Government Spending
- 3.3. Market Restrains
- 3.3.1. Ethical Issues associated with Deployment of AI-based Systems in Military and Defense
- 3.4. Market Trends
- 3.4.1. Unmanned Aerial Vehicles Expected to Dominate the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global AI In Modern Warfare Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Unmanned Aerial Vehicle
- 5.1.2. Unmanned Ground Vehicle
- 5.1.3. Combat Systems
- 5.1.4. Recovery and Maintenance Vehicle
- 5.1.5. Reconnaissance and Surveillance Vehicle
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. Europe
- 5.2.3. Asia Pacific
- 5.2.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America AI In Modern Warfare Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Unmanned Aerial Vehicle
- 6.1.2. Unmanned Ground Vehicle
- 6.1.3. Combat Systems
- 6.1.4. Recovery and Maintenance Vehicle
- 6.1.5. Reconnaissance and Surveillance Vehicle
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Europe AI In Modern Warfare Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Unmanned Aerial Vehicle
- 7.1.2. Unmanned Ground Vehicle
- 7.1.3. Combat Systems
- 7.1.4. Recovery and Maintenance Vehicle
- 7.1.5. Reconnaissance and Surveillance Vehicle
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Asia Pacific AI In Modern Warfare Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Unmanned Aerial Vehicle
- 8.1.2. Unmanned Ground Vehicle
- 8.1.3. Combat Systems
- 8.1.4. Recovery and Maintenance Vehicle
- 8.1.5. Reconnaissance and Surveillance Vehicle
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of the World AI In Modern Warfare Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Unmanned Aerial Vehicle
- 9.1.2. Unmanned Ground Vehicle
- 9.1.3. Combat Systems
- 9.1.4. Recovery and Maintenance Vehicle
- 9.1.5. Reconnaissance and Surveillance Vehicle
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Competitive Analysis
- 10.1. Global Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 Dassault Aviation
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 General Dynamics Corporation
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Textron Inc
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Roboteam Ltd
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Lockheed Martin Corporation
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 IBM Corporation
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 SparkCognition Inc
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Stryke Industries LLC
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Raytheon Company
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Endeavor Robotics
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Alphabet Inc (Google Inc )
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 JSC Kalashnikov Concern
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Northrop Grumman Corporation
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 FLIR Unmanned Aerial Systems
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Intel Corporation
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.16 The Boeing Company
- 10.2.16.1. Overview
- 10.2.16.2. Products
- 10.2.16.3. SWOT Analysis
- 10.2.16.4. Recent Developments
- 10.2.16.5. Financials (Based on Availability)
- 10.2.1 Dassault Aviation
List of Figures
- Figure 1: Global AI In Modern Warfare Market Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America AI In Modern Warfare Market Revenue (Million), by Type 2025 & 2033
- Figure 3: North America AI In Modern Warfare Market Revenue Share (%), by Type 2025 & 2033
- Figure 4: North America AI In Modern Warfare Market Revenue (Million), by Country 2025 & 2033
- Figure 5: North America AI In Modern Warfare Market Revenue Share (%), by Country 2025 & 2033
- Figure 6: Europe AI In Modern Warfare Market Revenue (Million), by Type 2025 & 2033
- Figure 7: Europe AI In Modern Warfare Market Revenue Share (%), by Type 2025 & 2033
- Figure 8: Europe AI In Modern Warfare Market Revenue (Million), by Country 2025 & 2033
- Figure 9: Europe AI In Modern Warfare Market Revenue Share (%), by Country 2025 & 2033
- Figure 10: Asia Pacific AI In Modern Warfare Market Revenue (Million), by Type 2025 & 2033
- Figure 11: Asia Pacific AI In Modern Warfare Market Revenue Share (%), by Type 2025 & 2033
- Figure 12: Asia Pacific AI In Modern Warfare Market Revenue (Million), by Country 2025 & 2033
- Figure 13: Asia Pacific AI In Modern Warfare Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: Rest of the World AI In Modern Warfare Market Revenue (Million), by Type 2025 & 2033
- Figure 15: Rest of the World AI In Modern Warfare Market Revenue Share (%), by Type 2025 & 2033
- Figure 16: Rest of the World AI In Modern Warfare Market Revenue (Million), by Country 2025 & 2033
- Figure 17: Rest of the World AI In Modern Warfare Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global AI In Modern Warfare Market Revenue Million Forecast, by Type 2020 & 2033
- Table 2: Global AI In Modern Warfare Market Revenue Million Forecast, by Region 2020 & 2033
- Table 3: Global AI In Modern Warfare Market Revenue Million Forecast, by Type 2020 & 2033
- Table 4: Global AI In Modern Warfare Market Revenue Million Forecast, by Country 2020 & 2033
- Table 5: United States AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 6: Canada AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 7: Global AI In Modern Warfare Market Revenue Million Forecast, by Type 2020 & 2033
- Table 8: Global AI In Modern Warfare Market Revenue Million Forecast, by Country 2020 & 2033
- Table 9: Germany AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 10: United Kingdom AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 11: France AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 12: Rest of Europe AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 13: Global AI In Modern Warfare Market Revenue Million Forecast, by Type 2020 & 2033
- Table 14: Global AI In Modern Warfare Market Revenue Million Forecast, by Country 2020 & 2033
- Table 15: China AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 16: Japan AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 17: India AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 18: South Korea AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 19: Rest of Asia Pacific AI In Modern Warfare Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 20: Global AI In Modern Warfare Market Revenue Million Forecast, by Type 2020 & 2033
- Table 21: Global AI In Modern Warfare Market Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the AI In Modern Warfare Market?
The projected CAGR is approximately 31.46%.
2. Which companies are prominent players in the AI In Modern Warfare Market?
Key companies in the market include Dassault Aviation, General Dynamics Corporation, Textron Inc , Roboteam Ltd, Lockheed Martin Corporation, IBM Corporation, SparkCognition Inc, Stryke Industries LLC, Raytheon Company, Endeavor Robotics, Alphabet Inc (Google Inc ), JSC Kalashnikov Concern, Northrop Grumman Corporation, FLIR Unmanned Aerial Systems, Intel Corporation, The Boeing Company.
3. What are the main segments of the AI In Modern Warfare Market?
The market segments include Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 11.41 Million as of 2022.
5. What are some drivers contributing to market growth?
Growth in Weapons of Mass Destruction Boost the Opportunity for Artificial Intelligence in Modern Warfare; Increased Government Spending.
6. What are the notable trends driving market growth?
Unmanned Aerial Vehicles Expected to Dominate the Market.
7. Are there any restraints impacting market growth?
Ethical Issues associated with Deployment of AI-based Systems in Military and Defense.
8. Can you provide examples of recent developments in the market?
January 2023: The Crane Division (NSWC Crane), the Naval Surface Warfare Center, and Indiana University (IU) worked on machine learning (ML) and artificial intelligence (AI) analytical research. This continuing research collaboration began in late 2019 and was made possible by the Naval Engineering Education Consortium (NEEC) and Naval Sea Systems Command (NAVSEA). This project involved over twenty IU undergraduate, PhD, and graduate students.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "AI In Modern Warfare Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the AI In Modern Warfare Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the AI In Modern Warfare Market?
To stay informed about further developments, trends, and reports in the AI In Modern Warfare Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
